Jeans
Denim Trend Analysis #5: London Acid Jazz
AW 21/22 Denim Trend Analysis: London Acid Jazz
The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.
The 3 trends shaped by HOPE are:
SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.
The 3 trends shaped by OPTIMISM are:
FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.
BLUEZONE TREND THEME #5: LONDON ACID JAZZ
South London bring the new jazzy hipster vibe
A soft and warm theme (in shapes and colours)
World famous (NYC) “Blue note” music label, opens a new area of emotional acid-jazz vibes
Denim hats, ties, shirts, coloured jeans with draw strings…
Cultural mixes
Think artists like: Swindle, Ezra Collective, Corduroy & Nerija
High rises, balloon shaped bottoms
Softened earth tones, Black & White & soft pink for men
Softer & contoured gender neutral shapes & fit
Linen denim or the extreme opposite, “hairy” surface structure
For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.
Take a look through the latest denim colours, finishings and shapes highlighted in the LONDON ACID JAZZ trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.
Be curious about the innovations that will be presented at our upcoming shows!
Denim Trend Analysis #4: Fast
AW 21/22 Denim Trend Analysis: Fast
The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.
The 3 trends shaped by HOPE are:
SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.
The 3 trends shaped by OPTIMISM are:
FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.
BLUEZONE TREND THEME #4: FAST
Diehard revenge spenders continue to surprise the world
“I want everything and now”, no time to lose
The sky is the limit
I want “wow effects”… please entertain me
Me, myself and I,who knows what will happen after
A focus on luxury and its glamorous iconic logos
Bold statements about success in life
Fabrics blended with premium ingredients.
For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.
Take a look through the latest denim colours, finishings and shapes highlighted in the FAST trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.
Be curious about the innovations that will be presented at our upcoming shows!
Denim Trend Analysis #3: New Commuters
AW 21/22 Denim Trend Analysis: New Commuters
The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.
The 3 trends shaped by HOPE are:
SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.
The 3 trends shaped by OPTIMISM are:
FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.
BLUEZONE TREND THEME #3: NEW COMMUTERS
A new world of urban and interurban travellers
A gritty “survivalism” feel
New options for design
Utility pockets fulfil a real need, for masks, gel, gloves…
Make way for useful utility denim product designs
Think commuting in the subway, bus, train, plane…
Smart & trend related utility clothing shopping & popular gatherings
Leisure utility & sartorial utility
Required in Universities & office spaces
Commuting requires us to use fabrics which protect us against microbial and viruses
No gimmicks, only reliable innovation
ACME R&D, legitimate certified results
Anti-microbia innovation – Think PG DENIM > Fuck Microbia or TONELLO > Sanicare
Protective coatings
Protection through innovation in fibers
For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.
Take a look through the latest denim colours, finishings and shapes highlighted in the NEW COMMUTERS trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.
Be curious about the innovations that will be presented at our upcoming shows!
Denim Trend Analysis #2: Medical Heroes
AW 21/22 Denim Trend Analysis: Medical Heroes
The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.
The 3 trends shaped by HOPE are:
SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.
The 3 trends shaped by OPTIMISM are:
FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.
BLUEZONE TREND THEME #2: MEDICAL HEROES
When feeling uncertain we used to call Superman, Batman, Gi-Joe and Arnold Schwazenegger
Doctors and nurses have become the new medical heroes for all
Key products: Aprons, blouses, pencil pockets
Security stitches, triple stitching, reinforcements and aeration holes
Keep it clean
White denim is key!
For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.
Take a look through the latest denim colours, finishings and shapes highlighted in the MEDICAL HEROES trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.
Be curious about the innovations that will be presented at our upcoming shows!
Denim Trend Analysis #1: Slow
AW 21/22 Denim Trend Analysis: Slow
The latest developments in the world of denim can be found at BLUEZONE. For the first time our denim suppliers and manufacturers showcased directly alongside all product sections in the main halls of the MOC at FABRIC DAYS, 1-3 September 2020.
The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.
The 3 trends shaped by HOPE are:
SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.
The 3 trends shaped by OPTIMISM are:
FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.
BLUEZONE TREND THEME #1: SLOW
Slow is nice, but less is better than ever
Consumption is ok, but not a craving need
Quality and durability are executed with great care
Timeless jeans and a new take on heritage denim
Timeless design, fit and fabrics
Immunized shoppers demand higher levels of “eco-ethics” and sustainability
Local manufacturing is key as less distance equals less CO2
Global becomes local with new manufacturing concepts
Slow also stands for products which are always changing
Think of new and exciting reasons to morph, up-cycle and customise your denim
From inventory to hype, in fabrics and finalised garments
We see new takes on traditional techniques
Benchmark: Levis Re/Done provides inspiration for customisation and creativity
Fabric combinations: Tweed, fleece, and flannel meet denim
The life span of products are lengthened in the manufacturing stages
Sustainability is achieved through mixing and morphing trend relevant denims
For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here. Take a look through the latest denim colours, finishings and shapes highlighted in the SLOW trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.
