Zeitgeist
The AFTERLIFE Project by Oscar Wentz
In an industry swamped by fast fashion and ever-changing trends, Oscar Wentz’s AFTERLIFE project has hit the reset button. The AFTERLIFE project is a rallying cry that puts sustainability front and center. The project is not only turning cast-off clothes into streetwear but it is also challenging us to examine our own consumption habits and rethink what we consider “waste,” in our closet – and ultimately, the world around us.
From Waste to Wonder: A Playful Approach to Serious Change
AFTERLIFE is more than a fashion line; it’s a movement. It started as a response to the drawbacks of fast fashion – cheaply made pieces designed to be worn once and forgotten. Created entirely from pre-existing clothing pieces, the project shines a light on the excessive waste produced by fast fashion. By reimagining and reconstructing these discarded garments, what began as a single initiative has evolved into an entire collection and a growing movement, built on playful and simple designs that encourage people to try their hand at sewing.
Oscar’s design philosophy is encapsulated in his desire to tackle the waste streams of Europe’s textile industry. Rather than ignoring piles of unwanted clothing, he sees them as raw materials brimming with possibility. “As a designer, I am committed to transforming the textile industry’s approach to sustainability by addressing its waste streams head-on,” he explains.
Turning what was once considered “trash” into cherished fashion statements, the collection targets young individuals not only aesthetically but also through the simplicity of its cuts and stitches, encouraging them to engage in making and sewing.
Each piece in the AFTERLIFE collection serves as a testament to what can be achieved when creativity meets responsibility. Oscar offers not only a selection of pre-made repurposed garments but also provides step-by-step instructions on how to recreate these designs at home. His vision extends beyond mere recycling; he aims to inspire a circular economy where sustainability is embedded in every aspect of fashion – from design to consumption.
“As a designer, I am committed to transforming the textile industry’s approach to sustainability by addressing its waste streams head-on.”
But collaboration is key to Oscar’s vision. He works with Sympany, a company dedicated to collecting and redistributing donated clothes, he’s shown how we can harness what we already have instead of churning out new stuff. It is a partnership that gives old garments a second shot at life, which is right in line with Oscar’s goal of making sustainability both practical and fun.
Also, Oscar firmly believes that sewing should be accessible to everyone – even if you’ve never threaded a needle before. That’s why he hosts workshops and provides easy-to-follow tutorials, giving people the confidence to transform their old clothes at home. These hands-on sessions aren’t just about mending seams; they foster a sense of community and bring back the joy of crafting something unique.
He’s also got his eye on a bigger picture: a circular economy where creativity and accountability go hand in hand. By encouraging playful experimentation, Oscar makes the idea of circularity in fashion far less intimidating and the concept of circularity in the textile industry more approachable.
Engage with Oscar Wentz and AFTERLIFE
AFTERLIFE isn’t just about making old clothes look cool; it’s about proving we can create a sustainable, vibrant fashion culture that values originality over mass production. And in Oscar’s world, anyone with a bit of curiosity – and a willingness to pick up a needle and thread – is welcome to join.
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WOOL MATTERS BY BEATRIZ ISCA
Although wool has been transformed into a global industry, so much of Europe’s wool still ends up discarded each year – overlooked, undervalued, and dismissed as waste. However, Beatriz Isca sees wool through a different lens and ‘Wool Matters’ stands as a powerful reminder of how much we can learn from something as seemingly simple as wool.
Wool Matters is the master’s thesis project of the multidisciplinary designer Beatriz. ‘It began with a belief in wool’s power to manifest the intricate connections between land, animals, and people. Beatriz discovered wool’s capacity as a universal language, transcending social, generational, and cultural barriers, and serving as a bridge that connects diverse lives and stories. Her work in ‘Wool Matters’ adopts a post-humanistic lens to understand the symbiotic relationships between people, animals and land. Aware of human and non-human actors in wool’s ecosystem, she has engaged with different actors in the local wool landscape to uncover opportunities and address gaps. She is highlighting wool’s inherent worth, with the hope to encourage a more circular, respectful approach to textiles—one that sees humans, animals, and the environment as interconnected parts of a shared ecosystem.
