Trend Publication
Bluezone Denim Trends
The entire BLUEZONE team proudly invites all denim professionals to discover the BACK TO THE FUTURE trend forum, which returns us to a time when the future is free to be written – a future with a strong desire for blue denim trends, novelties and a feeling of freedom. Where sustainability goes beyond and against greenwashing to envision the denim of tomorrow. To get started, let us briefly introduce you to the 4 trend themes, which are also represented in the DIGITAL TREND SPACE as 4 distinct exhibition rooms: #1 BIG FUN; #2 GAME ON; #3 IN-FORMAL MUTANTS; #4 RE-TURN
#1 BIG FUN
This trend for right now! There is a celebration taking place, against the odds society has advanced and adapted to live with the pandemic. Now, we picking up our party plans with an invigorated sense of celebration. A new energy drives us, seeking to take back the time we lost by invoking revenge spending, revenge travelling and especially revenge partying. Our physical senses tell us to never again underestimate the importance of physical connection. Reminding us of the ‘Let’s Get Physical’ from the hit era of the 80’s to make fun our new anthem. Make it physical… keep it physical.
![](https://www.munique.blog/wp-content/uploads/2021/11/Bluezone-Denim-trends_Big-Fun-3-scaled-uai-516x365.jpg)
![](https://www.munique.blog/wp-content/uploads/2021/11/Bluezone-Denim-trends_Big-Fun-2-scaled-uai-516x365.jpg)
– A ‘right now’ trend …
– Celebrating a certain normality, back to fun, very big fun
– A celebration in denim
– Skin and skinny fits, think hyper stretch fabrics ‘one size fits many’
– As fast as high rises rose up, the next generation will set them low again
– Sensual seduction through fabrics and body-conscious fits
– Party looks are smart but with a rebellious, sexy flair
– Sparkling effects, metallics, prints
– Embellishments
– Gender free, gender freedom, sexual freedom
– Imagine Denim Kamasutra
#2 GAME ON
We’ve lived through a surge of innovation and technology, now the virtual world surrounds us. Even though as humans we are physical fanatics when it comes to events and retail, it is crucial to dive into this world as it shapes future generations. The real world enters the game world, where consumers attend concerts (in the game), buy your own outfits (skins) where denim looks can rule and untapped with potential, it is where advertising hits the consumers, where zeros become rich heroes. Denim finds a new home here with plenty of space for denim experts to make their mark.
![](https://www.munique.blog/wp-content/uploads/2021/11/Bluezone-Denim-trends_Game-On-2-scaled-uai-516x365.jpg)
![](https://www.munique.blog/wp-content/uploads/2021/11/Bluezone-Denim-trends_Game-On-1-scaled-uai-516x365.jpg)
– Virtual reality meets gaming and denim
– A universe where professional gamers become millionaires
– An open book where pages are yet to be written by branded denim
– Comfort is key
– Knitted and knit-like denim
– Mellow thickness in fabric
– Bolt graphics, intensity through hero fonts & images
– 3D and AI in denim marketing
– Dobby constructions
– Denim with a license to virtually kill
– Beauty beyond nationality becomes a blend of east and west
#3 IN-FORMAL MUTANTS
An Urban fairy-tale. During the 1920’s prohibition, there was money to be made in illegal parties. A sense of business developed out of play and just like the clandestine parties featured in the hills and mansions of late, the pandemic has brought about a new era of business and party. The rise in big fun will see waistlines fall again and believe it or not, everywhere from dresses to jeans we will look to the 1920’s for cuts and inspiration. A demand for more sartorial dress codes is met with a new twist and rebellious interpretations on sartorial looks.
