Denim Collaboration

The Circle Book #2 Launches at Bluezone

The Second Edition of THE CIRCLE BOOK is set to Launch at Bluezone

16. August 2021

Collaboration and circularity are the next frontiers in textile and fashion transformation. By working together, sharing ideas and visions, the lookbook and work tool called THE CIRCLE BOOK was first created in 2020 from the ACT TOGETHER partnership between Tencel, Meidea and Officina+39. Meant to inspire new generations of mindful designers, this book demonstrates how it’s possible to create designs and projects related to responsible circular fashion. Download the first edition of the Circle Book here.

Act Together partners: Lenzing, Meidea, Officina+39

Now get ready for the next round of inspiration and invaluable insights with the second edition of the Circle Book, launching soon at BLUEZONE, 31 August – 1 September 2021.

“This year we’ve expanded the project and we are ready to launch the second edition in collaboration with many engaged partners, a team with common goals focused on transparency and circularity in denim design.”

Eleonora De Martin, Meidea

Visitors at our shows can also look forward to the exclusive presentation of the new CULTURE.IN collection. This circular capsule collection was developed by the 10 contributors of the second edition of The Circle Book. An example in circular collaboration, these top players in the supply chain have merged their sustainable technologies to reduce waste production and create clothes which can be traced from fiber to finish.

Not only can brands can find a reliable and traceable supply chain, but it is also meant to act like an adaptable model for their collections and products. The collection of transparently made clothes from recycled and degradable materials will be presented at BLUEZONE, Hall 7, A 19. Register for your tickets to attend our show in person.

Meidea design team
CULTURE.IN garment, finishes by RGT & Officina+39
Meidea work on the creative concept
Samples produced by Officina +39 & RGT

Collaboration and circularity is key to accelerating the potential of sustainability for the future of our industry. But just how did these 10 collaborators act together to divide the roles and responsibilities that made THE CIRCLE BOOK #2 and the CULTURE.IN collection a reality?

We begin with the Meidea team responsible for overseeing design and creative direction, working on the project as a whole to realise the physical production of the denim collection. Officina +39 are the chemical process experts working with their internally developed technology Recycrom to transforms textile waste into powder dyes.

Ribbons and design details supplied by Ribbontex

The collection features a selection of fabrics made from hemp, organic cotton as well as from Refibra and Tencel provided by fiber specialist Lenzing. Starting from RTD or RAW bases, the collections’ unique compositions were created by denim fabric specialists Tejidos Royo and Calik Denim.

The collection also features labels and ribbons supplied by Ribbontex made from biodegradable materials from recycled plastic bottles, cottons and polyester as well as eco leathers, 100% GOTS certified organic cotton and hemp. Buttons and rivets were supplied by Spring 85 including steel buttons made in 100% re-used processing waste.

Rivet and button selection by Spring 85

Finally, Dr Bock Industries were the garment specialists responsible for construction using yarns provided by Crafil. In the final stages, RGT laundry experts put the finishing touches on the garments featured in the CULTURE.IN capsule collection.

A truly impressive example in successful, circular collaboration. But what does the collection look like? Attend our next show to find out and experience the collection in person. Plus learn more about this project during our following events:

Tuesday, 31 August from 1:00 – 2:00 pm at Hall 6:
KEYHOUSE – The Civic Makers: Local Manufacturing – a reality or just a temporary green gimmick?

Panel Discussion on Automation & Digitisation

Tuesday, 31 August from 4:00 – 4:30 pm at Hall 6:
The Circle Book – Press Conference on

ACT TOGETHER – Collaboration for Circularity in The Circle Book 2

Wednesday, 1 September from 4:00 – 5:00 pm at Hall 6:
The Circle Book – Panel Discussion on

DESIGN AND MATERIALS FOR CIRCULARITY
How to create a transparent and valuable supply chain by acting together

The Circle Book #2

MUNICH FABRIC START
31/08 – 02/09/2021

BLUEZONE
31/08 – 01/09/2021

#bluezonemunich #munichfabricstart #tradeshow #denimtradeshow #internationaltradeshow #denim #fabrics #mills #weavingmill #laundry #indigofashion


Swiss Jeans Freak X Candiani Collaboration

Ruedi Karrer, also known as the Swiss Jeans Freak is the founder of the world’s first independent Jeans Museum and a prominent member of the denim community.

