Fabric Trade Show
MUNICH FABRIC START & BLUEZONE - Essential and efficient
ESSENTIAL AND EFFICIENT
CLOSING REPORT
MUNICH FABRIC START | BLUEZONE | KEYHOUSE | THE SOURCE
The international textile tradeshow MUNICH FABRIC START draws a positive conclusion: the formats MUNICH FABRIC START, THE SOURCE, KEYHOUSE, and BLUEZONE are strategically well-positioned. Over two days, the most important decision-makers from the international textile and fashion industry met in Munich. Highlights included over 1,000 collections showcasing fabric trends and material innovations for Autumn.Winter 25/26, Li Edelkoort’s return, and collaborations along the supply chain.
Essential, highly inspiring, and extremely effective – after two content-rich days, the international fabric trade show MUNICH FABRIC START came to an end. The consensus among visitors is surprisingly consistent: MUNICH FABRIC START, together with THE SOURCE, BLUEZONE, and KEYHOUSE, is one of the most important fabric trade shows for the European fashion industry and is thus of immense significance. On 40,000 square meters, international fabric and ingredient manufacturers showcased around 1,000 collections with trends for Autumn.Winter 25/26. After two days, the trade show closed with 10% fewer visitors. The brands present on-site included designers, product managers, and buyers from adidas, Aigner, Akris, Alberto, Anna van Toor, Armed Angels, Baldessarini, Bestseller, Betty Barclay, BMW, Bogner, Brax, Camel Active, Chloé, Cinque, Comma, Condé Nast, Dariadéh, Digel, Drykorn, eBay, Escada, Esprit, Eterna, Gardeur, Gerry Weber, Hessnatur, Holy Fashion Group, HSE, Hugo Boss, Lagerfeld, Lanius, Lodenfrey, Luisa Cerano, Mac, MalaikaRaiss, Maloja, Marc Cain, Marc O’Polo, März, Mey, More&More, Olsen, Ortovox, Oui, Peek & Cloppenburg, Riani, s.Oliver, Schumacher, Seidensticker, Sportalm, Strellson, Talbot Runhof, Tchibo, Trigema, Triumph, Vaude, or Wolford.
Compression without compromise: With a duration of two days, the Munich textile show has become more efficient. At the same time, a new arrangement of the FABRICS and STUDIOS areas on the upper floor of the MOC, as well as the integration of KEYHOUSE into BLUEZONE on the Zenith Area, has shortened the walking distances and created new synergies.
“We had a very lively first day with an atmospheric get-together in the evening. We would have wished for a stronger second day. Regarding the timing, the alignment of the duration of MUNICH FABRIC START, THE SOURCE, BLUEZONE, and KEYHOUSE, and the reorganization of various tradeshow areas, we have been confirmed that we made the right strategic decision. MUNICH FABRIC START is appreciated, desired, and needed. That’s what matters.”
Sebastian Klinder, Managing Director MUNICH FABRIC START
“We have experienced a lot of appreciation over the last two days, which feels good. What we set up here together with our team is done with a lot of passion, especially for our industry. The textile industry continues to face significant challenges in a difficult economic environment. Now more than ever, we all need to pull together.”
Frank Junker, Creative Director & Partner MUNICH FABRIC START
“I love this tradeshow! And I am incredibly grateful that it exists. Because we need it – not just to stay informed: For Winter 1, we no longer need fabrics, but there is still a lot to clarify with the manufacturers. We use MUNICH FABRIC START as a check-up to discuss and negotiate prices. For Winter 2, on the other hand, we are still open and looking around. Does the shortened time affect us? No, we have always been here for just two days. That’s enough for us.“
Susanne Schwenger, Chief Product Officer, Marc O’Polo
“It’s the first time I‘m visiting BLUEZONE. For Chloé it’s important that a Designer constantly gains knowledge and experience to foster the design capability. Tradeshows are an important part for this. Denim is NOT just another fabric. To make educated design decisions, it’s crucial meeting different people and discuss topics like new innovations and sustainability. BLUEZONE is a very positive experience. I like the size of the event and the energy here. Different to other tradeshows are the workshops. It’s nice to actually try out things and not just discuss them in theory.”
Angela Fusco, Senior Denim Designer, Chloé
Upcoming Trends Autumn.Winter 25/26: Intuition and Illustration
The theme of the 54th edition of MUNICH FABRIC START was “Intuition”, which ran like a red thread through the entire event. In a time when uncertainty and change shape the fashion industry, one relies on the power of inner instincts and creative intuition. “Intuition” stands for breaking free from predefined rules and instead trusting one’s gut feeling and subtle perception of trends. This season’s trend themes focus on human emotions: RESILIENCE, LUCID DREAM, GENTLE POWER, SOLITAIRE, and RECONNECT. RESILIENCE and LUCID DREAM reflect the need for protection and security in uncertain times and the return of romance. GENTLE POWER refers to the peace and energy of nature, inspired by the contrast of vulnerability and strength. SOLITAIRE and RECONNECT represent the return of glamour, sharpness, and the merging of tradition and technology in fashion. This was reflected not only in the showcased collections but also in the around 40 keynotes, panel discussions, trend presentations, and Q&A sessions with more than 50 renowned industry experts.
Li is back
After five years, the globally significant trend researcher Li Edelkoort returned to MUNICH FABRIC START on September 4, 2024, and inspired the audience live with her exclusive Private Lecture. Under the theme “Illustration”, she presented the trends for Autumn.Winter 25/26 and provided exciting insights into future developments in fashion and textiles, as well as upcoming color trends. She relies not only on photographs but also on paintings and posters to visualize her predictions. As the main trend for the next season, she identified Paris – as a city, as a feeling, and as effortless elegance. With all the unrest in the world, she calls for establishing a fashionable contrast: harmonious and orderly rather than chaotic and disordered. “With everything that is happening in the world, all the war and chaos, we need to clean up. At least lookwise. Our outfits need to look very put together and neat and symbolize all the good. Let´s have a bit of humor and creativity. We say no to bad feelings!” Edelkoort stated. Her return to Munich marked a highlight of the fair and reaffirmed her status as a leading voice in trend forecasting.