“The devaluation of local wool in Europe reflects the anthropocentric view and the unsustainable ways of living of modern society, that perpetuates the celebration of capitalism at the cost of ecological degradation and social exploitation,” she says. Looking beyond traditional profit-driven industries and focusing on local and craft-based practices, Beatriz aims to redefine our relationship with wool—and, in turn, with nature.
When it comes to community-centric sustainable practices, Beatriz advocates for a shift back to natural rhythms—those governed by seasons and the meticulous pace of handcrafting—encouraging a more humane and ecologically mindful way of living. Her mission extends beyond mere dialogue; it’s about crafting a vision that repositions decision-making into the hands of local communities. By involving designers more deeply in societal roles, Beatriz believes in empowering communities to challenge and reshape the structures that define our world.
“The devaluation of local wool in Europe reflects the anthropocentric view and the unsustainable ways of living of modern society, that perpetuates the celebration of capitalism at the cost of ecological degradation and social exploitation.”
Pushing for collaboration, Beatriz, a researcher and a communicator, is not just raising awareness but also fostering tangible connections. Through craft-based practices, she amplifies the value of local wool, urging citizens to partake actively. Her workshops and collaborations are not just about crafting with wool; they invite participants to feel, reflect, and react to the broader implications of consumption and production that surround this ancient material.
Bringing ‘Wool Matters’ to Munich meant searching for local collaborations which resulted in weaver Lukas Gschnitzer and local yarns from Rauwerk will be part of the project’s presentation, showcasing the value of local wool. Rauwerk firmly believes in working with, and not against, Mother Nature. Their yarn comes from local Merino sheep and is spun at a family run mill just south of Munich.
Engage with Beatriz Isca’s Vision
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In an industry swamped by fast fashion and ever-changing trends, Oscar Wentz’s AFTERLIFE project has hit the reset button.
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Nostalgia also plays a central role in fashion, often reinterpreting historical styles to create a bridge between tradition and innovation. Fashion pieces are intended to embody elegance and a personal touch.
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From Flat to Fantastic
Imagine a future where textiles go beyond flat fabrics – where they emerge from the loom as complete, seamless, and sustainable creations, tailored to individual needs – that’s precisely what Milou Voorwinden is bringing to life with her innovative explorations in woven form.
Instead of settling for flat, static materials, she’s tapping into cutting-edge technology to create three-dimensional fabrics that push us to reimagine what textiles can do – and what they can mean to us. “From the first moment I sat behind a loom, I was amazed by the endless possibilities of woven textiles. The yarn, weave structures and each row of thread you insert, all can have a different effect on the properties and the aesthetics of the final fabric”, explained Milou.
Driven to constantly reinvent traditional techniques, Milou, a graduate of ArtEZ University of the Arts, not only holds a Master’s degree from the Piet Zwart Institute, but is currently also pursuing a PhD at Delft University of Technology, where she focuses on the methods and processes of woven textile design to support the creation of textile-forms.
What sets Milou apart is her fierce commitment to zero-waste production which fits in with the direction of where the industry is headed, where sustainability is as much a necessity as it is a choice. For Milou, fabric isn’t just fabric – it’s an adaptable, form-fitting medium that can respond to our evolving needs without compromising on sustainability. Her approach to on-demand, localised manufacturing of textiles ensures that excess is out, and efficiency is in. For Milou it isn’t just about Innovation; but it’s also a revolution.
“From the first moment I sat behind a loom, I was amazed by the endless possibilities of woven textiles. The yarn, weave structures and each row of thread you insert, all can have a different effect on the properties and the aesthetics of the final fabric.”
