Denim
Spring.Summer 21 Fabric News at VIEW
As in the recent past, the range of collections offered by printers, knitters, weavers and denim specialists is already clearly defined in many areas. In exchange with designers and product managers and taking into account current trends, the range will be extended and adapted accordingly until MUNICH FABRIC START, 4th – 6th February 2020.
It is already apparent that the range of colours is moving in the direction of brown, cognac and terracotta; that black and white combinations are becoming important; that red with a slight orange hue is gaining significance and blue in various shades is increasingly in demand.
‘Right at the beginning of the first day, we served numerous visitors from Germany and Austria. At the moment, we are already presenting up to 80 percent of the new collection. In the weeks after Christmas we will add an additional Capsule collection. There is great interest in sustainable articles. We will be developing further qualities for this in time for the main trade fair.‘
Ted Styliandis of Liberty London.
Florals and newly interpreted batiks continue to dominate the prints as striking all-overs. Digitally applied kaleidoscopic interpretations are just as convincing as large format graphics and panneaux prints. Structured effects and crepe yarns are important, even in plain colours. Linen is widely accepted in various interpretations. From irregular plain colours to woven stripes, checks and jacquards. The trend towards cotton and cotton blends in combination with Tencel is strong once again. In contrast to this are articles with a technical finish – now even extending into the classically oriented women’s and menswear.
The demand for comfortable textiles with some part stretch is also increasing among high-fashion producers or even couture suppliers.
‘This edition of VIEW was a very successful premiere for us. We will be back again in summer for the next VIEW event. The response to our wide range of print collections was pleasingly positive. In discussions with numerous customers, we received a lot of input about the future development of our collection in time for MUNICH FABRIC START.‘
Yesim Sezer, Ipeker
Many of the collections presented at VIEW will now be further revised in the coming weeks and presented at the MUNICH FABRIC START February 4th-6th 2020, at which a total of around 1,000 suppliers will present their Spring.Summer collections.
A Discussion About SusTECHability
More than ever, the future of the textile and fashion industry is determined by new and highly complex topics. Sustainability has become the main driver in the fashion industry revolution, combining the awareness of greater consciousness with an increasing and urgent responsibility of all involved.
“Sustainability isn’t a trend; it’s a fact. As tradeshow organizers, we feel obliged to provide an internationally established platform for targeted solutions, sustainable innovations and discussions surrounding these issues. We see ourselves as a platform and a voice of the industry. And in this role, we offer a significant advantage in terms of awareness and reach.”
Sebastian Klinder, Managing Director, MUNICH FABRIC START
Alongside sustainability, digitization and technology are the complementary catalysts that increasingly redefine product and process solutions and, in doing so, provide significant momentum for the progression of one of the world’s largest industrial sectors.
Digitization, such as what’s found through blockchain technology, makes it possible to guarantee the level of transparency demanded by the consumer. In addition, there is the prospect of a new visual aesthetic—and thus optic innovations—that can only be created through the use of digital technologies.
“Fashion has to pursue a hybrid approach overall so that the apparel industry can really opt for sustainable innovation, allowing it to implement sustainability initiatives with a high degree of design, disruption and integration of new technologies,” Muchaneta Kapfunde, founding editor-in-chief of FashNerd.com, said.
Such practices can already be found today. Rosanne van der Meer, founder of The Girl and the Machine, which designs and produces personalized knitwear based on 3-D knitting techniques, demonstrates this with the NIO New Industrial Order personalized fashion laboratory. “At first, I thought it was a problem that sweaters developed with 3D technology looked different than conventional, traditional knitted styles,” she explained. Only in the course of the process did she realize that this could be a real and unique selling proposition, and that perhaps 3D knitting would establish its own recognizable look that could stand out from conventional styles.
The textile and fashion industry is facing a fundamental upheaval. In order for the garment industry to rely on sustainable innovation, it is necessary to adopt a hybrid approach that enables sustainability initiatives to be implemented with a high degree of design and integration of new technologies. The demand for sustainable products and correspondingly transparent, resource-efficient production is one of the most urgent challenges faced by all suppliers and producers of relevant fabrics and accessories.
