Fabric
Taking Steps towards Digitisation
Taking Steps towards Digitisation
Digitisation is more important than ever. Accelerated by the global pandemic, partnerships and workflows between suppliers and fashion brands have become increasingly more digital. Fabric mills focusing on digitisation will not only cater to a brand’s digital product creation but also greatly increase customer service, reduce costs and reduce resources.
In most cases, fashion brands would digitise their fabric swatches in-house, with the swatch ordered and shipped this is a process which can take as long as 4 weeks. To optimise this process, there is a greater push to move the digitisation of fabrics from brands to the suppliers. With this shift, designers can immediately begin their design process, allowing them to move up their ordering schedule for the collections accordingly.
In a move which we hope will encourage and support our exhibiting manufacturers in the potential advantages of fabric digitisation, we have digitised and showcased a selection of new material developments in the WE ARE ALL IN Digital Trend Space for the new Spring.Summer 22 season.
We first introduced the concept that fabric suppliers will offer a digital twin alongside physical swatches at our 2019 edition of Keyhouse. After successfully demonstrating the individual steps of fabric digitisation in the Digital Fabric Lab, we have now succeeded in creating a realistic image of digital fabric samples in cooperation with individual partners from this network.
We are acting on behalf of the industry to enter the next phase of digitisation and communicate the advantages to proactively adopt 3D technology. Thanks to Triple Tree software developers, Vizoo, material visualisation specialists and Caddon as our experts in multispectral colour communication, we could visualize selected fabrics from our exhibitors as digital samples in our Trend Space.
We are planning further exciting projects with our partners in the near future. For now, we invite you to discover the 3D digital fabrics and trend inspirations showcased in our DIGITAL TREND SPACE.
AW 21/22 Trend Analysis #5: Gameshifter
AW 21/22 Trend Analysis: GAMESHIFTER
The Autumn.Winter 21/22 Trend Forecast by MUNICH FABRIC START presents HOPETIMISM, this season’s title which stands for hope and optimism – it is a mindset that explores new ways and perspectives. Its spirit brings our industry together during a very challenging time to design innovative products and processes that fulfil new market needs. The MUNICH FABRIC START Trend Team presents the 5 trend themes for AW21/22: FOREVER, DREAMATIC, EARTHTOPIA HAPPY CHAOS & GAMESHIFTER.
HOPETIMISM AW21/22 Trend Themes
FOREVER stands for semi-elegant, cosy and classic home & all day wear.
DREAMATIC creatively stages a progressive and urban casual fashion.
EARTHTOPIA shows a strong consciousness for function and tradition.
HAPPY CHAOS is an optimistic playground for sports, diy, craftsmanship and improvisation.
GAMESHIFTER combines futuristic high-tech innovation with flashy glamour.
Now we look at the final trend theme GAMESHIFTER:
HOPETIMISM TREND THEME #5: GAMESHIFTER
GAMESHIFTER is a word play made up of Gamechanger and Shapeshifter. Existing realities are mixed with visionary prospects for the future. Gamechangers are changing the world and may be the ones to find the vaccine against Covid-19, while a Shapeshifter make sure of artifitial intelligence as a hybrid between a man and a machine.
With GAMESHIFTER, the combination of both these influences form a trend that awakens the desire for the right balance of consumption, that is both desired and allowed.
We dive into a world of dark colours, which also has something mystical and dystopian about it. The palette is energized by rich, silky, decorative baroque colours. The sporty mix of these colours creates an exciting colour palette.
For the full AW21/22 Trend Forecast which includes Pantone, Coloro and Archroma colour codes combines a mix of fashion trends, sustainability and innovation alongside current inspirations in art, culture, architecture and design, order your copy here.
GAMESHIFTER allows two different material worlds to meet. On the one hand that of stable and dramatic fabrics and trimmings, in which a functional approach determines the decorative material development. This is achieved with powerful synthetics, polyamide sportswear, structural volume, quilted and embossed textiles, jacquard, tech jersey or fly knit.
For accessories, the material mix combines lamé, lurex, glitter and dark metallic colours for buttons and ribbons.
Take a look through the fabric and accessories highlighted in the GAMESHIFTER trend theme showcased in the HOPETIMISM Trend Forum at Fabric Days, 1-3 September 2020 in Munich.
The full Autumn.Winter 21/22 Trend Forecast is available to order from our website. For further trend information in the following categories:
Emotions and Moods
Fabrics and Materials
Fashion and Classic Styles
Technology and Science
Thrivability Values as innovative sustainable impulses
Covid-19 influences for a future in times of a pandemic
Order the full AW21/22 Trend Forecast here.
