new season
SS 2022 Trend Analysis: Haute Nostalgia
SS 2022 Trend Analysis: Haute Nostalgia
WE ARE ALL IN is our overall theme for this season, which encompasses the four major trend themes for prêt-à-porter plus a concentrate forecast for denim. With this we recognize the exceptional situation we all will face this year which makes season a very emotional one.
Our Spring.Summer 22 trends are a mixture between romantic and melancholy influences with real and imaginary places filled with ambition and inspiration. To get started, let us briefly introduce you to the 5 trend themes of the WE ARE ALL IN TREND FORECAST and represented in the DIGITAL TREND SPACE as 5 distinct exhibition rooms:
STAGING NATURE – nature becomes our backdrop while we orchestrate and define ourselves in landscapes.
EDU ACTION – stands for education and takes action to empower us as we reflect on meaningful protests and high-tech remedies.
ADVANCED REDUCTION – champions minimalism with progressive performance basics.
HAUTE NOSTALGIA – reflects on romanticised memories of the past to bring together different heights over the decades.
At BLUEZONE we embark on a journey through time, from the traditional indigo legacy to contemporary objectivity and the vision of a phygital hybrid denim world.
WE ARE ALL IN Trend Theme: HAUTE NOSTALGIA
HAUTE NOSTALGIA showcases a mix of slow luxury and nostalgic elements. In this, the fourth trend theme, we slow down and take the time to enjoy. We search for quality, we celebrate life, indulge in memories and long for the good times of the 50’s to the 90’s. Artistic and traditional craftsmanship is highly appreciated.
HAUTE NOSTALGIA reflects the fun and joy of fashion while still being aware of quality.
MOOD
HAUTE NOSTALGIA is influenced by memories across different decades and eras. With this trend we find a certain level of luxury, festivity, dressing up and going out. We love to decorate and harmonize ourselves, our homes and our environment, we do this as part of a new state of consciousness called slow celebration. We consume consciously and choose our outfits carefully revived with amusing details. An iconic style between the kitsch and rich of the 70’s and 80’s is exaggerated to a new modern. On the other hand, we long for tradition and craftsmanship like the old specialty shops where you could find exactly what you need thanks to great customer service.
COLOUR
The key colour for this trend is Happy Pink, found as an accessory, highlight, bright accent, key colour or as decoration. Paired with colours like retro and classic shades come in almost primary nuances such as Dark Blue, Bordeaux Red or Deep Green. These are complemented by a light, ‘cake-topping’ white.
FASHION
With his digital fashion show for the label Patou, the designer Guillaume Henry demonstrates the values of HAUTE NOSTALGIA. The look and feel as well as the messages on the digital catwalk remind us of the good old days: A slightly bluish imagery, slightly distorted voices and an appreciation for the materials and cuts found in early couture.
The HAUTE NOSTALGIA looks play with width and volume. Couture inspired outfits feature a modern pomp with classic ruffles. The combination of casual sportiness with chic elements in retro cuts is key. This trend shows a deep love for detail. The old finds the new. Craftmanship and customised outfits are presented in new ways because staging fashion is the real innovation. This offers new chances for the luxury segment, for example with a luxury face shield as a status symbol.
MATERIALS
When it comes to fabrics and materials, we encounter upcycling as garments are deconstructed or outfits are reimagined for new creations. We celebrate traditional art and seek specialist materials for important occasions. 70’s pop culture influences and shapes can be found in combination with soft protective wear and accessories with HAUTE NOSTALGIA.
There is an enormous need for real contact again and we now meet in a ‘phygital’ space which exists between the physical and digital worlds. We strive to come together again, to see each other and use our tactile senses. With this, we find new ways to connect and pave the way for positive, hopetimistic progress, because this is the only way forward.
To bridge the gap between physical and digital interaction we have created this 3D digital trend space for you to explore.
SS 2022 Trend Analysis: Advanced Reduction
SS 2022 Trend Analysis: Advanced Reduction
WE ARE ALL IN is our overall theme for this season, which encompasses the four major trend themes for prêt-à-porter plus a concentrate forecast for denim. With this we recognize the exceptional situation we all will face this year which makes season a very emotional one.
Our Spring.Summer 22 trends are a mixture between romantic and melancholy influences with real and imaginary places filled with ambition and inspiration. To get started, let us briefly introduce you to the 5 trend themes of the WE ARE ALL IN TREND FORECAST and represented in the DIGITAL TREND SPACE as 5 distinct exhibition rooms:
STAGING NATURE – nature becomes our backdrop while we orchestrate and define ourselves in landscapes.
