Sustainable Materials

Cartoon – Fashion for courage, joie de vivre and self-realisation

Cartoon – Fashion for courage, joie de vivre and self-realisation

A fresh breeze of optimism: Welcome to Cartoon

1. September 2024

Cartoon sweeps through the fashion world with a fresh breeze of optimism, bringing colour not only to the wardrobe but also to everyday life. With the motto ‘Wear Your Optimism’, the label makes it unmistakably clear: clothing is far more than just fabric, it is a statement, an expression of joie de vivre and self-confidence. Cartoon is not just about style, but about an attitude that brings good humour and positive vibes into everyday life. This is where fashion and optimism come together to create something unique. Welcome to the world of Cartoon, where you not only look good, but also feel good.

But what makes Cartoon so special? It’s the mix of playful design and a clear, powerful message that makes the brand stand out from the crowd. Each piece tells a story of joie de vivre and courage, without compromising on style. The bright colours, unique patterns and high-quality materials are not only a visual highlight, but also reflect the self-confidence that Cartoon wants to convey to its wearers. It’s about more than just the clothes you wear day in and day out – it’s about the feeling of bringing out the best in yourself at every moment and letting your personality shine. With Cartoon you don’t just wear fashion, you wear your optimism. Fashion is much more than just clothing. It is an expression of your personality, your zest for life and your self-confidence. Fashion has the ability not only to change us on the outside, but also to strengthen us on the inside, to give us self-confidence. This is exactly why we need fashion today that inspires, strengthens and encourages – fashion that offers more and doesn’t just blindly follow the latest trends. It should be a reflection of our optimism and encourage us to make the most of every moment.

“It’s the mix of playful design and a clear, powerful message that makes the brand stand out from the crowd. Each piece tells a story of joie de vivre and courage, without compromising on style. ‘Wear your optimism’ is more than just a motto – it’s a way of life. It means starting every day with a smile, always looking on the bright side and making the most of every situation. Our fashion is designed to help you live this attitude every day. It should accompany you, encourage you to pursue your dreams and tackle your goals with passion.”

Wear Your Optimism: More than just a motto

Our motto is: ‘Wear your optimism’. For us, optimism means always seeing the best and striving for the best. That’s why we think in superlatives: more colourful, more diverse, more imaginative. Our collections stand not only for courage, joie de vivre and self-realisation, but also for striving for more – more colour, more expression and more individuality. Fashion can help you discover your true self and fulfil yourself. Our designs are made to brighten up even the dullest of days and give you optimism wherever you go. They challenge you to try new things and make the most of every moment. We combine glamour with a cool, casual touch – the result? Looks that not only look good, but also put a smile on your face and bring pure joy. Each piece in our collection tells its own story – through modern prints, bright colours or casual cuts. These details make our fashion unique and give it depth. We don’t just want you to look good; we want our fashion to inspire you to celebrate the moment, recognise opportunities and boldly seize them. It is the expression of your creativity and helps you to show all facets of your personality.

‘Wear your optimism’ is more than just a motto – it’s a way of life. It means starting every day with a smile, always looking on the bright side and making the most of every situation. Our fashion is designed to help you live this attitude every day. It should accompany you, encourage you to pursue your dreams and tackle your goals with passion.

Make Your Story Pop

Fashion has the power to get you out of the rut and the grey everyday life. It can give you strength in tough times and help you believe in yourself again in moments of doubt. Our collections are not just stylish, they are designed to make you feel good and brighten your mood. We want you to radiate really good vibes in every piece you wear and take off with confidence.

Our fashion celebrates diversity. We recognise that everyone is unique and this is reflected in our designs. From vibrant prints and bold colours to innovative cuts and unique details, we offer you a wide range of ways to express your individual style. The diversity in our collections represents the diversity within yourself and encourages you to show the different facets of your personality.

Cartoon is more than just a label – it is an invitation to look at life through a colourful lens. In a world that is often far too serious, Cartoon brings a playful lightness and reminds us that we are the ones who decide how we see the day. Our fashion should inspire you to go through life with a smile on your face. When you wear Cartoon, you express your optimism, your courage and your joy in life. So come on, let’s make the world a little more colourful together!