OPENING TIMES
2. MARCH 2021 · 9:30 – 18:30
3. MARCH 2021 · 9:30 – 18:30
4. MARCH 2021 · 9:30 – 16:00
LOCATION
MOC Munich | Halls 1 – 4 Groundfloor
Lilienthalallee 40
Germany, 80939, Munich
AW 21/22 Trend Analysis #4: Happy Chaos
AW 21/22 Trend Analysis: HAPPY CHAOS
The Autumn.Winter 21/22 Trend Forecast by MUNICH FABRIC START presents HOPETIMISM, this season’s title which stands for hope and optimism – it is a mindset that explores new ways and perspectives. Its spirit brings our industry together during a very challenging time to design innovative products and processes that fulfil new market needs. The MUNICH FABRIC START Trend Team presents the 5 trend themes for AW21/22: FOREVER, DREAMATIC, EARTHTOPIA HAPPY CHAOS & GAMESHIFTER.
HOPETIMISM AW21/22 Trend Themes
FOREVER stands for semi-elegant, cosy and classic home & all day wear.
DREAMATIC creatively stages a progressive and urban casual fashion.
EARTHTOPIA shows a strong consciousness for function and tradition.
HAPPY CHAOS is an optimistic playground for sports, diy, craftsmanship and improvisation.
GAMESHIFTER combines futuristic high-tech innovation with flashy glamour.
Next we look at the trend theme HAPPY CHAOS:
HOPETIMISM TREND THEME #4: HAPPY CHAOS
Characteristic for the HAPPY CHAOS are the optimistic doers in the interplay of new digital and analogue realities and identities. Problems are mastered in a playful way, an open approach to the new family reality is cultivated. Thanks to the influences of technology, real ideas in this field are served virtually – for example, through digital fashion collections on social media channels that are only shown online and are not available in reality.
We find ourselves between gaming, digital learning and working. HAPPY CHAOS is loud, exaggerated and excessive. This is also reflected in the HAPPY CHAOS colour palette:
Soft, natural basic colours such as neutral brown and khaki tones are contrasted with cheerful, bright Nintendo colours. Offwhite plays with intense colours like sporty fake neons in yellow and blue through brightness and depth.
For the full AW21/22 Trend Forecast which includes Pantone, Coloro and Archroma colour codes combines a mix of fashion trends, sustainability and innovation alongside current inspirations in art, culture, architecture and design, order your copy here.
HAPPY CHAOS uses a wild mix of materials; vinyl meets recycled polyester, cotton and unusual textiles. Transparency also plays a major role – in materials, finishes and accessories.Trims are often laser-cut or have metallic details. Patterns appear as if created by a random generator, with digital prints and unpredictable collages. Strong, intense colours are often used, but only subtly, and combined with natural elements.
Take a look through the fabric and accessories highlighted in the HAPPY CHAOS trend theme showcased in the HOPETIMISM Trend Forum at Fabric Days, 1-3 September 2020 in Munich.
The full Autumn.Winter 21/22 Trend Forecast is available to order from our website. For further trend information in the following categories:
Emotions and Moods
Fabrics and Materials
Fashion and Classic Styles
Technology and Science
Thrivability Values as innovative sustainable impulses
Covid-19 influences for a future in times of a pandemic
Order the full AW21/22 Trend Forecast here.
OPENING TIMES
2. MARCH 2021 · 9:30 – 18:30
3. MARCH 2021 · 9:30 – 18:30
4. MARCH 2021 · 9:30 – 16:00
LOCATION
MOC Munich | Halls 1 – 4 Groundfloor
Lilienthalallee 40
Germany, 80939, Munich
AW 21/22 Trend Analysis #3: Earthtopia
AW 21/22 Trend Analysis: EARTHTOPIA
The Autumn.Winter 21/22 Trend Forecast by MUNICH FABRIC START presents HOPETIMISM, this season’s title which stands for hope and optimism – it is a mindset that explores new ways and perspectives. Its spirit brings our industry together during a very challenging time to design innovative products and processes that fulfil new market needs. The MUNICH FABRIC START Trend Team presents the 5 trend themes for AW21/22: FOREVER, DREAMATIC, EARTHTOPIA HAPPY CHAOS & GAMESHIFTER.
HOPETIMISM AW21/22 Trend Themes
FOREVER stands for semi-elegant, cosy and classic home & all day wear.
DREAMATIC creatively stages a progressive and urban casual fashion.
EARTHTOPIA shows a strong consciousness for function and tradition.
HAPPY CHAOS is an optimistic playground for sports, diy, craftsmanship and improvisation.
GAMESHIFTER combines futuristic high-tech innovation with flashy glamour.
We focus next on the trend theme EARTHTOPIA:
HOPETIMISM TREND THEME #3: EARTHTOPIA
EARTHTOPIA is made up of EARTH and UTOPIA and deals with the desire and striving for a healthier world. We want to give something back to the earth, give it space to recover. But it is also about the human being who recovers in nature and recharges his resources.