“We were practically overwhelmed by customers today. We were able to establish many good contacts – from startups to medium-sized companies to the big players, they were all there. The summer party after the first day was a real happening. Very few shows offer such attention to detail. For me, gettogethers are a basis for networking – especially for young people and career entrants who are rather reserved at the tradeshow.”
Moritz Michel Wilke, District Sales Manager, We Nordic
“The new layout is perfect. It is concentrated, and customers can navigate the tradeshow much more easily. This makes it more effective for everyone. Compared to the previous show, it felt like there was a bit more traffic. The atmosphere was very good. I am very satisfied with both days. Hugo Boss, Holy Fashion Group, Meindl, Hauber, Riani, Mac Mode, and Change – they were all there.”
Christiani Torri, Pontoglio (Agentur Berner)
Techknowledge
One word was unavoidable in the lecture program with the around 40 talks and forecasts: Collaboration. The industry is focusing on cooperation to address current challenges such as recycling issues and related EU regulations – thus, a major emphasis is on new network structures, cooperation platforms, and holistic thinking. “We are in an exciting innovative phase. Different concepts can coexist in parallel as they address different niches,” says Drishti Masand, Circularity & Circular Economy Expert at Adidas. With the T-Rex project, Adidas supports an EU initiative developing industry-wide blueprints for a functioning circular economy.
Think Tanks such as KEYHOUSE play a central role as a link between designers, research, and industry stakeholders. A major attraction was the digital direct printing experience by Brother and Niederrhein University of Applied Sciences. In a collaborative workspace, visitors had the opportunity to be creative and print their results live on-site. Simon Angel, curator of SUSTAINABLE INNOVATIONS, summarizes: “We are questioning the status quo – that’s why we are here. The industry needs inspiration, and we need partners from the sector to make a real impact.” Since 2016, a staple of KEYHOUSE, SUSTAINABLE INNOVATIONS this September showcased some of the most future-proof textile developments for industrial problem-solving at the stands and in the joint panel, including Fabulous Fungi, Ilse Kremer, Studio Joris De Groot, Knit In Motion by Suzanne Oude Hengel, Rietgoed By Iris Veentjer, and Studio Tjeerd Veenhoven. Also in focus are the automation and digitalization of sustainability strategies. Exhibitors like Trace Momentum and tex.tracer present their solutions for clean data collection along the value chain towards a user- friendly digital product passport. AI providers and individualized, thus less wasteful, printing processes are also featured at KEYHOUSE. Due to renovation work, KEYHOUSE this time was located in the midst of BLUEZONE in Hall 7.
“For us, this is fantastic. We see ourselves as innovators in the jeans industry – MUNICH FABRIC START allows us to connect with relevant partners.”
Julio Perales, Technical Segment Manager Denim, Archroma
“We really do business here! The show doesn’t limit exchange to a quick hello. At BLUEZONE you really have space to sit down and go through your collection with your customers, to talk details and actually make deals. This is especially important for us, as Germany is a key market for denim. We are really happy with the organization, whenever we faced challenges the MFS-team was there to solve it.”
Dilek Erik, Global Marketing Manager, Sharabati
“I haven’t been to MUNICH FABRIC START and BLUEZONE for 8 to 10 years. It changed a lot. I really like it that the two tradeshows are on at the same time. What they showcase in regards of material innovation & tech is quite universal. In the denim community we are very tightening. The denim heads stick together. It’s nice to be surrounded by complete strangers. It broadens your horizon. MUNICH FABRIC START gives us a platform to cross pollinate. No other denim show does that. It’s the same with BLUEZONE and KEYHOUSE. How great is that: I’ve just seen 3D-printing onto denim. It’s amazing. The future of denim is tech & science.”
Amy Leverton, Trend Forecaster, Denim Dudes
BLUEZONE: Patches, Five-Pockets and Distressed Fabric
At BLUEZONE in the Zenith Area, over 70 international denim mills showcased their latest developments for denim and sportswear. The denim community discussed new guidelines for the industry. The kickoff was provided by Tilmann Wröbel, who, under the event theme “DENIMINED,” highlighted the seven central trend directions for the industry: Pimp my waist, Digital Denim Art, Skinny What, Tech it Easy, Free Your Denim Mind, There is Hope in Green, and Design Exaltation.
DENIMINED runs through the trend presentations and talks – the industry shows itself innovative in Munich. New digital printing techniques, dyeing, and finishing technologies underscore the strength of BLUEZONE in bringing the value chain closer together. Beyond the trends, addressing the sustainable impact of the industry remains a central theme. Collaboration is also key here – the Denim Deal has a positive balance and expands with a Germany Hub to Germany. Signatories of the Denim Deal include Advanced Denim, AGI Denim, Bossa, Calik, CBL, DNM, Kipas, Maritas, Naveena, Orta, Realteks, and Sharabati. “We think pre-competitively – to create the foundation for a successful circular economy – which also includes good communication to make circularity tangible as a product advantage,” says Max Gilgenmann, Co-CEO – studio MM04. Intuition meets Innovation – MUNICH FABRIC START has once again demonstrated how the communities from Denim, Fabrics, and Innovation inspire each other and collectively pave the way to the future.
ADDITIONAL VOICES ON MUNICH FABRIC START
“Even after COVID, trade shows like MUNICH FABRIC START remain extremely important for our industry. Both we exhibitors and the customers need to understand this. MFS is the place to be, where people come together. The digital product passport will be a necessity in the future. This has put us in a kind of hybrid position. We are no longer just a product supplier, but also an IT supplier. There is currently a redistribution taking place in this regard.”
Daniel Jung & Jan Knoch, Managing Director, Trimco Group
“By processing leftover fabrics into new yarn, we minimize waste almost completely and simultaneously create a durable product. We have been successfully applying this technique for over a decade, which has earned us the German Design Award 2024.”
Juan Pablo Rivera Castillo, Chief Commercial Officer, Incalpaca
“The show is one of the best-organized trade shows I know. I come here extremely gladly, much more so than to Paris. Here, I find manufacturers from Turkey, Asia, and Italy. I am particularly looking for the highlights of my collection. The selection from so many suppliers is extremely important. Only here is it so well bundled. For me as a designer, the trend information with Li Edelkoort and Peclers was also amazing. And not to forget, the innovations in KEYHOUSE. You can achieve a lot in two days, but the three days were better – also from a sustainability perspective. To achieve everything here, we bought and watched Li’s digital content in advance with the team.”