This assessment is mirrored by Alex Vogt of Kern Consulting, an analyst for innovation and corporate responsibility. Vogt views technological developments as the key to dissolving the current contradiction between a growing textile industry and the need to conserve resources. “Ranging from transparency, recyclability to surplus production, the potential applications for big data, artificial and amplified intelligence are wide and varied,” he said.
“Certainly this panel was significant in its disciplinary range and approach. Thus, a discourse emerged between the public-sociological perspective, with Li Edelkoort, the UN and the media on the one hand, and the H&M Foundation, Lenzing and EON on the other as those who are bringing real innovation to the industry.”
Alex Vogt, KERN Consulting
Munich Fabric Start currently presents these fields through concrete showcases, substantiated information and numerous new products for a broad market, thus promoting this necessary dialogue. As one of the most important international fabric trade fairs, with more than 1,000 suppliers of fabrics and additional items—showcasing well over 2,000 collections per season—Munich Fabric Start has been engaged with issues surrounding innovation from a very early stage.
Through a series of dedicated areas for each segment, supported by proven experts and associations, the trade fair offers a comprehensive range of beautiful, certified fabrics and accessories. As a think tank for new technologies, sustainable innovations and smart textiles, the Keyhouse area of the show bundles new approaches in these areas through interactive presentations. Acting as a communication forum for dialogues, interviews, statements, seminars, panels and round tables, it serves as the ideal platform for synergies and cooperation.
“At Munich Fabric Start, particularly in the Keyhouse, there is a very special atmosphere. Here the most varied forms of creativity collide. Moreover, we use this opportunity to explain our products, strategies and co-operations in seminars and to launch projects,”
Tricia Carey, Director Global Business Development, LENZING FIBERS
As the representative of a strong community, now more than ever viewed as responsible for initiating processes, it makes expertise accessible, ultimately providing the tools and solutions for these future-oriented processes.
Content, communication and connection are the elementary parameters of a textile and fashion industry that is currently reorganizing itself. A change of thinking is occurring, and Frank Junker, creative director Munich Fabric Start, pointed out the great commitment held by the fair to make a significant contribution to the redefining the future of textiles.
“With the help and support of experts, renowned enterprises and ambitious startups—combined with courageous creative minds and committed young designers who are shaping their own future in new ways—we are setting new standards in a very focused and solutions-oriented way.”
Frank Junker, Creative Director, MUNICH FABRIC START
As future vertical brand co-operations become increasingly important, the goal must be to integrate performance characteristics and sustainable solutions within clothing in such a way that it becomes a real selling and buying argument that resonates with respective fashion brands. Against the backdrop of a multifaceted and hugely diversified industry, Munich Fabric Start is positioned as a platform for intensive business and successful networking.
The next Munich Fabric Start will take place Feb. 4-6, 2020, and will showcase the main topic THRIVABILITY.
Discover the list of exhibitors here.
New Season Ushers in New Theme, Topics and Trends
It is time once more to reveal the new key visual which marks the start of a new season here at Munich Fabric Start. Over the last couple of months our team has uniquely interpreted and defined the trends and theme of our next show taking place February 4-6 2020. Read more about how trends are made at Munich Fabric Start
Here we offer the first interpretations of the upcoming Spring.Summer 2021 season titled, THRIVABILITY which presents a season of flourishing respect for fashion, nature and people. Thrivability invites us both together and as individuals to focus on a higher level of quality and to shape our global and individual future with enthusiasm and confidence. The season Spring.Summer 21 surrounds itself by an aura of dynamic waves, radiates with evolutionary, energetic sustainability and shimmers in social, biological diversity.
The rapidly growing trend towards ecology allows a new entrepreneurial spirit of holistic awareness to flourish. It serves the customer’s longing for knowledge, creates transparency and stimulates textile education towards all directions. Continuous innovations and classic fashion trends are deep-rooted in an altruistic, inspiring way of thinking, they cultivate a progressive reorientation in the fields of materials, fashion and design.