Especially in challenging times such as the current situation, there are more people than ever drawn to nature to pursue the longing for silence and peace. But EARTHTOPIA also puts nature itself in a central light – gigantic and imposing. The power of the forest, of water, mountains and glaciers becomes tangible and visible here.
In keeping with the theme, the focus is on natural colour tones that especially appear through warm-cold-contrasts. The spectrum of colours ranges from coloured stone tones to warmer earthy, muddy and mossy nuances. Accents in this natural palette are set by a fiery rust tone and an icy glacial mint.
For the full AW21/22 Trend Forecast which includes Pantone, Coloro and Archroma colour codes combines a mix of fashion trends, sustainability and innovation alongside current inspirations in art, culture, architecture and design, order your copy here.
This trend is about traditional materials that have a technical function – often also in a material mix: for example, in the form of natural materials mixed with synthetics. At the same time, the search is on for recycled and innovative trimming materials.
The atmosphere of wilderness and adventure is created by faux fur and teddy plush, but also natural dyes and camouflage bacterial stains. The same applies to functional patching in muted earth colours and the use of wood, stone, nut and cotton linen as materials. Prints are mainly replicas of nature, while traditional checks and herringbone also set the tone for prints.
Take a look through the fabric and accessories highlighted in the EARTHTOPIA trend theme showcased in the HOPETIMISM Trend Forum at Fabric Days, 1-3 September 2020 in Munich.
The full Autumn.Winter 21/22 Trend Forecast is available to order from our website. For further trend information in the following categories:
Emotions and Moods
Fabrics and Materials
Fashion and Classic Styles
Technology and Science
Thrivability Values as innovative sustainable impulses
Covid-19 influences for a future in times of a pandemic
Order the full AW21/22 Trend Forecast here.
OPENING TIMES
2. MARCH 2021 · 9:30 – 18:30
3. MARCH 2021 · 9:30 – 18:30
4. MARCH 2021 · 9:30 – 16:00
LOCATION
MOC Munich | Halls 1 – 4 Groundfloor
Lilienthalallee 40
Germany, 80939, Munich
AW 21/22 Trend Analysis #2: Dreamatic
AW 21/22 Trend Analysis: DREAMATIC
The Autumn.Winter 21/22 Trend Forecast by MUNICH FABRIC START presents HOPETIMISM, this season’s title which stands for hope and optimism – it is a mindset that explores new ways and perspectives. Its spirit brings our industry together during a very challenging time to design innovative products and processes that fulfil new market needs. The MUNICH FABRIC START Trend Team presents the 5 trend themes for AW21/22: FOREVER, DREAMATIC, EARTHTOPIA HAPPY CHAOS & GAMESHIFTER.
HOPETIMISM AW21/22 Trend Themes
FOREVER stands for semi-elegant, cosy and classic home & all day wear.
DREAMATIC creatively stages a progressive and urban casual fashion.
EARTHTOPIA shows a strong consciousness for function and tradition.
HAPPY CHAOS is an optimistic playground for sports, diy, craftsmanship and improvisation.
GAMESHIFTER combines futuristic high-tech innovation with flashy glamour.
We focus next on the trend theme DREAMATIC:
HOPETIMISM TREND THEME #2: DREAMATIC
DREAMATIC is a word creation combining DREAM and DRAMATIC – the theme is characterised by longing and melancholy, merged with a positive outlook. Here you will find the progressive poets and visionaries who actively seek solutions to current challenges. These digital humanists are dreamy and imaginative, but always have a connection to reality. With this attitude, worlds can be moved.
Blue is the focus here and represents the fluidity and movement of water and air. Contrasted by delicate natural tones such as hibiscus or vicuna. The distinct look of this trend comes from the faded primary colours and degradé tones, which can be found in shades of blues and reds.
For the full AW21/22 Trend Forecast which includes Pantone, Coloro and Archroma colour codes combines a mix of fashion trends, sustainability and innovation alongside current inspirations in art, culture, architecture and design, order your copy here.
When it comes to fabrics and materials, we encounter provocative, punk batiks and pastel fades, which are combined with classics such as a simple herringbone coat or elegant pumps. Classic elements in delicate colours with highly technical 3D patterns are decorated in a charming way and produced with a high attention to detail and craftsmanship. Romantic floral prints are found in combination with shiny, reflective, technical or transparent materials.
Take a look through the fabric and accessories highlighted in the DREAMATIC trend theme showcased in the HOPETISIM Trend Forum at Fabric Days, 1-3 September 2020 in Munich.
The full Autumn.Winter 21/22 Trend Forecast is available to order from our website. For further trend information in the following categories:
Emotions and Moods
Fabrics and Materials
Fashion and Classic Styles
Technology and Science
Thrivability Values as innovative sustainable impulses
Covid-19 influences for a future in times of a pandemic
Order the full AW21/22 Trend Forecast here.