The MUNICH FABRIC START team is delighted about the long-standing cooperation with CARTOON and would like to thank them once again for equipping our team with beautiful outfits!

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by Chantal Graeff

Sustainable Innovations – Suzanne Oude Hengel

Knit in Motion by Suzanne Oude Hengel

Loop Coloured Feet, Timberland Future 73, Spacers & Welded Loop

Explore these innovative projects at the Sustainable Innovations Forum in the Keyhouse in Hall 7

31. August 2024

Born from frustration about past experiences within the textile industry and its unwillingness to stray from the status quo, Suzanne Oude Hengel founded Knit in Motion (KiM). Her goal: to push boundaries, experiment, and challenge the way things are done. KiM breaks down traditional notions of knitting by questioning, examining, and rethinking the craft and its applications, going off the beaten track to explore new territory within textile design.

Suzanne’s graduation project (ArtEZ University of the Arts in Arnhem), “Loop Coloured Feet” (2015), explores the potential of using knitting as an alternative material in footwear. It represents a starting point for many ideas that she continues to investigate including rethinking production methods, reviving older techniques, and focusing on craftsmanship.

KNIT IN MOTIONINSTAGRAM

A tube and the shape of a sock were the starting point for “Santoni” (created at Santoni in Shanghai in 2016). Working with circular knitting machines allowed Suzanne to develop a different approach to thinking about shape.

“Working with circular knitting machines allowed Suzanne to develop a different approach to thinking about shape.”

For their 50th anniversary, Suzanne was among Timberland’s chosen collaborators for “Timberland Future 73”. Launched at Milan Design Week 2023, the collection opens with the brand’s classic styles and blends them with her world of unexpected colour and material choices, resulting in a reimagined vision for the brand as well as the application of knitted textiles.

“I believe that true innovation comes from a curious and iterative design process.”  – Suzanne Oude Hengel

SUZANNE OUDE HEGELINSTAGRAM

Suzanne’s ongoing research “Spacers” (since 2018) looks at the potential of using weft knitting technology to create spacers. Research includes experimenting with different materials, densities, and final applications. Projects like Timberland Future 73 draw from this body of research, illustrating completely different end-uses for this innovative knitted material.

With “Welded Loop”, Knit in Motion and Studio Joris de Groot collaboratively explore the innovative use of Thermoplastic Polyurethane (TPU) in shoe design by integrating knitting, welding, and 3D printing techniques. Inspired by the discovery of TPU at the Techtextil fair in Frankfurt, the project harnesses the material’s versatility and recyclability. By integrating knitting, welding, and 3D printing, “Welded Loop” not only seeks to innovate shoe design but also aims to inspire new applications and combinations of techniques in textile and material processing, paving the way for future advancements.

“Inspired by the discovery of TPU at the Techtextil fair in Frankfurt, the project harnesses the material’s versatility and recyclability.”

Explore KNIT IN MOTION BY SUZANNE OUDE HEGEL in the Sustainable Innovations Forum at KEYHOUSE in Hall 7!

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by Chantal Graeff

BLUEZONE NEWS FOR SEPTEMBER 2024 - PART III

BLUEZONE NEWS

HIGHLIGHTS & NOVELTIES FROM DENIM MILLS IN MUNICH

Sharabati Denim

30. August 2024

At BLUEZONE, some 100 international Denim- and sportswear suppliers will present their most recent Denim novelties and innovations. Halls 6 + 7 will become the blue hotspot again. Parallel to MUNICH FABRIC START with THE SOURCE and KEYHOUSE, the Zenith area will become the hub of the international denim community with an all-round relevant event program.

With the leitmotif DENIMINED, we invite the industry to have a clear and unique vision in this world of constant change, to show its own DENIMINED… Together with all international industry leaders, let us define or reinterpret the different DENIMINED’s that can be created in the wide world of DENIMS!

Sharabati is an integrated fabric manufacturer based in Egypt and Turkey, producing both denim and flat fabrics. The company also operates sales offices across North Africa and Europe, supplying those markets and beyond. They offer a diversity in product range and a high standard of quality. A company with a sustainable growth vision, Sharabati Denim is a pioneer in the region when it comes to environmental awareness.