Milou’s Collaborative Journey
The artworks and samples on display in this exhibition serve as technical studies for the textile-form products Milou develops. They represent the foundation of her approach, bridging the gap between conceptual experimentation and real-world application.
One such application is her collaboration with Holly McQuillan to develop zero-waste 3D-woven trousers. This project exemplifies how technical exploration in weaving can lead to entirely new paradigms in garment design, pushing the boundaries of form, functionality, and sustainability.
Additionally, Milou worked with TU Delft graduates Jordan Groskamp and Barbara Vroom to design and create zero-waste jeans and a jacket, respectively. These projects were developed in partnership with the denim weaving mill Diamond Denim, under supervision of Holly McQuillan and mentored by Mohsin Sajid. These collaborations highlight the power of combining innovative weaving techniques with the expertise of industry leaders to produce garments that are as sustainable as they are forward-thinking.
Engage with Milou’s World
Interested in delving deeper into Milou’s innovative work in textile design? She welcomes you to explore, learn, and perhaps engage with the evolving landscape of textile design. Whether you are a designer, industry professional, or just keenly interested, Milou’s projects provide a window into a future where sustainability and functionality converge beautifully.
Discover more industry-changing innovations at our upcoming trade shows:
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COLORWAYXPRESS & ECOLORWAY
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The AFTERLIFE Project by Oscar Wentz
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In an industry swamped by fast fashion and ever-changing trends, Oscar Wentz’s AFTERLIFE project has hit the reset button.
Additionals Trends Spring.Summer 26 – Part 3
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Nostalgia also plays a central role in fashion, often reinterpreting historical styles to create a bridge between tradition and innovation. Fashion pieces are intended to embody elegance and a personal touch.
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Beatriz discovered wool's capacity as a universal language, transcending social, generational, and cultural barriers, and serving as a bridge that connects diverse lives and stories.
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The Transformative Designs of Studio Nicky Vollebregt
Textile designer and researcher Nicky Vollebregt aims to transform how we think about the materials and the objects we rely on every day. Within her design process, textile craft and industrial textile techniques collide, resulting in intricate materials that speculate on unconventional and innovative applications.
Rotterdam-based Studio Nicky Vollebregt questions object attachment and investigates emotionally sustainable design, or what Nicky refers to as ‘design to cherish’. Her aim is to not merely to create visually appealing designs but to foster new dialogues.
“Sustainable design extends beyond circular, responsible, and ethical material use and production. It also encompasses the way we engage with, relate to, and find meaning in objects, encouraging a desire to own, care for, and treasure them.” explains Nicky. She wants to evoke emotional connections, and show how sustainability can be integrated into every aspect of the design process.
“Sustainable design extends beyond circular, responsible, and ethical material use and production. It also encompasses the way we engage with, relate to, and find meaning in objects, encouraging a desire to own, care for, and treasure them.”
Weaving stories and interaction Nicky presents experimental projects like Pollia, HIGHLIGHT, and Uncover, each inviting us to rethink our everyday interactions with the things we use.
Pollia: Seeking Uniqueness in Reproducibility
Pollia merges manual craftsmanship with machine precision to create woven textiles that are identical in design yet uniquely distinct. Inspired by manual smocking, the mechanically woven Pollia textiles transform from flat fabrics into luminous, sculptural 3D forms through their precise structural design. The project invites us to think about mass-production versus craft and highlights themes like individuality and personalisation.
HIGHLIGHT: Exploring Interaction
HIGHLIGHT is a celebration of experiment, craft and a curiosity-driven exploration of weaving. Nicky combines colours and light with materials in ways that feel almost magical, creating pieces that shift and adapt as they interact with their surroundings. Whether it’s the HIGHLIGHT Olegi or any of other works, HIGHLIGHT reflects Nicky’s fascination with the interplay of light, colour, and perspective.
