bluezon
SAAT MUNICH X BLUEZONE
SAAT MUNICH creates the BLUEZONE hostess look
BE together with CALIK Denim, Le Faxx & nat-2™.
The BLUEZONE has chosen “SIGNATURE“ as this year‘s theme to emphasize the importance of a clear and unique vision in an ever-changing world.
The SAAT MUNICH Design Studio acts as a central link, drawing on its longstanding partnership to contribute expertise in sustainable conception, creation and production. The company excels in accurately capturing the latest trends and translating them into innovative and aesthetic designs. From high-quality denim products to customised corporate wear, SAAT MUNICH offers a broad range of stylish solutions that seamlessly combine functionality and elegance.
Together with three selected partners – CALIK Denim as a material expert, Le Faxx Jeans as a renowned denim manufacturer, and nat-2™ as an innovative and sustainable shoe partner – the SAAT MUNICH Design Studio aims to represent the theme “BE YOUNIQUE“ by designing the Bluezone hostess outfits.
Calik Denim‘s journey spans three decades, marked by passion for denim innovation and growth. From its roots in 1987 as Calik Holding‘s first investment, it has evolved into a global denim fabric leader, employing over 2,000 people and producing 55 million meters annually. The journey has been marked by milestones, including the establishment of an integrated plant and the development of a renowned R&D Center. Their commitment to sustainability drives them to create impactful, innovative fabrics, aiming to transform the industry and positively influence lives.
Le Faxx Jeans, founded in 2000 by Mr. Vedat Dogan and Mr. Ibrahim Önder has its headquarters in Istanbul and production facilities in Sivas. With 600+ staff and 25+ years‘ experience, it stands as a leading producer of denim and non-denim products. The company prioritizes cutting-edge production technology, social economic responsibility and operates a fully equipped in-house production facility.
Le Faxx Jeans prides itself on delivering premium, high-quality jeans through its use of advanced technology and a modern machine park. nat2™, founded in 2007, the 6th generation team around Carmen & Sebastian Thies has been designing and producing creative, sustainable shoes and accessories for international brands, retailers and corporates since 1856. The brand being the winner of various design awards, the focus is on innovation, aesthetics, special materials and production in Europe.
This partnership combines the core competencies of all four partners to create a unique denim look for the Bluezone hostesses.
The “SIGNATURE Corporate Collection” from SAAT – a pinnacle of elegance and sophistication. Crafted with great attention to detail and an unwavering commitment to excellence, the collection epitomises the grace of the company. From elegant stationery to eye-catching accessories, each item reflects refined style and unrivalled quality. Don’t miss the chance to discover this embodiment of sophistication and professional finesse.
Discover more industry-changing innovations at our upcoming trade fairs:
BLUEZONE
03/09 – 04/09/2024
MUNICH FABRIC START
03/09 – 04/09/2024
VIEW
18/06 – 19/06/2024
THE COMEBAG PROJECT
UPCYCLING: THE COMEBAG PROJECT
Concept Store | H4
Handmade with love in M/UNIQUE
A team of young fashion designers has realised a great upcycling project in the last few weeks: they have sewn unique bags from former trade fair materials such as flags, various trade fair banners and carpet left overs from the MFS, giving the materials a meaningful purpose. The unique pieces of the limited edition THE COMEBAG bags can be purchased at the Concept Store in front of Hall 4 for 15€ per bag.
BORNEMANN ETIKETTEN supplies biodegradable labels in a print & weave combination for this unique project. The production of the labels comes from beautiful Portugal. Discover individual label solutions at BORNEMANN ETIKETTEN in H1 | B 20.
Master tailor Elina Chauan started her own business shortly before THE COMEBAG project and founded her label Elina.Chauan.Fashion – she produces handmade unique pieces in the unique “mushroom” cut. Elina specialises as a bag designer and brings her creative ideas to her handmade products.
Charlotte Hansel “Charly”, who actually works in dance, has also discovered her passion for fashion in recent years and taught herself to sew. Charlotte has already appeared in music videos and commercials and plans to continue her education as a choreographer to perform on the big stages as an artist.
