new season
Exclusive Trend Seminar by Li Edelkoort
Li Edelkoort, icon of trend research, will hold one of her exclusive trend seminars at Munich Fabric Start. She will present GREEN WAVE, the fashion trends for Spring/Summer 2021, STILLNESS, the full Colour Forecast for Autumn/Winter 21/22 as well as GREEN BOOK, the full forecast for Recreationwear Trends. This exclusive and unique event is the perfect inspirational source and working tool for all those who live design.
TREND SEMINAR PROGRAM
3.30pm – 4.00pm : Registration & Welcome
4.00pm – 5.00pm : GREEN WAVE – Fashion, Shapes & Textiles and Colours for SPRING/SUMMER 2021 – Full Trend Presentation
5.00pm – 5.30pm : STILLNESS – New Colours for AUTUMN/WINTER 21/22 – Full Colour Forecast
5.30pm – 6.00pm : GREEN BOOK – Recreationwear Trends & Colours SPRING/SUMMER 21 – Full Trend Forecast
6.00pm – 6.30pm : Meet & Greet Drinks with Li Edelkoort
Find more information and the first insights of the trend program here.
ORDER YOUR PERSONAL TICKET NOW FOR 220,00 EUR
Please register in advance as seating is limited.
Access can only be granted with a valid ticket.
Sophisticated Collections & Concentrated Information
VIEW PREMIUM SELECTION will open the Spring.Summer 2021 season with an international portfolio showcasing over 400 collections. On December 3rd and 4th 2019, leading fabric, trim and denim suppliers present their preview programs and latest developments in Munich.
Most of the collections shown at this early stage are already well developed with a focus on new fashion trends which will be ultimately be presented at MUNICH FABRIC START and BLUEZONE from February 4th to 6th 2020.
Once again, VIEW confirms its strategic orientation as an early format for new developments, first colour and material trends and a high-quality product portfolio.
“Given the industry’s momentum, many manufacturers have become the new standard for bringing the market to 80% of the collection. Many of our customers use the textile shows in September to complete their collection. We will readjust in the remaining weeks until the main fair, complete individual articles and still work on some textures. But the actual collection concept is already part of the VIEW.“
Mathias Menger, Yünsa
Represented for the first time at VIEW are Argomenti Tessili, Euromark Industries, T.B.M and agency Fabian from Italy, Ipeker from Turkey and TOC TaeOh Corporation from Korea. Furthermore Jayne Goulding Design from Britain and Barth & Könenkamp Seiden, Könen Additionals as well as SchweigerTochetermann from Germany, among others.
Sustainability will also be one of the key topics at VIEW, which will fundamentally change the industry. The willingness of companies to invest and get involved here is growing from season to season.
Since 2 years, Dutel has been developing a sustainable section in its collection called ‘PURE’ by DUTEL using polyester recycled warp and organic cotton weft yarns. We are planning to swap all our polyester warps into recycled ones.’
Dutel Creation
‘We are sensitive to the use of recycled yarns. Many fabrics from the latest collection are eco-sustainable. The qualities in eco-cotton and viscose ECOVERO are made with sustainable yarns. Our aim is to waste less and re-use the waste of production and consumers as new resources.’
Lanificio Roma
‘Besides providing sustainable labeling solutions for our customers, we aim to optimize our internal processes as well. By digitalizing our documentation, working on rapid prototyping and investing an increasing amount of time and effort in digital sampling we are reducing input of resources on various levels.’
Bornemann Etiketten
The VIEW Trend Forum will once again show selected ReSOURCE developments that offer innovative alternatives for future-oriented collections. The entire portfolio of collections presented at the VIEW Premium Selection can be found at brands.viewmunich.com.
‘We are very pleased that the interest in VIEW is growing from edition to edition. The increasing internationalization among both suppliers and visitors shows the importance of this appropriate format at this early stage. VIEW is an intensively used business platform that in conjunction with MUNICH FABRIC START and BLUEZONE is set as an overall strategic and content-coordinated format.’