Monsieur-T denim and graphic designer, Lucie Germser has over 20 years of experience in our industry and has beautifully represented the theme of the new season.
You’re invited to attend MUNICH FABRIC START, where more than 1000 suppliers will present more than 1800 collections for Fabrics and Additionals for Spring.Summer 2021.
MUNICH FABRIC START: 4-6 February 2020
BLUEZONE: 4-5 February 2020
Prepare Your Visit to VIEW
In time for the next edition of VIEW Premium Selection, taking place on December 3rd-4th 2019, here are the top 7 habits of the most successful buyers and project managers.
1. REGISTER FOR YOUR TICKETS IN ADVANCE
First things first, book your ticket in advance. Registering a few weeks before the event ensures you skip the registration process on the days of the event, saving you valuable time to get a head start on your trade show visit. Eager to attend our next scheduled event? Register to attend VIEW here
2. UNDERSTAND YOUR NEEDS
Research which products you are looking for and find the exhibitors ahead of time. Ask your sales teams, what products are the most popular? What fabrics will be essential for your new collections? Are you missing those all-important trim details?
3. CREATE YOUR LISTS
Come prepared with two lists: The ‘Must’ list and the ‘Bonus’ list. The ‘Must’ list will detail the fabrics or trims which you 100% need going forward for the new season. Whereas the ‘Bonus’ list reminds you of the items you would like but factors like budget and design direction or time limitations mean you’re not desperate to lock down. Be clear about your needs and specify; weight; width; colour; fiber; composition or structure.
4. SCHEDULE YOUR APPOINTMENTS
Arrange to meet with your existing partners as well as new brands at the show. Scheduling in advance means less time spent in queues at that specific supplier and guarantees valuable conversation time. It is important to understand your needs and consider these when booking your appointments. Check out our list of exhibitors in advance here.
5. PREPARE YOUR SCRIPT
As a potential partner, first impressions matter so take the time to prepare a succinct but informative introduction and get ready to talk minimums, turnaround times and of course price. Use targeted questions about the product offering, pricing and manufacturing support.
6. GET INVOLVED ON SOCIAL
Ahead of the event add us on Instagram, Facebook & Twitter and connect with our community. More importantly, discover the brands, businesses and companies who attend our show by following our hashtags #viewmunich and join in by tagging us and sharing your trade show experience and boost your profile.
7. BOOK TRAVEL AND ACCOMMODATION IN ADVANCE
Munich is a busy city with many events and tourism, booking your accommodation in advance is the easiest way to ensure a stress-free stay in our beautiful city. Check out ahead of the event what’s the best way to travel around the city, SBahn, UBahn, Tram, Bus or Uber. Plan your travel to the MVG Museum for VIEW here.
There is still plenty time to register for the upcoming show VIEW Premium Selection, December 3rd-4th in Munich, we can’t wait to see you!
Swiss Jeans Freak X Candiani Collaboration
Ruedi Karrer, also known as the Swiss Jeans Freak is the founder of the world’s first independent Jeans Museum and a prominent member of the denim community.
Ruedi has partnered with Candiani Denim to realize a lifelong dream of creating a limited-edition collection of 60 pieces. A special collaboration and passion project to commemorate his 60th Birthday, the jeans were unveiled at BLUEZONE during the current MUNICH FABRIC START in September along with a promotional short film celebrating Ruedi’s unwavering passion and devotion to denim.
The limited-edition collection was designed by Ruedi, engineered by Candiani and manufactured 100% in Italy by IMJIT. The revenue from sales will contribute to the development of the Jeans Museum in Zurich.
Watch the short video to learn more about this project:
Strong Themes, Progressive Formats & New Areas
MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual presentations of over 1,000 international suppliers of fabrics and additionals once again sets new standards in concept forecasting. The current format has been expanded, complemented and deepened in terms of both quality and quantity. On September 3-5 2019, a broad spectrum of fabrics, additionals, prints or denim, manufacturing services and a supporting programme will be on offer to the 20,000 trade visitors expected in Munich, offering unprecedented dimensions of information and inspiration.
