SS 2022 Trend Analysis: Staging Nature
WE ARE ALL IN is our overall theme for this season, which encompasses the four major trend themes for prêt-à-porter plus a concentrate forecast for denim. With this we recognize the exceptional situation we all will face this year which makes season a very emotional one.
Our Spring.Summer 22 trends are a mixture between romantic and melancholy influences with real and imaginary places filled with ambition and inspiration. To get started, let us briefly introduce you to the 5 trend forecasts, which are also represented in the DIGITAL TREND SPACE as 5 distinct exhibition rooms:
STAGING NATURE – nature becomes our backdrop while we orchestrate and define ourselves in landscapes.
EDU ACTION – stands for education and takes action to empower us as we reflect on meaningful protests and high-tech remedies.
ADVANCED REDUCTION – champions minimalism with progressive performance basics.
HAUTE NOSTALGIA – reflects on romanticised memories of the past to bring together different heights over the decades.
At BLUEZONE we embark on a journey through time, from the traditional indigo legacy to contemporary objectivity and the vision of a phygital hybrid denim world.
WE ARE ALL IN Trend Theme: STAGING NATURE
More than anything right now, we desire to be closer to nature: Nature is seen as a stage – to present ourselves, to curate nature and to stage ourselves in nature. This desire for nature comes from a combination of what really exists in the countryside and what we long for. Being outside in nature and living in the countryside is idealised. We find an idyllic harmony amidst a simplistic and romanticised family life.
“Nature! We are surrounded and embraced by nature – unable to get out of it and unable to go deeper into it” – Johann Wolfgang, Goethe
MOOD
STAGING NATURE is all about feeling and enjoying the energy of nature: fresh air, clear water, the calm and safe feeling that nature gives you. People long to take conscious time for good moments. Digital storytellers emerge and search for digital ways to build natural worlds and landscapes, although dreamscapes are surreal, they are so close to reality that they seem nearly plausible.
COLOUR
The STAGING NATURE colour palette consists of natural, harmonious colours. Central to this trend is the key colour Off-White, reminiscent of raw cotton. This natural white tone is complimented by the natural colours of linen and wheat. Liveliness is created by light Orange and Red tones that bring peaches and cherry blossoms to mind. The nature inspired colour mood is supported by three shades of Green: Anise, Meadow Green and Khaki. A violet-blue water tone rounds off the colour palette for STAGING NATURE.
FASHION
STAGING NATURE stands for casual, simple looks. Light and comfortable outfits idealise nature with stylised prints, playing with light and shadows, landscapes, grains and slightly romantic translucence.
MATERIALS
The materials for this trend theme stay true to the values of STAGING NATURE: Classic textiles which are produced responsibly and locally without the usage of chemicals. Nature is also used to add aesthetic elements, such as using flower prints, natural dyeing and features prints inspired by tarot cards – a fusion between looking into the future and reflecting on oneself.
There is an enormous need for real contact again and we now meet in a ‘phygital’ space which exists between the physical and digital worlds. We strive to come together again, to see each other and use our tactile senses. With this, we find new ways to connect and pave the way for positive, hopetimistic progress, because this is the only way forward.
To bridge the gap between physical and digital interaction we have created this 3D digital trend space for you to explore.