EDU ACTION – stands for education and takes action to empower us as we reflect on meaningful protests and high-tech remedies.
ADVANCED REDUCTION – champions minimalism with progressive performance basics.
HAUTE NOSTALGIA – reflects on romanticised memories of the past to bring together different heights over the decades.
At BLUEZONE we embark on a journey through time, from the traditional indigo legacy to contemporary objectivity and the vision of a phygital hybrid denim world.
WE ARE ALL IN Trend Theme: ADVANCED REDUCTION
To reduce our definition of the essentials is what our third trend space ADVANCED REDUCTION is all about. This reasonable and sustainable reduction includes conscious consumption with a wardrobe consisting of only necessities. ADVANCED REDUCTION combines comfort with elegance and design as well as gender neutrality and progressive realism
MOOD
ADVANCED REDUCTION reveals how different industries answer to reduction: Products like beauty and interiors are designed functionally and sustainably, but with a hint of humour. Automated technologies like apps and self-driving modes of transport combine straightforward design with reduced environmental impact. ADVANCED REDUCTION also addresses collections that are condensed to suit the needs of each individual.
COLOUR
The very authentic trend theme ADVANCED REDUCTION plays with practical colours and lightness. The key colour is Craft Paper which is then paired with a deep Tobacco tone, a clear White and a neutral Grey. Three slightly foggy Blue shades give this authentic theme a touch of femininity and softness.
FASHION
ADVANCED REDUCTION fashion can almost be described as frugal: Simple, classic looks that stand for minimalism and pureness. The genderless looks of ADVANCED REDUCTION are futuristic yet simple at the same time. New Coordinates personify this trend: a classic suit jacket made of progressive materials, a suit with short pants and dégradé prints or a new suit solution that includes bottoms and a top made of the same fabrics – elegant like a classic suit, but more modern and comfortable.
MATERIALS
Of course, the materials of this trend theme can be described as both advanced and reduced. Advanced includes visionary biodegradable plastics, recycled fabrics and circular materials that meet new manufacturing ideas and creative techniques. This results in reduced processes with fewer working steps, such as a reduced waste by using recycled packaging or whole outfits made only from an original mono-material to facilitate recycling.
There is an enormous need for real contact again and we now meet in a ‘phygital’ space which exists between the physical and digital worlds. We strive to come together again, to see each other and use our tactile senses. With this, we find new ways to connect and pave the way for positive, hopetimistic progress, because this is the only way forward.
To bridge the gap between physical and digital interaction we have created this 3D digital trend space for you to explore.
Our Upcoming Shows
For your collection planning: Our dates for Autumn.Winter 22/23 are set!
Our team is ready and excited to get back to doing what we love best: organising trade shows for you. With a healthy mix of confidence and realism, we look forward to the summer months ahead and look forward to seeing you again at our upcoming trade shows for Autumn.Winter 22/23:
VIEW Premium Selection: 13 – 14 July 2021
MUNICH FABRIC START: 31 August – 02 September 2021
BLUEZONE: 31 August – 01 September 2021
Working together with our industry partners, our team is committed to meet the wishes and market needs for physical events with this trade fair planning. Using the example set by our FABRIC DAYS event, which we successfully realised in September 2020, we will of course implement the upcoming trade fairs in a Covid-19 compliant manner, because our priority remains to ensure the safety of all those involved.
Our goal is to present the established, premium portfolio of MUNICH FABRIC START again at our show in September 2021: Fabrics, Additionals, Bluezone, Keyhouse, Design Studios, Sourcing, ReSource and Sustainable Innovations. Don’t miss your chance to meet your partners in person and connect with the industry at our shows. Event registration will be available in the weeks leading up to our show but get ready here and create your visitor login.
In the meantime, please take another look at our DIGITAL TREND SPACE with your latest material developments and our newly developed BLUEZONE Living Page – we are also currently working on a new homepage for MUNICH FABRIC START, which we will be launching soon.
SS 2022 Trend Analysis: Edu Action
SS 2022 Trend Analysis: Edu Action
WE ARE ALL IN is our overall theme for this season, which encompasses the four major trend themes for prêt-à-porter plus a concentrate forecast for denim. With this we recognize the exceptional situation we all will face this year which makes season a very emotional one.
Our Spring.Summer 22 trends are a mixture between romantic and melancholy influences with real and imaginary places filled with ambition and inspiration. To get started, let us briefly introduce you to the 5 trend themes of the WE ARE ALL IN TREND FORECAST and represented in the DIGITAL TREND SPACE as 5 distinct exhibition rooms:
STAGING NATURE – nature becomes our backdrop while we orchestrate and define ourselves in landscapes.
