Denim Trends
Denim Trend Analysis #4: Fast
AW 21/22 Denim Trend Analysis: Fast
The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.
The 3 trends shaped by HOPE are:
SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.
The 3 trends shaped by OPTIMISM are:
FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.
BLUEZONE TREND THEME #4: FAST
Diehard revenge spenders continue to surprise the world
“I want everything and now”, no time to lose
The sky is the limit
I want “wow effects”… please entertain me
Me, myself and I,who knows what will happen after
A focus on luxury and its glamorous iconic logos
Bold statements about success in life
Fabrics blended with premium ingredients.
For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.
Take a look through the latest denim colours, finishings and shapes highlighted in the FAST trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.
Be curious about the innovations that will be presented at our upcoming shows!
Denim Trend Analysis #3: New Commuters
AW 21/22 Denim Trend Analysis: New Commuters
The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.
The 3 trends shaped by HOPE are:
SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.
The 3 trends shaped by OPTIMISM are:
FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.
BLUEZONE TREND THEME #3: NEW COMMUTERS
A new world of urban and interurban travellers
A gritty “survivalism” feel
New options for design
Utility pockets fulfil a real need, for masks, gel, gloves…
Make way for useful utility denim product designs
Think commuting in the subway, bus, train, plane…
Smart & trend related utility clothing shopping & popular gatherings
Leisure utility & sartorial utility
Required in Universities & office spaces
Commuting requires us to use fabrics which protect us against microbial and viruses
No gimmicks, only reliable innovation
ACME R&D, legitimate certified results
Anti-microbia innovation – Think PG DENIM > Fuck Microbia or TONELLO > Sanicare
Protective coatings
Protection through innovation in fibers
For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.
Take a look through the latest denim colours, finishings and shapes highlighted in the NEW COMMUTERS trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.
Be curious about the innovations that will be presented at our upcoming shows!
Denim Trend Analysis #2: Medical Heroes
AW 21/22 Denim Trend Analysis: Medical Heroes
The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.
The 3 trends shaped by HOPE are:
SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.
The 3 trends shaped by OPTIMISM are:
FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.
BLUEZONE TREND THEME #2: MEDICAL HEROES
When feeling uncertain we used to call Superman, Batman, Gi-Joe and Arnold Schwazenegger
Doctors and nurses have become the new medical heroes for all
Key products: Aprons, blouses, pencil pockets
Security stitches, triple stitching, reinforcements and aeration holes
Keep it clean
White denim is key!
For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.
Take a look through the latest denim colours, finishings and shapes highlighted in the MEDICAL HEROES trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.
Be curious about the innovations that will be presented at our upcoming shows!
Denim Trend Analysis #1: Slow
AW 21/22 Denim Trend Analysis: Slow
The latest developments in the world of denim can be found at BLUEZONE. For the first time our denim suppliers and manufacturers showcased directly alongside all product sections in the main halls of the MOC at FABRIC DAYS, 1-3 September 2020.
The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.
The 3 trends shaped by HOPE are:
SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.
The 3 trends shaped by OPTIMISM are:
FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.
BLUEZONE TREND THEME #1: SLOW
Slow is nice, but less is better than ever
Consumption is ok, but not a craving need
Quality and durability are executed with great care
Timeless jeans and a new take on heritage denim
Timeless design, fit and fabrics
Immunized shoppers demand higher levels of “eco-ethics” and sustainability
Local manufacturing is key as less distance equals less CO2
Global becomes local with new manufacturing concepts
Slow also stands for products which are always changing
Think of new and exciting reasons to morph, up-cycle and customise your denim
From inventory to hype, in fabrics and finalised garments
We see new takes on traditional techniques
Benchmark: Levis Re/Done provides inspiration for customisation and creativity
Fabric combinations: Tweed, fleece, and flannel meet denim
The life span of products are lengthened in the manufacturing stages
Sustainability is achieved through mixing and morphing trend relevant denims
For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here. Take a look through the latest denim colours, finishings and shapes highlighted in the SLOW trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.
Denim, Sportswear & Innovations Exhibitors at FABRIC DAYS
FABRIC DAYS will take place from 1 – 3 September 2020 at MOC Munich. In the four fully booked halls on the ground floor of the MOC, around 300 German and European exhibitors in 5 segments will present their new developments for Autumn.Winter 21/22 in around 700 collections. Among the international exhibitors who have confirmed their FABRIC DAYS participation are also many premium suppliers who will present their novelties in the Denim, Sportswear and Innovations areas.
Register today for FABRIC DAYS – your chance to meet your suppliers in person again and gather trend information and inspiration in addition to the latest developments. Discover some of the participating Denim, Sportswear & Innovations exhibitors here:
DENIM & SPORTSWEAR
Bossa strives to promote responsible change in the industry. With the D-CHRONICLES concept, a collaboration between Bossa and Fibretrace, Bossa views the future of sustainability as: transparency, trust and traceability. The concept uses the blockchain based ID system by Fibretrace technology, which follows a product from farm to shelf and chronicles its history securely with blockchain. Bossa, which has transparently detailed its production figures for the last three years with “Towards Zero Waste” booklet, will continue to report its production values annually. The Turkish textile company has increased the use of recycled fibers in the raw material blend required for denim fabric and is starting to use all of its textile waste in its blends by restructuring or cleaning them which are next steps “Towards Zero Waste”.
