Denim Trade Show

FABRIC.iD – Digitize Your Fabrics

FABRIC.iD LAUNCH – DIGITIZE YOUR FABRIC

13. December 2021

Munich Fabric Start Exhibitions GmbH launches FABRIC.iD – a process for the complete digitization of fabrics. The new texture scanner xTex and the colour scanner can:scan transform textiles into virtual data. The result: digital twins that reproduce the texture and colour of the materials realistically and flawlessly.

Munich Fabric Start Exhibitions GmbH, organiser of the International Fabric Trade Show MUNICH FABRIC START and the International Denim Trade Show BLUEZONE, is now offering the digitization service FABRIC.iD to support digital processes in the first step of the textile supply chain. From structure to colour composition to rigidity – the innovative texture and colour scanners xTex and can:scan from software companies Vizoo GmbH and Caddon Printing & Imaging GmbH capture all the details of the texture and translate them into virtual data. Digitization generates a unique fabric ID which makes the textiles technically identifiable, traceable and usable. The result: digital, realistic fabrics.

The service was first presented in all facets during MUNICH FABRIC START, from 31 August – 02 September 2021 in Munich. The process expands MUNICH FABRIC START’s range of products to digital, indefinitely.

“We are incredibly proud to be able to offer FABRIC.iD at MUNICH FABRIC START – a technology that is unique in the world. From now on, our customers can send their fabrics to us or bring them directly to us to see the process – our team will then take over the scanning process and digitize the textiles, at the trade fair and throughout the year. We then make the data available for further processes. The samples can be measured without restriction on any monitor with a click of the mouse and used for sales, product presentations, design processes, trying on avatars and other areas of application – the perfect addition to the physical experience at the trade show.”

Sebastian Klinder, Managing Director Munich Fabric Start

A NEW DIGITAL DIMENSION

Until now, analogue processes between buyers and suppliers have taken a lot of time, often with the result that the exact colour, pattern and the right material cannot be found. can:scan and xTex offer a unique solution for this: they enable the exact colour detection of textiles and the creation of colour-fast digital patterns, so that interactive approval processes can be carried out online and 80% of the previous time required for analogue processes can be saved. Three-dimensional objects are scanned with the highest precision – even colour nuances that are created by light and shadow can be differentiated, measured and displayed using the new technology. The digital data renders time-consuming and costly transportation obsolete, lead times are reduced as well as costs for textile samples, with more precise results delivered – always in good time before the start of the collection.

“Everyone who works with such processes knows the effort involved in the analogue coordination between buyers and suppliers. These can drag on for a very long time and in the end a substance is released that does not actually meet the original idea, but instead comes as close as possible. In some cases, collection components are completely cancelled because a consistent result simply cannot be achieved in the allotted time. We are solving this problem with the new technology from FABRIC.iD.”

Michael Nothelfer, Managing Director of Caddon Printing & Imaging GmbH

The innovative digitization takes place in the Fabric Studio, the showroom of Munich Fabric Start Exhibitions GmbH. There the textiles are scanned – the exact texture can be recognised and transformed within a very short time. In the first step, the exact colour and pattern are determined, then the surface structure is determined. A physical material analysis is then carried out, in which the weight, rigidity, thickness, elasticity and other material properties of the textile are precisely determined. This enables an accurate simulation of the drape properties of the fabric. In addition, FABRIC.iD also understands the spectral yarn colour values ​​of the dye works and the weaving data of industrial looms in order to generate visually correct and colour-correct textures for 3D applications.

Modifications are not made subjective, instead, validly collected data ensures a high degree of authenticity and coordination between the physical and virtual product. By using the open source U3M format, the digital material is compatible with almost every 3D-capable application. Since fabrics can differ greatly in their properties, three different categories are offered: Standard for less structured and monochrome materials, Advanced for strong structures and colours, as well as a third category, Complex, for complex patterns and very shiny materials.

 “It’s the latest technology on the market with uniquely advanced methods that outcompetes any other solutions in the world. At MUNICH FABRIC START we are now making the technology accessible in our FABRIC.iD studio. A milestone for the industry – not only in the direction of digitization, but also in the direction of sustainability,”

Martin Semsch, Managing Director of Vizoo GmbH

Find more information about FABRIC.iD online at www.fabric.id/


Fully Booked VIEW Premium Selection

Fully booked VIEW Premium Selection presents around 300 collections
as a safe preview trade show in Munich

16. November 2021

Finally: the beloved VIEW Premium Selection is back! The fully booked Preview Textile Show will take place in a few days, on 30 November and 01 December 2021, in a familiar atmosphere at the MVG Museum in Munich. Following the example of the successfully implemented MUNICH FABRIC START Autumn.Winter 22/23, the organisers are very pleased to realise the first physical trade show for Spring.Summer 23 – of course, Covid-19 compliant.