GOOD OLE 

RELIVE

DREAM OF NILE

Their current novelties include the following lines:

VERSO presents a collection of garments that suitable for both home wear and work wear. Tencel-blended fabrics offer a soft and shiny look. New flat fabrics for chinos are introduced while the colour palette has been enhanced.

COOLR is all about exciting details and texture is top with leather-look coatings, hemp-based fabrics and different weaves that are far from the classic denim look. More exciting new prints have been added to this exclusive design collection.

GOOD OLE features nostalgia that goes back on the road. Creases and evident slubs add to the vintage look of the frontier that calls out to today. Good Ole includes a seasonal capsule collection called Warm up. It has an extra dimension of warmth added by brushed back, double face fabrics, and thermolite.

RELIVE is about Hemp-blended fabrics that don’t harm the planet. Their Re-Live range gets a boost with our cottonized hemp fabrics. Denim and flat fabrics are created from yarn that is a blend of certified ecologically-grown Canalia hemp and cotton.

LOOMERS is a 100% regenerative cotton selvedge denim collection that celebrates their commitment to artisan craftmanship on an industrial scale.

DREAM OF NILE is made of Premium Egyptian Giza 94 cotton. This lustrous, hard-wearing and unmistakably denim and flat fabric pushes the boundaries of what denim can do and what you can do with it.

“A company with a sustainable growth vision, Sharabati Denim is a pioneer in the region when it comes to environmental awareness.”

COOLR

LOOMERS 

VERSO 

VISIT SHARABATI DENIM AT H6 | A 01

SHARABATI DENIM

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by Chantal Graeff

KEYHOUSE NEWS - Centric Software

CENTRIC SMB at KEYHOUSE – The Innovation Hub For Tomorrow's Fashion

Discover the Top 4 Benefits & Innovative Features of Centric SMB for Emerging Fashion Brands

30. August 2024

In the atmospheric industrial charm of KEYHOUSE in Hall 7, progressive suppliers and global players from cross-industry sectors will be showcasing their latest new developments and innovations. On over 1,000 square metres, you will find trend-setting future fabrics and new process technologies – be it in terms of sustainability, circular economy, digitalisation & AI, traceability, textile dyeing or finishing. Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside sustainable innovations.

KEYHOUSE is also home to the main lecture forum of MUNICH FABRIC START with exclusive keynotes, panel discussions, trend presentations, Q&A sessions & expert talks by international industry insiders. Be inspired by the wide range of events at KEYHOUSE.

Check the Lecture Program

Speed product development, increase profits & boost efficiency with Centric’s PLM designed for small & mid-sized businesses

Is your emerging fashion or retail brand poised for growth and are you looking for a backbone technology solution to streamline product concept to replenishment? Have you considered implementing a modern Product Lifecycle Management (PLM) solution but think it is out of reach and only for the major industry players?

Centric Software® is thrilled to offer growing fashion brands and retailers Centric SMB.  Centric SMB is our cloud-based PLM solution designed for small and mid-sized businesses and is proven to help speed product development, increase profits and boost efficiency. It gives you access to all the tools you need to gain a competitive advantage by improving your products and streamlining processes. Available on a subscription basis (SaaS), you can access the same technology and industry know-how as the large global brands.

Read on to explore the top 4 Benefits and Innovative Features of Centric SMB!

Benefit #1: Collapse Time to Market by 15% to 30%

With simplified business processes, improved supply chain collaboration and decision-making capabilities for teams, along with innovative applications like 3D proofing and review processes, brands and retailers can dramatically shorten the time frame from concept to replenishment.

Benefit #2: Increase Product Revenue by 5% to 10%

Design, product development, purchasing and buyer teams can assess key performance indicators in real time by using sales planning views, including product series portfolios, supplier performance, target sales and actual sales. This empowers them to make timely adjustments to their plans, improve the success rate of product launches and increase sales performance.

Benefit #3: Higher Profit Margins: Reduce Cost of Selling by 5% to 15%

Centric SMB can quickly and accurately calculate relationships between cost, profit and price changes according to set sales goals. Suppliers can be added to the supply chain collaboration process in advance, enabling unified global procurement. Product profitability can soar with informed, collaborative procurement plans.