Uncover: Embracing Change and Imperfection
In Uncover, Nicky explores the lifecycle of materials and objects, encouraging us to see beauty in change. By focusing on transformation – how products evolve over time – she challenges the traditional notion of static perfection. Uncover inspires us to care for our possessions, fostering a sense of attachment and responsibility that aligns with the principles of emotional sustainability.
Collaboration as a Catalyst for Innovation
Nicky works on self-initiated research projects and collaborates with researchers and specialists across industries to apply her materials and/or approach. Nicky’s approach is refreshingly holistic and delves into untapped areas where industrial textile techniques, craft and narrative blend into truly distinctive and meaningful designs.
Discover more industry-changing innovations at our upcoming trade shows:
KEYHOUSE NEWS – PaperTale
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Additionals Trends Spring.Summer 26 – Part 6
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14. January 2025
Denim is more than just fabric—it is a cultural phenomenon. It represents resilience, creativity, and individuality.
Additionals Trends Spring.Summer 26 – Part 4
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The Hackenberg Textile Group has been your partner for tapes, waistbands, textiles and labels since 1873 and offers textile solutions for all industries.
COLORWAYXPRESS & ECOLORWAY
13. January 2025
ColorwayXpress and eColorway are two powerful software solutions tailored to meet these needs by enhancing efficiency in creating colorways and accelerating creative processes.
The AFTERLIFE Project by Oscar Wentz
12. January 2025
In an industry swamped by fast fashion and ever-changing trends, Oscar Wentz’s AFTERLIFE project has hit the reset button.
Additionals Trends Spring.Summer 26 – Part 3
11. January 2025
Nostalgia also plays a central role in fashion, often reinterpreting historical styles to create a bridge between tradition and innovation. Fashion pieces are intended to embody elegance and a personal touch.
WOOL MATTERS BY BEATRIZ ISCA
10. January 2025
Beatriz discovered wool's capacity as a universal language, transcending social, generational, and cultural barriers, and serving as a bridge that connects diverse lives and stories.
SPRING.SUMMER 26 FABRIC HIGHLIGHTS & MATERIAL NOVELTIES – PART III
9. January 2025
The Quiet Place is the textile representation of an inclusive embrace where experiences, sharing and new stylistic explorations coexist.
Venus In Fury of Sustainable Innovation
What if a design lab was more than just a creative space? What if it were a living manifesto, continually challenging how we see fashion, luxury, and sustainability? That’s exactly what Shushanik Droshakiryan has created in Venus In Fury.
Based in Amsterdam, Shushanik‘s lab draws inspiration from the planet Venus – which is fiery and chaotic – by embodying the planet’s turbulent energy. With the spirit of rebellion showing up in every fibre of her designs, her lab boldly reimagines how fabrics are produced, used, and ultimately returned to the earth.
“By emphasising the end-of-life stage, I highlight the importance of designing with a circular economy in mind, pointing us toward a future where caring for the earth goes hand-in-hand with fashion innovation.”
A Call to Rethink Material Life: Revolutionary Approach to Textiles
Marking a seismic shift from traditional textile creation, Venus In Fury’s approach starts not with a sketch, but with a selection of natural materials like Dutch wool and seaweed. Driven by interdisciplinary biomaterial research, Shushanik works with materials designed from an unusual combination of elements for example wool waste with aquatic plants, coffee waste with charcoal.
Central to Shushanik’s work is a deep respect for how materials are used from start to finish. Her strategy, called “Starting from the End,” challenges the usual way of making materials last a long time. Instead, she makes materials that are meant to have short lives but are still full of interesting stories and are made exceptionally well. This approach means each piece not only makes a statement but also helps the environment by breaking down quickly to improve the soil.
Drawing on the mystical Sufi traditions of southern Armenia, Shushanik introduced the Grande SŪF Installation at Dutch Design Week 2024 (DDW2024). She proved that “sustainable” doesn’t have to mean “plain”, by transforming simple wool and seaweed into lush, fur-like textures. Her installation at DDW2024 not only pushed the boundaries of what eco-friendly materials can look like but also reinforced Venus In Fury’s core belief: that true luxury is rooted in respect – both for the craft and for the planet.