The industry can look forward to a live event at pre-pandemic level: Around 80 selected exhibitors will present 300 collections, the usual high-quality portfolio in the areas of Fabrics, Additionals, Design Studios as well as Denim and Sportswear. Renowned weavers and manufacturers such as Liberty, Yünsa, Manteco, Tejidos Royo or Lanificio Roma as well as the well-known agencies Max Müller, Agentur Geiger or Püttmann Textilagentur, to name just a few, will be on site.

“For us, VIEW has always been a highlight, because the timing is optimal and it is
the perfect start to every season, where we can maintain personal contact with our customers
and above all, of course, being able to present the new collections in a very special atmosphere.
We are now particularly looking forward to the upcoming VIEW, which will take place in the familiar atmosphere despite the current circumstances and cordially invite all customers to experience this event together.”

Oliver Schnitzler, Managing Director LOOMseven GmbH

All exhibitors and collections can be viewed on the new VIEW Premium Selection website

The organisers also launched a new VIEW Premium Selection homepage, which gives a modern and structured overview of the Preview Textile Show at www.viewmunich.com. Here, the detailed brand search with the complete lists of exhibitors and collections as well as the final hall plans can be found, which support the trade visitors in their preparations for the trade show. As always, all information can also be called up in the MUNICH FABRIC START app.

Munich Fabric Start Exhibitions GmbH is aware of the great responsibility in these times of the unplanned to organise a professional and inspiring trade show, which fulfills and even exceeds the measures and official requirements. The extensive hygiene concept is being adapted to current developments at the moment and will be published shortly on www.viewmunich.com.

“As the first physical information and inspiration platform of the coming season, the VIEW Premium Selection stands for quality, efficiency and a focused exchange between the industry. We are therefore very pleased to finally be able to realise our Preview Textile Show again at the MVG Museum Munich on 30 November and 01 December 2021. This trade show forms an excellent basis for MUNICH FABRIC START and BLUEZONE at the end of January 2022, which already have a very high registration status.”

Sebastian Klinder, Managing Director Munich Fabric Start

Positive signal for MUNICH FABRIC START and BLUEZONE

At the same time, the organisers are already preparing for MUNICH FABRIC START from 25/01 – 27/01/2022 and BLUEZONE from 25/01 – 26/01/2022. The feedback from international exhibitors is extremely promising: Both the international textile trade show and the global denim trade show are almost fully booked. On this basis, the use of all halls in the MOC and the Zenith area is planned again, as last in February 2020.


A Very Successful Industry Reunion

MUNICH FABRIC START & BLUEZONE SUCCEED IN REUNITING THE INDUSTRY WITH A PARADE EXAMPLE FOR PHYSICAL TRADE SHOWS

7. September 2021

A whole year without physical trade fairs, long months without personal exchange: last week the physical International Fabric Trade Show MUNICH FABRIC START and the International Denim Trade Show BLUEZONE took place for the textile industry in Munich. The team at Munich Fabric Start Exhibitions GmbH is bringing a bit of normality back to the industry, but also to event management.

More than 600 international suppliers presented their new collections and developments for Autumn.Winter 22/23 in around 1000 collections in the Fabrics, Additionals, Design Studios, Sourcing, ReSource and Sustainable Innovations areas at MUNICH FABRIC START as well as denim, sportswear and KEYHOUSE at BLUEZONE. Around 13,400 international trade visitors were on site in Munich this season, which compared with exhibiting suppliers marked an increase in visiting fashion brands compared to the edition in September 2019. The organisers are more than happy with this result!

“Our team is exhausted, but overjoyed: the biggest challenge in our company’s history lies behind us! We actually managed to realise a comparable MUNICH FABRIC START and BLUEZONE with the usual broad portfolio in these times! Until the very last moment, we focused on making the shows a reality – despite all the challenges, measures and ongoing planning uncertainty. All our efforts were rewarded with all-round positive industry feedback and we can say our Covid-19 compliant trade shows were a complete success. Of course, we kept our expectations cautious due to the situation – which is precisely why we are so overwhelmed by the great result! It seems as if the whole textile industry was cheering and so grateful to be able to experience a few hours of ‘business as usual’ again.”