![](https://www.munique.blog/wp-content/uploads/2021/11/Bluezone-Denim-trends_In-Formal-Mutants-1-scaled-uai-516x365.jpg)
![](https://www.munique.blog/wp-content/uploads/2021/11/Bluezone-Denim-trends_In-Formal-Mutants-3-scaled-uai-516x365.jpg)
– An urban fairy tale
– Rebellious smart dressing
– Sartorial joggings
– Edgy shoulders and slouchy bottoms
– Indigo felt and terry towel
– Sharp softness
– 1920’s fun meets 2020’s styling
– The Great Gatsby reimagined in home-office
– Low waists, long upper bodies
– Booze and business
#4 RE-TURN
This theme is about the beauty of simple denim and knowing its quality from fiber to final product and the importance of greenwashing hatery. Blue denim is coming back in a big way, another reason, why our denim industry has to set the right standards. Many have taken innovative steps and introduced the cleanest way of making denim. A little less are green across most of their product range. And a few still seem to follow the concept of greenwashing, unfortunately. Let’s change this, let’s all improve together!
Is the denim market how we want it to be and do we support it? We wonder how cheap should denim go? We know denim can be affordable and yet democratic. Driven by style, know-how and quality and topped with innovation, we invest in extremely durable, timeless and sustainable denim.
![](https://www.munique.blog/wp-content/uploads/2021/11/Bluezone-Denim-trends_Return-1-scaled-uai-516x365.jpg)
![](https://www.munique.blog/wp-content/uploads/2021/11/Bluezone-Denim-trends_Return-2-scaled-uai-516x365.jpg)
– The Eden of denim and quality
– Quality from fiber to garment
– Lifetime denim, to fight ridiculous fast-fashion price points
– Denim liberation in gender neutrality
– Circularity
– Greenwashing hatery
– New eco fibers and fabric buying behaviors, like Coreva, V550 degradable spandex…
– Buyers follow and implement sustainable standards, defined by sustainability managers.
– Sustainability demands and standards are individually defined
– One fabric offers multiple solutions as it adapts to diverse demands
– Green and tech-innovation for a brighter future
Denim Trend #5: Youngtimers
As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.
The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Trend-Forecast-SS22_Banner-uai-516x254.jpg)
The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:
NEW GROUNDS the growing importance of new playgrounds for denim
PHYGITAL DENIM created for the makers and workers of our future
BEAUTY OF NOTHING discovering the beauty in things which do not change
WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy
YOUNGTIMERS finding a fresh beauty in the old styles of yesterday
BLUEZONE TREND THEME #5 YOUNGTIMERS
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_Youngtimers-Titles-uai-516x324.jpg)
– Recently old becomes recently new
– A proper fit-chaos
– Not so old streetstyles
– Neo-vintage or inspired
– Contrast stitchings
– Violated washes
– Loud and barking
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_Youngtimers-uai-516x324.png)
Denim Trend #4: World Travelling
As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.
The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Trend-Forecast-SS22_Banner-uai-516x254.jpg)
The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:
NEW GROUNDS the growing importance of new playgrounds for denim
PHYGITAL DENIM created for the makers and workers of our future
BEAUTY OF NOTHING discovering the beauty in things which do not change
WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy
YOUNGTIMERS finding a fresh beauty in the old styles of yesterday
BLUEZONE TREND THEME #4 WORLD TRAVELLING
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_World-Travelling-uai-516x324.jpg)
– Souvenirs from around the world
– Ethnic & indigenous influences
– Artisanal & crafted accents
– Flowers, prints, flags & rural icons
– Mixing slim and wide volumes
– Mixing international hero-products
– Softness & pampering
– Luxury & simplicity
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_Word-Travelling.-uai-516x324.jpg)
Denim Trend #3: Beauty of Nothing
As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.