BLUEZONE – Reject egoism. Create Ecoism
Transparency, environmentally friendly production and innovative textiles: The denim industry faces new challenges – standing together as an optimistic and strong, international blue community at BLUEZONE.
With over 100 major international brands, BLUEZONE has positioned itself as the initiator of an outstandingly strong and innovative denim community. Answering to new conscious consumerism behaviour and a growing interest for ready-made solutions, offering future oriented products, state-of-the-art manufacturing processes and complex technology solutions.
Reject egoism. Create ECOISM. Rewrite your future
BLUEZONE stands for a call for togetherness and collaboration for the good of our planet. With our ECOISM movement, we as a blue community are highlighting the upheavals in the industry and solutions related to climate change. These and other critical themes unique to the denim market will be tackled in depth across numerous lectures and international panel discussions taking place at the long table in the centre of BLUEZONE, encouraging direct exchanges and exclusive dialogue.
“In a world that is struggling with overproduction, we believe that “less is more, when less is better”.
And there is no better way to express this way of thinking than to follow ECOISM and collaborate with like-minded people and brands in order to
get the message across: Today, fashion CAN already be produced and consumed responsibly.
Hence our motto: Act now! While everyone else is still talking.”
Simon Giuliani, Global Marketing Director Candiani Denim
“To us, ECOISM means that we should all be part of an extensive network, in which each of us should contribute equal consciousness.
Good practices are not sufficient enough to serve as the decisive solutions to our urgent problems.
A harmonious connection between all players and stakeholders is the current global mission.”
Andrea Venier, Managing Director Officina+39-Italy
BLUEZONE HIGHLIGHTS
HARDWEAR: THE SUSTAINABLE DENIM WARDROBE COLLAB PROJECT. This unique collaborative project between TENCEL™ X JEANOLOGIA® X ENDRIME® made at Blackhorse Lane Ateliers focused on creating a truly sustainable workwear wardrobe. The brief was to design an authentic denim collection, inspired by vintage garments from the ENDRIME® archive, using only the latest commercial TENCEL™ Lyocell fabrics, complimented by the application of the latest laundry technologies from Jeanologia®. The Hardwear project, as well as how collaboration will bring denim into the next decade will be discussed by the initiators Carme Santacruz, Mohsin Sajid, Sadia Rafique and Tricia Carey on Tuesday, 4th of February 2020 from 5.15pm – 6pm.
CIRCULART. The project CirculART is the result of cooperative work by 10 companies who are representatives of the sustainable textile production chain, from yarns to the final product and accessories. Four invited artists have metaphorically inserted themselves between the warp and weft of the life cycle of clothing to be an intersection point through which the public can observe the textile production processes, creating different attitudes towards the products we buy. The aim of the project is to bring artistic research to question the different processes constituting the textile production chain.
KG DENIM LIMITED, LYCRA, STYLERS INTERNATIONAL and BERTO are pursuing the goal of conserving natural resources and chemicals – through cotton free or post-consumer cotton collections (KG Denim Limited), a collection of EcoMade products which recycles waste for a more circular business (Lycra), a Wardrobe Essentials collection focusing on timeless pieces (Stylers) or the development of new indigo tones which uses far less water and chemicals (Berto).
The DENIM HOUSE has invested in a biological water treatment station to reach their goal of recycling more than 80% of the water usage by June 2020. The collection is influenced by the 90s comeback with straight cuts, comfortable and rough styles.
CALIK DENIM presents ‘Gravity’, a collection focused on taking a sustainable approach throughout the whole supply chain. By applying the ‘Denethic’ product concept and its new laundry technologies, it is possible to create targeted authentic looks, where clean look garments or heavy wash effects can be achieved using remarkable less water, chemicals and energy.
At LDM, eco practices and developing new techniques for denim production are in their DNA. To achieve the desired denim look, LDM uses either a wet process which uses simple enzymes to reduce water wastage or a new drying process which uses vegetable dye instead of chemical dyes.