The Autumn.Winter 21/22 collection at Bossa is divided into 5 groups: The first concept, “Heritage”, is inspired by denim origins in combination with technology innovation. The super soft and performance denims of the second concept “Workout” bridge the gap between regular denim and active wear. The “Luxury shades” concept includes premium denims with natural elegance through new fibers, clean surfaces, draping and silhouettes. Timeless jeans in dark tones are presented in the forth concept “Dark Side”. Bossa created different denim combinations with warm colours for cold days in the fifth concept “Fall in Love”.
The Kilim Denim Autumn.Winter 21/22 collection focuses on combining new shades and trendy finishes with functional and innovative solutions. Developing new collections involves research and challenging the boundaries of design and technology. With every season, Kilim Denim operates under high environmental and social standards. The Turkish weaving factory highlights the “Vintage Core” and “Shape Core” collections that present high elasticity with trendy looks. The “1986” and “Ageless” collections reflect the vintage and positive sense of the 80s and 90s era. The “Recreate” collection is produced from recycled yarns due to Kilim Denim’s confidence in a circular economy and acute responsibility to use resources respectfully. The newly developed Cactus process, which is certified by Intertek, also minimizes water usage.
From the makers of DRY INDIGO® comes… DRY BLACK®, the Sustainable Denim Revolution now available in black! After the development and launch of Dry Indigo® – a unique foam dyeing technology that allows to dye Indigo Yarn with zero water – Tejidos Royo decided to go one step further. After more than a year of R&D, Tejidos Royo has managed to adapt the revolutionary foam dyeing technology to Black Denim. Tejidos Royo is now able to dye denim in sulphur black with no water usage in the dyeing process, and more importantly, no need to clean the water after dyeing. The Spanish fabric manufacturer is able to control the sulfur, the intensity and the fixation of the colour. DRY BLACK® is certified by the Textile Research Institute AITEX as an eco and sustainable Black Yarn Dyeing process. The achievement of this technology: 99% less water usage in dyeing, 52% less chemical usage, 72% reduced energy usage, 0% water discharge. Tejidos Royo always bets on innovation and 360º sustainability. “Our goal is to give the market the best product without permanent harmful effects for the environment. We develop trendy, innovative and sustainable fabrics. We create fabrics with values and this pioneering and ecological technology DRY DYE is the way to revolutionize the global production of denim.” DRY BLACK® – BLACK TO THE FUTURE.
INNOVATIONS
RenTec.one specialise in the renaturation of leather scraps from the tanning industry. The processes eliminate up to 95% of the received leather waste and transform the raw materials into various re-useable forms: yarns, woven fabrics or textiles for direct cutting. Due to the chemical and physiological properties of collagen in leather and the separation of remaining fat content, the RenTec.one leather yarns contain a natural sanitizing property, which notably helps to cure neuritis, neurodermitis, foot cracks and stench.
House of U, a digital textile printing company based in the Netherlands, has been working to tackle their chemical, water, and energy consumption in addition to offering a wide range of sustainable materials to print on. The print house introduces low impact printing with the aim to achieve bold colours while phasing out harmful chemicals – and thus helps clients achieve rich and deep colours by using certified inks on a wide range of sustainable fabrics. With an online platform and digital colour management, House of U offers designers creative freedom to product their high-quality prints. Customers can upload their designs online, pick the fabric of their choice and order without any minimum order quantity. The company’s processes and methods consist of pre-treatment, printing, and the finishing of the materials. House of U’s digital printing method reduces water consumption by 70% in comparison to screen printing. All inks used in the printing process of natural fibres are GOTS certified, water-based inks. This applies to all chemicals used in the pre-treatment of the fabrics (coating) and in the post treatment (after printing).
For more than 15 years smartfiber AG offers high quality, skin-friendly natural fibers for sustainable textiles with the name SeaCell™ and smartcel™ sensitive. Thanks to the natural additives algae or zinc the fibers of smartfiber AG are the basis of numerous fashion and home textiles for international brands which consider sustainability as a matter of course. The fibers are based on cellulose. Due to the additives from algae in SeaCell™ or zinc in smartcel™ sensitive the fibers gain extraordinary properties. Thus, the fibers are particularly skin-friendly and stand for environmental friendliness and saving resources.
FABRIC DAYS AUTUMN.WINTER 21/22
OPENING HOURS
1 SEPTEMBER 2020 · 9.30 AM – 6.30 PM
2 SEPTEMBER 2020 · 9.30 AM – 6.30 PM
3 SEPTEMBER 2020 · 9.30 AM – 4.00 PM
LOCATION
MOC Munich | Halls 1 – 4 Ground Floor
Lilienthalallee 40
D – 80939 Munich
Ecosim – BLUEZONE Presents Denim Beyond the Seasons
ECOISM
Reject egoism, create ecoism, rewrite your future.