The two met during the preparations for the MUNICH FABRIC START trade fair a year ago and became friends through their work together. Their common credo is:
You can create something out of anything and thus make the world more colourful and sustainable.
The idea for the project came about mainly because of the striking colour of the carpet, which immediately catches the eye. It would simply be a shame not to make further use of the beautiful existing materials – especially in view of the sustainability aspect, which plays a major role at the fair. We attach great importance to illustrating that something new can be created from every thing. It’s fascinating how we can use creativity and innovative thinking to create something completely new and impressive from seemingly insignificant or everyday objects.
Our goal is to inspire people to broaden their perspectives and see the potential in everything, be it materials, ideas or situations. We want to challenge the boundaries of what is possible and show that there are no limitations when it comes to creating something unique and meaningful.
Discover more industry-changing innovations at our upcoming trade shows:
CONNEXXION - SAAT MUNICH
Connexxion – 20 Years of togetherness in denim
H 6 | B 0 7
Connexxion – The association
The perfect connection is characterized by the fact that the SAATMUNICH Design Studio has been developing conceptual outfits for the Bluezone Hostess in collaboration with exclusive partners since 2016. The selection of these partners is based on the innovation of a weaver and the expertise of the manufacturer in the transformation of the nominated theme.
Connexxion – The relationship
Sajna Weber and Thorsten Bulander, the creative minds behind SAAT, designs conceptual looks for Bluezone every year. SAAT’s unique concept developments underline their long- term experience in the fields of design, denim, and workwear.
The SAATMUNICH Design Studio has established itself as an innovative and reliable partner in the sustainable production of denim products and corporate wear.
Connexxion – The combination
SAAT means “together” in the Indian language and “that which arises from the seed sown” in the German language. Thus, SAAT’s fashion is a harmonious interplay of different factors that always creates something new. The result is a timeless way of work fashion, stylish and individually tailored to the customer’s needs.
Connexxion – The correlation
The Bluezone hostesses’ anniversary look is a selection of Key-Pieces from the previous year’s outfits. The looks represent the exhibitors and the essential components needed to create something unique in the apparel industry.
“THE HOSTESS LOOK” – The boxy crewneck T-shirt, quilted denim vest and denim shorts echo the Connexxion theme and links all the components of the apparel industry, such as, fabrics, graphics and manufacturers needed to create unique and sustainable products for the fashion world.
Discover more industry-changing innovations at our upcoming trade shows:
"BENEFIT CAMPUS 22" Collection
SAAT & EVLOX FOR BLUEZONE CAMPUS 2022
H 6 | B 0 5 & H 7 Charity Store
With a special thanks to BLUEZONE, SAATMUNICH has collaborated with Evlox and the Influencers @robindenim and @koenkuik with a “BENEFIT CAMPUS 22”- Collection, so you can wear your support for Ukraine in the streets and help fund relief on the ground.
The Collection will be represented at the fair that will take place on August 30th-31st.
The collaboration leverages the respective strengths of both the companies to demonstrate the iconic theme of BLUEZONE “CAMPUS 22”. Modern fabric technology from Evlox aligned with the unique concept creations of SAATMUNICH unveils the modern version of CAMPUS RETRO CLASSIC’s.
SAATMUNICH, an experienced full-service design studio from Munich, specialized in creating individual concepts in fashion and corporate wear since 2015 lines up with Evlox, the oldest denim mill in the world that have been manufacturing denim fabrics since 1846, compelling value for both the companies in signalizing the innovation from fabrics to the designs and their continuous investment in new developments.
The BLUEZONE CAMPUS uniforms are designed as a limited edition, with a purpose to support the charity project „FAIR FOR UKRAINE“. The BLUEZONE staff will proudly wear the uniforms and represent the project on the two-day show. Furthermore, there will be installations and competitions that will highlight the outfits.