Claudia Lanius, Founder and Designer, Lanius
“For coordinates, the timing is good. A show like MUNICH FABRIC START expands the content horizon. I find that very important. One must look to the right and left to pick the best opportunities.”
Winfried Rollmann, Owner, CEO & Creative Director, Six Brother Factory
THE NEXT TRADE SHOW DATES FOR SPRING.SUMMER 26
MUNICH FABRIC START, BLUEZONE, KEYHOUSE & THE SOURCE
21 + 22 JANUARY 2024
MOC & Zenith Area Munich
Discover more industry-changing innovations at our upcoming trade shows:
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Innovation is at the heart of our collection. We have explored new textile technologies that bring futuristic properties to fabrics.
New Fabric Collection by Paulo de Oliveira
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SPRING.SUMMER 26 FABRIC HIGHLIGHTS & MATERIAL NOVELTIES – PART I
Fashionable woven and knitted fabrics made of wool, cotton, silk, blends and functional fibres are presented by our international suppliers..
MUNICH FABRIC START & BLUEZONE – Essential and efficient
INTUITION means that we have the courage to rely on our inner voice instead of just relying on hard facts and data. An interview with the organisers of MUNICH FABRIC START.
Navigating the Future of Sustainable Innovation
This season, we're continuing this saga by posing critical questions and embracing a more holistic narrative. It’s less about solutions and more about interventions and transformative thinking.
INTUITION – In conversation with the organisers of MUNICH FABRIC START about the zeitgeist, trade shows and new chances
INTUITION means that we have the courage to rely on our inner voice instead of just relying on hard facts and data. An interview with the organisers of MUNICH FABRIC START.
FABRIC HIGHLIGHTS & MATERIAL NOVELTIES FOR AUTUMN.WINTER 25/26 – PART VIII
The claim “The best made by our hands” highlight the importance of our partners to create an high quality fabric giving the best service possible.
New Fabric Collection by BUNTASTIC
Buntastic Design Studio has put together for us a “bowl” of fresh design ingredients for fall/winter 2025.
Navigating the Future of Sustainable Innovation
Navigating the Future of Sustainable Innovation
An interview with Simon Angel
Simon, this season’s Sustainable Innovations (SI) exhibit at Munich Fabric Start seems to have taken a more introspective turn. Could you share how you’ve approached the curation for this year?
Simon Angel: Absolutely. If you look at our past themes, they almost read like serialized literature. We began by exploring the challenges designers faced and the industry’s reluctance to move beyond traditional practices. Over time, our sustainable theme has woven itself into the very fabric of our industry—integrating into processes, policies, and people’s mindsets. This season, we’re continuing this saga by posing critical questions and embracing a more holistic narrative. It’s less about solutions and more about interventions and transformative thinking.
Interesting. Could you elaborate on how this philosophy manifests in the exhibited projects?
Simon Angel: Certainly. Take Suzanne Oude Hengel’s “Knit in Motion” as an example. Suzanne’s work challenges conventional knitting practices and pushes boundaries. Her exploration into combining knitting with thermoplastic polyurethane (TPU) and 3D printing isn’t just about creating new forms; it’s about questioning and redefining traditional manufacturing processes. This fusion of techniques not only rejuvenates product design but also opens up new vistas for the industry.
Knit in Motion by Suzanne Oude Hengel
Joris de Groot’s work is also featured prominently. How does his approach fit into this narrative?
Simon Angel: Joris’s approach is quintessential to our theme of questioning and innovation. His “2000N Pressed Shoe” and “Recycled Raincoat” projects exemplify how traditional techniques can be reimagined for modern applications. By integrating industrial processes with sustainable practices, Joris turns waste into valuable products, thus challenging the very concept of material utility in fashion. His collaboration on the “Welded Loop” project further demonstrates how combining different techniques can lead to novel, sustainable solutions.
Tjeerd Veenhoven’s projects with mycelium are intriguing. How do they contribute to the broader narrative?
Simon Angel: Tjeerd‘s work with mycelium embodies a leap towards sustainable material innovation. His “Mycelium 2D Printing” explores the use of fungal materials to replace conventional plastics and dyes. This aligns perfectly with our theme of questioning and rethinking systems. Tjeerd’s projects aren’t just about creating sustainable alternatives; they represent a paradigm shift in how we perceive and utilize biological materials in fashion.
Iris Veentjer’s “RietGoed” project also stands out. What role does it play in this season’s exhibit?
Simon Angel: Iris’s “RietGoed” is a prime example of how material innovation can address environmental challenges. By developing high-quality textiles from reed fibers, she tackles issues like soil subsidence and CO2 emissions. Iris’s approach is a testament to how sustainable practices can be seamlessly integrated into textile production, promoting both ecological balance and economic viability.
Fabolous Fungi by Ilse Kremer
RietGoed by Iris Veentjer
LightLining by Biotexfuture
Studio Tjeerd Veenhoven
Ilse Kremer’s “Fabulous Fungi” introduces a novel way to approach textile dyeing. How does it fit into the exhibit’s overarching theme?
Simon Angel: Ilse’s “Fabulous Fungi” project is a brilliant illustration of how we can rethink traditional processes. By utilizing fungi to produce dyes, Ilse addresses both environmental and health concerns associated with synthetic dyes. This project embodies our theme of exploring and implementing alternative solutions that are both innovative and sustainable.
Lastly, can you shed some light on the BIOTEXFUTURE initiatives and its relevance to this year’s theme?
Simon Angel: BIOTEXFUTURE is at the forefront of transitioning the textile industry to biobased materials. This initiative, which includes projects like TransitionLab and LightLining, aligns with our broader narrative of fostering systemic change. By focusing on biobased polymers and sustainable textiles, BIOTEXFUTURE is paving the way for a future where the textile industry can achieve true circularity and sustainability.
Studio Joris de Groot
How do you see these innovations influencing the future of the textile industry?