Our world needs to spare a thought… consumption, mass production, benefits and our ecosystems. ECOISM thrives on our need for a better world, for true sustainable solutions and the rethinking/overhaul of our industrial blue planet.
In a denim world moving at social media speed, denim trends are key to benefit end consumers and the industry with a clear direction. The BLUEZONE trend direction is split into two main categories to reflect our present and our future: themes which directly address fabric and product development, such as NO STRETCH or BLUE WELLNESS. And themes which tackle the important trending styles in our world, such as POWER DRESSING and ANTI BEAUTY.
SHARING becomes more than a simple theme, it is the space where business becomes altruistic, where growth rhymes with sharing profit: A different way of conceiving denim in our modern world. “Sustainability is not a trend, but every trend should be sustainable.”
The following trend directions develop under the main topic ECOISM:
SHARING
Altruistic manufacturing, altruistic products, brand initiatives. Think: Products made in collaboration with people in need, small associations, handicapped. Products in which the benefits go to those in need.
NO STRETCH
Novelties without stretch…male & female, gender neutral. Think: Wider fits are their way to becoming mainstream and need a new generation of more rigid, more compact fabrics. Trend looks are more relevant with crisp somewhat rigid denim. Surfaces might be soft but compact weaving is key.
CLASHING CONTRASTS
A revolution in taste is key. Printed denim, coloured denim, and striped denim. Think: Jacquards, fancy weaves in unusual patchworks, layers, colour blockings. Strange visual matches, creating the antidote to harmony.
POWER DRESSING
Power dressing for a tough future. When politics go wrong, power dressing strikes back. Think: Business denim with a stylish twist. Power dressing also for men.
BLUE WELLNESS
The need for a soothing denim product. Denim that takes care of your skin, brain & body. Think: Fibers, coatings, ingredients, softness, anything that makes you and your body feel better.
SARTORIAL PUNK
No future. Sartorial denim against Friday wear. A punk attitude with elegant codes. Think: Bleached and spotted denim. Black, grey, white denim, stretch and rigid fabrications.
ACID PASTELS
The key is subtly in the effects. Acid fade-outs. Gritty yet pastel tenderness. Flowers, flowers, flowers … &animals, prints and solids. Think Acid effects on denim are key and tend to stay for some time. What is the next generation of acid and pastel effects on denim …
ANTI BEAUTY
Strange is the new beauty. Strange denim, strange products. New aesthetics, new proportions, sartorial, oversized, asymmetrical. Think: Flat-finished denim, reactive dye denim, Indigo denim.
Monsieur-T’s Denim Duo in Conversation
Close colleagues and friends of the BLUEZONE and MUNICH FABRIC START team, Lucie Germser and Tilmann Wröbel are the dynamic denim duo at Monsieur-T Denim and Bottom’s Studio. In an interview with Carved in Blue, our favourite denim heads talk about the inspirations and unique circumstances which led them together to hold such a significant and authoritative role in the denim world.
Germser, Head of Communication & Design at the international design studio, and Wröbel, Creative Director, work together with our team of trend experts to define and curate the denim trends and information showcased at MUNICH FABRIC START’s denim dedicated trade fair BLUEZONE. Above offering their bespoke consultation services to our exhibitors and visitors, over the course of the two trade fair days at BLUEZONE, the pair regularly host relevant round tables as well as present the latest denim trend and information to our diverse audience.
Read more at Carved in Blue.
New Season Ushers in New Theme, Topics and Trends
It is time once more to reveal the new key visual which marks the start of a new season here at Munich Fabric Start. Over the last couple of months our team has uniquely interpreted and defined the trends and theme of our next show taking place February 4-6 2020. Read more about how trends are made at Munich Fabric Start
Here we offer the first interpretations of the upcoming Spring.Summer 2021 season titled, THRIVABILITY which presents a season of flourishing respect for fashion, nature and people. Thrivability invites us both together and as individuals to focus on a higher level of quality and to shape our global and individual future with enthusiasm and confidence. The season Spring.Summer 21 surrounds itself by an aura of dynamic waves, radiates with evolutionary, energetic sustainability and shimmers in social, biological diversity.
The rapidly growing trend towards ecology allows a new entrepreneurial spirit of holistic awareness to flourish. It serves the customer’s longing for knowledge, creates transparency and stimulates textile education towards all directions. Continuous innovations and classic fashion trends are deep-rooted in an altruistic, inspiring way of thinking, they cultivate a progressive reorientation in the fields of materials, fashion and design.
Monsieur-T denim and graphic designer, Lucie Germser has over 20 years of experience in our industry and has beautifully represented the theme of the new season.
You’re invited to attend MUNICH FABRIC START, where more than 1000 suppliers will present more than 1800 collections for Fabrics and Additionals for Spring.Summer 2021.
MUNICH FABRIC START: 4-6 February 2020
BLUEZONE: 4-5 February 2020