Digital Trend Space
Denim Trend #2: Phygital Denim
SS 2022 DENIM TREND ANALYSIS: PHYGITAL DENIM
As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.
The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.
The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:
NEW GROUNDS the growing importance of new playgrounds for denim
PHYGITAL DENIM created for the makers and workers of our future
BEAUTY OF NOTHING discovering the beauty in things which do not change
WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy
YOUNGTIMERS finding a fresh beauty in the old styles of yesterday
BLUEZONE TREND THEME #2 PHYGITAL DENIM
– Digitisation in denim design…fabrics, styling, interactive products
– Digitisation in denim marketing… visualisations, communication & promotion
– From fungus to yarn…denim fabrics made from bacteria and organics
– Any indigo fabric innovation but… NO cotton, NO PE, NO PET
– Metallics and coatings… only sustainable will do
– Protection: denim to protect against microbia, virus, rashes, scratches…
– For a work, utility & active lifestyle
Denim Trend #1: New Grounds
SS 2022 DENIM TREND ANALYSIS: NEW GROUNDS
As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.
The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.
The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:
NEW GROUNDS the growing importance of new playgrounds for denim
PHYGITAL DENIM created for the makers and workers of our future
BEAUTY OF NOTHING discovering the beauty in things which do not change
WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy
YOUNGTIMERS finding a fresh beauty in the old styles of yesterday
BLUEZONE TREND THEME #1 NEW GROUNDS
– Urban moves to the countryside, new « utility needs »
– Country is in…new earthy poetry
– Durable quality vs objects of consumption
– Fashion food…denim in the kitchen, cookware and utensils
– Vegan denim…patches & trims
– Interior design…objects, vases, home furnishings & denim furniture
SS 2022 Trend Analysis: Haute Nostalgia
SS 2022 Trend Analysis: Haute Nostalgia
WE ARE ALL IN is our overall theme for this season, which encompasses the four major trend themes for prêt-à-porter plus a concentrate forecast for denim. With this we recognize the exceptional situation we all will face this year which makes season a very emotional one.
Our Spring.Summer 22 trends are a mixture between romantic and melancholy influences with real and imaginary places filled with ambition and inspiration. To get started, let us briefly introduce you to the 5 trend themes of the WE ARE ALL IN TREND FORECAST and represented in the DIGITAL TREND SPACE as 5 distinct exhibition rooms:
STAGING NATURE – nature becomes our backdrop while we orchestrate and define ourselves in landscapes.
EDU ACTION – stands for education and takes action to empower us as we reflect on meaningful protests and high-tech remedies.
ADVANCED REDUCTION – champions minimalism with progressive performance basics.
HAUTE NOSTALGIA – reflects on romanticised memories of the past to bring together different heights over the decades.
At BLUEZONE we embark on a journey through time, from the traditional indigo legacy to contemporary objectivity and the vision of a phygital hybrid denim world.
WE ARE ALL IN Trend Theme: HAUTE NOSTALGIA
HAUTE NOSTALGIA showcases a mix of slow luxury and nostalgic elements. In this, the fourth trend theme, we slow down and take the time to enjoy. We search for quality, we celebrate life, indulge in memories and long for the good times of the 50’s to the 90’s. Artistic and traditional craftsmanship is highly appreciated.
HAUTE NOSTALGIA reflects the fun and joy of fashion while still being aware of quality.
MOOD
HAUTE NOSTALGIA is influenced by memories across different decades and eras. With this trend we find a certain level of luxury, festivity, dressing up and going out. We love to decorate and harmonize ourselves, our homes and our environment, we do this as part of a new state of consciousness called slow celebration. We consume consciously and choose our outfits carefully revived with amusing details. An iconic style between the kitsch and rich of the 70’s and 80’s is exaggerated to a new modern. On the other hand, we long for tradition and craftsmanship like the old specialty shops where you could find exactly what you need thanks to great customer service.
COLOUR
The key colour for this trend is Happy Pink, found as an accessory, highlight, bright accent, key colour or as decoration. Paired with colours like retro and classic shades come in almost primary nuances such as Dark Blue, Bordeaux Red or Deep Green. These are complemented by a light, ‘cake-topping’ white.
FASHION
With his digital fashion show for the label Patou, the designer Guillaume Henry demonstrates the values of HAUTE NOSTALGIA. The look and feel as well as the messages on the digital catwalk remind us of the good old days: A slightly bluish imagery, slightly distorted voices and an appreciation for the materials and cuts found in early couture.