Simon Angel: These innovations represent a profound shift in how we approach textile design and production. They challenge existing paradigms and offer new perspectives on sustainability. By fostering a culture of questioning and experimentation, we’re not just enhancing the industry’s practices but also inspiring a broader societal shift towards more sustainable and thoughtful consumption.
Simon, thank you for sharing these insights. It’s clear that this season’s SI exhibit is not just about showcasing new materials but about sparking a deeper conversation about the future of our industry.
Simon Angel: My pleasure. I invite everyone to engage with these projects and be a part of this evolving dialogue. It’s through such collective exploration that we’ll truly drive forward sustainable innovation.
We look forward to experiencing this season’s exhibit and seeing how these pioneering ideas will shape the future.
Simon Angel: Thank you. See you at the SUSTAINABLE INNOVATIONS – and don’t forget: you’ll find us at the Keyhouse in Hall 7 this season!
Discover more industry-changing innovations at our upcoming trade shows:
LOOPER Textile Co. – A second life for unwanted garments
Looper Textile Co. is a trusted partner in preparing garments for the next phase of their lifecycle. The bold ambition and strong heritage of this young company lies the understanding...
SPRING.SUMMER 26 FABRIC HIGHLIGHTS & MATERIAL NOVELTIES – PART II
Beautiful and contemporary prints add fresh and vibrant touches to any garment. Wild silks are offered alongside tulles with low or zero formaldehyde.
New Fabric Collection of BLOOMATI by Carvema
Innovation is at the heart of our collection. We have explored new textile technologies that bring futuristic properties to fabrics.
New Fabric Collection by Paulo de Oliveira
Paulo de Oliveira is a reference in sustainable production, focusing on sustainable raw materials produced in Europe by ecological processes.
SPRING.SUMMER 26 FABRIC HIGHLIGHTS & MATERIAL NOVELTIES – PART I
Fashionable woven and knitted fabrics made of wool, cotton, silk, blends and functional fibres are presented by our international suppliers..
MUNICH FABRIC START & BLUEZONE – Essential and efficient
INTUITION means that we have the courage to rely on our inner voice instead of just relying on hard facts and data. An interview with the organisers of MUNICH FABRIC START.
Navigating the Future of Sustainable Innovation
This season, we're continuing this saga by posing critical questions and embracing a more holistic narrative. It’s less about solutions and more about interventions and transformative thinking.
INTUITION – In conversation with the organisers of MUNICH FABRIC START about the zeitgeist, trade shows and new chances
INTUITION means that we have the courage to rely on our inner voice instead of just relying on hard facts and data. An interview with the organisers of MUNICH FABRIC START.
FABRIC HIGHLIGHTS & MATERIAL NOVELTIES FOR AUTUMN.WINTER 25/26 – PART VIII
The claim “The best made by our hands” highlight the importance of our partners to create an high quality fabric giving the best service possible.
New Fabric Collection by BUNTASTIC
Buntastic Design Studio has put together for us a “bowl” of fresh design ingredients for fall/winter 2025.
INTUITION – In conversation with the organisers of MUNICH FABRIC START about the zeitgeist, trade shows and new chances
INTUITION
An interview with the organisers of MUNICH FABRIC START about the zeitgeist, trade shows and new chances
The MUNICH FABRIC START is about to start. How does it feel to get going again after the challenges of the last few years?
Sebastian Klinder: It feels good! The industry has been in a thoroughly challenging situation. After the last VIEW in June this year, there is a slight upward mood. And that is exactly what we noticed during the preparations for this trade show. There is a cautious spirit of optimism, which has a motivating effect. MUNICH FABRIC START offers the perfect framework for transforming this positive energy and putting it into practice.
Frank Junker: Absolutely. It’s also the right time for us to come together again. The MUNICH FABRIC START is more than just a trade show – it is a platform where ideas are born and new paths are taken. I firmly believe that we need more joy and fun in the industry again. This is also reflected in our September programme: it is varied, inspiring and full of new ideas.
This season’s theme is ‘INTUITION’. What does this theme mean for MUNICH FABRIC START and the industry as a whole?
Sebastian Klinder: ‘INTUITION’ is the central contemporary theme for us because it reflects the way in which we can react resiliently to the current challenges both in society as a whole and in the fashion industry. Our industry is still undergoing disruptive change and it is at times like these that it is particularly important to trust your intuition. The main theme aims to highlight human emotion as a source of creativity. We want to focus on the instincts that help us make the right decisions in uncertain times. This is also reflected in the trends for Autumn.Winter 25/26, which focus strongly on resilience, dreams and a return to the essentials.
Frank Junker: Exactly, and it’s explicitly not just about fashion, but about the entire environment in which we operate. ‘INTUITION’ means that we have the courage to rely on our inner voice instead of just relying on hard facts and data. MUNICH FABRIC START provides the space where creativity and intuition can go hand in hand to drive innovation. It is an invitation to our industry to embrace the unknown and break new ground by relying on what you feel deep inside.
Sebastian Klinder (Managing Director) & Frank Junker (Creative Director & Partner), MUNICH FABRIC START
» INTUITION means that we have the courage to rely on our inner voice instead of just relying on hard facts and data «
This year’s motto at BLUEZONE is ‘DENIMINED’. What can visitors expect in this area?
Frank Junker: ‘DENIMINED’ is a neologism that reflects our deep commitment to denim. BLUEZONE has always been a place where tradition and innovation meet, and that will be the case again this time. Visitors can look forward to a wide-ranging programme, from new technologies in denim production to live design sessions. It’s about seeing denim not just as a fabric, but as part of a global culture that is constantly on the move.
Sebastian Klinder: Thanks to the runtime synchronisation of MUNICH FABRIC START and BLUEZONE, the two platforms will become an even more integrated ecosystem in which we can offer the denim community an even bigger stage. ‘DENIMINED’ brings together the A-Z of denim in the directly adjacent Zenith Area and showcases everything the industry has to offer. Whether sustainable production, innovative materials or creative designs – everyone will find something to inspire them here. The BLUEZONE is the perfect place to immerse yourself in the world of denim and experience the latest trends and developments up close.
MUNICH FABRIC START presents around 1,000 collections from international suppliers on around 40,000 square metres. Where do you see yourselves in this context and what are your next goals?