Sebastian Klinder, Managing Director MUNICH FABRIC START
Already in the run-up to the event, visitors to VIEW have the opportunity to find out all the important facts at the trade fair via the new MUNICH FABRIC START app. It allows:
• quick and direct access to all exhibitor details and hall plans.
• a detailed filter function for creating a personal list of exhibitors.
• download of visitor tickets.
• personal follow-up for after the fair.
Join us for the traditional VIEW X-Mas Market. Enjoy festive treats and mulled wine to finish the trade fair day together with live music from Soul Sofa and their Swing, Soul, Latin, Blues & X-Mas beats.
There is still plenty time to register for the upcoming show VIEW Premium Selection, December 3rd-4th in Munich, we can’t wait to see you!
Prepare Your Visit to VIEW
In time for the next edition of VIEW Premium Selection, taking place on December 3rd-4th 2019, here are the top 7 habits of the most successful buyers and project managers.
1. REGISTER FOR YOUR TICKETS IN ADVANCE
First things first, book your ticket in advance. Registering a few weeks before the event ensures you skip the registration process on the days of the event, saving you valuable time to get a head start on your trade show visit. Eager to attend our next scheduled event? Register to attend VIEW here
2. UNDERSTAND YOUR NEEDS
Research which products you are looking for and find the exhibitors ahead of time. Ask your sales teams, what products are the most popular? What fabrics will be essential for your new collections? Are you missing those all-important trim details?
3. CREATE YOUR LISTS
Come prepared with two lists: The ‘Must’ list and the ‘Bonus’ list. The ‘Must’ list will detail the fabrics or trims which you 100% need going forward for the new season. Whereas the ‘Bonus’ list reminds you of the items you would like but factors like budget and design direction or time limitations mean you’re not desperate to lock down. Be clear about your needs and specify; weight; width; colour; fiber; composition or structure.
4. SCHEDULE YOUR APPOINTMENTS
Arrange to meet with your existing partners as well as new brands at the show. Scheduling in advance means less time spent in queues at that specific supplier and guarantees valuable conversation time. It is important to understand your needs and consider these when booking your appointments. Check out our list of exhibitors in advance here.
5. PREPARE YOUR SCRIPT
As a potential partner, first impressions matter so take the time to prepare a succinct but informative introduction and get ready to talk minimums, turnaround times and of course price. Use targeted questions about the product offering, pricing and manufacturing support.
6. GET INVOLVED ON SOCIAL
Ahead of the event add us on Instagram, Facebook & Twitter and connect with our community. More importantly, discover the brands, businesses and companies who attend our show by following our hashtags #viewmunich and join in by tagging us and sharing your trade show experience and boost your profile.
7. BOOK TRAVEL AND ACCOMMODATION IN ADVANCE
Munich is a busy city with many events and tourism, booking your accommodation in advance is the easiest way to ensure a stress-free stay in our beautiful city. Check out ahead of the event what’s the best way to travel around the city, SBahn, UBahn, Tram, Bus or Uber. Plan your travel to the MVG Museum for VIEW here.
There is still plenty time to register for the upcoming show VIEW Premium Selection, December 3rd-4th in Munich, we can’t wait to see you!
New Exhibitors at VIEW Premium Selection
Discover the latest suppliers and manufacturers to join VIEW Premium Selection on December 3rd-4th 2019:
With over 20 years of experience they offer a wide variety of high quality fashion accessories from Italy. Their main goal is 100% customer satisfaction! Accompanying customers from concept, through implementation to the production for linings, shirts and blouses, from classic basics to fashionable prints and jacquards, buttons and closures, bands, labelling, hangtags and packaging plus rhinestones and metal applications for sewing, riveting or ironing with hot fix.
Stand A13
Founded in 2006, Argomenti Tessili is located in Bologna, the preeminent center for products ‘Made in Italy’, they work with printed fabrics, jacquard, silks, cotton, velvet, wool, stretch and consider their greatest feature is the hugely personalized service of custom prints.