Benefit #4: Increase Management and Development Efficiency by 10% to 50%

With Centric SMB, teams can reduce the number of emails, meetings and phone calls required, and dramatically reduce time wasted searching for, or updating information. PLM’s single source of real-time data powers efficiency, freeing teams to focus on value-added business critical functions.

“We needed a solution that was accessible from anywhere, available to us at all times and adaptable enough to grow as we did. Centric SMB was affordable, had everything we needed out of the box and the suite of additional modules made sure it would be scalable as our needs evolved.” – tentree

Innovative Feature #1: Mobile Apps

In today’s rapidly moving global apparel industry being able to conduct business from anywhere at any time if crucial for success. Centric SMB’s wide range of 15 mobile apps give users the power to capture data outside of the scope of traditional methods and let teams work with ease, on the move. Centric SMB apps include Capture It (to collect image inspiration), Product Notes, Sample Review, 3D Sample Review, Collection Book Fit Review, Retail Review and more!

Innovative Feature #2: Adobe® Connect

This powerful app enables designers to use Adobe® Illustrator within Centric SMB. This easy to use, class-leading link between PLM and designers’ tool of choice allows users to work 100% within the PLM environment. Empower designers to sketch and create colors and other product information, start building Bills of Material and seamlessly access textiles, fabrics and colors from within Centric SMB.

Innovative Feature #3: 3D Connect

Centric developed a 3D agnostic strategy so that information flows seamlessly between multiple 3D applications. With 3D Connect designers work in their native 3D environment while connected directly to PLM to harness the power of 3D at every stage of the product lifecycle. 3D Connect integrates with leading 3D apparel design and development CAD solutions including Browzwear, SOLIDWORKS, Optitex and CLO 3D.

Innovative Feature #4: AI Image Search

Creative teams in fashion and retail collect enormous amounts of digital and physical samples of materials, trims, colors and styles that serve both as inspiration for the future and as a record of the past. The challenge is finding what they need can be like searching for a needle in a haystack and hundreds of hours can be wasted. With Centric AI Image Search, designers can take a picture of a new fabric or trim inspiration and instantly search PLM image archives to find the closest match and if a similar item has been approved or used before, a designer can find out immediately. AI Image search can also connect designers to suppliers with a close match, saving teams massive amounts of time and improving design and development decisions.

“Having Centric in place saves everyone about 10-15 percent of their time on a day to day basis, mainly because people don’t have to spend time searching for the right answers, asking questions and re-confirming whether information is up to date.” – Marine Layer

Conclusion

Emerging fashion brands and retailers are operating in a wildly competitive marketplace and need every tool and advantage to survive and thrive. Centric SMB delivers speed, functionality and simplicity to drastically improve products and streamline processes.

With zero down-time, automatic upgrades and scalability, Centric SMB is the PLM solution that grows with you!

Isn’t it time to discover why more than 815+ companies representing 17,500+ brands, including Hugo Boss, Lacoste, Triumph, s. Oliver, Tom Tailor, Ortovox, Deuter, ON Running, Armed Angels, Blutsgeschwister trust their business to Centric Software?

Start your digital transformation now!

Visit the KEYHOUSE AT HALL 7 to find the latest innovations in textiles, production and technology.

LECTURE PROGRAM

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by Chantal Graeff

Sustainable Innovations – Studio Joris de Groot

STUDIO JORIS DE GROOT

Explore these innovative projects at the Sustainable Innovations Forum in the Keyhouse in Hall 7

30. August 2024

Designer Joris de Groot often collaborates directly with factories, setting up his workplace within their grounds to get a deep understanding of their materials and innovate with their existing techniques. This allows him to blend traditional craftsmanship with industrial processes, resulting in unique and sustainable designs.

His project “2000N Pressed Shoe” (2018) emerged from his project “In4nite II” with Freudenberg, a company specializing in car interior materials. Joris explored the potential of Colback®, a material used in car upholstery, to create shoes. By understanding and experimenting with the molding process used in automotive interiors, he transformed Colback® into a fashion material. “2000N Pressed Shoe” is distinctive for its use of industrial techniques to create aesthetic details, showcasing the intricate patterns and textures that arise from this innovative process.