‘Over the last few years we have successively expanded the exhibition space. We have supplemented BLUEZONE with the CATALYZER, the KEYHOUSE is successfully established as a think tank and now, we will relaunch the ever essential area of SOURCING. With this evolved structure we are focused on the strategic approach of showcasing new fields of inspiration in a unique, exclusive and appropriate setting. We look forward to presenting three trade fair days with an unparalleled range of products and topics, offering the industry many new products, innovative process solutions and cutting-edge material resources.’
Sebastian Klinder, Managing Director MUNICH FABRIC START
HIGHLIGHTS at MUNICH FABRIC START
- – Trend Presentations take on a brand new form in the MOC.
- – The ReSOURCE Area in front of Hall 4, Area K4, has once again been extended and establishes itself as the centre for sustainable fabrics and additionals with proven expertise and know-how.
- – A special opening will be the SOURCING Area in the newly opened Hall 8, directly opposite the MOC.
- – The KEYHOUSE, as a think tank of MUNICH FABRIC START, spans the fashion spectrum from technology to sustainability, from digitalisation to new material resources and manufacturing processes, offering a wealth of cutting-edge research projects, inspiring collaborations and high-tech product and process developments.
- – Future-oriented: the new SUSTAINABLE INNOVATIONS Forum at KEYHOUSE, curated by Simon Angel.
- – The ALL RELATED COLLAB PROJECT by BLUEZONE is an innovative concept for future collaborations and network cooperation.
- – The HighTex Award will be presented for the 7th time. The MUNICH FABRIC START Innovation Prize honours outstanding initiatives and commitment in the fields of intelligent process solutions, innovative highlights, biotech, digitalisation and sustainable innovations.
- – The start of the side event program will mark the start of the fair on Tuesday 3rd of September, SusTECHability – HOW TRENDS & TECHNOLOGY INFLUENCE SUSTAINABILITY IN FASHION with an expert panel.
- – In the afternoon on the 3rd of September Li Edelkoort will introduce the latest shapes, textiles and colours for Autumn Winter 20/21 in an exclusive trend presentation. Providing the first glimpse of the colours for Spring Summer 21 and point to the comeback of Casual Wear with Recreation.
BEYOND AWARE – Global trend
BEYOND AWARE, the overarching trend theme for Autumn 20/21 analyses the multi-layered levels of awareness on different planes of perception – personal, global, regional, mental, rational, emotional and transcendental. It’s all about self-awareness and contemplating the status quo. BEYOND AWARE stands for a new way of thinking and rethinking that goes far beyond our previous understanding of fashion.
It’s about more than just fashion!
BEYOND AWARE calls for the observation and very responsive reaction to the changes in consumer and clothing habits – one that is dynamic, attentive and bold. Combined with the demand for change in trends as well as values, which is currently manifested in two ideological concepts. On one hand is Bold Expressions presents an individual, very enthusiastic lifestyle and fashion style. On the other hand is Forward Ethics for conscious, responsible consumption. Two very different concepts that polarise and attract attention. The affirmation of BEYOND AWARE.
SECTIONS
Fabrics
Winter fabrics will feature woolly, new-twist classics, comfort and aesthetics coupled with modern casualness. Most manufacturers are now focusing their collections on sustainably produced goods and processes. Sustainability has become a natural part of the upstream stage. New consumer awareness and transparency have led to fundamental shifts. Both in fabrics as well as colours trends, not least in the styles expected. More than 800 international fabric suppliers hosted in the FABRICS areas at MUNICH FABRIC START will demonstrate the versatile and individual ways this trend can be understood and translated. Sometimes progressive, classic or sporty, sometimes masculine or with new femininity. Often with a voluminous, soft finish. But always with the greatest possible lightness.