Sebastian Klinder: MUNICH FABRIC START has become one of the most important trade shows for the international fashion industry. But we prefer quality to quantity. We focus on gaining importance in different markets within Europe. Of course, the 40,000 square metres of exhibition space and around 1,000 collections show how diverse and dynamic our industry is. But above all, we are proud to once again make Munich the central venue for designers, product managers and the entire fashion industry. Numbers are not the ultimate measure for us – we are more interested in our show being a platform where not only business is done, but where trends are set and sustainable, value-adding and creative partnerships are established.
“Numbers are not the ultimate measure for us – we are more interested in our show being a platform where not only business is done, but where trends are set and sustainable, value-adding and creative partnerships are established.”
Frank Junker: In a nutshell, our show is where the industry comes together to shape the future of fashion. We offer different areas and themes that allow visitors to get informed and get inspired at the same time. It is this synthesis of diversity and structure that makes MUNICH FABRIC START so unique and a must for everyone in the fashion industry. And our goal is to continue to improve within these structures.
In addition to the hard business factors, the MFS always offers plenty of opportunities for networking and dialogue with industry experts. What can visitors expect?
Sebastian Klinder: This year we have put together a particularly rich programme of seminars and presentations. Topics range from sustainability best practice and supply chain challenges to internationally influential trend seminars – such as the Trendlectures by Li Edelkoort and Peclers Paris. As well as providing valuable insights, these events are a great opportunity to network with other industry experts and make new contacts. The legendary MUNIQUE Night Aftershow Party is one of the highlights, taking place as always on the evening of the first day of the show. Here, visitors can network in a relaxed atmosphere and gain new inspiration for their work through discussions.
Frank Junker: Effectiveness and flexibility are core principles of our work. Our aim is to create an authentic, competent, approachable and open event that meets market requirements. We listen carefully to our exhibitors, partners and visitors and use our lean structures to act boldly and decisively. MUNICH FABRIC START is a trade show that is constantly evolving to meet the needs of the industry. This is the reason why we will continue to play a central role in the fashion industry in the future.
How is MUNICH FABRIC START positioning itself at a time when the requirements for trade shows that reflect global markets are becoming increasingly complex?
Sebastian Klinder: We have responded to the changing requirements by shortening the duration of the trade show to two days without compromising on quality and service. This enables our exhibitors and visitors to use their time efficiently and still make all the important contacts and gather information. Our platform is designed to be flexible and adaptable – this reliability is our key to success in an age where change is the only constant.
Frank Junker: Effectiveness and flexibility are core principles of our work. Our aim is to create an authentic, competent, approachable and open event that meets market requirements. We listen carefully to our exhibitors, partners and visitors and use our lean structures to act boldly and decisively. MUNICH FABRIC START is a trade show that is constantly evolving to meet the needs of the industry. This is the reason why we will continue to play a central role in the fashion industry in the future.
How do you see the future of MUNICH FABRIC START and the fashion industry in general?
Sebastian Klinder: I am optimistic. The challenges of the last few years have shown us how adaptable our industry is. With MUNICH FABRIC START we are creating a platform that brings the right people together at the right time and in the right place. We are ready for what lies ahead. I am convinced that as an industry we will emerge stronger and more creative.
Frank Junker: The future is full of opportunities. If we continue to focus on our strengths – creativity, innovation and collaboration – there is no limit to what we can achieve. MUNICH FABRIC START will continue to play a key role in shaping that future in the years to come. I look forward to seeing how we can move the industry forward together.
Sebastian; Frank – thank you for the interview!
Discover more industry-changing innovations at our upcoming trade shows:
LOOPER Textile Co. – A second life for unwanted garments
Looper Textile Co. is a trusted partner in preparing garments for the next phase of their lifecycle. The bold ambition and strong heritage of this young company lies the understanding...
SPRING.SUMMER 26 FABRIC HIGHLIGHTS & MATERIAL NOVELTIES – PART II
Beautiful and contemporary prints add fresh and vibrant touches to any garment. Wild silks are offered alongside tulles with low or zero formaldehyde.
New Fabric Collection of BLOOMATI by Carvema
Innovation is at the heart of our collection. We have explored new textile technologies that bring futuristic properties to fabrics.
New Fabric Collection by Paulo de Oliveira
Paulo de Oliveira is a reference in sustainable production, focusing on sustainable raw materials produced in Europe by ecological processes.
SPRING.SUMMER 26 FABRIC HIGHLIGHTS & MATERIAL NOVELTIES – PART I
Fashionable woven and knitted fabrics made of wool, cotton, silk, blends and functional fibres are presented by our international suppliers..
MUNICH FABRIC START & BLUEZONE – Essential and efficient
INTUITION means that we have the courage to rely on our inner voice instead of just relying on hard facts and data. An interview with the organisers of MUNICH FABRIC START.
Navigating the Future of Sustainable Innovation
This season, we're continuing this saga by posing critical questions and embracing a more holistic narrative. It’s less about solutions and more about interventions and transformative thinking.
INTUITION – In conversation with the organisers of MUNICH FABRIC START about the zeitgeist, trade shows and new chances
INTUITION means that we have the courage to rely on our inner voice instead of just relying on hard facts and data. An interview with the organisers of MUNICH FABRIC START.
FABRIC HIGHLIGHTS & MATERIAL NOVELTIES FOR AUTUMN.WINTER 25/26 – PART VIII
The claim “The best made by our hands” highlight the importance of our partners to create an high quality fabric giving the best service possible.
New Fabric Collection by BUNTASTIC
Buntastic Design Studio has put together for us a “bowl” of fresh design ingredients for fall/winter 2025.
The countdown is on
Only one week to go until MUNICH FABRIC START AW 22/23 & BLUEZONE
The time has come: for months we have been working towards welcoming the textile industry back to a physical show in Munich again. We are all the more grateful to be able to realise MUNICH FABRIC START from 31/08 – 02/09/2021 in the MOC Munich and BLUEZONE from 31/08 – 01/09/2021 on the newly designed Zenith area with an international portfolio of around 1,000 collections.