SAATMUNICH Designs
SAATMUNICH is an experienced full-service design studio from Munich, specialized in creating individual concepts in fashion and corporate wear since 2015. Led by the creative masterminds and power-couple Thorsten Bulander and Sajna Weber, the studio’s aspiration is to utilize resources carefully and show an appreciative attitude towards the customer and individual. Working with some respectable companies – including leading International hotels & fairs – SAATMUNICH shows to be a trustworthy partner, who is carefully tuning in to their clients, building and shaping perfectly fitting concepts.
After successfully partnering with BLUEZONE since 2016 developing the BLUEZONE outfits with different themes and collaborations biannual, the studio has been redesignated to develop the uniforms for the upcoming show with the new collaborator EVLOX.
The theme being the programmer, the designer duo has drawn their inspiration from the golden decade of hip-hop culture and the sports legends such as Dennis Rodman and Michel ‘Air’ Jordan creating the uniforms which they call the ‘Modern Retro CAMPUS Uniforms’ Reinterpreting the past – ‘WU WEAR at its best!’ Says the denim head Thorsten Bulander.
Amidst today’s technologically-driven design culture, there has been a return to the comfort of familiar imagery and typography. New Retro shows how designs from the past can be updated to suit the needs of today, and this is exactly what SAATMUNICH did for BLUEZONE. The BLUEZONE uniforms feature an airy silhouette combined with the best typography presented by high definition embroidery and application. The oversized unisex uniforms are custom designed for the BLUEZONE staff, where great functional attributes derived from fabrics, and a style fitting perfectly to the ‘CAMPUS’ theme of the upcoming show.
Sajna Weber and Thorsten Bulander, the creative minds behind SAAT:
“We chose the fabric “Evlox – Lewis Smoothic” to design these uniforms. The Smoothic Technology by Evlox is a patented manufacturing process that results in a range of smart denim fabrics with a unique velvety feel and ultra-softness offering comfort that is transformed into maximum well-being. These fabrics earn high elasticity and low shrinkage without losing the original and authentic premium denim look. And what’s more, Evlox, continuing with their goal towards a more sustainable production have minimized the use of water and energy on these fabrics.”
EVLOX
The star ensemble is enforced by EVLOX who is taking care of the fabrics for the Campus uniforms. EVLOX is based in Spain and started as a yarn, weaving and stamping factory in 1846. In its more than 175 years of existence, the company specialized in manufacturing denim, reinventing classics and creating new solutions for the world’s most important fashion brands. Today, totally making over 15 million meters of denim, the people behind EVLOX are still sharing the same passion for denim, striving to the highest quality standards in the fabric manufacturing. Their undiminished passion and investments resulted in multiple patented products and processes, and close relationships with the giants from the fashion industry as well as ‘smaller’ – more niche – brands.
For the Campus Uniform, the design studio SAATMUNICH selected two denim fabrics which were made following the patented Smoothic manufacturing process. The Smoothic Technology, a combination of innovation resulting in a range of smart denim fabrics – with a unique velvety feel and ultra-softness offering comfort that is transformed into maximum well-being. These fabrics earn high elasticity and low shrinkage without losing the original and authentic premium denim look. With sustainability at the core of every step, EVLOX managed to minimize the use of water and energy during the production of these fabrics.
The CAMPUS RETRO CLASSIC’s are executed in both an Ecru and a Denim version and are a harmonious balance of the innovative fabric technology from EVLOX aligned with the unique concept creations of SAATMUNICH.
Help with us – Charity Project „FAIR FOR UKRAINE“
H7 Charity Shop – Bluezone Stage or SAATMUNICH (H6 B05)
With these “BENEFIT CAMPUS 22” Collection you support those affected – and show solidarity.
50% OF ALL PROCEEDS will be donated to the Charity Project – FAIR FOR UKRAINE
SAATMUNICH (booth H6 B05) and Evlox (booth H6 C06)
will be presenting this collaboration in co-operation with the Denim Influencer’s @robindenim and @koenkuik. You are all invited to toast with us at the Bluezone party.