The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Trend-Forecast-SS22_Banner-uai-516x254.jpg)
The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:
NEW GROUNDS the growing importance of new playgrounds for denim
PHYGITAL DENIM created for the makers and workers of our future
BEAUTY OF NOTHING discovering the beauty in things which do not change
WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy
YOUNGTIMERS finding a fresh beauty in the old styles of yesterday
BLUEZONE TREND THEME #3 THE BEAUTY OF NOTHING
![](https://www.munique.blog/wp-content/uploads/2021/04/Bluezone-Trend-Forecast-SS22_Beauty-of-Nothing-uai-516x359.jpg)
– The invisible beauty
– No design, less is more
– Timeless design
– Subtleness
– It’s all in the detail, of the detail…
– Rugged durability (sustainability through endless product life)
– A life in one denim
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_The-Beauty-of-Nothing-moodboard-uai-516x324.jpg)
Denim Trend #2: Phygital Denim
As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.
The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Trend-Forecast-SS22_Banner-uai-516x254.jpg)
The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:
NEW GROUNDS the growing importance of new playgrounds for denim
PHYGITAL DENIM created for the makers and workers of our future
BEAUTY OF NOTHING discovering the beauty in things which do not change
WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy
YOUNGTIMERS finding a fresh beauty in the old styles of yesterday
BLUEZONE TREND THEME #2 PHYGITAL DENIM
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_Phygital-Denim-1-uai-516x324.jpg)
– Digitisation in denim design…fabrics, styling, interactive products
– Digitisation in denim marketing… visualisations, communication & promotion
– From fungus to yarn…denim fabrics made from bacteria and organics
– Any indigo fabric innovation but… NO cotton, NO PE, NO PET
– Metallics and coatings… only sustainable will do
– Protection: denim to protect against microbia, virus, rashes, scratches…
– For a work, utility & active lifestyle
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_Phygital-Denim-2-uai-516x324.jpg)
Denim Trend #1: New Grounds
As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.
The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Trend-Forecast-SS22_Banner-uai-516x254.jpg)
The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:
NEW GROUNDS the growing importance of new playgrounds for denim
PHYGITAL DENIM created for the makers and workers of our future
BEAUTY OF NOTHING discovering the beauty in things which do not change
WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy
YOUNGTIMERS finding a fresh beauty in the old styles of yesterday
BLUEZONE TREND THEME #1 NEW GROUNDS
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_New-Grounds-mood-board-uai-516x317.jpg)
– Urban moves to the countryside, new « utility needs »
– Country is in…new earthy poetry
– Durable quality vs objects of consumption
– Fashion food…denim in the kitchen, cookware and utensils
– Vegan denim…patches & trims
– Interior design…objects, vases, home furnishings & denim furniture
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_New-Grounds-uai-516x317.jpg)
Bluezone Trend Forecast
As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.
The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.
#1 NEW GROUNDS
THE GROWING IMPORTANCE OF NEW PLAYGROUNDS FOR DENIM
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_New-Grounds-mood-board-uai-516x317.jpg)
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_New-Grounds-uai-516x317.jpg)
– Urban moves to the countryside, new « utility needs »
– Country is in…new earthy poetry
– Durable quality vs objects of consumption
– Fashion food…denim in the kitchen, cookware and utensils
– Vegan denim…patches & trims
– Interior design…objects, vases, home furnishings & denim furniture
#2 PHYGITAL DENIM
CREATED FOR THE MAKERS AND WORKERS OF OUR FUTURE
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_Phygital-Denim-1-uai-516x324.jpg)
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_Phygital-Denim-2-uai-516x324.jpg)
– Digitisation in denim design…fabrics, styling, interactive products
– Digitisation in denim marketing… visualisations, communication & promotion
– From fungus to yarn…denim fabrics made from bacteria and organics
– Any indigo fabric innovation but… NO cotton, NO PE, NO PET
– Metallics and coatings… only sustainable will do
– Protection: denim to protect against microbia, virus, rashes, scratches…
– For a work, utility & active lifestyle
#3 THE BEAUTY OF NOTHING