Stand C06
Barth & Könenkamp Seiden GmbH & Co. KG has been established since 1954. They are exclusively engaged in the import and export of pure silk qualities and a few mixed fabrics mostly from China and India. As a specialist in the field of silk fabrics and because of regular visits in the manufacturing countries they are able to ensure the import of only the highest quality silks. With about 125 different silk qualities in more than 2000 colors, their range is the most exclusive in the whole of Europe. The majority of qualities are available immediately.
Stand C23
Founded in 1981 as an industrial serigraphy, Euromark stands out on the market for the high quality and variety of the produced goods. Since 2009, Euromark has innovated its products, increased their internal manufacturing to include a dyehouse and laundry departments for the special treatments of labels. As well as extended the range of printing labels with variable data such as size, length, washing and model, thanks to the use of digital printers which use printing inks that are resistant to industrial and domestic washings.
Stand A05
Ipeker is a family-owned vertical textile company, founded in 1930. The journey that initially started with silk weaving has today reached to a level of organization which delivers high-quality novelty fabrics globally. The wide assortment of dyed and printed fabrics have enriched the collections of many well-known designers and large retailers. Customers are regularly updated with new designs that are served with 4 main and 10 sub-collections every year backed by monthly fast-fashion additions.
Stand A14
Jayne Goulding Design is a creative studio which designs beautiful conceptual embroidery designs for both the fashion and interior markets. Designs are developed and created using the craft of both hand and machine processes alongside innovative, digital embroidery techniques. The studio welcomes commissions and unique design briefs from clients and collaborative work.
Stand A31
Könen Additionals Agency represents suppliers who are always up to date by combining technical innovations with the highest possible product quality. Customer satisfaction is an elementary component of their mission statement which is the focus of their corporate philosophy. Creating an environment of appreciation and mutual trust is particularly important here.
Stand A28
Committed to making the fashion industry less harmful to the environment and more socially responsible SchweigerTochtermann use combined expertise in sustainable solutions to help brands at all levels of their sustainable journey: from introducing the first more responsible fabrics, to developing full collections causing minimal harm or entirely prioritising a topic like minimising water or CO2.
Stand B08
Since 1946, a careful selection of the best raw materials is the first crucial step taken to achieve high-quality fabrics. TBM R&D Office is constantly looking for new solutions to offer customers new proposals on the latest fashion trends: this requires creativity, curiosity and timing. The world’s fashion capitals are visited many times every year, and the most important shops and stores are an inexhaustible source of ideas and inspiration.
Stand C12
Specialists in technical woven and knitted fabrics for outdoor sports and casuals. Certified BLUESIGN system partner, striving to provide safer and more sustainable environments for people to work in and everyone to live in.
Stand C36
Latest Trend Seminar by Li Edelkoort
Li Edelkoort, icon of trend research, will hold one of her exclusive trend seminars at Munich Fabric Start. She will present BROWN AGE, the fashion trends for Autumn/Winter 20/21, the full Colour Forecast for Spring/Summer 20/21 as well as RECREATION, the full forecast for Casual Wear Trends. This exclusive and unique event is the perfect inspirational source and working tool for all those who live design.
BROWN AGE – TREND SEMINAR PROGRAM
15.45 – 16.00 : Registration & Welcome
16.00 – 17.00 : BROWN AGE Fashion, Shapes & Textiles and Colours for AUTUMN/WINTER 20/21 – Full Trend Presentation
17.00 – 17.30 : New Colours for SPRING/SUMMER 21 – Full Colour Forecast
17.30 – 18.00 : RECREATION The Casual Wear Colours & Trends – Full Trend Forecast
18.00 – 18.30 : Meet & Greet Drink with Li Edelkoort
ORDER YOUR PERSONAL TICKET NOW FOR 220,00 EUR
Please pre-register as seating is limited.
Access can only be granted with a valid ticket.
What to Expect From VIEW AW 20/21
There are only 3 weeks until we kick off the new season! We want to let you know what you can expect from VIEW Premium Selection when you arrive through the doors of the MVG Museum in Munich on July 16th & 17th.