“By understanding and experimenting with the molding process used in automotive interiors, he transformed Colback® into a fashion material.”

STUDIO JORIS DE GROOT

“Recycled Raincoat” (2021) is another collaboration between Joris and Dolfing Druten. Together, they tackled the issue of cutting waste from rain jacket production. By researching the shapes of leftover fabric pieces, Joris developed patterns that could be welded together to form new raincoats. This approach not only minimizes waste but also transforms discarded materials into valuable products, highlighting his innovative use of existing resources to create sustainable fashion.

“This approach not only minimizes waste but also transforms discarded materials into valuable products, highlighting his innovative use of existing resources to create sustainable fashion.”

For “Weld Bag” (2013), Joris partnered with Dolfing Druten, a manufacturer of work clothes and rain gear, to develop a collection of bags. He repurposed high-frequency welding techniques typically used for creating waterbeds and rainwear to design unique bag handles and shapes.

“The factory is my playground, searching for new possibilities with the tools I can find.” – Joris de Groot

INSTAGRAMFACEBOOK

Explore STUDIO JORIS DE GROOT in the Sustainable Innovations Forum at KEYHOUSE in Hall 7!

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by Chantal Graeff

FABRIC HIGHLIGHTS & MATERIAL NOVELTIES FOR AUTUMN.WINTER 25/26 - PART V

FABRIC HIGHLIGHTS & MATERIAL NOVELTIES FOR AUTUMN.WINTER 25/26 - PART V

29. August 2024

At the upcoming MUNICH FABRIC START, around 600 international suppliers will present their material innovations for all apparel segments in the FABRICS Area. The complete product portfolio of fashionable woven and knitted fabrics made of wool, cotton, silk, blends and functional fibres will be presented here. For the Autumn.Winter 25/26 season, we present some new products and highlights from international producers in our FABRICS blog posts:

RE/UPCYCLE ALPACA BY INCALPACA

In a context where fast fashion is gaining strength among consumers and the use of synthetic and ephemeral materials is favored by brands, Alpaca fibre is becoming a bright spot for a more sustainable and eco-friendly fashion world. The use this fibre in Incalpaca’s garments and products allows them to show their customers that luxury and environmental responsibility can co-exist.

At Incalpaca they are aware of the environmental impact of their manufacturing process and although they know that alpaca fibre is a more sustainable material, it is important to find ways to reuse the waste of this natural fibre to create a more conscious, circular and sustainable fashion. In this way, as part of their commitment, they have developed a highly specialized unit and system to create high quality, durable, ecological and inimitable luxury garments from leftovers, by-products, deadstock and waste, taking advantage of the great qualities of alpaca fibre.

The Re/Upcycle Alpaca project has been recognized in the German Design Awards 2024, organized by the German Design Council, which awards excellence in design based on innovation, industry impact and commitment to sustainability. At Incalpaca they are proud to have achieved the ‘Gold’ level in “Eco Design” category, the highest award in the event. This recognition underlines their commitment to sustainable innovation, the environment and our community. With Re/UpCycle, we can recycle more than 120,000 kilos of fibre per year and reduce the impact of their manufacturing process, promoting a green and sustainable business model.

Peru – H 2 | A 05

“RE/UPcycle Alpaca is characterised by its commitment to sustainability and environmental responsibility at every stage of the design and manufacturing process.”

INCALPACA

Incalpaca winner of the prestigious German Design Award in the Eco-Design category

The Peruvian textile company has been honoured in 2024 with a prestigious eco-design prize from the German Design Awards for its RE/UPcycle Alpaca project.

The prize was awarded in the ‘Excellent Product Design – Eco Design’ category and underlines the brand’s efforts and commitment to creating a product line made from regenerated natural fibre textile waste that is given a new life in everyday products, according to the company.

‘RE/UPcycle Alpaca is characterised by its commitment to sustainability and environmental responsibility at every stage of the design and manufacturing process. From the careful selection of recycled materials to ethical production practices, the project embodies Incalpaca’s core values of creating high-quality products with minimal impact on the environment,’ Incalpaca said in its concept.

