SS 2022 Trend Analysis: Haute Nostalgia
WE ARE ALL IN is our overall theme for this season, which encompasses the four major trend themes for prêt-à-porter plus a concentrate forecast for denim. With this we recognize the exceptional situation we all will face this year which makes season a very emotional one.
Our Spring.Summer 22 trends are a mixture between romantic and melancholy influences with real and imaginary places filled with ambition and inspiration. To get started, let us briefly introduce you to the 5 trend themes of the WE ARE ALL IN TREND FORECAST and represented in the DIGITAL TREND SPACE as 5 distinct exhibition rooms:
STAGING NATURE – nature becomes our backdrop while we orchestrate and define ourselves in landscapes.
EDU ACTION – stands for education and takes action to empower us as we reflect on meaningful protests and high-tech remedies.
ADVANCED REDUCTION – champions minimalism with progressive performance basics.
HAUTE NOSTALGIA – reflects on romanticised memories of the past to bring together different heights over the decades.
At BLUEZONE we embark on a journey through time, from the traditional indigo legacy to contemporary objectivity and the vision of a phygital hybrid denim world.
WE ARE ALL IN Trend Theme: HAUTE NOSTALGIA
HAUTE NOSTALGIA showcases a mix of slow luxury and nostalgic elements. In this, the fourth trend theme, we slow down and take the time to enjoy. We search for quality, we celebrate life, indulge in memories and long for the good times of the 50’s to the 90’s. Artistic and traditional craftsmanship is highly appreciated.
HAUTE NOSTALGIA reflects the fun and joy of fashion while still being aware of quality.
MOOD
HAUTE NOSTALGIA is influenced by memories across different decades and eras. With this trend we find a certain level of luxury, festivity, dressing up and going out. We love to decorate and harmonize ourselves, our homes and our environment, we do this as part of a new state of consciousness called slow celebration. We consume consciously and choose our outfits carefully revived with amusing details. An iconic style between the kitsch and rich of the 70’s and 80’s is exaggerated to a new modern. On the other hand, we long for tradition and craftsmanship like the old specialty shops where you could find exactly what you need thanks to great customer service.
COLOUR
The key colour for this trend is Happy Pink, found as an accessory, highlight, bright accent, key colour or as decoration. Paired with colours like retro and classic shades come in almost primary nuances such as Dark Blue, Bordeaux Red or Deep Green. These are complemented by a light, ‘cake-topping’ white.
FASHION
With his digital fashion show for the label Patou, the designer Guillaume Henry demonstrates the values of HAUTE NOSTALGIA. The look and feel as well as the messages on the digital catwalk remind us of the good old days: A slightly bluish imagery, slightly distorted voices and an appreciation for the materials and cuts found in early couture.
The HAUTE NOSTALGIA looks play with width and volume. Couture inspired outfits feature a modern pomp with classic ruffles. The combination of casual sportiness with chic elements in retro cuts is key. This trend shows a deep love for detail. The old finds the new. Craftmanship and customised outfits are presented in new ways because staging fashion is the real innovation. This offers new chances for the luxury segment, for example with a luxury face shield as a status symbol.
MATERIALS
When it comes to fabrics and materials, we encounter upcycling as garments are deconstructed or outfits are reimagined for new creations. We celebrate traditional art and seek specialist materials for important occasions. 70’s pop culture influences and shapes can be found in combination with soft protective wear and accessories with HAUTE NOSTALGIA.
There is an enormous need for real contact again and we now meet in a ‘phygital’ space which exists between the physical and digital worlds. We strive to come together again, to see each other and use our tactile senses. With this, we find new ways to connect and pave the way for positive, hopetimistic progress, because this is the only way forward.
To bridge the gap between physical and digital interaction we have created this 3D digital trend space for you to explore.