EDU ACTION – stands for education and takes action to empower us as we reflect on meaningful protests and high-tech remedies.
ADVANCED REDUCTION – champions minimalism with progressive performance basics.
HAUTE NOSTALGIA – reflects on romanticised memories of the past to bring together different heights over the decades.
At BLUEZONE we embark on a journey through time, from the traditional indigo legacy to contemporary objectivity and the vision of a phygital hybrid denim world.
WE ARE ALL IN Trend Theme: EDU ACTION
Our second trend space, EDU ACTION, stands for education and taking action. It’s about social and political engagement to harness the courage and also the anger needed to make a difference. With movements like Black Lives Matter or Extinction Rebellion, our society is shaped by people who really stand up for what they believe in and take it to the streets.
At the same time, it is also about new education methods that are currently emerging: Keywords such as Infotainment or so called Arctivists, a group of activists and artists that show how necessity encourages inventive, how teaching and learning encourage creative.
MOOD
EDU ACTION speaks for a generation that stands up for something. Not only is this revolutionary in the sense of protest, but also in terms of education and teaching methods.
The current crisis serves as inspiration for new developments and design: for one thing, the focus is on the creativity that emerges. New digital approaches such as digital fashion shows and sports events are realised in large numbers within a few months.
It is also about the sense of community, achieving something together that was previously unthinkable: be it through various collaborations or solidarity projects between competitors or the reinvention of communal spaces for the general public, such as converting parking spaces into restaurant terraces in our cities.
COLOUR
EDU ACTION’s colour palette consists of very active, intense colours with a kind of radiance that spreads optimism. Powerful, sporty colours on one side meet more neutral, stable colours on the other side. The key colour of EDU ACTION is an intense mango yellow, with black as the base colour and recycled mid-tones from asphalt to an aquatic tone serving as the foundation.
FASHION
The winner of this year’s Grand Prix du Festival d’Hyéres couldn’t be more contrary to the very minimalist designers of past seasons: The Belgian designer and revolutionist Tom Van Der Borght creates his loud collection from recycled materials. The Hyères jury wants to set a positive example for creativity and sustainability.
MATERIALS
When it comes to materials, EDU ACTION combines local production, high performance, positive messages and recycling. Slogans are an important element in spreading optimism and encouraging the community. Prints are inspired by new experiences from lockdown and the distinctive recycled grey is omnipresent.
Accessories: Union Knopf
info@unionknopf.com
Fabric: Deveaux
mgirardon@deveaux.com
Cord: Frieba
info@frieba.de
Fabric: Ipeker
ipeker@ipeker.com
There is an enormous need for real contact again and we now meet in a ‘phygital’ space which exists between the physical and digital worlds. We strive to come together again, to see each other and use our tactile senses. With this, we find new ways to connect and pave the way for positive, hopetimistic progress, because this is the only way forward.
To bridge the gap between physical and digital interaction we have created this 3D digital trend space for you to explore.
SS 2022 Trend Analysis: Staging Nature
SS 2022 Trend Analysis: Staging Nature
WE ARE ALL IN is our overall theme for this season, which encompasses the four major trend themes for prêt-à-porter plus a concentrate forecast for denim. With this we recognize the exceptional situation we all will face this year which makes season a very emotional one.
Our Spring.Summer 22 trends are a mixture between romantic and melancholy influences with real and imaginary places filled with ambition and inspiration. To get started, let us briefly introduce you to the 5 trend forecasts, which are also represented in the DIGITAL TREND SPACE as 5 distinct exhibition rooms:
STAGING NATURE – nature becomes our backdrop while we orchestrate and define ourselves in landscapes.
EDU ACTION – stands for education and takes action to empower us as we reflect on meaningful protests and high-tech remedies.
ADVANCED REDUCTION – champions minimalism with progressive performance basics.
HAUTE NOSTALGIA – reflects on romanticised memories of the past to bring together different heights over the decades.
At BLUEZONE we embark on a journey through time, from the traditional indigo legacy to contemporary objectivity and the vision of a phygital hybrid denim world.
WE ARE ALL IN Trend Theme: STAGING NATURE
More than anything right now, we desire to be closer to nature: Nature is seen as a stage – to present ourselves, to curate nature and to stage ourselves in nature. This desire for nature comes from a combination of what really exists in the countryside and what we long for. Being outside in nature and living in the countryside is idealised. We find an idyllic harmony amidst a simplistic and romanticised family life.