The German Design Award is internationally recognised for its rigorous judging process and its focus on design excellence, Incalpaca said.

“We are thrilled and honoured to have been awarded ‘Gold’ at the German Design Awards,” said Diego Saca, Marketing Manager. “This success reflects our ongoing commitment to sustainable innovation and spurs us on to continue leading the textile industry towards responsible practices,” he added.

TO THE FORBES ARTICLE

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by Chantal Graeff

Additionals Trends Autumn.Winter 25/26 – Part 4

ADDITIONALS NEWS

VALUPA: Combining style and sustainability has never been easier ...

29. August 2024

The latest developments for buttons, ribbons, decorative stones, closures, linings, lace, embroidery, interlinings as well as labeling and branding solutions will be presented by around 150 leading international ingredients and accessories suppliers in the ADDITIONALS Area at MUNICH FABRIC START. Explore some of the novelties here in our ADDITIONALS blog posts:

Design: The starting point for any groundbreaking garment collection. Whether you’re designing for style, for sustainability, or two bring those two worlds together, Checkpoint has the branding solutions, tailor made for your brand. Checkpoint Systems is one of the largest label manufacturers in the world, supplying some of the biggest brands, and they’re delighted to be exhibiting this year and showcasing the realms of possibilities available for your Autumn/Winter collections for 25/26.

valupa offers a diverse range of sustainable and compostable fashion supplies, including buckles, bra connectors, double D-rings, buttons, and more. Besides their own design they also offer brands to individualize their supplies.

The company’s philosophy is deeply rooted in a strong belief in sustainability and the circular economy. valupa’s sustainability concept is built on several pillars:

  • Bio-based, compostable materials: valupa uses only bio-based materials that are fossil-free and even safe for marine environments.
  • Circular design: their buckles are designed to be easily repairable or replaceable, promoting circularity.
  • Local production: Their products are manufactured in Germany, minimizing the need for long-distance transportation.
  • Eco-friendly processes: valupa employs a combination of 3D printing and injection molding in their design and production processes to reduce waste and avoid faulty production.

valupas fashion supplies captivate with a classic yet modern style and colors. By incorporating valupa’s trims into your garment collections, you can enhance your style while ensuring genuine sustainability.

“valupa employs a combination of 3D printing and injection molding in their design and production processes to reduce waste and avoid faulty production”

VALUPA

VISIT VALUPA AT H1 | C 14

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by Chantal Graeff

Sustainable Innovations – Studio Tjeerd Veenhoven

Mycelium 2D Printing & Oyster Mushroom Mycelium by Tjeerd Veenhoven

Explore these innovative projects at the Sustainable Innovations Forum in the Keyhouse in Hall 7

29. August 2024

Studio Tjeerd Veenhoven (STV) is dedicated to material research and value chain design with a focus on sustainability. Graduating from the Art Academy in Arnhem in 2000, Tjeerd transitioned from product design to exploring sustainable value chains. Over the past 15 years, he has collaborated with numerous partners to create innovative solutions that address complex social issues related to sustainability. He acknowledges the urgent need for sustainable practices, particularly within the fashion industry.

Tjeerd’s “Mycelium 2D Printing” explores the potential of mycelium, a natural material obtained from mushrooms, which could be crucial for the transition towards more sustainable consumption. STV began researching mycelium four years ago, focusing on controlled growth without specific applications. Recently, they developed a printer that places inoculated substrates to cultivate mycelium into white dots, forming a graphical mycelium print. This speculative research envisions replacing PVC banners at cultural festivals with mycelium-printed canvas, which can be reused and reprinted without chemicals.

Another significant lead is the development of sustainable textiles from oyster mushroom mycelium. For three years, STV has investigated the potential applications of oyster mushroom waste, creating textiles from thinly sliced mushroom bases. His research revealed the mycelium’s capacity for continued growth from the mushroom foot after harvest. By allowing the material to grow back together in controlled conditions, a unique textile-like material is produced.