After 11 years of research, TEJIDOS ROYO developed the Dry Indigo® technology, successfully changing the conventional Indigo dyeing process by eliminating water consumption. Dry Indigo® uses foam application, using no water in the process thus totally eliminating the discharge of wastewater, reducing energy usage by 65% and 89% of chemical products. Thanks to this innovation, the “One Million Liters” project has been launched: the company donates every year one million litres of water saved to social causes that need this resource to live like UNICEF. Rocio Perez de los Cobos, Marketing Director at Tejidos Royo, will give further insights into Dry Indigo® and the One Million Liters project in his keynote on Wednesday, 5th of February 2020, 3pm – 4pm.
SAAT X CANDIANI DENIM FOR BLUEZONE ECOISM
The hostess outfits for the new edition of BLUEZONE featuring ECOISM have been created by SAAT in cooperation with Candiani Denim. Consulting & Design Studio, SAAT, creates concepts and collections based on ‘NO WASTE PRODUCTS’ with a focus on reducing the amount of waste during production, emphasizing the value of each individual product. To underpin the ECOISM theme, SAAT created a ‘PURE’ workwear capsule collection in virgin ecru cotton together with Candiani Denim, known as the greenest textile company in the blue world.
TALKS AND PANEL DISCUSSIONS
Panel discussion “The ultimate sustainable standard for the denim industry” – Tuesday, 4th Feb, 11.30am – 1pm
Eco Intelligent Growths, partner of C2C institute, and Rajby Industries will lead the discussion between five key denim insiders: Claudia Szerakowski, Aglaia Gomez d’Alessandro, Kursad, Zaki Saleemi, Tony Tonnaer and Panos Sofianos.
Rivet 50‘s 2020 Vision – Tue, 4th Feb, 3pm – 4pm
What will the new decade bring for the denim industry and community? Rivet 50 will lead a discussion between some of the world’s most influential denim characters – Alberto Candiani, Tricia Carey, Jordan Nodarse, Ebru Qzaydin, Mohsin Sajid, Andrea Venier, Tilmann Wröbel, Panos Sofianos, Paolo Gnutti & Angela Velasquez – to discuss their predictions for business, technology and fashion.
BLUEZONE trend direction by Tilmann Wröbel, Tue, 4th Feb, 4pm – 4.30pm & Wed, 5th Feb, 12pm – 1pm
Tilmann Wröbel, the founder of Monsieur-T, explains the 8 essential trend directions currently taking shape in the denim industry which will influence the upcoming seasons.
“Recreating fades the sustainable way” by Soorty – Tue, 4th Feb, 4.30pm – 5.15pm
Thomas Stege-Bojer, Wouter Munnichs and Eda Dikmen give insights into “Recreating fades the sustainable way at Soorty’s Nasda Lab”.
Panel Discussion about “Hemp history and challenges going forward for the denim industry” – Wed, 5th Feb, 11am – 12am
Mohsin Sajid, Founder of Denim History, hosts the panel discussion with the speakers Jean Pierre Inchauspe, Eric Sun and Rashid Iqbal.
Panel discussion about “RMG & the future of fashion” – Wed, 5th Feb, 1pm – 2pm
The discussion between the three industry insiders Rocio Perez de los Cobos, Chesi and Denise Sakuma revolves around the topic “How to find the right balance for an ecoist future”.
Keynote about “Breaking Bad: How the denim industry can end its wasteful habits—from fibre to marketing” – Wed, 5th Feb, 2pm – 3pm
Anne Oudard leads the keynote answering the questions how the fashion industry ended up generating a huge amount of waste and what solutions the denim industry possesses to reduce this waste. She explains strategies to increase jeans lifespan and the optimisation of the production chain.
Tejidos Royo: Driving The Textile Revolution with DRY INDIGO®
Tejidos Royo is the engine of the current Industrial Textile Revolution with the development of Dry Indigo® technology. After 11 years of research, in collaboration with Gastón Systems Inc. and Indigo Mill Designs (IMD), they have managed to modify the conventional Indigo dyeing process, eliminating water consumption. Dry Indigo® uses foam for application. Thanks to this, they use 0% of water in the process, totally eliminating the discharge of wastewater, reduce energy use by 65% and 89% of chemical products. An ECO-TECHNOLOGY certified by AITEX (2019AP0053).
Thanks to this innovation, Tejidos Royo was able to launch the One Million Liters project. A revolutionary initiative with a clear concept: donate 1 million liters of water saved thanks to the Dry Indigo system to social causes that need this resource to live. In 2019, the first million liters saved were delivered to UNICEF. For 2020 their goal was to involve the industry and consumers through an international competition, inviting them to choose the cause to donate the second million liters. In January 2020, the winner will be revealed.
One Million Liters Now Has a Beneficiary
Two months after its launch, the One Million Liters initiative now has a beneficiary, the Chakaka Primary School in Benga, Malawi. The school’s nearest well is 500 metres away, and the amount of water it provides is not enough for the more than 1,500 boys and girls at the school, as the well it is shared with a large local community.