The HAUTE NOSTALGIA looks play with width and volume. Couture inspired outfits feature a modern pomp with classic ruffles. The combination of casual sportiness with chic elements in retro cuts is key. This trend shows a deep love for detail. The old finds the new. Craftmanship and customised outfits are presented in new ways because staging fashion is the real innovation. This offers new chances for the luxury segment, for example with a luxury face shield as a status symbol.
MATERIALS
When it comes to fabrics and materials, we encounter upcycling as garments are deconstructed or outfits are reimagined for new creations. We celebrate traditional art and seek specialist materials for important occasions. 70’s pop culture influences and shapes can be found in combination with soft protective wear and accessories with HAUTE NOSTALGIA.
There is an enormous need for real contact again and we now meet in a ‘phygital’ space which exists between the physical and digital worlds. We strive to come together again, to see each other and use our tactile senses. With this, we find new ways to connect and pave the way for positive, hopetimistic progress, because this is the only way forward.
To bridge the gap between physical and digital interaction we have created this 3D digital trend space for you to explore.
SS 2022 Trend Analysis: Advanced Reduction
SS 2022 Trend Analysis: Advanced Reduction
WE ARE ALL IN is our overall theme for this season, which encompasses the four major trend themes for prêt-à-porter plus a concentrate forecast for denim. With this we recognize the exceptional situation we all will face this year which makes season a very emotional one.
Our Spring.Summer 22 trends are a mixture between romantic and melancholy influences with real and imaginary places filled with ambition and inspiration. To get started, let us briefly introduce you to the 5 trend themes of the WE ARE ALL IN TREND FORECAST and represented in the DIGITAL TREND SPACE as 5 distinct exhibition rooms:
STAGING NATURE – nature becomes our backdrop while we orchestrate and define ourselves in landscapes.
EDU ACTION – stands for education and takes action to empower us as we reflect on meaningful protests and high-tech remedies.
ADVANCED REDUCTION – champions minimalism with progressive performance basics.
HAUTE NOSTALGIA – reflects on romanticised memories of the past to bring together different heights over the decades.
At BLUEZONE we embark on a journey through time, from the traditional indigo legacy to contemporary objectivity and the vision of a phygital hybrid denim world.
WE ARE ALL IN Trend Theme: ADVANCED REDUCTION
To reduce our definition of the essentials is what our third trend space ADVANCED REDUCTION is all about. This reasonable and sustainable reduction includes conscious consumption with a wardrobe consisting of only necessities. ADVANCED REDUCTION combines comfort with elegance and design as well as gender neutrality and progressive realism
MOOD
ADVANCED REDUCTION reveals how different industries answer to reduction: Products like beauty and interiors are designed functionally and sustainably, but with a hint of humour. Automated technologies like apps and self-driving modes of transport combine straightforward design with reduced environmental impact. ADVANCED REDUCTION also addresses collections that are condensed to suit the needs of each individual.
COLOUR
The very authentic trend theme ADVANCED REDUCTION plays with practical colours and lightness. The key colour is Craft Paper which is then paired with a deep Tobacco tone, a clear White and a neutral Grey. Three slightly foggy Blue shades give this authentic theme a touch of femininity and softness.
FASHION
ADVANCED REDUCTION fashion can almost be described as frugal: Simple, classic looks that stand for minimalism and pureness. The genderless looks of ADVANCED REDUCTION are futuristic yet simple at the same time. New Coordinates personify this trend: a classic suit jacket made of progressive materials, a suit with short pants and dégradé prints or a new suit solution that includes bottoms and a top made of the same fabrics – elegant like a classic suit, but more modern and comfortable.
MATERIALS
Of course, the materials of this trend theme can be described as both advanced and reduced. Advanced includes visionary biodegradable plastics, recycled fabrics and circular materials that meet new manufacturing ideas and creative techniques. This results in reduced processes with fewer working steps, such as a reduced waste by using recycled packaging or whole outfits made only from an original mono-material to facilitate recycling.
There is an enormous need for real contact again and we now meet in a ‘phygital’ space which exists between the physical and digital worlds. We strive to come together again, to see each other and use our tactile senses. With this, we find new ways to connect and pave the way for positive, hopetimistic progress, because this is the only way forward.
To bridge the gap between physical and digital interaction we have created this 3D digital trend space for you to explore.