Ultimately, Shushanik’s work is a rallying cry for the fashion and design worlds to reconsider how materials are sourced, valued, and returned to nature.
Engage with Venus In Fury
Every textile from Shushanik’s studio not only tells a story of ecological awareness and craftsmanship – but is also an open invitation to you to join the conversation on a different kind of sustainable luxury.
If you’re intrigued by this bold fusion of artistry, sustainability, and innovation, then you can engage with Shushanik via her LinkedIn profile or follow her artistic and ecological journey on Instagram at @shushanikdroshakiryan or check out the full collection at DDW24_PSYCHEDELIC TEXTILES.
Discover more industry-changing innovations at our upcoming trade shows:
KEYHOUSE NEWS – PaperTale
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Additionals Trends Spring.Summer 26 – Part 6
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Additionals Trends Spring.Summer 26 – Part 5
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Additionals Trends Spring.Summer 26 – Part 4
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The Hackenberg Textile Group has been your partner for tapes, waistbands, textiles and labels since 1873 and offers textile solutions for all industries.
COLORWAYXPRESS & ECOLORWAY
13. January 2025
ColorwayXpress and eColorway are two powerful software solutions tailored to meet these needs by enhancing efficiency in creating colorways and accelerating creative processes.
The AFTERLIFE Project by Oscar Wentz
12. January 2025
In an industry swamped by fast fashion and ever-changing trends, Oscar Wentz’s AFTERLIFE project has hit the reset button.
Additionals Trends Spring.Summer 26 – Part 3
11. January 2025
Nostalgia also plays a central role in fashion, often reinterpreting historical styles to create a bridge between tradition and innovation. Fashion pieces are intended to embody elegance and a personal touch.
WOOL MATTERS BY BEATRIZ ISCA
10. January 2025
Beatriz discovered wool's capacity as a universal language, transcending social, generational, and cultural barriers, and serving as a bridge that connects diverse lives and stories.
SPRING.SUMMER 26 FABRIC HIGHLIGHTS & MATERIAL NOVELTIES – PART III
9. January 2025
The Quiet Place is the textile representation of an inclusive embrace where experiences, sharing and new stylistic explorations coexist.
Navigating the Future of Sustainable Innovation
Simon, this season’s Sustainable Innovations (SI) exhibit at Munich Fabric Start seems to have taken a more introspective turn. Could you share how you’ve approached the curation for this year?
Simon Angel: Absolutely. If you look at our past themes, they almost read like serialized literature. We began by exploring the challenges designers faced and the industry’s reluctance to move beyond traditional practices. Over time, our sustainable theme has woven itself into the very fabric of our industry—integrating into processes, policies, and people’s mindsets. This season, we’re continuing this saga by posing critical questions and embracing a more holistic narrative. It’s less about solutions and more about interventions and transformative thinking.
Interesting. Could you elaborate on how this philosophy manifests in the exhibited projects?
Simon Angel: Certainly. Take Suzanne Oude Hengel’s “Knit in Motion” as an example. Suzanne’s work challenges conventional knitting practices and pushes boundaries. Her exploration into combining knitting with thermoplastic polyurethane (TPU) and 3D printing isn’t just about creating new forms; it’s about questioning and redefining traditional manufacturing processes. This fusion of techniques not only rejuvenates product design but also opens up new vistas for the industry.
Joris de Groot’s work is also featured prominently. How does his approach fit into this narrative?
Simon Angel: Joris’s approach is quintessential to our theme of questioning and innovation. His “2000N Pressed Shoe” and “Recycled Raincoat” projects exemplify how traditional techniques can be reimagined for modern applications. By integrating industrial processes with sustainable practices, Joris turns waste into valuable products, thus challenging the very concept of material utility in fashion. His collaboration on the “Welded Loop” project further demonstrates how combining different techniques can lead to novel, sustainable solutions.