OPENING TIMES
2. MARCH 2021 · 9:30 – 18:30
3. MARCH 2021 · 9:30 – 18:30
4. MARCH 2021 · 9:30 – 16:00
LOCATION
MOC Munich | Halls 1 – 4 Groundfloor
Lilienthalallee 40
Germany, 80939, Munich
Ask The Experts
ASK THE EXPERTS - COMMUNICATION ISLANDS WITH THRIVABILITY EXPERTS
Taking into account the focus on sustainability and innovation driven by THRIVABILITY, a new information concept has been integrated into the Trend Forum at the MUNICH FABRIC START Spring.Summer 21. At various communication islands in the foyer of the MOC, industry experts have provided impulses and answers to current questions, from the origins of the material to exploring the diverse range of production processes and end garment recycling.
Through direct discussions, visitors gained valuable know-how, insights into topics and current solutions for both sustainable and innovative processes along the value chain:
CIRCULARITY // FIBERS & MATERIALS // MARKETING & COMMUNICATION
RECYCLING // RESPONSIBLE PROCESSING // SOCIAL RESPONSIBILITY // TRACEABILITY
We would like to thank all experts who shared their knowledge and experience with the visitors during the three days of the MUNICH FABRIC START:
CIRCULARITY
Ina Budde | Circular.Fashion
The future thinking designer Ina Budde (MA Sustainability in Fashion) is lecturer, entrepreneur and co-founded circular.fashion. Since 2013 she is working with circularity in fashion and textiles and in 2017, she founded the sustainable change agency circular.fashion together with the business developer Mario Malzacher. Additional to her work with circular.fashion, where she consults fashion brands such as HUGO BOSS and H&M, she gave workshops and lectures for sustainable design at several international universities such as RMIT Melbourne, KEA Copenhagen, RCA London, HAW Hamburg, ESMOD and AMD Berlin. Ina Budde is founding member of the global Open Source Circular Economy association and co-initiated in this frame the first Circular Textile Challenge Berlin. Her work was selected as sustainable innovator 2014 by LAUNCH Nordic and received the NEXT ECONOMY AWARD 2015 and the Global Change Award by the H&M Foundation 2019.
circular.fashion is a sustainable change agency creating product- and system innovation for a circular economy in fashion and textiles. The Circular Design Software supports fashion brands to design circular and sustainable products in a lean and efficient process, with the access to an extensive material database. With the circular.fashion system powered by the circularity.ID, a scannable label in the garment, all actors within the value chain are interconnected by giving each garment an identification, making sure that every step of a garment’s life cycle positively influences circular systems of fashion – so that the products of today become the resources of tomorrow. This system has been selected as one of the sustainable innovations 2014 by LAUNCH Nordic and received the NEXT ECONOMY AWARD 2015. Collections developed with the Circular Design Software received the lavera Green Fashion award 2015 and the Bundespreis Ecodesign Award 2017.
EXPERT INSIGHTS ON:
> Circular Materials: Identify recycling opportunities for your textiles and products
> Design for Longevity and Cyclability: Create products of endless value
> circularity.ID Open Data Standard: Leveraging data and technology for circularity
> Recycling partner network: Enable a reverse supply chain for fibre-to-fibre recycling
> Full Cycle product journey: Capture the products value through recommerce & recycling
Contact: info@circular.fashion
FIBRES & MATERIALS
Thomas Stegmaier | DiTF
Thomas Stegmaier is Development Manager in research at the DITF (Deutsches Institut für Textil- und Faserforschung Denkendorf). After studying Textile Machine Construction and Control Technology of Machine Tools, he received his doctorate in Process Engineering at Stuttgart University. He then received his postdoctoral lecture qualification in Construction Engineering at Institute for Technology Karlsruhe. Since 20 years now, he works as Development Manager for technical textiles, surface technology, environmental technologies, bionics at DITF.
The DITF (Deutsches Institut für Textil- und Faserforschung Denkendorf) forms the largest textile research centre in Europe with more than 300 scientific and technical staff. As the world’s only textile research facility and covering an area of more than 25,000 m², the DITF work right across the textile production and value chains. Since 1921, they have been across all the major fields within textiles. They are among the leading research institutions worldwide.
EXPERT INSIGHTS ON:
> What does organic really mean for textiles?
> Limitations of natural fibres
> Ways of recycling textiles
> Composites: Pitfalls for recycling
Contact: info@ditf.de
MARKETING & COMMUNICATION
Alex Vogt | KERN. Consulting
Communications and strategy consultant Alex Vogt sees the complex of innovation management and corporate responsibility as an essential prerequisite of future-orientated business thinking. He initially studied politics and history at the Goethe University Frankfurt and then came into contact with the sportswear and fashion industry through the surf and skateboard scene, going on to gain an MBA specialising in the textile industry at the private LDT Nagold Academy for Fashion Management. Before joining the communications consultancy KERN as a partner and devoting his full attention to the topics of innovation and CR, Alex Vogt held senior positions in fashion retail and marketing.
KERN. designs individual solutions to communicate forward-thinking business content. Go with the flow, let your mind wander and immerse yourself in a new world… KERN. is a strategy and communications consultancy with a focus on innovation and corporate responsibility. KERN. supports companies in the development and implementation of strategies, as well as working as communications consultants and journalists and creating complete graphic design packages. Its clients include companies from the retail and manufacturing sectors, associations and trade shows.
EXPERT INSIGHTS ON:
> Hot Spot- / Impact Analysis; Distinction
> Corporate Responsibility Language
> Moderation of Stakeholder Dialogue (B2B)
> Sustainability Reporting (Text, Layout, Production)
> Communication Concepts & Implementation (internal & external)
> Marketing, Campaigns & PR (B2C)
Contact: hello@kern.consulting
RECYCLING
Paul Doertenbach | I:CO
Paul Doertenbach is Head of Marketing and Sales at I:Collect GmbH, the parent company of I:CO. He joined the company 9 years ago after completing a bachelor at Munich Business School, and a MBA at University of Buckingham.
Restorative and regenerative by design, a circular economy industry approach can lead to positive change. Pre-loved clothing and shoes would circulate in closed product and material cycles and be used continuously in the manufacturing of new products. At I:CO, we are committed to this vision. Our innovative take-back system is helping make it a reality and is used successfully by many companies around the world today.
EXPERT INSIGHTS ON:
> Textile Recycling Today and Tomorrow
> End of Life Procedures
> Change Process
> Fibre 2 Fibre
> Closed Loop / Open Loop Recycling
Contact: info@ico-spirit.com
RESPONSIBLE PROCESSING
Tobias Glatt & Fabian Walda | bluesign® ACADEMY
Tobias Glatt is Geographer, Auditor Integrated Management Systems and Energy Management Systems. He works for bluesign since 2009 in different roles and conducted more than 60 audits around the globe with focus on Environment, Health & Safety in textiles and accessories companies. Besides, he follows several sustainability projects, e.g. carbon footprinting, water footprinting and recycling.
Fabian Walda is Dipl. Ing. In Textile and Clothing Technologies. Since 8 years, he is active at bluesign in technical orientated fields such as audits, international audit supervision and field trainings and lastly R&D projects around sustainable manufacturing.
At the bluesign® ACADEMY, we generate and disseminate knowledge on various EHS and sustainability topics in relation to textile and chemicals industry. This unique knowledge is the basis for improving and expanding the bluesign® SYSTEM as well as our services to stakeholders and the community: Training and lectures, support and customized solutions, consultancy, studies and projects as well as further development of the bluesign® CRITERIA and substance restrictions.
EXPERT INSIGHTS ON:
> Chemicals Management
> Resources, Consumer Safety
> Best Available Techniques and/or Environmental Friendly Processes
> Occupational Health & Safety
SOCIAL RESPONSIBILITY
Mark Starmanns | BSD Consulting
Mark Starmanns works as senior consultant at BSD Consulting Switzerland. His specialist areas are sustainable strategy, sustainable supply chain management, sustainability standards and living wages. He has been working on the topic of fair fashion in research and practice for more than 15 years. Besides working as Sustainability Consultant at BSD Consulting, he received a PhD on corporate responsibility in global clothing supply chains and is the co-founder of the fair fashion information platform GET CHANGED!
BSD Consulting – business. sustainability. development – founded in Switzerland in 1998, we are an international network of consultancy firms providing knowledge and solutions for sustainable development. BSD is now part of ELEVATE, the leading business risk and sustainability solutions provider.
EXPERT INSIGHTS ON:
> Do I need a social Code of Conduct?
> Which social standard is the right one for me?
> Is it enough to outsource monitoring of my social standards?
> I produce in Europe – do I need to care for social standards?
> How do I implement living wages?
> How do I do a human rights risk assessment?
TRACEABILITY
Philipp Mayer | retraced
Philipp Mayer is the Co-Founder of retraced and the footwear brand CANO. He lives the entrepreneurial spirit: Directly after graduating from Fontys International Business School in Venlo, the Netherlands, he co-founded the CANO Clothing Company in 2016 and two years later the transparency platform retraced.
Little is known about how our favourite clothing items are made, under what labour conditions, which raw materials are used, and how the process is affecting our planet. End-consumers across the globe are starting to demand reliable, verified supply chain information in order to make educated choices about the products they consume. Retraced is a blockchain-powered transparency platform that allows brands to unlock relevant supply chain information and share their verified efforts in sustainability and ethics with their consumers.
EXPERT INSIGHTS ON:
> Supply Chain Transparency
> Blockchain Verification
> Sustainability
> Consumer Trust
Focus On Thrivability at MUNICH FABRIC START Spring.Summer 21
A PARADIGM SHIFT TOWARDS HOLISTIC SUSTAINABILITY
A new level of sustainability, digitalisation, transparency, a growing need for information and the desire to inspire - that's what the Spring.Summer 21 season stands for
The MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual showcases presented by around 1,000 international suppliers of fabrics and additionals successfully introduced the Spring.Summer 21 season from 04 – 06 February in Munich. The approximately 18,400 international trade visitors were offered a broad spectrum of strongly positioned collections with innovative product and trend statements that demonstrated a new awareness of ecology and the increasing relevance of natural looks and resource-saving materials.
The MUNICH FABRIC START has shown very clearly that this fair format is convincing as a strong industry platform in times of changes and major challenges. Thanks to the professionalism and sovereignty of all those involved, the necessary responsibility to approach the reorientation of the market constructively and in a solution-oriented manner has been created. We have experienced this willingness in numerous discussions with exhibitors and visitors during the three intensively used days of the fair. We therefore feel confirmed in our current and future orientation.
Sebastian Klinder, Managing Director MUNICH FABRIC START
The design team of Boss Women emphasizes not only the good atmosphere but also the high-quality and quantitative offer:
We enjoy the relaxed atmosphere here in Munich. All the important suppliers are on-site, so we can work excellently. The main topic is of course sustainability and the correspondingly wide range of natural materials such as linen as one of the favourites for summer 21. There are also very innovative jerseys, bondings and neoprene knittings as new and exciting materials.
This was also confirmed by Theresa Austin, Advisor AKOJO MARKET, Co-founder Paris UIUX, LVMH Group Digital:
I thoroughly enjoyed my time at Munich Fabric Start. The Bluezone and Keyhouse, in particular, were eye-opening for me and I was very impressed at the number of suppliers working with innovative new technologies and methods to produce in more sustainable ways. It was a great showcase of sustainable innovation and it was very inspirational to speak with so many experts on such a key topic. I left both motivated and educated, with a lot to share back into my work.
Further background information on the main theme, the innovations of the season and the trade fair highlights can be found on our HOMEPAGE and in the PREVIEW PRESS RELEASE. High-resolution pictures can be found in the PRESS GALLERY.
FOCUS ON THRIVABILITY
The guiding theme THRIVABILITY met the current mood of the industry, in which future-oriented entrepreneurial spirit meets enthusiasm and a changing understanding of values.
In Munich, it became very clear that the era of sustainability is currently determining all talks and discussions in the textile industry. The tenor seems unanimous: The industry is on the right track and now it is time to take responsibility, turn information into action and create transparency.
Claudia Lanius, Lanius, highlighted the positive approach to a new form of open-mindedness:
The largest portfolio of sustainable products is on display here in Munich. Such a broad spectrum in this density cannot be found anywhere else. All major suppliers are on-site. In addition, there is an excellently staffed accompanying program of panels and discussion rounds. The acceptance of sustainable topics is increasing all the time, which is a very positive development overall. This is also reflected in the competent awards for articles in the ReSOURCE Area.
The increasing interest in sustainability, certifications and future-relevant topics confirms Franziska Dohrmann, GOTS:
Our contact to major brands is clearly increasing and the interest in certified articles is growing. Already on the first day of the fair, we recorded a strong visitor frequency with very good discussions. The increasing acceptance is also reflected in the highly attended lectures of the ReSOURCE Forum.
INFORMATION, RESPONSIBILITY AND TRANSPARENCY IN DISCUSSION
The different aspects, innovations, collaborations and communication concepts were also the focus of the numerous well-attended side events at KEYHOUSE, the ReSOURCE Area and BLUEZONE.
As a trade fair organiser, we also see ourselves in the role of an impulse generator that can generate a corresponding reach. Therefore, we attach particular importance to a qualitative and varied supporting programme which, thanks to international experts, offers an insight into current innovation topics, problems and solutions and thus forms the basis for transparent knowledge transfer.
Frank Junker, Creative Director MUNICH FABRIC START
Right at the start on Tuesday morning, trend forecaster David Shah addressed precisely these challenges in his enthusiastic Keynote „The 10 Design Pillars of Design“. The publisher and CEO of View Publications drew scenarios of new retreat possibilities and the search for structures and simplicity in times of digitalisation and diversification.
The panel discussion on the subject of “Future Textile Supply Chain” with international experts also provided new thought-provoking impulses on how the textile chain can be transformed through sustainable solutions and networking. In addition to transparency, intensive communication with consumers and the development of technologies, product development, quality and aesthetics should not be forgotten as indispensable criteria.
The textile value chain is currently being radically rethought. Every company has to deal with these impulses and develop individual concepts. One thing is certain: in the future, too, only those companies will be successful whose fashion fascinates and who act in an economically sensible manner. Digital processes, decentralized production, smaller batches, shorter lead times, comprehensive transparency and new circular business models – it remains exciting to see which of these developments are scalable and when. One thing is certain: now is the right time to develop principles for dealing with the new perspectives for your own company. In view of these fascinating prospects, a 90-minute expert panel on “Future Textile Supply Chain” is just enough to scratch the surface of the new possibilities.