Additionals
Perfectly coordinated buttons, striking zippers, decorative rhinestone appliqués, individually designed labelling. The latest creations for buttons, ribbons, decorative stones, fasteners, lace, embroidery and labels will be presented by over 200 leading international suppliers of additionals and accessories for Autumn Winter 20/21 in the ADDITIONALS Area of MUNICH FABRIC START.
Design Studios
Inspiring print designs and creative energy are provided by the most important international textile designers and trend agencies hosted in the DESIGN STUDIOS at MUNICH FABRIC START on the firstFLOOR. Setting impulses for future prints, always in search of the special and truly unique.
SOURCING Area
The launch of the SOURCING Area in the new Hall 8 of the recently opened Business Club Munich opposite the MOC provides direct connection to MUNICH FABRIC START and BLUEZONE. Over 80 international apparel manufacturers and producers will be showcasing their services for womenswear, menswear, accessories, corporate, couture and tailored segments among others, at this independent and suitable space thus meeting the growing demand for manufacturing services.
‘The idea of this new segment is based on creating an inspiring and efficient atmosphere in a contemporary and high-quality setting. And thus also a unique environment for network communication and work. With the new SOURCING area we can now map the textile supply chain at one location in Munich.’
Frank Junker, Creative Director MUNICH FABRIC START
The exhibiting companies include established manufacturers from Portugal, Tunisia, Morocco, Italy, Macedonia, Greece, Turkey, Bosnia and Herzegovina and Hong Kong among others.
ReSOURCE
Awareness of ecologically sustainable certificates and seals of quality is on the rise. With ReSOURCE, MUNICH FABRIC START has established a broad sourcing platform that provides sustainable solutions for innovative and future-oriented production processes. Supported and established by experts, the forum offers concrete solutions informing visitors about relevant developments and the latest standards through a series of seminars and lectures, in a bid to bring together potential cooperation partners. In Area K3/4 of Hall 4, ReSOURCE will be showcasing over 600 innovative articles certified and/or produced in an environmentally friendly way.
In the emerging circular economy of the future, nothing is treated as waste. What is left over from one process becomes input to another, so keeping it circualting. Refibra technology gives a second life to pre-consumer cotton waste from garment manufacturing – which would otherwise be sent to landfills or incinerated – by upcycling it into brand new cellulosic fiber materials for clothing and home products. In a special installation, Lenzing will showcase closed-loop recycling with its complete production process for TENCEL™ x REFIBRA™ at the ReSOURCE area.
Through personal discussions on site, visitors can learn key details about the respective certificates and seals directly from the responsible certification organisations and institutes. The entire portfolio of innovations shown in the ReSOURCE Area is available all year round on the new website:
The ALL RELATED Collab Project
In the ever-changing denim industry, weaving mills, producers and manufacturers are now more than ever in direct contact with consumers and need to develop their marketing and communication skills in a way akin to jeans brands. Until recently, an invisible border separated the players in the jeans industry from end consumers. Today’s open-minded and curious customers now demand transparency not only from brands, but also from producers. At the same time, brands are transferring more and more responsibility. It is precisely in this interactivity that the new connection for interaction with end consumers lies.
Blockchain, transparent distribution concepts and social media together build new standards that the industry itself must set. Weaving mills and manufacturers are part of an ALL RELATED chain of global value shifts in society.
‘With BLUEZONE as one of the largest international denim trade fairs, a platform has been created that brings together experts who are invited to pass on their know-how. This is where networking takes on a new dimension. New communication channels, transparent production chains and changing consumer behaviour present the denim industry with fundamental challenges, but at the same time also offer great opportunities for a future-oriented BLUE Industry’
Sebastian Klinder, Managing Director MUNICH FABRIC START
“With the ALL RELATED COLLAB Project we go one step further. This project is an unprecedented initiative whereby 23 BLUEZONE exhibitors have joined forces with designers to create an innovative vision of denim.”
Lucie Germser, Head of Communication & Design,
Monsieur-T.