Ruedi has partnered with Candiani Denim to realize a lifelong dream of creating a limited-edition collection of 60 pieces. A special collaboration and passion project to commemorate his 60th Birthday, the jeans were unveiled at BLUEZONE during the current MUNICH FABRIC START in September along with a promotional short film celebrating Ruedi’s unwavering passion and devotion to denim.

The limited-edition collection was designed by Ruedi, engineered by Candiani and manufactured 100% in Italy by IMJIT. The revenue from sales will contribute to the development of the Jeans Museum in Zurich.

Watch the short video to learn more about this project:


The ALL RELATED Collab Project

In the ever-changing denim industry, weaving mills, producers and manufacturers are now more than ever in direct contact with consumers and need to develop their marketing and communication skills in a way akin to jeans brands. Until recently, an invisible border separated the players in the jeans industry from end consumers. Today’s open-minded and curious customers now demand transparency not only from brands, but also from producers. At the same time, brands are transferring more and more responsibility. It is precisely in this interactivity that the new connection for interaction with end consumers lies.
Blockchain, transparent distribution concepts and social media together build new standards that the industry itself must set. Weaving mills and manufacturers are part of an ALL RELATED chain of global value shifts in society.

‘With BLUEZONE as one of the largest international denim trade fairs, a platform has been created that brings together experts who are invited to pass on their know-how. This is where networking takes on a new dimension. New communication channels, transparent production chains and changing consumer behaviour present the denim industry with fundamental challenges, but at the same time also offer great opportunities for a future-oriented BLUE Industry’
Sebastian Klinder, Managing Director MUNICH FABRIC START

“With the ALL RELATED COLLAB Project we go one step further. This project is an unprecedented initiative whereby 23 BLUEZONE exhibitors have joined forces with designers to create an innovative vision of denim.”
Lucie Germser, Head of Communication & Design,
Monsieur-T.

The ALL RELATED COLLAB PROJECT at BLUEZONE is a central showcase of how future collaborations can and will look like. This powerful initiative pools creativity, cooperation, transparency and responsibility. International designers, fabric suppliers, additionals manufacturers and producers have split up into 8 teams and realised their vision of a sustainable denim silhouette.

ALL RELATED – DESIGNER LOOKS

Designers, weavers, producers and washers work together to create trend-related outfits in a transparent and eco-friendly manufacturing process. Each designer selects one of the eight trend themes and creates an outfit with their own unique interpretation of fabrics, treatments and trims.

ALL RELATED – TRENDS

LONG LASTING : A highlight for durable and slow denim products that helps to reduce over consumption.

DENIM BORDERLINE : A fashion territory where denim and non-denim shake hands.

URBAN ZULU : Tribal and African accents in an urban environment.

SARTORIAL ANGLE : On a journey to exact, tailor-made denims – where tradition meets the future.

JUVENILE AWKWARD : Generation Z has its own beauty codes, especially when it comes to design & denim, discover the beauty of awkward aesthetics.

ROCKERS DELIGHT : You thought the rock’n’roll taste is only a has-been? Luxury brands prove that it’s not true.

TEXT ME : Denim with a message, a message that is LOUD! Handwritten, printed, painted, woven or embroidered – make your statements!

GENDER FREEDOM : Ladies denim for men, men’s denim for women. The new future for gender freedom.

Get up close and personal with BLUEZONE, one of the world’s largest denim shows featuring over 100 leading international denim & sportswear suppliers for Fabrics and Additionals.

You’re invited to attend MUNICH FABRIC START, where more than 1000 suppliers will present more than 1800 collections for Fabrics and Additionals for Autumn.Winter 20/21.

BLUEZONE: 3-4 of September 2019
MUNICH FABRIC START: 3-5 of September 2019