Tjeerd Veenhoven’s projects with mycelium are intriguing. How do they contribute to the broader narrative?
Simon Angel: Tjeerd‘s work with mycelium embodies a leap towards sustainable material innovation. His “Mycelium 2D Printing” explores the use of fungal materials to replace conventional plastics and dyes. This aligns perfectly with our theme of questioning and rethinking systems. Tjeerd’s projects aren’t just about creating sustainable alternatives; they represent a paradigm shift in how we perceive and utilize biological materials in fashion.
Iris Veentjer’s “RietGoed” project also stands out. What role does it play in this season’s exhibit?
Simon Angel: Iris’s “RietGoed” is a prime example of how material innovation can address environmental challenges. By developing high-quality textiles from reed fibers, she tackles issues like soil subsidence and CO2 emissions. Iris’s approach is a testament to how sustainable practices can be seamlessly integrated into textile production, promoting both ecological balance and economic viability.
Ilse Kremer’s “Fabulous Fungi” introduces a novel way to approach textile dyeing. How does it fit into the exhibit’s overarching theme?
Simon Angel: Ilse’s “Fabulous Fungi” project is a brilliant illustration of how we can rethink traditional processes. By utilizing fungi to produce dyes, Ilse addresses both environmental and health concerns associated with synthetic dyes. This project embodies our theme of exploring and implementing alternative solutions that are both innovative and sustainable.
Lastly, can you shed some light on the BIOTEXFUTURE initiatives and its relevance to this year’s theme?
Simon Angel: BIOTEXFUTURE is at the forefront of transitioning the textile industry to biobased materials. This initiative, which includes projects like TransitionLab and LightLining, aligns with our broader narrative of fostering systemic change. By focusing on biobased polymers and sustainable textiles, BIOTEXFUTURE is paving the way for a future where the textile industry can achieve true circularity and sustainability.
How do you see these innovations influencing the future of the textile industry?
Simon Angel: These innovations represent a profound shift in how we approach textile design and production. They challenge existing paradigms and offer new perspectives on sustainability. By fostering a culture of questioning and experimentation, we’re not just enhancing the industry’s practices but also inspiring a broader societal shift towards more sustainable and thoughtful consumption.
Simon, thank you for sharing these insights. It’s clear that this season’s SI exhibit is not just about showcasing new materials but about sparking a deeper conversation about the future of our industry.
Simon Angel: My pleasure. I invite everyone to engage with these projects and be a part of this evolving dialogue. It’s through such collective exploration that we’ll truly drive forward sustainable innovation.
We look forward to experiencing this season’s exhibit and seeing how these pioneering ideas will shape the future.
Simon Angel: Thank you. See you at the SUSTAINABLE INNOVATIONS – and don’t forget: you’ll find us at the Keyhouse in Hall 7 this season!
Discover more industry-changing innovations at our upcoming trade shows:
KEYHOUSE NEWS – PaperTale
15. January 2025
Whether you’re exploring product traceability, seeking to streamline compliance, or driving sustainability, PaperTale provides the tools to stay ahead in a rapidly evolving industry.
Additionals Trends Spring.Summer 26 – Part 6
15. January 2025
From timeless luxury to durable workwear solutions, each collection reflects their commitment to responsible sourcing and innovative design.
SPRING.SUMMER 26 FABRIC HIGHLIGHTS & MATERIAL NOVELTIES – PART IV
14. January 2025
The colour palette of the 2026 summer collection invites you to dream.
Additionals Trends Spring.Summer 26 – Part 5
14. January 2025
Denim is more than just fabric—it is a cultural phenomenon. It represents resilience, creativity, and individuality.
Additionals Trends Spring.Summer 26 – Part 4
13. January 2025
The Hackenberg Textile Group has been your partner for tapes, waistbands, textiles and labels since 1873 and offers textile solutions for all industries.