International Brands
Over 400 collections by brands from all over Europe and Asia will be exhibited at VIEW. We work with established specialists from all over the world who are ready to business on a global scale.
Networking
VIEW provides an ideal opportunity for networking, the two day preview textile fair is guaranteed to be full of like-minded fashion and textile professionals. It is a great place to meet and exchange with new and existing partners who are also there to strengthen their business relationships and look for new opportunities.
Designs for the season
In addition to the new collections and previews on showcase for the new season AW2020/2021, we also offer you the possibility to view the highlights for SS2020. It has become more important than ever to curate sustainable fashion pieces using select fabrics which will transcend the seasons, which is why we will be presenting ReSOURCE articles for the first time at VIEW.
An Event Tailored to You
Every aspect of the show is designed and organised with your requirements as designer, buyer or product manager in mind. We have created spaces that are perfect for working, relaxing, reflecting and recharging. We serve fresh coffee, snacks and food all day long and we also invite you to a fun and relaxing Sundowner event during the evening of July 16th.
An Ideal Setting
VIEW Premium Selection takes place at the Munich Transport Museum. The light-flooded, spacious hall is reminiscent of early industrial times, with high ceilings and the industrial charm of a loft ambience. The location, which has been renovated to a very high standard, offers plenty of space for the growing demand of more and more top companies who want to present at VIEW at this early point in time.
ReSOURCE at VIEW
ReSOURCE is the dedicated sustainable sourcing platform at Munich Fabric Start and now for the first time, VIEW will also feature select ReSOURCE fabrics. We have responded to the growing demand for sustainable fabrics and additionals by offering these articles at MUNICH FABRIC START, VIEW as well as ReSOURCE online. The ReSOURCE fabrics will be located in the MVG Foyer and the Trend Area.
Trend Forecasting
We are a reliable source for future trends and leading indicators of trend styles and consumer behaviour. Our dedicated trend area will showcase a hand-picked selection of fabrics, additionals and denim articles which define the new Autumn.Winter 20/21 season, a must see for those developing their new collections! The new COLOUR CODE and TREND BOOK publication release for Autumn.Winter 20/21 is planned for early August.
There is still plenty time to register for VIEW this July 16th-17th in Munich , we can’t wait to see you!
Autumn.Winter 20/21: The Meaning Behind the Key Visual
The release of our new key visual marks the start of a new season here at Munich Fabric Start. Over the last few months our team has uniquely interpreted and defined the trends and theme for the upcoming Autumn.Winter 20/21 season. Read more about how trends are made at Munich Fabric Start.
BEYOND AWARE presents a season which is free to explore the ways our world and fashion are changing, proving they are on a new path where everything is connected. Describing a season which is ready to embrace and be part of a new world exploring and developing the relationship between fashion and our planet, through awareness of the beyond.
The designer Julia Boll, at Stein Communication with over 10 years of experience as a graphic designer, has beautifully translated the theme of the new season BEYOND AWARE. Here she tells us more about her thought process and inspirations for this new project.
As a designer, I like to be inspired by as many things as possible. Of course, it always depends on what the specific task requires. Sometimes I am inspired by colors, shapes, newfound objects or it can also be photos and illustrations. I am someone who enjoys spending their free time drawing, mostly of funny characters, which I also then screenprint.
The final design actually came together from two very different designs. I liked the idea of incorporating soap bubbles because it is just not so “spiritual” but fragile. And yet it still transported the topic pretty well. Soap bubbles are cheerful and light and fly very calmly but always with the wind. In addition, they can quickly burst irretrievably, you cannot grab them and although they appear clear they still display many beautiful colors. A bit like thoughts or feelings, but also like fashion. The background of the key visual had been part of another graphic. It works well because it reflects a lot of power while also reflecting an expression of the fast-moving, digitalization as well as the idea that a lot of things are happening and developing in different directions. Many energies are released and you still do not know where to go. Let you guide yourself, beyond aware!
We are looking forward to a great new season!