VIEW PREMIUM SELECTION IN JULY 2020 CANCELLED

To our dear exhibitors, visitors and fashion community,

In the current difficult and uncertain situation, it is more important than ever to work together and to face the newly emerging challenges as a strong community. In that respect, we are aware of the great importance and relevance our trade fairs has for manufacturers and fashion companies as a platform for exchange and business.

Like you, we have dealt extensively with the continuous developments around Covid-19 in recent weeks and are in close contact with authorities, service companies, associations and players in the textile industry to develop possible scenarios for the organisation of trade fairs.

Following the political decisions of 15 April 2020 and the associated extended ban on major events in Germany until 31 August 2020, we held valuable discussions with other trade fair organisers and visitors. Also, in view of the fact that VIEW does not necessarily fall under the definition of a major event, we asked our exhibitors in a survey about their current situation and the situation of the market to examine whether the timing for a preview trade fair makes sense under the given circumstances.

The survey showed that the majority of the market has no need for a preview textile fair in this extraordinary situation, as new collections cannot be developed in time due to the confirmed production delays. Moreover, the ban on major events and travel restrictions, which are likely to remain in place for some time and vary from country to country within the EU, does not allow for the necessary planning for a trade fair event in July. Another aspect is the active uncertainty among exhibitors and visitors operating outside of Germany when considering visiting a trade fair in just a few weeks. The unknown availability regarding hotels and restaurants during a stay in Munich reinforces this. Above all, the health and safety of our exhibitors and visitors is our top priority.

“Based on these valuable insights and the feedback of experts and producers against the background of current developments, we are compelled to cancel VIEW Premium Selection on July 14 – 15, 2020. This decision is a very difficult one for us. We deeply regret that we will not be able to hold our beloved VIEW this summer – especially since we know how important it is for the textile industry to exchange personal information and resume business relations as quickly as possible. We would like to take this opportunity to thank our exhibitors, visitors and our service partners for their great loyalty, optimism and trust in us at all times which we greatly appreciate. We’re continuing to do our best to provide an optimal platform as soon as possible.”

Sebastian Klinder, Managing Director MUNICH FABRIC START