The project aims to resolve these problems by drilling a new well and installing a pump that ensures a permanent supply of drinking water at the school. As a result, the school will have all the water it needs for drinking and cooking, as well as to clean the classrooms, toilets and kitchens, thereby improving hygiene and sanitation which is necessary in order to prevent the spread of diseases.
This is the culmination of Tejidos Royo’s first initiative to raise awareness of how changing one part of the manufacturing process not only makes a big difference to the industry but also contributes to a good cause. Dry Indigo® is a great milestone in this regard and Tejidos Royo hope that it will inspire both the sector and brands in the development of technologies that contribute to making our industry much more responsible with the environment.
Visit Tejidos Royo at BLUEZONE on February 4 – 5 2020 in Munich.
Spain – Hall 6 | C03
Hardwear: The Sustainable Denim Wardrobe
‘Hardwear’ The Sustainable Denim Wardrobe is the collaborative project between TENCEL™ X JEANOLOGIA® X ENDRIME®, made at BLACKHORSE LANE ATELIERS. This garment collection is the result of a unique project, whose focus was to create a true workwear wardrobe based on TENCEL™ Denim fabrics.
The TENCEL™ Denim Team and Jeanologia® Brainbox Team have worked in partnership on many previous projects. Following their attendance at a Denim History lecture at BLUEZONE by MUNICH FABRIC START, they were inspired to connect with the presenter to discuss the possibility of a collaboration. Following a subsequent visit to husband and wife team, Mohsin Sajid and Sadia Rafique from ENDRIME®, in their West Sussex design studio, the ‘Hardwear’ concept was born. Mohsin has garnered a solid reputation as a modern vintage denim designer, while Sadia has expertise in art direction and graphic design.
The brief was to design an authentic workwear collection, inspired by vintage garments from the ENDRIME® archive, using only the latest commercial TENCEL™ Lyocell fabrics, complimented by the application of the latest laundry technologies from Jeanologia®.
“This collection was a real challenge for us, but it was also great fun as we reached back into our own vintage collections and were able to apply all the learning that we amassed from our “Truth & Light” collections”, says Jeanologia® Brain Box Creative Director, Carme Santacruz Zaragozá.
Eight fabric mills were chosen to collaborate, A&A Textiles, Atlantic Mills, Blue Diamond, Kaihara, KG Denim, Orta Anadolu, Stella Blue and, last but not least Candiani, who agreed to supply their 2019 ITMA Sustainable Innovation award winning fabric which is a 50/50% blend of TENCEL™ x REFIBRA™ Lyocell and recycled cotton.
“This project was a real departure for us, because this denim category has historically been the domain of 100% cotton. We wanted to challenge that model and we did so by going to partners who are recognised for their expertise in this area” says Michael Kininmonth, Global Denim Development Manager for the Lenzing Group. “As always, we aim to work with what we believe are some of the best sustainably produced denim fabrics available in today’s market that combine the latest advancements in fibre and finish”.
The prototypes were pattern-cut and made-up at the ENDRIME® studio, using vintage machinery. Every detail was well considered and used iconic details from garments that dated from as early as the 1870s through to the 1940s. YKK manufactured and supplied custom designed period-correct inspired Carved in Blue buttons, with washer and burr rivets made in their most eco finishes. The prototypes were then reproduced at Blackhorse Lane Ateliers in East London, a maker of ready-to-wear selvedge & organic raw denim jeans renowned for their quality, community and eco-consciousness.
“Being asked to design an authentic denim collection using TENCEL™ Lyocell has been a dream project for Sadia and I. It has been a joy for us to create and has been a true collaborative project, it’s been a career highlight”, concluded Mohsin Sajid.
For more information about the HARDWEAR capsule collection from the Sustainable Denim Wardrobe, contact denim@lenzing.com
Swiss Jeans Freak X Candiani Collaboration
Ruedi Karrer, also known as the Swiss Jeans Freak is the founder of the world’s first independent Jeans Museum and a prominent member of the denim community.
Ruedi has partnered with Candiani Denim to realize a lifelong dream of creating a limited-edition collection of 60 pieces. A special collaboration and passion project to commemorate his 60th Birthday, the jeans were unveiled at BLUEZONE during the current MUNICH FABRIC START in September along with a promotional short film celebrating Ruedi’s unwavering passion and devotion to denim.
The limited-edition collection was designed by Ruedi, engineered by Candiani and manufactured 100% in Italy by IMJIT. The revenue from sales will contribute to the development of the Jeans Museum in Zurich.
Watch the short video to learn more about this project:
