DMI
TIMELY TIMELESS
TIMELY TIMELESS –
A Message from DMI for Spring.Summer 25
A contribution by DMI trend analyst Carl Tillessen about new minimalism and timelessness
The new minimalism is more than a “palate cleanser” that is intended to give our senses a brief opportunity to recover before the next wave of opulent taste experiences hits them again. It’s sure to linger simply because it is linked to our worldview. In contrast to previous generations, for us “simple” no longer just means “simple and poignant”, but also “sustainable because timeless”.
Two seasons ago, the DMI FASHION DAY at MUNICH FABRIC START was about the question “Should we slow down or speed up?”. We had prepared you for the fact that the desire to slow down fashion would soon reach the mainstream. A recent survey confirms that fashion trends that change too quickly are viewed increasingly critically: three quarters of all women are of the opinion that there are too many and too extreme trends. 65% believe trends are becoming less and less important. And almost 94% pride themselves on saying that they buy regardless of trends.
Longevity is currently very popular. And that doesn’t just mean more solid quality, but also and above all a more timeless design. Fashion is responding to this growing demand for timeless design with increasingly understated design. In this respect, the new minimalism continues the by now century-old tradition of “less is more”, but in a completely new zeitgeist setting. A lot of what is wrongly labelled “Quiet Luxury” actually doesn’t want to look like old money, but rather just be timeless.
Paradoxically, it is currently trendy not to be trendy. People want clothes that look timeless. But then again, paradoxically, timelessness is not timeless either. So we are faced with the challenge of creating a look that is trend-independent in a trendy way and timeless in a contemporary way.
Carl Tillessen
“The debut last season was the best confirmation of our concept of providing trend information with the DMI FASHION DAY exactly when it is needed, namely at the moment when the course for the next season is set with the selection of fabrics. I’m really looking forward to meeting and exchanging ideas with everyone in Munich.”
Carl Tillessen, CEO DMI
INFORM & INSPIRE YOURSELF AT THE MUNICH FABRIC START AT DMI:
You can find out how you can make this work for you in a personal conversation with the DMI analysts. Feel free to contact us anytime.
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HOW DO WE PACKAGE PEOPLE?
HOW DO WE PACKAGE PEOPLE? – A RESET IN FASHION
A contribution by DMI trend analyst Carl Tillessen
about the new essence of existence and fashion
We were so looking forward to the time after the pandemic and now this: war in Europe, bottlenecks in the energy supply and the highest inflation in 71 years. We all feel like we are out of luck and ill-fated. And that for a very long time.
Of course, the world wasn’t any better in former times. But it seems so to us. And because we experience the present as so troubled, we try to return to the light-heartedness we felt in the past. “I have decided to go back to my roots in fashion as well as to the roots of Balenciaga, which is making quality clothes – not making image or buzz,” explains Demna. “Fashion has become a kind of entertainment, but often that part overshadows the essence of it, which lays in the way we create relationships between body and fabric,” state his show notes for Balenciaga.
Yes, in essence that’s it: “body and fabric”. JW Anderson sends these two basic ingredients, from which all fashion is created, down the catwalk before he starts his actual show. A naked body and a fresh roll of fabric – that is the tabula rasa, the blank slate on which fashion can reinvent itself once again. “How do we package people?” asks JW Anderson, as if all that were completely open-ended again.
Carl Tillessen
Summarizing the development, Mark Holgate of Vogue said:
“We’re heading into a reset, where all the din and clamor and sheer noise of fashion today doesn’t matter a jot if the clothes aren’t exceptional in their thought and craft. In other words: focus on design, not creating distraction!”
All this refocusing – on the essence of fashion, on the material as a starting point, on the product itself – is reminiscing. This is what fashion is all about right now: taking people on a journey through time to phases of our lives and theirs when we, and everyone around us, were so much more carefree than we are today.
GET INFORMED & INSPIRED AT MUNICH FABRIC START AT DMI:
You can find out how you can make this work for you in a personal conversation with the DMI analysts at the DMI Lounge in room K1 in front of hall 1 at MUNICH FABRIC START.