Alexander Vogt, Kern. Consulting
INNOVATIONS, FUTURE MATERIALS & NEW TRENDS
Knowledge, transparency, quality, responsibility and communication influence the current multitude of product and process innovations.
Linen, both pure and blended with cotton, is the big favourite for the season Spring.Summer 21. Other material innovations were super-stretch silk, recycled polyester, Ecovero-Tencel linen, Naia and Cupro fibre blends or hemp textiles – the constant reference to natural fibres and surfaces was clearly visible.
The theme of Li Edelkoort’s exclusive trend seminar underlines this statement. In her two-hour “Green Wave” lecture, the internationally renowned trend expert presented her interpretations of Spring.Summer 21. Here, too, a rethinking of natural materials and looks was clearly evident. In her outlook on Autumn.Winter 21/22, she favours White as a global colour, on which new structures, styles and designs are based.
BLUEZONE – Reject egoism. Create ECOISM. Rewrite your future
The denim industry is facing new challenges, which the Blue Community faced as an optimistic and international community at BLUEZONE under the ECOISM theme.
The strong network of over 100 major international brands and numerous denim experts was looking for answers to a conscious consumer approach and a growing interest in ready-made solutions that offer future-oriented products, state-of-the-art technological processes and complex functionalities.
Current topics that determine the denim market were discussed in depth in lectures and international panel discussions. The Rivet 50 Talk on the topic of “2020 Vision” on the first morning of the fair gave an outlook on companies, technologies and fashion in the next decade. One of the key statements highlighted the changing demands of consumers – stationary retail can only survive with new concepts, such as offering sustainable fashion, vintage, and repair stores under one roof. This is precisely why the denim community must move closer together.
Alberto Candiani von Candiani confirms that the community spirit of the ECOISM guiding theme determines the future:
ECOISM – I love the concept, the slogan, the theme of this year’s BLUEZONE. It’s about green innovations, which must be visible and tangible, and about consumers who are better informed than ever before and are looking for a new way of consuming. We, as the Blue Community, are responsible for a massive change that will transform what is considered a “polluting” industry into a green model based on sustainable innovation and circularity. Denim can be seen as the most popular, “democratic” and perhaps “invasive” fabric ever made on the planet – and we, the Ecoists, want to change denim to become the representative flag for this revolution.
KEYHOUSE – A STRONG NETWORK OF CREATIVE MINDS
The think tank of MUNICH FABRIC START offered concrete approaches for a future-oriented textile and fashion industry. Information, transparency and interaction stand for an inspiring network of innovative projects and sustainable collaborations.
Munich Fabric Start’s advanced platform, KEYHOUSE, has been paving the way into the future for some time now, connecting innovators and the industry. The innovation space, which brings together game changers and pioneers, successfully gives traditionalists in the textile industry a glimpse of the future. KEYHOUSE provides the space for superstars of fashion technology to present new technologies, sustainable developments, expert workshops and trend seminars. I would easily describe KEYHOUSE as the “Department of Innovation” for fashion companies.
Muchaneta Kapfunde, Founding Editor-in-Chief FashNerd.com
In her keynote speech “Rethinking the business of fashion”, Muchaneta Kapfunde called for a rethinking within the fashion industry. The change is possible and necessary due to the influence of digitalisation and technology. Examples of fundamental changes are block chain transparency, compostable packaging, on-demand solutions and the production of textiles based on dairy products.
In the panel discussion of Sportswear International, international experts discussed how automation, digitalisation and localisation will change the global fashion market and what impact these new standards will have on CSR issues and sourcing structures.
Once again, the SUSTAINABLE INNOVATIONS Area at KEYHOUSE, curated by Simon Angel, received great attention. He emphasized above all the openness of the visitors to the complex topics, to new materials and material extraction. He said that particularly pleasing was the willingness to exchange ideas, form networks and thus strengthen the community of all those involved within the textile and fashion industry.
The Keyhouse has a unique energetic atmosphere with very inspiring visitors. Especially exciting was the great interest in holistic sustainable concepts that go into depth. So the industry is definitely on the right track
Chandra Prakash, Founder & CEO Cocccon
The future of the textile industry was not only discussed in the seminars and lectures – the MUNIQUE MOODS party on the first evening of the fair also provided an opportunity to strengthen the community and exchange information. Around 1,500 guests gathered in an elaborately staged and specially built palace tent.
ReSOURCE comes to VIEW
Two seasons ago, we re-launched our sustainability and innovation platform ReSOURCE providing in-depth orientation, information and concrete possible applications for the sourcing of sustainable and innovative trims. The interest in the range and side events of the ReSOURCE area is rising constantly and even the big, well-known brands have started sourcing here now.