SS 2022 Trend Analysis: Edu Action
SS 2022 Trend Analysis: Edu Action
WE ARE ALL IN is our overall theme for this season, which encompasses the four major trend themes for prêt-à-porter plus a concentrate forecast for denim. With this we recognize the exceptional situation we all will face this year which makes season a very emotional one.
Our Spring.Summer 22 trends are a mixture between romantic and melancholy influences with real and imaginary places filled with ambition and inspiration. To get started, let us briefly introduce you to the 5 trend themes of the WE ARE ALL IN TREND FORECAST and represented in the DIGITAL TREND SPACE as 5 distinct exhibition rooms:
STAGING NATURE – nature becomes our backdrop while we orchestrate and define ourselves in landscapes.
EDU ACTION – stands for education and takes action to empower us as we reflect on meaningful protests and high-tech remedies.
ADVANCED REDUCTION – champions minimalism with progressive performance basics.
HAUTE NOSTALGIA – reflects on romanticised memories of the past to bring together different heights over the decades.
At BLUEZONE we embark on a journey through time, from the traditional indigo legacy to contemporary objectivity and the vision of a phygital hybrid denim world.
WE ARE ALL IN Trend Theme: EDU ACTION
Our second trend space, EDU ACTION, stands for education and taking action. It’s about social and political engagement to harness the courage and also the anger needed to make a difference. With movements like Black Lives Matter or Extinction Rebellion, our society is shaped by people who really stand up for what they believe in and take it to the streets.
At the same time, it is also about new education methods that are currently emerging: Keywords such as Infotainment or so called Arctivists, a group of activists and artists that show how necessity encourages inventive, how teaching and learning encourage creative.
MOOD
EDU ACTION speaks for a generation that stands up for something. Not only is this revolutionary in the sense of protest, but also in terms of education and teaching methods.
The current crisis serves as inspiration for new developments and design: for one thing, the focus is on the creativity that emerges. New digital approaches such as digital fashion shows and sports events are realised in large numbers within a few months.
It is also about the sense of community, achieving something together that was previously unthinkable: be it through various collaborations or solidarity projects between competitors or the reinvention of communal spaces for the general public, such as converting parking spaces into restaurant terraces in our cities.
COLOUR
EDU ACTION’s colour palette consists of very active, intense colours with a kind of radiance that spreads optimism. Powerful, sporty colours on one side meet more neutral, stable colours on the other side. The key colour of EDU ACTION is an intense mango yellow, with black as the base colour and recycled mid-tones from asphalt to an aquatic tone serving as the foundation.
FASHION
The winner of this year’s Grand Prix du Festival d’Hyéres couldn’t be more contrary to the very minimalist designers of past seasons: The Belgian designer and revolutionist Tom Van Der Borght creates his loud collection from recycled materials. The Hyères jury wants to set a positive example for creativity and sustainability.
MATERIALS
When it comes to materials, EDU ACTION combines local production, high performance, positive messages and recycling. Slogans are an important element in spreading optimism and encouraging the community. Prints are inspired by new experiences from lockdown and the distinctive recycled grey is omnipresent.
Accessories: Union Knopf
info@unionknopf.com
Fabric: Deveaux
mgirardon@deveaux.com
Cord: Frieba
info@frieba.de
Fabric: Ipeker
ipeker@ipeker.com
There is an enormous need for real contact again and we now meet in a ‘phygital’ space which exists between the physical and digital worlds. We strive to come together again, to see each other and use our tactile senses. With this, we find new ways to connect and pave the way for positive, hopetimistic progress, because this is the only way forward.
To bridge the gap between physical and digital interaction we have created this 3D digital trend space for you to explore.
SS 2022 Trend Analysis: Staging Nature
SS 2022 Trend Analysis: Staging Nature
WE ARE ALL IN is our overall theme for this season, which encompasses the four major trend themes for prêt-à-porter plus a concentrate forecast for denim. With this we recognize the exceptional situation we all will face this year which makes season a very emotional one.
Our Spring.Summer 22 trends are a mixture between romantic and melancholy influences with real and imaginary places filled with ambition and inspiration. To get started, let us briefly introduce you to the 5 trend forecasts, which are also represented in the DIGITAL TREND SPACE as 5 distinct exhibition rooms:
STAGING NATURE – nature becomes our backdrop while we orchestrate and define ourselves in landscapes.