“In our transition to a sustainable fashion value chain, we need wild ideas that shake up, that offer a fresh perspective on raw materials, manufacturing, design and use. Mycelium based textiles are one of the more speculative routes – but with great potential.”  – Tjeerd Veenhoven

STUDIO TJEERD VEENHOVENINSTAGRAM

THE PRINTING PROCESS – EXPERIENCE THE PRINTER LIVE AT KEYHOUSE

Explore STUDIO TJEERD VEENHOVEN in the Sustainable Innovations Forum at KEYHOUSE in Hall 7!

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by Chantal Graeff

Sustainable Innovations – RietGoed by Iris Veentjer

RIETGOED BY IRIS VEENTJER

Explore these innovative projects at the Sustainable Innovations Forum in the Keyhouse in Hall 7

28. August 2024

Designer Iris Veentjer, owner of Studio i Focus, is dedicated to innovative material research and experimental design to foster a regenerative world. Since 2018, she has created products raising awareness about environmental and social issues. The Netherlands faces significant soil subsidence and greenhouse gas emissions due to peatlands being drained for cattle grazing, which leads to plant decomposition and CO2 release. To address this, alternative agricultural methods like wetland cultivation are being explored.

A type of plant that thrives in wet conditions are cattails, the cultivation of which is currently not profitable for farmers, which is why its fibres are typically used for low-value products like insulation. Iris’s project, RietGoed, aims to develop high-quality textiles from cattails.

Iris developed a machine to mechanically extract fibers from cattails, allowing them to be processed like linen. This innovative approach can help reduce soil subsidence and emissions while creating a biocircular production process utilizing all parts of the plant.

With RietGoed, Iris aims to inspire broader adoption of sustainable practices and scale up textile production.

“Textiles made from cattails could potentially replace synthetic oil-based yarns. I aim to have the process from plant to fiber to product be fully biocircular. After multiple recyclings, textiles can return to the fields, contributing to peatland restoration,” she summarizes.

“RietGoed can be a solution to the nitrogen problem in peat meadow areas. By draining these areas, the soil sinks and nitrogen is released into the air. If we grow cattails on peat meadows in watery peat soil and make clothing from them, farmers will have the opportunity to earn money with this new crop.”  – Iris Veentjer

RIETGOEDINSTAGRAM

Explore RIETGOED BY IRIS VEENTJER in the Sustainable Innovations Forum at KEYHOUSE in Hall 7!

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by Chantal Graeff

KEYHOUSE NEWS - FELDE FIBRES

KEYHOUSE – The Innovation Hub For Tomorrow's Fashion

FELDE FIBRES

27. August 2024

In the atmospheric industrial charm of KEYHOUSE, Hall 7, progressive suppliers and global players from cross-industry sectors will be showcasing their latest new developments and innovations. On over 1,000 square metres, you will find trend-setting future fabrics and new process technologies – be it in terms of sustainability, circular economy, digitalisation & AI, traceability, textile dyeing or finishing. Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside sustainable innovations.

KEYHOUSE is also home to the main lecture forum of MUNICH FABRIC START with exclusive keynotes, panel discussions, trend presentations, Q&A sessions & expert talks by international industry insiders. Be inspired by the wide range of events at KEYHOUSE.

CHECK THE LECTURE PROGRAM

FELDE FIBRES

Felde Fibres revolutionizes Hemp Fibre Market with Superior Quality

Felde Fibres, a German bast fibre producer, is setting new standards with its premium elementary hemp fibres. This innovative quality offers unmatched fineness, handfeel, and appearance, unlocking new application possibilities and reviving the long-overlooked hemp plant.

Grown entirely in Germany with full traceability to the origin farms, Felde Fibres’ hemp is primarily cultivated as a secondary crop, providing farmers with additional income while ensuring top-quality fibres.

Certifications such as GOTS and OEKOTEX Standard100 confirm Felde Fibres’ commitment to the highest quality and sustainability in the textile industry.

Germany – H7 KH | K 08

“This innovative quality offers unmatched fineness, handfeel, and appearance, unlocking new application possibilities and reviving the long-overlooked hemp plant.”

FELDE FIBRES

Visit the KEYHOUSE AT H7 and find the highlights for the upcoming season.

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by Chantal Graeff