In keeping with the seasonal title of MUNICH FABRIC START – RISE – you are invited to get inspired, meet long-term partners and finally discover materials live again in their diversity and depth.
“We couldn’t be happier at the moment, because in a few days we will finally bring the textile industry back together in Munich! As organisers, we have literally turned every stone in order to create a safe, creative environment for the industry for efficient work and inspiration. In addition to the high-quality supplier portfolio, we are very proud to be able to offer known and valued services such as free lunch and coffee bars despite the situation, as well as numerous innovations: for example, a newly designed sustainability area ReSOURCE X SUSTAINABLE INNOVATIONS for sourcing of future-oriented materials, an event program with panel discussions and keynotes with international experts and a BLUEZONE with an 80’s atmosphere which is fusioning with the innovation hub KEYHOUSE.”
Sebastian Klinder, Managing Director Munich Fabric Start
Our priority: your health & safety!
We are aware of our great responsibility and have done everything to ensure that the entire event area is Covid-19 compliant. Of course, our extensive hygiene concept meets the official requirements and even goes a few steps further.
Please pay particular attention to the following 3 points for your carefree, safe visit to the trade fair:
COUNTRY ENTRY & EXIT
Please inform yourself proactively about the travel information for your country to and from Germany as well as about the exceptions for trade show visitors.
“3 SCREENING RULES“: TESTED/ RECOVERED / VACCINATED
Please have a valid Covid-19 test, a recovered certificate or a vaccination certificate to hand upon arrival at the show. Compliance with the „3 Screening Rules“ will be checked daily at screening stations.
FFP2 MASK REQUIREMENT
On the entire exhibition grounds, visitors are required to wear a FFP2 mask.
We have summarised further detailed information for you here, e.g. on the validity of the evidence and travel information:
Now online for you: Brand Search, Hall Plans, Trend Book Sale & Event Program
Our new homepage www.munichfabricstart.com offers complete information: Under THE SHOW, you can now use the brand search and detailed hall plans to research all exhibiting suppliers and showcased collections and plan your show visit. Under VISIT you will find helpful tips on travel, parking and hotels.
The new Trend Book presenting the 5 trend topics of MUNICH FABRIC START as well as the 4 denim trend topics of BLUEZONE is already available for purchase online, the Colour Code will also be available soon after the trade show.
The coal bunker on the Zenith area will be a Covid-19 compliant meeting point for live speeches, panel discussions and networking. The complete overview of the trend presentations, expert talks, panel discussions and keynotes can be found in the event program.
Some highlights are:
- Tuesday, 31/08/21, 30am: NEWTOPIA OR DYSTOPIA – How to design and inspire such a polarised world? Keynote by David Shah, Publisher & CEO View Publications
- Tuesday, 31/08/21, 2.00pm: CLOSING THE LOOP – How circular can the supply chain be? Panel discussion with Adriana Galijasevic, Tricia Carey, Shahar Livne and moderator Sabine Kühnl
- Tuesday, 31/08/21, 3.30pm: THE VISION OF A NEW TEXTILES ECONOMY. Mini lecture by Muchaneta Kapfunde, Founding Editor-in-Chief FashNerd.com
- Wednesday, 01/09/21, 10.30am: DIVING INTO THE BLUEZONE DENIM TRENDS. Trend presentation by Tilmann Wröbel, Creative Director & Founder Monsieur-T. Denim Lifestyle Studio
- Wednesday, 01/09/21, 12.00pm: MATERIAL CHALLENGES – How to make fabrics functional, fashionable and sustainable. Innovations panel by Sabine Kühnl, Executive Editor THE SPIN OFF
MUNICH FABRIC START
Tue, 31/08, 9.30am – 6.30pm
Wed, 01/09, 9.30am – 6.30pm
Thu, 02/09, 9.30am – 4.00pm
MOC Munich
Lilienthalallee 40
80939 Munich
BLUEZONE
Tue, 31/08, 9.30am – 6.30pm
Wed, 01/09, 9.30am – 6.30pm
Zenith Area
Lilienthalallee 29
80939 Munich
Germany
SAVE THE DATES – NEXT SHOWS
VIEW PREMIUM SELECTION
30/11 – 01/12/2021
MUNICH FABRIC START
25/01 – 27/01/2022
BLUEZONE
25/01 – 26/01/2022
Bluezone presents BACK TO THE FUTURE
Bluezone presents their upcoming show theme: BACK TO THE FUTURE
It’s about time to celebrate and come together for the reunion of the season. The entire BLUEZONE team proudly invites all denim professionals to our physical show which aims to bring us BACK TO THE FUTURE: BLUEZONE from 31 August – 1 September 2021 at Zenith Areal Munich. It is the feelgood moment we have all been yearning for, personally and professionally which seemed almost suspended for over a year.
We’re calling this edition ‘BACK TO THE FUTURE’, because despite all obstacles, BLUEZONE will become a safe and lively home for the industry. A physical platform for all denim experts looking for a way back to normal, getting closer to the touch and feel of textiles, products and all senses again. We can’t wait until the blue community comes together again, to meet and celebrate in person. Our future is shaped by the thriving denim technologies, developments and innovation waiting to be discovered at our show. Globally and now at our shows, we are happy to announce that blue denim is back.
BACK TO THE FUTURE returns us to a time when the future is free to be written – a future with a strong desire for blue denim trends, novelties and a feeling of freedom. Where sustainability goes beyond and against greenwashing to envision the denim of tomorrow. The trends reflected at the upcoming edition of Bluezone touch on the reality of our new normal. We are physical fanatics, longing for a reunion that brings us closer and connected than has been possible in almost a year. Fun invigorates our clothes, our lives and our styles. While fashion strives to fulfil the need for inclusive, gender free denim and looks, paired with a new gaming aesthetic. We dive into a new virtual world and spread the importance to integrate, 3D and AI visualisations appear in marketing even while styles of the 1920’s prohibition emerge in rebellious sartorial styles.
This season takes a closer look at the denim market, how we want it to be a and want values we are supporting. Denim is a democracy yet we wonder how cheap denim should go, how far are we going to prove our commitment to sustainability and are we honest in our methods? The crucial issue of greenwashing has given rise to a hatery that scrutinizes and fights for the better treatment and respect of our planet.