EDU ACTION – stands for education and takes action to empower us as we reflect on meaningful protests and high-tech remedies.
ADVANCED REDUCTION – champions minimalism with progressive performance basics.
HAUTE NOSTALGIA – reflects on romanticised memories of the past to bring together different heights over the decades.
At BLUEZONE we embark on a journey through time, from the traditional indigo legacy to contemporary objectivity and the vision of a phygital hybrid denim world.
WE ARE ALL IN Trend Theme: STAGING NATURE
More than anything right now, we desire to be closer to nature: Nature is seen as a stage – to present ourselves, to curate nature and to stage ourselves in nature. This desire for nature comes from a combination of what really exists in the countryside and what we long for. Being outside in nature and living in the countryside is idealised. We find an idyllic harmony amidst a simplistic and romanticised family life.
“Nature! We are surrounded and embraced by nature – unable to get out of it and unable to go deeper into it” – Johann Wolfgang, Goethe
MOOD
STAGING NATURE is all about feeling and enjoying the energy of nature: fresh air, clear water, the calm and safe feeling that nature gives you. People long to take conscious time for good moments. Digital storytellers emerge and search for digital ways to build natural worlds and landscapes, although dreamscapes are surreal, they are so close to reality that they seem nearly plausible.
COLOUR
The STAGING NATURE colour palette consists of natural, harmonious colours. Central to this trend is the key colour Off-White, reminiscent of raw cotton. This natural white tone is complimented by the natural colours of linen and wheat. Liveliness is created by light Orange and Red tones that bring peaches and cherry blossoms to mind. The nature inspired colour mood is supported by three shades of Green: Anise, Meadow Green and Khaki. A violet-blue water tone rounds off the colour palette for STAGING NATURE.
FASHION
STAGING NATURE stands for casual, simple looks. Light and comfortable outfits idealise nature with stylised prints, playing with light and shadows, landscapes, grains and slightly romantic translucence.
MATERIALS
The materials for this trend theme stay true to the values of STAGING NATURE: Classic textiles which are produced responsibly and locally without the usage of chemicals. Nature is also used to add aesthetic elements, such as using flower prints, natural dyeing and features prints inspired by tarot cards – a fusion between looking into the future and reflecting on oneself.
There is an enormous need for real contact again and we now meet in a ‘phygital’ space which exists between the physical and digital worlds. We strive to come together again, to see each other and use our tactile senses. With this, we find new ways to connect and pave the way for positive, hopetimistic progress, because this is the only way forward.
To bridge the gap between physical and digital interaction we have created this 3D digital trend space for you to explore.
Our New BLUEZONE Living Page is Live!
Discover & Contribute To Our Interactive Digital Platform!
We, the BLUEZONE team, are proud to share our new digital home for the denim community with you: www.bluezone.show. With the launch of the progressive BLUEZONE Living Page, we offer a completely new and surprising experience through an interactive and dynamic approach featuring exclusive insights for all denim lovers.
The idea behind the one-of-a-kind website is to constantly update and inspire the blue-blooded community through a “living” platform in between shows. Our next BLUEZONE show will take place in Munich from 31 August – 1 September 2021. Until then, everyone with a heart for denim is welcomed on www.bluezone.show to dive deeper into the blue world showcasing the stories, personalities and brands who are shaping this industry.
“We’ve always wanted to offer the denim community a special environment according to their needs – which is why we started to organise BLUEZONE as a dedicated denim show in the first place. In these challenging times, we felt like broadening this approach by offering the industry a new, exciting and vivid platform to share information, get inspired, collect futuristic ideas and stay connected throughout the year”, says Sebastian Klinder, Managing Director of BLUEZONE.
“We aimed to create something truly unique: a lively digital home where one could spend hours because the content never gets boring and is constantly updated. True to our motto ‘denim beyond the seasons’, our special BLUEZONE Living Page creates the perfect basis for the live talks and the development of innovative novelties which will be presented at our upcoming BLUEZONE show from 31 August to 1 September 2021”, adds Lucie Germser, Denim Creative Consultant for BLUEZONE.
Besides offering information about the key event BLUEZONE itself, the interactive Living Page presents “Unmissable Community News” as well as inspiring “Blue Trends“, behind the scene shots, material news and fashion collections to be discovered by the blue community. Page visitors can share some “Hot Minutes With” industry insiders like Stephanie Micci, Global Creative Director of Roxy, or Ronnie Reyes, Global Head of Design of Quiksilver.