The ALL RELATED COLLAB PROJECT at BLUEZONE is a central showcase of how future collaborations can and will look like. This powerful initiative pools creativity, cooperation, transparency and responsibility. International designers, fabric suppliers, additionals manufacturers and producers have split up into 8 teams and realised their vision of a sustainable denim silhouette.
ALL RELATED – DESIGNER LOOKS
Designers, weavers, producers and washers work together to create trend-related outfits in a transparent and eco-friendly manufacturing process. Each designer selects one of the eight trend themes and creates an outfit with their own unique interpretation of fabrics, treatments and trims.
ALL RELATED – TRENDS
LONG LASTING : A highlight for durable and slow denim products that helps to reduce over consumption.
DENIM BORDERLINE : A fashion territory where denim and non-denim shake hands.
URBAN ZULU : Tribal and African accents in an urban environment.
SARTORIAL ANGLE : On a journey to exact, tailor-made denims – where tradition meets the future.
JUVENILE AWKWARD : Generation Z has its own beauty codes, especially when it comes to design & denim, discover the beauty of awkward aesthetics.
ROCKERS DELIGHT : You thought the rock’n’roll taste is only a has-been? Luxury brands prove that it’s not true.
TEXT ME : Denim with a message, a message that is LOUD! Handwritten, printed, painted, woven or embroidered – make your statements!
GENDER FREEDOM : Ladies denim for men, men’s denim for women. The new future for gender freedom.
Get up close and personal with BLUEZONE, one of the world’s largest denim shows featuring over 100 leading international denim & sportswear suppliers for Fabrics and Additionals.
You’re invited to attend MUNICH FABRIC START, where more than 1000 suppliers will present more than 1800 collections for Fabrics and Additionals for Autumn.Winter 20/21.
BLUEZONE: 3-4 of September 2019
MUNICH FABRIC START: 3-5 of September 2019
Sustainability Has Become an Ethical Mindset at Officina+39
Inspired by artisanal tradition in Italy, Officina+39 is an innovative chemical company based in Bella, Italy. It is the result of 30 years of experience in research and chemical application in the textile sector. Officina+39 focuses on the development and implementation of new and sustainable ideas for the denim industry and environmentally friendly dyeing processes.
Officina means workshop in Italian, but it also stands for passion, innovation, sustainable practices, transparency and social responsibility. Looking to the future, the company combines tradition with modern products and technologies. Their latest process developments will be presented on the 3rd to the 5th of September at KEYHOUSE.
TRUSTAINABLE™: Respect and commitment become an ethical mindset. In production control, Officina+39 ensures the use of less hazardous chemicals, minimizing the impact of surrounding environments, recycling waste, reducing power usage and water conservation. Officina+39 sees one of the greatest challenges in creating transparency. That’s what TRUSTAINABLE ™ stands for.
NEBUDYE: WATER-FREE Vintage Colouring
NEBUDYE is an innovative process used in combination with selected dyes to create original vintage colouring. This makes NEBUDYE one of the world’s first waterless dyeing processes with the nebulization systems. So far, only a non-uniform appearance was possible with the fogging systems (comparable to the cold pigmentation CPD). NEBUDYE opens up new possibilities in textile dyeing technology. NEBUDYE guarantees a perfect penetration into the garments and ensures a uniform vintage style.
SMART BLEACH: Water-saving bleaching technology
SMART BLEACH is an innovative bleaching technology for Nebulization systems. This innovative technology was specially developed to replace the traditional chlorine (or potassium permanganate) used in denim bleaching in washing machines. By using SMART BLEACH with misting systems, it is possible to bleach indigo denim and black denim to reduce water consumption by 90%.
SMART BLEACH can be used in combination with NOVASTONE NEBU, a new enzyme certified by Novozymes DeniSafe®, which ensures the safe use of enzymes in new low-pressure washing machines with mist technology. SMART BLEACH can also be done with a new biodegradable REDUCER KM ECO neutralizer.
You’re invited to attend MUNICH FABRIC START, where more than 1000 suppliers will present more than 1800 collections for Fabrics and Additionals for Autumn.Winter 20/21.