All trend themes of BACK TO THE FUTURE will be presented in detail in the trend forum of the upcoming BLUEZONE from 31 August – 1 September 2021 at the Zenith Area Munich. Don’t miss the chance to get inspired for your next collection and to stay up-to-date with all industry novelties!
MUNICH FABRIC START
31/08 – 02/09/2021
BLUEZONE
31/08 – 01/09/2021
RISE: Autumn.Winter 22/23
Munich Fabric Start presents the new Autumn.Winter 22/23 seasonal theme: RISE
Autumn.Winter 22/23 welcomes a new world of connectivity. The guiding theme and dedicated focus for the upcoming edition of Munich Fabric Start celebrates and perpetuates the meaningful connection to unite the industry under the seasonal title ‘RISE’.
A reality bound by a global pandemic stirs the industry to reinvent itself once again. New perspectives bring us closer together and give rise to dreams, visions and collections that brighten and uplift our world. Emotion is infused in our future as we seek out joy and comfort with a warmed sense of connection.
Sensitive and in tune with our surroundings, we are in close touch with our haptic senses as we long for connection on many levels. We are reassured by our analog experiences as we explore the feel and the nature of our tactile world. Be it material or emotional, our textiles reflect a kind of lightness, expressing the joy of celebration and party, we let go and are entertained. A collaborative spirit drives our digital world as we network using 3D technology – we excel our visions, planning and design processes to reach new levels.
With RISE, we strengthen what unites us as part of a global thrivability movement. Holistic and transparent concepts, from fiction to reality, guiding a path towards circular economy, from fiber to fiber. We witness the fusion of nature and technology as hemp becomes the new mainspring for natural fibers and materials. Education plays an important role in the development of anti-greenwashing, climate-friendly visions and inclusion of looks, gender and body shapes, as well as new modular models in order to be able to react more flexibly to the market. All of which embrace the growing feelings that less is more, better quality is more.
We define our limits in order to push beyond them. Pragmatic solutions lead us to discover the joy in reduced colours and collection materials. Thinking beyond what was previously possible. We move forward with digitization, enjoying its advantages with a relaxed ease and assurance we ultimately bring us closer with our natural world.
MUNICH FABRIC START
31/08 – 02/09/2021
BLUEZONE
31/08 – 01/09/2021
Season Starts in Autumn 2021
No VIEW in July 2021 due to
extended event ban by Bavarian government
Against the backdrop of decreasing infection numbers in Germany as well as across Europe and with a step- by-step ease of current measures in sight, the chances for VIEW Premium Selection from 13 – 14 July 2021 have been very good. The response from the industry has been enormous, the demand for the Preview Textile Show is high: VIEW is fully booked in the new location with more than 230 international textile and accessory manufacturers!
Despite this positive situation, the Bavarian government has extended the current ban on events beyond 14 July 2021. Unfortunately, this regulation has a direct impact on the trade fair planning for VIEW Premium Selection. Authorities will not grant the necessary permit for VIEW in mid-July. Therefore, the organisers have no other possibility than to cancel their next VIEW Premium Selection.
“This decision hits us and the entire industry very hard after almost a year without physical trade shows. However, it is irreversible. Despite a close exchange and repeated follow ups with the corresponding authorities, it was not possible to secure the official approval or exemption for VIEW. We have invested a lot of work, effort and good faith in the preparation of VIEW in order to meet the current regulations for a Covid-19 compliant event with solution-oriented measures. Our planning has been further confirmed by the current developments and declining infection numbers. Given this overall situation, the decision taken by the authorities is especially hard to accept.”
Sebastian Klinder, Managing Director Munich Fabric Start
The organisers had decided early on to move the VIEW Premium Selection to the spacious MOC Munich as part of the Covid-19 compliant implementation of a trade event. With a detailed satellite concept for the different areas and outdoor catering areas, the organisers were well prepared for the current requirements.
Go for MUNICH FABRIC START and BLUEZONE
Now, in accordance with this decree from the Bavarian Ministry of State, the organisers are focusing all of their energy on the upcoming MUNICH FABRIC START from 31 August – 2 September 2021 as well as BLUEZONE from 31 August to 1 September 2021.
In short, this means: Green light for the realisation of the International Textile Trade Show MUNICH FABRIC START and the International Denim Trade Show BLUEZONE!
MUNICH FABRIC START
31/08 – 02/09/2021
BLUEZONE
31/08 – 01/09/2021
“We are now concentrating twice as hard on the further organisation of the upcoming MUNICH FABRIC START at the MOC Munich and BLUEZONE on the Zenith grounds. Here, we are doing everything we can to once again provide the industry with the usual portfolio and services that people expect from us. We are incredibly excited to be able to return to a bit of normality despite and with Covid-19: at least at our trade fairs in Munich.”
Frank Junker, Creative Director Munich Fabric Start
The organisers’ aim is to once again present the established international premium portfolio at the MOC for the following segments at MUNICH FABRIC START: Fabrics, Additionals, Bluezone, Keyhouse, Design Studios, Sourcing, ReSource and Sustainable Innovations. At BLUEZONE, trade visitors can also expect the proven spectrum of international denim weavers and manufacturers at the Zenith Area together with a newly staged innovation hub with Keyhouse.
Change of location for VIEW Premium Selection
VIEW Autumn.Winter 22/23 takes place in MOC Munich & Coal bunker
Personal exchange and the haptic experience of materials is particularly important in our industry. Which is why we are all the more looking forward to implementing a physical platform again, with and for the industry.
With a healthy mix of confidence and realism, we started planning the trade fairs in the coming summer months and we can’t wait to welcome you at VIEW Premium Selection from 13 – 14 July 2021 in MOC Munich and in Coal bunker on the Zenith site.
Our highest priority: your security! We keep a very close eye on current developments and continually assess the options and requirements for physical trade fairs in times of a pandemic. The most important prerequisite is that our trade fairs can take place safely, smoothly and compliant with Covid-19 for our visitors and everyone involved.
One-time change of location of VIEW Premium Selection
After carefully examining the needs, options and applicable Covid-19 measures, we decided to organise VIEW Premium Selection from 13 – 14 July 2021 – one week after Frankfurt Fashion Week – in the MOC and coal bunker on the Zenith site.
