SS 2022 Trend Analysis: Advanced Reduction
WE ARE ALL IN is our overall theme for this season, which encompasses the four major trend themes for prêt-à-porter plus a concentrate forecast for denim. With this we recognize the exceptional situation we all will face this year which makes season a very emotional one.
Our Spring.Summer 22 trends are a mixture between romantic and melancholy influences with real and imaginary places filled with ambition and inspiration. To get started, let us briefly introduce you to the 5 trend themes of the WE ARE ALL IN TREND FORECAST and represented in the DIGITAL TREND SPACE as 5 distinct exhibition rooms:
STAGING NATURE – nature becomes our backdrop while we orchestrate and define ourselves in landscapes.
EDU ACTION – stands for education and takes action to empower us as we reflect on meaningful protests and high-tech remedies.
ADVANCED REDUCTION – champions minimalism with progressive performance basics.
HAUTE NOSTALGIA – reflects on romanticised memories of the past to bring together different heights over the decades.
At BLUEZONE we embark on a journey through time, from the traditional indigo legacy to contemporary objectivity and the vision of a phygital hybrid denim world.
WE ARE ALL IN Trend Theme: ADVANCED REDUCTION
To reduce our definition of the essentials is what our third trend space ADVANCED REDUCTION is all about. This reasonable and sustainable reduction includes conscious consumption with a wardrobe consisting of only necessities. ADVANCED REDUCTION combines comfort with elegance and design as well as gender neutrality and progressive realism
MOOD
ADVANCED REDUCTION reveals how different industries answer to reduction: Products like beauty and interiors are designed functionally and sustainably, but with a hint of humour. Automated technologies like apps and self-driving modes of transport combine straightforward design with reduced environmental impact. ADVANCED REDUCTION also addresses collections that are condensed to suit the needs of each individual.
COLOUR
The very authentic trend theme ADVANCED REDUCTION plays with practical colours and lightness. The key colour is Craft Paper which is then paired with a deep Tobacco tone, a clear White and a neutral Grey. Three slightly foggy Blue shades give this authentic theme a touch of femininity and softness.
FASHION
ADVANCED REDUCTION fashion can almost be described as frugal: Simple, classic looks that stand for minimalism and pureness. The genderless looks of ADVANCED REDUCTION are futuristic yet simple at the same time. New Coordinates personify this trend: a classic suit jacket made of progressive materials, a suit with short pants and dégradé prints or a new suit solution that includes bottoms and a top made of the same fabrics – elegant like a classic suit, but more modern and comfortable.
MATERIALS
Of course, the materials of this trend theme can be described as both advanced and reduced. Advanced includes visionary biodegradable plastics, recycled fabrics and circular materials that meet new manufacturing ideas and creative techniques. This results in reduced processes with fewer working steps, such as a reduced waste by using recycled packaging or whole outfits made only from an original mono-material to facilitate recycling.
There is an enormous need for real contact again and we now meet in a ‘phygital’ space which exists between the physical and digital worlds. We strive to come together again, to see each other and use our tactile senses. With this, we find new ways to connect and pave the way for positive, hopetimistic progress, because this is the only way forward.
To bridge the gap between physical and digital interaction we have created this 3D digital trend space for you to explore.