MUNICH FABRIC START: 3-5 of September 2019
Soorty: Innovative and Sustainable
Soorty, as a pioneer in technological advances, resource-saving processes as well as state of the art production methods and denim innovations, presents a range of new technological developments for the new Autumn.Winter 20/21 season. The Pakistani denim manufacturer has already received the HighTex Award, the innovation prize at MUNICH FABRIC START, for their overall strategic, responsible and sustainable corporate policy.
One of the key topics at Soorty is FIX-D, one of the world’s first waterless textile dyeing technologies. FIX-D was developed at the NASDA Innovation Lab and expanded with Soorty Denim Mill & Soorty Garment Factories. FIX-D ensures a sustainable and environmentally friendly finishing process due to extremely fast dyeing solutions.
In addition, Soorty offers a range of timeless classics with authentic laser-based vintage washes.
Also in a vintage look are rustic denim types as ‘Neo Pioneers‘ with classic twill weave in various winter white colours, from clear white to elegant ecru.
In a new collaboration with Lola Poelio, the denim specialist launch the collection Lola x Roxy for Soorty, with a new approach to the recycling of textile remnants. Playful, colourful and in a young look. The capsule collection is made only from resourced materials, wastage fabrics and rejected samples as well as other resourced materials.
The focus for Autumn.Winter 20/21 is also on recycling. As the owner of a state-of-the-art recycling facility, Soorty increasingly also uses leftover industrial waste within its product range. The recycled denim fabrics from Soorty have different blending ratios that can range from 5% to 25%, and in individual cases far more. This results in fabrics with various material combinations, weight classes and elasticity levels that meet the target groups’ specific demands in terms of look and feel of the new collection.
Get up close and personal with BLUEZONE, one of the world’s largest denim shows featuring over 100 leading international denim & sportswear suppliers for Fabrics and Additionals.
You’re invited to attend MUNICH FABRIC START, where more than 1000 suppliers will present more than 1800 collections for Fabrics and Additionals for Autumn.Winter 20/21.
BLUEZONE: 3-4 of September 2019
MUNICH FABRIC START: 3-5 of September 2019
Industry Favourite VIEW: High Visitor Count at Season Opening
It has become the favorite show of German and European buyers and designers: The preview fair, VIEW Premium Selection! On July 16th & 17th, visitors once again experienced an informative and inspiring introduction to the new Autumn.Winter 20/21 season in Munich.
With its’ sunny summer weather, the atmosphere in the light-flooded hall of the 1920’s industrial loft was noticeably positive. Already at the beginning of the fair on early Tuesday morning, the stands were packed – so that the fair could close after two show days with a high visitor count.
Due to the dynamics of collection creation, the preview event of the MUNICH FABRIC START with its strategically early date has become a fixture in the trade fair industry calendar. Many international brands and premium suppliers have already begun conceptualizing their collections and value this early date.
Other visitors appreciate the event, because about six weeks before the big textile fairs, the time and calm remains to sift through the collections, with the international designer Johnny Talbot of Talbot & Runhof saying:
“VIEW is a very charming staged event to start the new season. We are surprised by the extensive offer and how many ready-made collections we already see here.”
Like Talbot & Runhof, the designers and purchasing teams of many international brands were present in addition to the Grand of the German Confection, including representatives of Adidas, Cos, Lagerfeld and Tommy Hilfiger. Within the curated offer of the 400 exhibited collections there was a clear focus on exclusivity and individuality. Sustainability in all its complexity was one of the most important and intensively discussed topics between exhibitors and visitors. Overall, the orientation of the VIEW as an early format for new developments, initial color and material trends has again been confirmed.
VIEW is not least an industry event because the concept and ambience of the event promote creative exchange. The focus was on solution-oriented discussions for exclusive product and design developments. And even after the end of the fair, the discussions continued in a relaxed atmosphere in the lounge-like outdoor area for after work drinks and Bavarian food.