“Nature! We are surrounded and embraced by nature – unable to get out of it and unable to go deeper into it” – Johann Wolfgang, Goethe
MOOD
STAGING NATURE is all about feeling and enjoying the energy of nature: fresh air, clear water, the calm and safe feeling that nature gives you. People long to take conscious time for good moments. Digital storytellers emerge and search for digital ways to build natural worlds and landscapes, although dreamscapes are surreal, they are so close to reality that they seem nearly plausible.
COLOUR
The STAGING NATURE colour palette consists of natural, harmonious colours. Central to this trend is the key colour Off-White, reminiscent of raw cotton. This natural white tone is complimented by the natural colours of linen and wheat. Liveliness is created by light Orange and Red tones that bring peaches and cherry blossoms to mind. The nature inspired colour mood is supported by three shades of Green: Anise, Meadow Green and Khaki. A violet-blue water tone rounds off the colour palette for STAGING NATURE.
FASHION
STAGING NATURE stands for casual, simple looks. Light and comfortable outfits idealise nature with stylised prints, playing with light and shadows, landscapes, grains and slightly romantic translucence.
MATERIALS
The materials for this trend theme stay true to the values of STAGING NATURE: Classic textiles which are produced responsibly and locally without the usage of chemicals. Nature is also used to add aesthetic elements, such as using flower prints, natural dyeing and features prints inspired by tarot cards – a fusion between looking into the future and reflecting on oneself.
There is an enormous need for real contact again and we now meet in a ‘phygital’ space which exists between the physical and digital worlds. We strive to come together again, to see each other and use our tactile senses. With this, we find new ways to connect and pave the way for positive, hopetimistic progress, because this is the only way forward.
To bridge the gap between physical and digital interaction we have created this 3D digital trend space for you to explore.
Trend Forecast Spring.Summer22
Discover our Spring.Summer 2022 Digital Trend Space BY MUNICH FABRIC START & BLUEZONE
Since FABRIC DAYS from 2 – 4 March 2021 is unfortunately no longer possible due to the ongoing situation in Germany and Europe, our team is focused on sharing the latest material developments and designs via our online channels in the coming weeks. We are excited to present our newly developed DIGITAL TREND SPACE, which we hope will become a useful and inspiring tool for the Spring.Summer 22 season.
The Spring.Summer 22 season will be emotionally influenced due to the extraordinary situation this year. Our guiding theme WE ARE ALL IN stands for cohesion, the longing for personal exchange and the return to what we are used to doing – the “new normal”.
Discover the material, mood and colour worlds for the coming season in a free and highly interactive resource for our all our guests, as a new and inspiring digital exhibition – featuring a selection of the latest material developments, accessories and prints from international suppliers:
Our Digital Trend Space consists of 6 rooms in which you can move around freely.
FOLLOW OUR TOP TIPS BEFORE YOU START
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- Open the presentation on your computer or laptop. Your smartphone is less suitable.
- Use CHROME or FIREFOX browser, Safari does not fully the support this presentation format.
- Play the videos in the Trend Space one at a time. Only click on the next video once the first video has finished to avoid double audio.
To get you started, we recommend our guided video + audio tour of the DIGITAL TREND SPACE as an initial inspiration tour. Afterwards or at any time you can start your individual tour through the DIGITAL TREND SPACE. You will find the latest fabric, material and accessory highlights for each trend theme there.
EXCLUSIVE INSIGHTS FROM INTERNATIONAL TREND VISIONARIES FOR SPRING.SUMMER 2022
From left: Alejandro Espinosa Caballero, David Shah, Quito Quinn and Lidewij Edelkoort.
From left: Tilmann Wrobel, Alessandro Squarzi and Matthew Oliver Wilson.
Get inspired for Spring.Summer 22
Discover 4 Munich Fabric Start trend themes and 5 Bluezone trend themes in an easy and professional booklet. Use these inspirations for your collection design and your order planning.
Our TREND FORECAST is a combination of fashion trends, sustainability and innovation, as well as impressions from art, culture, architecture and design. The booklet is rounded off by expressive colour compositions featuring this season’s key colours and corresponding accent colours.
MUNICH FABRIC START – A Paradigm Shift Towards Holistic Sustainability
A new level of sustainability, digitalisation, transparency, a growing need for information and the desire to inspire
– that’s what the Spring.Summer 21 season stands for.