Sebastian Klinder, Managing Director Munich Fabric Start

A WINNING FUSION OF BLUEZONE & KEYHOUSE & WELL-ATTENDED EVENTS

Under the motto “BACK TO THE FUTURE”, BLUEZONE offered a way back to the tactile experience of textiles and the reunion of the denim community. In addition to international denim weavers and manufacturers, visitors to the Zenith Hall also saw a qualitative selection of KEYHOUSE exhibitors who presented their futuristic innovations for the fashion industry.

“BLUEZONE has always scored with a very special atmosphere – this time we surprised people in the Zenith Hall with an 80’s party feeling. Of course, business was not forgotten: the denim industry is currently brimming with sustainable innovations and new developments, all of which were presented in Munich. And the coal bunker right next door became an inspiring, Covid-19 compliant forum for lectures and panel discussions. Now all we can say is that we are doing everything we can to repeat this success in the following season.”

Frank Junker, Creative Director Munich Fabric Start

The organisers are also very proud of the success of the event program. Across 16 scheduled programs, information was shared on industry innovations and future-oriented topics, especially relating to circular economy, digital tools and production processes.Highlights included the trend presentation by David Shah and the panel discussions “Closing the Loop – How circular can the supply chain be?” and on “Local Manufacturing – A reality or just a temporary green gimmick?“.

“First of all I would like to thank the organisers for the enormous effort – I can imagine how much work it must have been in these times to realise a trade show and then even continue to offer the great service such as free coffee and free lunch for everyone! We are definitely all super grateful to be here, as you could see in the general joy of the visitors. For me, the three fair days were all about meeting again with live contact again. And my expectations were even exceeded: We were able to welcome a very good quality of visitors from all European countries and I am particularly pleased about the many interested new customers. “

Vlad Zisser, Zisser Design Studios (Sweden)

“We had a really very successful trade fair – all the important customers came and you could really feel how happy everyone was to finally meet again live. Now we just hope that it will continue like this and that the following events can also take place.”

Isabelle Hosatte Firmann, Dutel Creation (France)

POSITIVE VISITOR & EXHIBITOR ECHO DESPITE COVID-19 MEASURES

In keeping with the season’s title “RISE”, the visitors were greeted by inspiring, colourful trend forums with unique highlights for Autumn.Winter 22/23 collection development. In the halls, the industry was able to discover a trade show with the well-known and proven pre-pandemic quality with manufacturers and suppliers presenting in all 8 areas. Non-European suppliers were represented by agencies and offered well-attended show in show concepts.

The newly formed ReSOURCE x SUSTAINABLE INNOVATIONS area also drew in the crowds. In a modern atmosphere, information was shared on sourcing sustainable textiles and additionals as well as innovative concepts. Another highlight was the launch of FABRIC.iD, the innovative process for the complete digitisation of fabrics to greater serve the industry’s digital future.

 “What a goosebumps moment! Since the second edition of Munich Fabric Start in 1997, I’ve been coming from Paris to Munich every season to look for new fabrics, ideas and colours… And I can say – I’ve never looked forward to a fair like this time! It was a lot of fun and my team and I are just happy that it started again. The show has an incredibly pleasant and well-organised atmosphere, in which you simply feel warmly welcomed as a visitor, which is why I was there again on all three fair days! So I can only say: BRAVO and THANK YOU!”

Visitor Anja Seidl (France)

“Many thanks to the BLUEZONE team for organising a show for the denim community that we all longed for! I am sure that all exhibitors and visitors had a great time and we really appreciate your hard work.”

Visitor Robin Meijerink, Robin Denim (Netherlands)


The Circle Book #2 Launches at Bluezone

The Second Edition of THE CIRCLE BOOK is set to Launch at Bluezone

16. August 2021

Collaboration and circularity are the next frontiers in textile and fashion transformation. By working together, sharing ideas and visions, the lookbook and work tool called THE CIRCLE BOOK was first created in 2020 from the ACT TOGETHER partnership between Tencel, Meidea and Officina+39. Meant to inspire new generations of mindful designers, this book demonstrates how it’s possible to create designs and projects related to responsible circular fashion. Download the first edition of the Circle Book here.

Act Together partners: Lenzing, Meidea, Officina+39

Now get ready for the next round of inspiration and invaluable insights with the second edition of the Circle Book, launching soon at BLUEZONE, 31 August – 1 September 2021.

“This year we’ve expanded the project and we are ready to launch the second edition in collaboration with many engaged partners, a team with common goals focused on transparency and circularity in denim design.”