COLORWAYXPRESS & ECOLORWAY
13. January 2025
ColorwayXpress and eColorway are two powerful software solutions tailored to meet these needs by enhancing efficiency in creating colorways and accelerating creative processes.
The AFTERLIFE Project by Oscar Wentz
12. January 2025
In an industry swamped by fast fashion and ever-changing trends, Oscar Wentz’s AFTERLIFE project has hit the reset button.
Additionals Trends Spring.Summer 26 – Part 3
11. January 2025
Nostalgia also plays a central role in fashion, often reinterpreting historical styles to create a bridge between tradition and innovation. Fashion pieces are intended to embody elegance and a personal touch.
WOOL MATTERS BY BEATRIZ ISCA
10. January 2025
Beatriz discovered wool's capacity as a universal language, transcending social, generational, and cultural barriers, and serving as a bridge that connects diverse lives and stories.
SPRING.SUMMER 26 FABRIC HIGHLIGHTS & MATERIAL NOVELTIES – PART III
9. January 2025
The Quiet Place is the textile representation of an inclusive embrace where experiences, sharing and new stylistic explorations coexist.
INTUITION – In conversation with the organisers of MUNICH FABRIC START about the zeitgeist, trade shows and new chances
The MUNICH FABRIC START is about to start. How does it feel to get going again after the challenges of the last few years?
Sebastian Klinder: It feels good! The industry has been in a thoroughly challenging situation. After the last VIEW in June this year, there is a slight upward mood. And that is exactly what we noticed during the preparations for this trade show. There is a cautious spirit of optimism, which has a motivating effect. MUNICH FABRIC START offers the perfect framework for transforming this positive energy and putting it into practice.
Frank Junker: Absolutely. It’s also the right time for us to come together again. The MUNICH FABRIC START is more than just a trade show – it is a platform where ideas are born and new paths are taken. I firmly believe that we need more joy and fun in the industry again. This is also reflected in our September programme: it is varied, inspiring and full of new ideas.
This season’s theme is ‘INTUITION’. What does this theme mean for MUNICH FABRIC START and the industry as a whole?
Sebastian Klinder: ‘INTUITION’ is the central contemporary theme for us because it reflects the way in which we can react resiliently to the current challenges both in society as a whole and in the fashion industry. Our industry is still undergoing disruptive change and it is at times like these that it is particularly important to trust your intuition. The main theme aims to highlight human emotion as a source of creativity. We want to focus on the instincts that help us make the right decisions in uncertain times. This is also reflected in the trends for Autumn.Winter 25/26, which focus strongly on resilience, dreams and a return to the essentials.
Frank Junker: Exactly, and it’s explicitly not just about fashion, but about the entire environment in which we operate. ‘INTUITION’ means that we have the courage to rely on our inner voice instead of just relying on hard facts and data. MUNICH FABRIC START provides the space where creativity and intuition can go hand in hand to drive innovation. It is an invitation to our industry to embrace the unknown and break new ground by relying on what you feel deep inside.
» INTUITION means that we have the courage to rely on our inner voice instead of just relying on hard facts and data «
This year’s motto at BLUEZONE is ‘DENIMINED’. What can visitors expect in this area?
Frank Junker: ‘DENIMINED’ is a neologism that reflects our deep commitment to denim. BLUEZONE has always been a place where tradition and innovation meet, and that will be the case again this time. Visitors can look forward to a wide-ranging programme, from new technologies in denim production to live design sessions. It’s about seeing denim not just as a fabric, but as part of a global culture that is constantly on the move.
Sebastian Klinder: Thanks to the runtime synchronisation of MUNICH FABRIC START and BLUEZONE, the two platforms will become an even more integrated ecosystem in which we can offer the denim community an even bigger stage. ‘DENIMINED’ brings together the A-Z of denim in the directly adjacent Zenith Area and showcases everything the industry has to offer. Whether sustainable production, innovative materials or creative designs – everyone will find something to inspire them here. The BLUEZONE is the perfect place to immerse yourself in the world of denim and experience the latest trends and developments up close.