The awareness of a new ecology has become one of the strongest social movements. It challenges us to rethink, to take responsibility, to create transparency and to enter into an intensive dialogue.
The MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual showcases presented by around 1,000 international suppliers of fabrics and additionals will introduce the Spring.Summer 21 season from 4 – 6 February in Munich. Approximately 20,000 trade visitors will have access to an extensive range of fabrics, additionals, designs, manufacturing services, supported by an informative and inspiring events programme.
The Spring.Summer 21 season is characterised by dynamism, waves and radiance – the guiding theme THRIVABILITY brings enthusiasm, creates excitement, let’s blossom and flourish. THRIVABILITY deconstructs our understanding of fashion and embeds a new, positive way of thinking: aesthetics and people see eye to eye; resources and nature are respected. This creates a new understanding of holistic sustainability and future-oriented entrepreneurial spirit. Spring.Summer 21 answers current market needs and reflects an evolved understanding of values. Knowledge, transparency, quality, responsibility and communication influence the current showcase of innovative product and processes on offer. THRIVABILITY combines the essence of this new era with a classic definition of trends and cultivates an inspiring and progressive direction for materials, fashion and design.
MUNICH FABRIC START HIGHLIGHTS
ASK THE EXPERT – Communication islands with THRIVABILITY experts.
Taking into account the focus on sustainability and innovation driven by THRIVABILITY, a new information concept will be integrated into the Trend Forum at the upcoming MUNICH FABRIC START. At various communication islands in the foyer of the MOC, industry experts will provide impulses and answers to current questions, from the origins of the material to exploring the diverse range of production processes and end garment recycling. Through direct discussions, you will gain valuable know-how, insights into topics and current solutions for both sustainable and innovative processes along the value chain:
CIRCULARITY | FIBERS & MATERIALS | MARKETING & COMMUNICATION | RECYCLING | SOCIAL RESPONSIBILITY
NEW ICON GUIDANCE SYSTEM
In addition, MUNICH FABRIC START has implemented a newly developed icon guidance system which in the spirit of transparency, identifies the sustainable and technical aspects of all the material highlights presented in the Trend Forums. In this way, visitors can establish these respective and previously hidden properties of textiles and ingredients at a single glance.
FABRICS
AWARENESS AS A DRIVER OF INNOVATION. Around 700 suppliers present their creative new developments across more than 1,000 collections – based on the latest technology innovations and the conscious and conservative use of resources. The fashionable combination of natural and innovative fibres is reflected in numerous new textile qualities including: luminous surfaces, wet gloss looks, soft glazes, colour gradients, transparent qualities, abstract patterns and relief elements. This season, MUNICH FABRIC START once again unites textile producers with a huge range of state-of-the-art fabrics, presenting not only essentials such as cotton, viscose, wool, elastane, lace and linen, but also novelties such as super-stretch silk, recycled polyester, Ecovero-Tencel linen, Naia and Cupro fibre blends or hemp textiles.
ADDITIONALS
TRIMS FOR FUTURE – this is the global motto which represents approximately 200 of the world’s leading international ADDITIONALS suppliers. Fashionable new developments revolve around iridescent surfaces, glowing yarns and electrifying colour applications. The focus is on recycled and sustainably produced products in natural colours. ITL Group will not only show its comprehensive range of products for the first time, but will also launch its C.A.R.E. Collection (Conscious, Affordable, Responsible, Eco-friendly labels) during the upcoming trade fair. Clic sums up these developments: “We have focused on realistic and organic articles that preserve nature both in form and texture”.
ReSOURCE
In a comprehensive forum, the ReSOURCE Area categorises and presents around 800 sustainably produced articles by exhibiting fabrics and additionals producers. “With our ground breaking DryIndigo® technology it is now possible to produce denim with 0% water consumption”, Tejidos Royo describes its latest milestone. Bornemann Etiketten sees the biggest challenge in balancing creativity, sustainability and efficiency, while Dutel focuses on timeless and durable top quality. Lanificio Roma pursues resource saving process solutions with the aim of wasting less and reusing production and consumption waste as new resources.
DESIGN STUDIOS
Natural colours based on sustainable dyeing techniques now determines the colour palettes of the inspiring designs at the internationally renowned, textile designers and trend offices in the DESIGN STUDIOS. The current change in the textile industry is leading to a revolution in the printing and dyeing industry and inspires a revival of natural dyes. Design Union and Primus Pattern also emphasize the simultaneous closeness to nature and diversity of textile prints for Spring.Summer 21.