DISCOVERING THE BEAUTY IN THINGS WHICH DO NOT CHANGE
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_The-Beauty-of-Nothing-uai-516x324.jpg)
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_The-Beauty-of-Nothing-moodboard-uai-516x324.jpg)
– The invisible beauty
– No design, less is more
– Timeless design
– Subtleness
– It’s all in the detail, of the detail…
– Rugged durability (sustainability through endless product life)
– A life in one denim
#4 WORLD TRAVELLING
MEMORIES OF WORLD TRAVELS AND SOUVENIRS NURTURE OUR MINDS AND FANTASY
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_World-Travelling-uai-516x324.jpg)
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_Word-Travelling.-uai-516x324.jpg)
– Souvenirs from around the world
– Ethnic & indigenous influences
– Artisanal & crafted accents
– Flowers, prints, flags & rural icons
– Mixing slim and wide volumes
– Mixing international hero-products
– Softness & pampering
– Luxury & simplicity
#5 YOUNGTIMERS
FINDING A FRESH BEAUTY IN THE OLD STYLES OF YESTERDAY
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_Youngtimers-Titles-uai-516x324.jpg)
![](https://www.munique.blog/wp-content/uploads/2021/02/Bluezone-Denim-Trend_Youngtimers-uai-516x324.png)
– Recently old becomes recently new
– A proper fit-chaos
– Not so old streetstyles
– Neo-vintage or inspired
– Contrast stitchings
– Violated washes
– Loud and barking
What to Expect From VIEW AW 20/21
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There are only 3 weeks until we kick off the new season! We want to let you know what you can expect from VIEW Premium Selection when you arrive through the doors of the MVG Museum in Munich on July 16th & 17th.
International Brands
Over 400 collections by brands from all over Europe and Asia will be exhibited at VIEW. We work with established specialists from all over the world who are ready to business on a global scale.
Networking
VIEW provides an ideal opportunity for networking, the two day preview textile fair is guaranteed to be full of like-minded fashion and textile professionals. It is a great place to meet and exchange with new and existing partners who are also there to strengthen their business relationships and look for new opportunities.
Designs for the season
In addition to the new collections and previews on showcase for the new season AW2020/2021, we also offer you the possibility to view the highlights for SS2020. It has become more important than ever to curate sustainable fashion pieces using select fabrics which will transcend the seasons, which is why we will be presenting ReSOURCE articles for the first time at VIEW.
An Event Tailored to You
Every aspect of the show is designed and organised with your requirements as designer, buyer or product manager in mind. We have created spaces that are perfect for working, relaxing, reflecting and recharging. We serve fresh coffee, snacks and food all day long and we also invite you to a fun and relaxing Sundowner event during the evening of July 16th.
An Ideal Setting
VIEW Premium Selection takes place at the Munich Transport Museum. The light-flooded, spacious hall is reminiscent of early industrial times, with high ceilings and the industrial charm of a loft ambience. The location, which has been renovated to a very high standard, offers plenty of space for the growing demand of more and more top companies who want to present at VIEW at this early point in time.
ReSOURCE at VIEW
ReSOURCE is the dedicated sustainable sourcing platform at Munich Fabric Start and now for the first time, VIEW will also feature select ReSOURCE fabrics. We have responded to the growing demand for sustainable fabrics and additionals by offering these articles at MUNICH FABRIC START, VIEW as well as ReSOURCE online. The ReSOURCE fabrics will be located in the MVG Foyer and the Trend Area.
Trend Forecasting
We are a reliable source for future trends and leading indicators of trend styles and consumer behaviour. Our dedicated trend area will showcase a hand-picked selection of fabrics, additionals and denim articles which define the new Autumn.Winter 20/21 season, a must see for those developing their new collections! The new COLOUR CODE and TREND BOOK publication release for Autumn.Winter 20/21 is planned for early August.
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![](https://www.munique.blog/wp-content/uploads/2019/06/View-Premium-Textile-Fair-Munich-Fabric-Start-Networking-uai-516x345.jpg)
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There is still plenty time to register for VIEW this July 16th-17th in Munich , we can’t wait to see you!