Eleonora De Martin, Meidea

Visitors at our shows can also look forward to the exclusive presentation of the new CULTURE.IN collection. This circular capsule collection was developed by the 10 contributors of the second edition of The Circle Book. An example in circular collaboration, these top players in the supply chain have merged their sustainable technologies to reduce waste production and create clothes which can be traced from fiber to finish.

Not only can brands can find a reliable and traceable supply chain, but it is also meant to act like an adaptable model for their collections and products. The collection of transparently made clothes from recycled and degradable materials will be presented at BLUEZONE, Hall 7, A 19. Register for your tickets to attend our show in person.

Meidea design team
CULTURE.IN garment, finishes by RGT & Officina+39
Meidea work on the creative concept
Samples produced by Officina +39 & RGT

Collaboration and circularity is key to accelerating the potential of sustainability for the future of our industry. But just how did these 10 collaborators act together to divide the roles and responsibilities that made THE CIRCLE BOOK #2 and the CULTURE.IN collection a reality?

We begin with the Meidea team responsible for overseeing design and creative direction, working on the project as a whole to realise the physical production of the denim collection. Officina +39 are the chemical process experts working with their internally developed technology Recycrom to transforms textile waste into powder dyes.

Ribbons and design details supplied by Ribbontex

The collection features a selection of fabrics made from hemp, organic cotton as well as from Refibra and Tencel provided by fiber specialist Lenzing. Starting from RTD or RAW bases, the collections’ unique compositions were created by denim fabric specialists Tejidos Royo and Calik Denim.

The collection also features labels and ribbons supplied by Ribbontex made from biodegradable materials from recycled plastic bottles, cottons and polyester as well as eco leathers, 100% GOTS certified organic cotton and hemp. Buttons and rivets were supplied by Spring 85 including steel buttons made in 100% re-used processing waste.

Rivet and button selection by Spring 85

Finally, Dr Bock Industries were the garment specialists responsible for construction using yarns provided by Crafil. In the final stages, RGT laundry experts put the finishing touches on the garments featured in the CULTURE.IN capsule collection.

A truly impressive example in successful, circular collaboration. But what does the collection look like? Attend our next show to find out and experience the collection in person. Plus learn more about this project during our following events:

Tuesday, 31 August from 1:00 – 2:00 pm at Hall 6:
KEYHOUSE – The Civic Makers: Local Manufacturing – a reality or just a temporary green gimmick?

Panel Discussion on Automation & Digitisation

Tuesday, 31 August from 4:00 – 4:30 pm at Hall 6:
The Circle Book – Press Conference on

ACT TOGETHER – Collaboration for Circularity in The Circle Book 2

Wednesday, 1 September from 4:00 – 5:00 pm at Hall 6:
The Circle Book – Panel Discussion on

DESIGN AND MATERIALS FOR CIRCULARITY
How to create a transparent and valuable supply chain by acting together

The Circle Book #2

MUNICH FABRIC START
31/08 – 02/09/2021

BLUEZONE
31/08 – 01/09/2021

#bluezonemunich #munichfabricstart #tradeshow #denimtradeshow #internationaltradeshow #denim #fabrics #mills #weavingmill #laundry #indigofashion


Denim Trend #5: Youngtimers

SS 2022 DENIM TREND ANALYSIS: YOUNGTIMERS

12. April 2021

As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.

The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.

The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:

NEW GROUNDS the growing importance of new playgrounds for denim

PHYGITAL DENIM created for the makers and workers of our future

BEAUTY OF NOTHING discovering the beauty in things which do not change

WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy

YOUNGTIMERS finding a fresh beauty in the old styles of yesterday

BLUEZONE TREND THEME #5 YOUNGTIMERS

– Recently old becomes recently new

– A proper fit-chaos

– Not so old streetstyles

– Neo-vintage or inspired

– Contrast stitchings

– Violated washes

– Loud and barking


Denim Trend #4: World Travelling

SS 2022 DENIM TREND ANALYSIS: WORLD TRAVELLING

8. April 2021

As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.

The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.

The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:

NEW GROUNDS the growing importance of new playgrounds for denim

PHYGITAL DENIM created for the makers and workers of our future

BEAUTY OF NOTHING discovering the beauty in things which do not change

WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy

YOUNGTIMERS finding a fresh beauty in the old styles of yesterday

BLUEZONE TREND THEME #4 WORLD TRAVELLING

– Souvenirs from around the world

– Ethnic & indigenous influences

– Artisanal & crafted accents

– Flowers, prints, flags & rural icons

– Mixing slim and wide volumes

– Mixing international hero-products

– Softness & pampering

– Luxury & simplicity


Denim Trend #3: Beauty of Nothing

SS 2022 DENIM TREND ANALYSIS: THE BEAUTY OF NOTHING

5. April 2021

As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.