SOURCING
Ready-made solutions are becoming more and more important and the interest in sourcing providers close to the market is also growing with a focus is on speed and a reduction in complexity. As globally established manufacturing companies in the SOURCING Area, numerous high-quality newcomers such as Easy Invest Solutions or Union 3 Fashion offer comprehensive insights into the entire textile production chain and its reliable procurement management. For Spring.Summer 21, Cascade Enterprises takes its inspiration from nature and returns to the basics in prints, fabrics and silhouettes. Sourcing specialist Fateks Kumas Tekstil offers and processes fabrics made from recycled PET bottles, also to conserve resources.
As the think tank for innovation, KEYHOUSE provides insights into future fabrics, new technologies, smart products & processes, sustainable innovations and alternative material resources, offering and inspiring pioneering concepts. For more information click here.
With over 100 major international brands, BLUEZONE has positioned itself as the initiator of an extraordinary, strong and innovative denim community. The answer to a conscious consumer approach and a growing interest in ready-made solutions that offer revolutionary products, state-of-the-art technological processes and complex functionalities. For more information click here.
KEYNOTES & SEMINARS
At the upcoming MUNICH FABRIC START, there will be a premium event programme featuring impressive panel discussions, polarising keynotes and trend seminars by international experts. The KEYHOUSE in Hall 5 will feature exciting lectures on the various subjects of innovation. The diverse events on offer in the BLUEZONE area of Hall 7 will provide an in-depth insight into the developments in the denim industry, while the ReSOURCE Forum in K3 in the MOC will offer an equally relevant programme on the topics of sustainability, certification and quality seals.
David Shah about „The 10 Design Pillars” – Tuesday, 4 Feb 2020, 10.30am – 12pm
The trend forecaster and publisher of Textile View will deliver the keynote “The 10 Design Pillars”. David Shah presents new perspectives on design influences from Slowbilisation to Hopepunk, from Biophilia to Datascapes.
Fashion Revolution – Tuesday, 4 Feb 2020, 12pm – 1pm
Ariane Piper gives an insight into Fashion Revolution – how the campaign will revolutionize the fashion industry. The viral campaign “Who made my clothes” will once again feature in the trend forums as an installation for transparency in the fashion industry.
Expert panel about „Future of the Textile Value Chain” – Tuesday, 4 Feb 2020, 2pm – 3.30pm
The panel discussion with expert participants on the subject of “Future of the Textile Value Chain” will be moderated by Jana Kern and Alex Vogt from KERN Consulting. The five international experts, including Prof. Dr. Michael Braungart, Hans H. Jung, David Shah, Jan Wilmking and Lauren Zahringer, will discuss the disruption and transformation through sustainability and networking in the textile value chain.
Rivet 50‘s 2020 Vision – Tuesday, 4 Feb 2020, 3pm – 4pm
What will the new decade bring for the denim industry and community? Rivet 50 will lead a discussion between some of the world’s most influential denim characters to discuss their predictions for business, technology and fashion.
Exclusive Trend Seminar by Li Edelkoort – Tuesday, 4 Feb 2020, 4pm – 6.30pm
Arguably the most famous trend forecaster of our time holds an exclusive trend seminar. In an impressive presentation, GREEN WAVE – the Fashion Trends for Spring.Summer 21, as GREEN BOOK – the Recreationwear Trends for Spring.Summer 21, as well as STILLNESS – a Full Colour Forecast for Autumn.Winter 21/22.
„Fashion Activism” Panel by Muchaneta Kapfunde – Wednesday, 5 Feb 2020, 11am – 12pm
FashNerd founder Muchaneta Kapfunde brings together the experts Kresse Wesling, Styliani Parascha, Marta Waydel and Marina Toeters as part of the panel discussion “Fashion Activism: Creating the Fashion of the Future.”
Hessnatur Stiftung about „The way to the green button“ – Wednesday, 05 Feb 2020, 11am – 12pm
Rolf Heimann, CEO of the Hessnatur Foundation, Institute for Applied Sustainability, explores in a lecture the question “How do I prepare my company for certification?”.
„How automation will change the fashion industry” – Wednesday, 5 Feb 2020, 2pm – 3pm
The five experts in technology, David Schmelzeisen, Ralf Schneider, Dr. Thomas Fischer, Jon Zornow and Sabine Kühnl will discuss “Don’t be afraid of robots – how automation will change the fashion industry” in a panel discussion. Automation, digitalisation and localisation are the trends that are reshaping the global fashion market. Is the fashion industry ready to adapt to new standards? What consequences does this have for the current procurement structure, also in terms of social responsibility?