With this one-time change of location, a trade fair in compliance with the necessary requirements for Covid-19 is possible: Besides a spacious venue and outside area, generous stand and catering areas, wide walking paths to maintain the minimum distances, good infrastructure, sufficient parking spaces, nearby accommodation as well as efficient ventilation systems with fresh air supply are provided here. Therefore, the complete trade fair event is located in one place.
The traditional VIEW summer feeling awaits you in the outside area of the Drivers Club, which connects the MOC with the Zenith area. Of course, we will offer our usual services such as trend forums, café bars and free lunches in order to be able to offer you the familiar atmosphere of VIEW.
Rediscover the well-known VIEW premium portfolio
The spacious area offers the possibility of realising VIEW as a satellite concept. We are planning to spread out the individual exhibition areas from one another in order to separate the trade fair across this spacious area.
You will find the areas FABRICS, ADDITIONALS and DESIGN STUDIOS in Atrium 4 in the MOC and the areas DENIM & SPORTSWEAR in Coal bunker on the Zenith site.
All detailed information can be found in the information brochure:
Only with solidarity and loyalty can we realise our common goal for the industry – which is why we hope for your trust and support and we are glad to hear from you at any time if you have any further questions.
VIEW Premium Selection Autumn.Winter 22/23
13 July 2021 · 9.30am – 6.30pm
14 July 2021 · 9.30am – 5.00pm
Location:
MOC Munich & Coal bunker (Zenith Area)
Lilienthalallee 29/40
80939 Munich I Germany
Contact:
Phone: +49 (0)89 45 22 47 0
visitor[AT]munichfabricstart.com
Our Upcoming Shows
For your collection planning: Our dates for Autumn.Winter 22/23 are set!
Our team is ready and excited to get back to doing what we love best: organising trade shows for you. With a healthy mix of confidence and realism, we look forward to the summer months ahead and look forward to seeing you again at our upcoming trade shows for Autumn.Winter 22/23:
VIEW Premium Selection: 13 – 14 July 2021
MUNICH FABRIC START: 31 August – 02 September 2021
BLUEZONE: 31 August – 01 September 2021
Working together with our industry partners, our team is committed to meet the wishes and market needs for physical events with this trade fair planning. Using the example set by our FABRIC DAYS event, which we successfully realised in September 2020, we will of course implement the upcoming trade fairs in a Covid-19 compliant manner, because our priority remains to ensure the safety of all those involved.
Our goal is to present the established, premium portfolio of MUNICH FABRIC START again at our show in September 2021: Fabrics, Additionals, Bluezone, Keyhouse, Design Studios, Sourcing, ReSource and Sustainable Innovations. Don’t miss your chance to meet your partners in person and connect with the industry at our shows. Event registration will be available in the weeks leading up to our show but get ready here and create your visitor login.
In the meantime, please take another look at our DIGITAL TREND SPACE with your latest material developments and our newly developed BLUEZONE Living Page – we are also currently working on a new homepage for MUNICH FABRIC START, which we will be launching soon.
The Organisers of MUNICH FABRIC START in Conversation
About sustainability, digitalization, transparency, the increasing demand for information and the desire to inspire.
In many areas of the textile and fashion industry, a rethinking is currently taking place. How much does this reorientation change the image of MUNICH FABRIC START?
Sebastian Klinder: We have anticipated the upcoming changes and reacted extremely progressively, very early on. With the creation of KEYHOUSE four years ago, we took a clear position and emphasized that sustainability and digitalization will change processes. That a new awareness in dealing with resources must be demanded. And most importantly, that progress and sustainability can only work in harmony. Against this background, the trade fair has developed further. Step by step. Very consistently. But always with the support and in partnership with our exhibitors and visitors. There is a great understanding and acceptance, which we experience time and time again and of course we are very grateful for this.
Frank Junker: I would like to add at this point that all these challenging issues are also about credibility. About certainty. We rely on transparency and information. We do not dictate, but instead we inspire and motivate. We want to inspire our exhibitors and visitors with the topics of the future and awaken understanding. This is also what the current leading theme ‘THRIVABILITY’ stands for.
How do you as a trade fair deal with the topic of sustainability?
Sebastian Klinder: We have set up special information points for the upcoming trade fair, staffed by specialists who will provide information and answers to fundamental questions. In addition, we have developed a very comprehensive icon label system that ensures the samples in the forums and areas are as ‘transparent’ as possible by outlining the sustainable and technical functions. This system will also provide information about the composition, origin and properties of the fabrics and additionals.
Frank Junker: We also work consistently and with great conviction to take sustainable measures in terms of equipment. For example, we use recyclable carpets, reusable, colour-neutral and high-quality materials for stand construction and in the forums. Only water-soluble colours without additives are used. The light sources are primarily energy-saving. In terms of gastronomy, we take care to source locally from the region.
Is there a risk that with all these overarching themes, fashion, trends and the product… is neglected?
Sebastian Klinder: Amidst current media coverage and the numerous strategically dominated discussions, the impression can easily arise that the heart of MUNICH FABRIC START, namely the fabric and the fashion trends launched with it, will be pushed into the background. This is not the case. In our thinking, in all our forums and installations everything revolves around the fabric and its significance for one of the largest and most important industries worldwide – only much more complex than in the past. More than ever, it is about an integrated offering that is now broader. Ultimately, it’s about circular economy in the best sense along the entire textile pipeline reaching retailers and thus also the consumer. It is important to depict this complexity.
MUNICH FABRIC START offers a very comprehensive event programme supported by experts.
Frank Junker: These proven seminars, one of them being the trend lecture by Li Edelkoort which will now take place for the sixth time, as well as the numerous international panel discussions and keynotes in KEYHOUSE and BLUEZONE are attracting more visitors from season to season. This large and positive response shows very clearly how important high-quality, condensed information is – and thus ultimately communication. We at MUNICH FABRIC START see ourselves as initiators of a business platform for the industry. Our task is to initiate holistic cooperations and to set impulses. And last but not least, in cooperation with strong partners, to provide answers to the questions of tomorrow.