The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.

The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:

NEW GROUNDS the growing importance of new playgrounds for denim

PHYGITAL DENIM created for the makers and workers of our future

BEAUTY OF NOTHING discovering the beauty in things which do not change

WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy

YOUNGTIMERS finding a fresh beauty in the old styles of yesterday

BLUEZONE TREND THEME #3 THE BEAUTY OF NOTHING

– The invisible beauty

– No design, less is more

– Timeless design

– Subtleness

– It’s all in the detail, of the detail…

– Rugged durability (sustainability through endless product life)

– A life in one denim


Denim Trend #2: Phygital Denim

SS 2022 DENIM TREND ANALYSIS: PHYGITAL DENIM

1. April 2021

As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.

The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.

The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:

NEW GROUNDS the growing importance of new playgrounds for denim

PHYGITAL DENIM created for the makers and workers of our future

BEAUTY OF NOTHING discovering the beauty in things which do not change

WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy

YOUNGTIMERS finding a fresh beauty in the old styles of yesterday

BLUEZONE TREND THEME #2 PHYGITAL DENIM

– Digitisation in denim design…fabrics, styling, interactive products

– Digitisation in denim marketing… visualisations, communication & promotion

– From fungus to yarn…denim fabrics made from bacteria and organics

– Any indigo fabric innovation but… NO cotton, NO PE, NO PET

– Metallics and coatings… only sustainable will do

– Protection: denim to protect against microbia, virus, rashes, scratches…

– For a work, utility & active lifestyle


Denim Trend #1: New Grounds

SS 2022 DENIM TREND ANALYSIS: NEW GROUNDS

29. March 2021

As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.

The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.

The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:

NEW GROUNDS the growing importance of new playgrounds for denim

PHYGITAL DENIM created for the makers and workers of our future

BEAUTY OF NOTHING discovering the beauty in things which do not change

WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy

YOUNGTIMERS finding a fresh beauty in the old styles of yesterday

BLUEZONE TREND THEME #1 NEW GROUNDS

– Urban moves to the countryside, new « utility needs »

– Country is in…new earthy poetry

– Durable quality vs objects of consumption

– Fashion food…denim in the kitchen, cookware and utensils

– Vegan denim…patches & trims

– Interior design…objects, vases, home furnishings & denim furniture


Bluezone Trend Forecast

22. February 2021

As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.

The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.

#1 NEW GROUNDS
THE GROWING IMPORTANCE OF NEW PLAYGROUNDS FOR DENIM

– Urban moves to the countryside, new « utility needs »

– Country is in…new earthy poetry

– Durable quality vs objects of consumption

– Fashion food…denim in the kitchen, cookware and utensils

– Vegan denim…patches & trims

– Interior design…objects, vases, home furnishings & denim furniture

#2 PHYGITAL DENIM
CREATED FOR THE MAKERS AND WORKERS OF OUR FUTURE

– Digitisation in denim design…fabrics, styling, interactive products

– Digitisation in denim marketing… visualisations, communication & promotion

– From fungus to yarn…denim fabrics made from bacteria and organics

– Any indigo fabric innovation but… NO cotton, NO PE, NO PET

– Metallics and coatings… only sustainable will do

– Protection: denim to protect against microbia, virus, rashes, scratches…

– For a work, utility & active lifestyle

#3 THE BEAUTY OF NOTHING
DISCOVERING THE BEAUTY IN THINGS WHICH DO NOT CHANGE

– The invisible beauty

– No design, less is more

– Timeless design

– Subtleness

– It’s all in the detail, of the detail…

– Rugged durability (sustainability through endless product life)

– A life in one denim

#4 WORLD TRAVELLING
MEMORIES OF WORLD TRAVELS AND SOUVENIRS NURTURE OUR MINDS AND FANTASY

– Souvenirs from around the world

– Ethnic & indigenous influences

– Artisanal & crafted accents

– Flowers, prints, flags & rural icons

– Mixing slim and wide volumes

– Mixing international hero-products

– Softness & pampering

– Luxury & simplicity

#5 YOUNGTIMERS
FINDING A FRESH BEAUTY IN THE OLD STYLES OF YESTERDAY

– Recently old becomes recently new

– A proper fit-chaos

– Not so old streetstyles

– Neo-vintage or inspired

– Contrast stitchings

– Violated washes

– Loud and barking