“The data behind today’s winning marketing strategies” – Wednesday, 5 Feb 2020, 5pm – 6pm
Gina Gulberti, VP Digital Marketing at Launchmetrics, explains in her keynote “The data behind today’s winning marketing strategies”.
All dates and the complete events programme can be found here.
MUNICH FABRIC START & KEYHOUSE & SOURCING
04 February 2020 | 9.30am – 6.30pm
05 February 2020 | 9.30am – 6.30pm
06 February 2020 | 9.30am – 4.00pm
BLUEZONE
04 February 2020 | 9.30am – 6.30pm
05 February 2020 | 9.30am – 6.30pm
The Organisers of MUNICH FABRIC START in Conversation
About sustainability, digitalization, transparency, the increasing demand for information and the desire to inspire.
In many areas of the textile and fashion industry, a rethinking is currently taking place. How much does this reorientation change the image of MUNICH FABRIC START?
Sebastian Klinder: We have anticipated the upcoming changes and reacted extremely progressively, very early on. With the creation of KEYHOUSE four years ago, we took a clear position and emphasized that sustainability and digitalization will change processes. That a new awareness in dealing with resources must be demanded. And most importantly, that progress and sustainability can only work in harmony. Against this background, the trade fair has developed further. Step by step. Very consistently. But always with the support and in partnership with our exhibitors and visitors. There is a great understanding and acceptance, which we experience time and time again and of course we are very grateful for this.
Frank Junker: I would like to add at this point that all these challenging issues are also about credibility. About certainty. We rely on transparency and information. We do not dictate, but instead we inspire and motivate. We want to inspire our exhibitors and visitors with the topics of the future and awaken understanding. This is also what the current leading theme ‘THRIVABILITY’ stands for.
How do you as a trade fair deal with the topic of sustainability?
Sebastian Klinder: We have set up special information points for the upcoming trade fair, staffed by specialists who will provide information and answers to fundamental questions. In addition, we have developed a very comprehensive icon label system that ensures the samples in the forums and areas are as ‘transparent’ as possible by outlining the sustainable and technical functions. This system will also provide information about the composition, origin and properties of the fabrics and additionals.
Frank Junker: We also work consistently and with great conviction to take sustainable measures in terms of equipment. For example, we use recyclable carpets, reusable, colour-neutral and high-quality materials for stand construction and in the forums. Only water-soluble colours without additives are used. The light sources are primarily energy-saving. In terms of gastronomy, we take care to source locally from the region.
Is there a risk that with all these overarching themes, fashion, trends and the product… is neglected?
Sebastian Klinder: Amidst current media coverage and the numerous strategically dominated discussions, the impression can easily arise that the heart of MUNICH FABRIC START, namely the fabric and the fashion trends launched with it, will be pushed into the background. This is not the case. In our thinking, in all our forums and installations everything revolves around the fabric and its significance for one of the largest and most important industries worldwide – only much more complex than in the past. More than ever, it is about an integrated offering that is now broader. Ultimately, it’s about circular economy in the best sense along the entire textile pipeline reaching retailers and thus also the consumer. It is important to depict this complexity.
MUNICH FABRIC START offers a very comprehensive event programme supported by experts.
Frank Junker: These proven seminars, one of them being the trend lecture by Li Edelkoort which will now take place for the sixth time, as well as the numerous international panel discussions and keynotes in KEYHOUSE and BLUEZONE are attracting more visitors from season to season. This large and positive response shows very clearly how important high-quality, condensed information is – and thus ultimately communication. We at MUNICH FABRIC START see ourselves as initiators of a business platform for the industry. Our task is to initiate holistic cooperations and to set impulses. And last but not least, in cooperation with strong partners, to provide answers to the questions of tomorrow.
Interview with Simon Angel, Curator of SUSTAINABLE INNOVATIONS
Simon Angel has been the curator of the Sustainable Innovations Area in the KEYHOUSE since 2018. For the Munich Fabric Start fair, he is looking for exciting young designers, extraordinary innovations and new perspectives from the textile world. Register now to attend Sustainable Innovations at KEYHOUSE.
Simon, what Sustainable Innovations can we look forward to this season?
Each season, we try to present textile tendencies and new materials to inspire and broaden the context, techniques, meaning and value of textile related topics. Our goal is to show a glimpse of a possible future, so the industry and its professionals can use it to get to the next level. It is a constant dialogue. We are a community, growing and connecting together, sharing visions and ideas – it’s an inspiring atmosphere.