From the 16th – 17th July 2019, VIEW Premium Selection will showcase the first novelties, material developments and colour tendencies for the new season AUTUMN.WINTER 20/21 a few weeks prior to MUNICH FABRIC START.
The highlights of the new fabrics and accessories will be presented in a material forum in the foyer of VIEW. We offer you the possibility to explore some ReSOURCE novelties already at this point in time in this valuable environment.
ReSOURCE presents:
» textile solutions for a circular economy
» innovative, resource-saving, environmentally friendly as well as non-harmful technologies for wet processing
» ecologically certified trims and fabrics
» sustainably durable materials developed with high-quality processes
DUTEL CREATION, BORNEMANN ETIKETTEN , YILMAZ TEKSTIL and TEJIDOS ROYO will be among the first to showcase their sustainable fabrics at VIEW.
How important is it to you, to present your new products at VIEW Premium Selection?
DUTEL: The year 2018 was marked by a collective awareness to the ready-to-wear industry. Brands, customers and young designers are now combining design of clothing with an environmentally friendly approach.
BORNEMANN: As a first time exhibitor, we are extremely curious and excited to be a part of VIEW Premium Selection. The event let’s us get in touch with our customers and potential customers at an early stage of their developments. It gives us a feeling for the upcoming season, what are the important topics and how is the market developing. We can include our impressions from View Premium Selection into our preparations for MUNICH FABRIC START to give our customers the best possible products and services on point
YILMAZ: VIEW is especially important to us because the timing is excellent for the customer’s new collection preparation. It’s our chance to show them our new developments, as early as possible.
Sustainability is not just a trend. Please tell us how intensely you are working on this topic right now and how you see this influencing the future of your company?
DUTEL: CONSUMERS SEEK RESPONSIBLE READY-TO-WEAR. According to the Lyst eCommerce Fashion Report, searches for organic cotton or vegan leather clothing increased by 47% in 2018. In parallel, the number of Instagram posts with the hashtag #sustainablefashion came close to 3 million. An undeniable increase, revealing the environmental concerns of a consumer in search of responsible consumption. Exit compulsive shopping! Fashion lovers, now aware of the devastating effects of fast-fashion, are in search of “green dressing”, eco-responsible, which is neither harmful for the planet, nor for those who live in it. DUTEL has already started many years ago with concrete actions in our factory. We started to offer a sustainable collection in our SS19 collection with a couple of articles with organic cotton and recycled polyester, this section is meant to become bigger and bigger every season. We planned to use recycled wool, but due to high price level, we decided to postpone this.
BORNEMANN: Sustainability is part of almost every conversation we are having with our customers at the moment. What can be done? What makes sense? What are the newest trends and which product fits best into our customers program? To get all the info right and on point, we just released a special digital portfolio that shows all our current sustainable product-possibilities. We want to be a dependable partner when it comes to questions of practicability, plausibility and of course trend! Sustainability is something that we are working on daily, our innovation management and product development is constantly looking for new alternatives to offer. Not just material alternatives that is, but also working process improvement. Digital sample-developments and our online care label-generator are only two examples of what is on our agenda.
YILMAZ: You are totally right, it’s not just a trend and it should not be treated like one. We all have a responsibility to nature, and we are working intensively on this topic by always creating new things and developing our regular items. It is also crucial for our company because we are planning to raise our sustainable product percentage to 80% in a couple of years, ultimately the goal is 100% sustainability.
Please highlight some of the sustainable products visitors will find in your upcoming collections at VIEW Premium Selection and MUNICH FABRIC START.
DUTEL: Our sustainable articles PURE are in our story FJORD in this ethno–folklorist story mostly in organic cotton, recycled polyester in natural colors with some fancy yarns.
BORNEMANN: Our visitors will find various recycled products among our sustainable items: woven yarn made of recycled polyester, badges made of recycled felt, recycled real leather. Aside from that, we offer some interesting materials made of sustainable qualities: Polymers from renewable, vegetable sources, biodegradable PU or paper made of grass. Come and visit us at booth A29 and let us talk about your next sustainable label!
YILMAZ: For instance, we are going to show our 100% organic products, those with GOTs certificate and our whole collection with our OEKO-TEX certificates at VIEW. This unique platform will ideally serve customers who are looking for ecological and sustainable products.
ABOUT RESOURCE
All submitted textile innovations and sustainable developments will be presented in the following corresponding categories:
RECYCLED
BIODEGRADABLE
POLLUTION-FREE
ORGANIC/NATURAL
REGENERATED CELLULOSICS
INNOVATIVE (HYBRIDS & BIOPLASTICS)
LEATHER & ALTERNATIVES
DENIM
GOTS
Do you have any questions regarding ReSOURCE? Feel free to contact us at any time.