Further denim heads like Luca Braschi, CEO of Blue Alchemy, or Barbara Gnutti, CEO of Effe-Bi, answer unexpected questions in the “Who Really Is” series while denim manufacturer and mills showcase their most recent collection novelties and company values in the “Bluezone Speed Meeting” series.
Now it’s your turn: We invite you to share your most exciting novelties and ideas with our BLUEZONE team and therefore with the whole denim industry! We are looking forward to receiving your ideas via mail to news@bluezone.show
Stay healthy & hopetimistic and see you in the end of August at BLUEZONE,
Your BLUEZONE team
Bluezone Trend Forecast
As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.
The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.
#1 NEW GROUNDS
THE GROWING IMPORTANCE OF NEW PLAYGROUNDS FOR DENIM
– Urban moves to the countryside, new « utility needs »
– Country is in…new earthy poetry
– Durable quality vs objects of consumption
– Fashion food…denim in the kitchen, cookware and utensils
– Vegan denim…patches & trims
– Interior design…objects, vases, home furnishings & denim furniture
#2 PHYGITAL DENIM
CREATED FOR THE MAKERS AND WORKERS OF OUR FUTURE
– Digitisation in denim design…fabrics, styling, interactive products
– Digitisation in denim marketing… visualisations, communication & promotion
– From fungus to yarn…denim fabrics made from bacteria and organics
– Any indigo fabric innovation but… NO cotton, NO PE, NO PET
– Metallics and coatings… only sustainable will do
– Protection: denim to protect against microbia, virus, rashes, scratches…
– For a work, utility & active lifestyle
#3 THE BEAUTY OF NOTHING
DISCOVERING THE BEAUTY IN THINGS WHICH DO NOT CHANGE
– The invisible beauty
– No design, less is more
– Timeless design
– Subtleness
– It’s all in the detail, of the detail…
– Rugged durability (sustainability through endless product life)
– A life in one denim
#4 WORLD TRAVELLING
MEMORIES OF WORLD TRAVELS AND SOUVENIRS NURTURE OUR MINDS AND FANTASY
– Souvenirs from around the world
– Ethnic & indigenous influences
– Artisanal & crafted accents
– Flowers, prints, flags & rural icons
– Mixing slim and wide volumes
– Mixing international hero-products
– Softness & pampering
– Luxury & simplicity
#5 YOUNGTIMERS
FINDING A FRESH BEAUTY IN THE OLD STYLES OF YESTERDAY
– Recently old becomes recently new
– A proper fit-chaos
– Not so old streetstyles
– Neo-vintage or inspired
– Contrast stitchings
– Violated washes
– Loud and barking
Taking Steps towards Digitisation
Taking Steps towards Digitisation
Digitisation is more important than ever. Accelerated by the global pandemic, partnerships and workflows between suppliers and fashion brands have become increasingly more digital. Fabric mills focusing on digitisation will not only cater to a brand’s digital product creation but also greatly increase customer service, reduce costs and reduce resources.
In most cases, fashion brands would digitise their fabric swatches in-house, with the swatch ordered and shipped this is a process which can take as long as 4 weeks. To optimise this process, there is a greater push to move the digitisation of fabrics from brands to the suppliers. With this shift, designers can immediately begin their design process, allowing them to move up their ordering schedule for the collections accordingly.
In a move which we hope will encourage and support our exhibiting manufacturers in the potential advantages of fabric digitisation, we have digitised and showcased a selection of new material developments in the WE ARE ALL IN Digital Trend Space for the new Spring.Summer 22 season.
We first introduced the concept that fabric suppliers will offer a digital twin alongside physical swatches at our 2019 edition of Keyhouse. After successfully demonstrating the individual steps of fabric digitisation in the Digital Fabric Lab, we have now succeeded in creating a realistic image of digital fabric samples in cooperation with individual partners from this network.
We are acting on behalf of the industry to enter the next phase of digitisation and communicate the advantages to proactively adopt 3D technology. Thanks to Triple Tree software developers, Vizoo, material visualisation specialists and Caddon as our experts in multispectral colour communication, we could visualize selected fabrics from our exhibitors as digital samples in our Trend Space.
We are planning further exciting projects with our partners in the near future. For now, we invite you to discover the 3D digital fabrics and trend inspirations showcased in our DIGITAL TREND SPACE.