This edition of Munich Fabric Start’s Sustainable Innovations is a prime example to this approach – not only in respect to the responsibility held as a textile fair but also from the attitude and perspectives of the designer’s present. You see their visions in sound-created and laser print work. You feel their ideas in the provocative perspective that plastic is part of our natural landscape. And in the concept that ditching seams can lead to new manufacturing techniques and design approaches. But also, in revaluing materials like sisal and paper and the use of core natural elements like milk, starch and salt-crystals. I am positive that these projects will start a dialogue we can all learn from.
Again and again, the fear of the future, the consequences of environmental pollution and climate change emerge in the curated works. Challenge or opportunity, what do you think?
Your question shows that we are all still at very different stages in the process. Some people are aware and concerned about the transformations our environment is facing. Some are becoming aware of the changes and starting to value what still is. Others are reacting with action, ready to change the game. Specifically that we all have different point of views – with even more concerns to consider. So, there is not one dialogue, there are hundreds. There is not one solution, there is – as I refer to it – a chain of change happening on all levels. Therefore, I there is no “or” in between, instead it is an “and”: We have challenges AND opportunities. All of the designers offer opportunities through different approaches and create change, as challenging as it is.
The use of potato starch, old printing methods and traditional Korean craftsmanship – one could almost say that “back to the roots” is the motto of the upcoming season. Posing the question, where does this development come from?
As designers are digging deeper, they often rediscover historic production processes and design principles, that make sense in the now as well. “We learn from history that we never learn from history”, a quote of a dear friend of mine. Now I learn that there are two meanings to this. The project of Caterina Tiolo is a good example for how changing the order of an old process can lead to totally new approaches – design and material wise. The development of redefining traditional processes and ingredients is really exciting. Or look at “Consumption of heritage” by Lee Sun: She uses traditional crafts and simple materials like paper in a modern fashion context and in that way values her heritage. So yes, if “back to the roots” to you means “revitalise tradition and values”, it is certainly a dominant development.
You are curating the Sustainable Innovations for the fifth time this season. What has changed?
From my perspective, it is not working on changes – we are working on this as a journey. I see many strong developments and tendencies and they are driven by dedicated professionals. Not only business and money-driven but instead also by values. I see that the industry is working on becoming a better version of itself. Feeling a glimpse of shared responsibility between designers, manufacturers, press and media, I am very optimistic. In the end it is all about the perfect couple: quality and consciousness.
2020 – a new decade begins. Looking to the future: how do you think the interplay of sustainability and textiles will develop?
As optimistic as I may sound – the more research I do in the field of textiles and fashion, it all comes down to our individual responsibilities: our behaviours as a human, existing as a consumer in this economic system. The causality of change has two central elements to start with: demand and supply. We have to stop putting ‘the good’ into a colonial and capitalistic context as from the early start of textile history to the fashion world of the now: The more we are aware and the more we share, together we can make this a great journey. Let’s take this chance and restore the enthusiasm to this economic world. Let’s thrive!
Visit Sustainable Innovations at KEYHOUSE on February 4-6 2020 in Munich.
New Season Ushers in New Theme, Topics and Trends
It is time once more to reveal the new key visual which marks the start of a new season here at Munich Fabric Start. Over the last couple of months our team has uniquely interpreted and defined the trends and theme of our next show taking place February 4-6 2020. Read more about how trends are made at Munich Fabric Start
Here we offer the first interpretations of the upcoming Spring.Summer 2021 season titled, THRIVABILITY which presents a season of flourishing respect for fashion, nature and people. Thrivability invites us both together and as individuals to focus on a higher level of quality and to shape our global and individual future with enthusiasm and confidence. The season Spring.Summer 21 surrounds itself by an aura of dynamic waves, radiates with evolutionary, energetic sustainability and shimmers in social, biological diversity.
The rapidly growing trend towards ecology allows a new entrepreneurial spirit of holistic awareness to flourish. It serves the customer’s longing for knowledge, creates transparency and stimulates textile education towards all directions. Continuous innovations and classic fashion trends are deep-rooted in an altruistic, inspiring way of thinking, they cultivate a progressive reorientation in the fields of materials, fashion and design.
Monsieur-T denim and graphic designer, Lucie Germser has over 20 years of experience in our industry and has beautifully represented the theme of the new season.
You’re invited to attend MUNICH FABRIC START, where more than 1000 suppliers will present more than 1800 collections for Fabrics and Additionals for Spring.Summer 2021.
MUNICH FABRIC START: 4-6 February 2020
BLUEZONE: 4-5 February 2020