MUNICH FABRIC START presents around 1,000 collections from international suppliers on around 40,000 square metres. Where do you see yourselves in this context and what are your next goals?
Sebastian Klinder: MUNICH FABRIC START has become one of the most important trade shows for the international fashion industry. But we prefer quality to quantity. We focus on gaining importance in different markets within Europe. Of course, the 40,000 square metres of exhibition space and around 1,000 collections show how diverse and dynamic our industry is. But above all, we are proud to once again make Munich the central venue for designers, product managers and the entire fashion industry. Numbers are not the ultimate measure for us – we are more interested in our show being a platform where not only business is done, but where trends are set and sustainable, value-adding and creative partnerships are established.
“Numbers are not the ultimate measure for us – we are more interested in our show being a platform where not only business is done, but where trends are set and sustainable, value-adding and creative partnerships are established.”
Frank Junker: In a nutshell, our show is where the industry comes together to shape the future of fashion. We offer different areas and themes that allow visitors to get informed and get inspired at the same time. It is this synthesis of diversity and structure that makes MUNICH FABRIC START so unique and a must for everyone in the fashion industry. And our goal is to continue to improve within these structures.
In addition to the hard business factors, the MFS always offers plenty of opportunities for networking and dialogue with industry experts. What can visitors expect?
Sebastian Klinder: This year we have put together a particularly rich programme of seminars and presentations. Topics range from sustainability best practice and supply chain challenges to internationally influential trend seminars – such as the Trendlectures by Li Edelkoort and Peclers Paris. As well as providing valuable insights, these events are a great opportunity to network with other industry experts and make new contacts. The legendary MUNIQUE Night Aftershow Party is one of the highlights, taking place as always on the evening of the first day of the show. Here, visitors can network in a relaxed atmosphere and gain new inspiration for their work through discussions.
Frank Junker: Effectiveness and flexibility are core principles of our work. Our aim is to create an authentic, competent, approachable and open event that meets market requirements. We listen carefully to our exhibitors, partners and visitors and use our lean structures to act boldly and decisively. MUNICH FABRIC START is a trade show that is constantly evolving to meet the needs of the industry. This is the reason why we will continue to play a central role in the fashion industry in the future.
How is MUNICH FABRIC START positioning itself at a time when the requirements for trade shows that reflect global markets are becoming increasingly complex?
Sebastian Klinder: We have responded to the changing requirements by shortening the duration of the trade show to two days without compromising on quality and service. This enables our exhibitors and visitors to use their time efficiently and still make all the important contacts and gather information. Our platform is designed to be flexible and adaptable – this reliability is our key to success in an age where change is the only constant.
Frank Junker: Effectiveness and flexibility are core principles of our work. Our aim is to create an authentic, competent, approachable and open event that meets market requirements. We listen carefully to our exhibitors, partners and visitors and use our lean structures to act boldly and decisively. MUNICH FABRIC START is a trade show that is constantly evolving to meet the needs of the industry. This is the reason why we will continue to play a central role in the fashion industry in the future.
How do you see the future of MUNICH FABRIC START and the fashion industry in general?
Sebastian Klinder: I am optimistic. The challenges of the last few years have shown us how adaptable our industry is. With MUNICH FABRIC START we are creating a platform that brings the right people together at the right time and in the right place. We are ready for what lies ahead. I am convinced that as an industry we will emerge stronger and more creative.
Frank Junker: The future is full of opportunities. If we continue to focus on our strengths – creativity, innovation and collaboration – there is no limit to what we can achieve. MUNICH FABRIC START will continue to play a key role in shaping that future in the years to come. I look forward to seeing how we can move the industry forward together.
Sebastian; Frank – thank you for the interview!
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