KEYHOUSE – The Innovation Hub For Tomorrow's Fashion

21. August 2024

In the atmospheric industrial charm of KEYHOUSE, Hall 7, progressive suppliers and global players from cross-industry sectors will be showcasing their latest new developments and innovations. On over 1,000 square metres, you will find trend-setting future fabrics and new process technologies – be it in terms of sustainability, circular economy, digitalisation & AI, traceability, textile dyeing or finishing. Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside sustainable innovations.

KEYHOUSE is also home to the main lecture forum of MUNICH FABRIC START with exclusive keynotes, panel discussions, trend presentations, Q&A sessions & expert talks by international industry insiders. Be inspired by the wide range of events at KEYHOUSE.

Check the Lecture Program

JOIN ARCHROMA AT THE KEYHOUSE:

Game-changing approach delivers planet conscious, trendy denim

In the fast-paced world of denim fashion, Archroma stands as a pioneering force, collaborating with global denim brands and mills to drive the industry towards a greater focus on sustainability, and cater to evolving consumer preferences.

Their latest innovation, DENIM HALO, represents a fresh approach to denim production, blending lower environmental impact with simplicity. This concept introduces an exclusive chemical technology alongside efficient pretreatment and dyeing processes. By superficially dyeing the yarn, DENIM HALO achieves the desired aesthetic while drastically reducing the environmental footprint of denim finishing. This approach eliminates the need for harmful processes such as manual scraping or potassium permanganate spraying. The end result? One of the industry’s most sustainable laser friendly and easy to wash denim, marking a significant stride towards denim that is more planet conscious.

For the classic blue jeans, Archroma’s aniline-free* (Typically more than 95% lower than current industry standard limits. For further information please refer to The Safe Edge portal.) DENISOL® PURE INDIGO 30 dyes, boasting up to 40% water savings compared to conventional dyeing and laundry finishing methods. Meanwhile, the DIRESUL® SMARTDENIM BLUE pre-reduced sulfur dye delivers savings of up to 70%, ensuring a distinctive blue denim look. For black denim enthusiasts, DIRESUL® EVOLUTION BLACK reduces water usage by up to 56% during dyeing and finishing processes, creating unique wash-down effects with a remarkable 57% reduction in overall environmental impact compared to standard sulfur black in synthesis (Life Cycle Analysis by Ecoterrae).

To validate the eco-credentials of their laser-friendly denim fabrics, Archroma collaborates closely with Jeanologia, a global leader in laser technology. The assessments highlight DENIM HALO’s exceptional performance in ‘Light Sensitive Fabric’ and ‘Environmental Impact Measurement’ tests, where in both tests, the DENIM HALO application far exceeds the current ring dyeing market standard.

In essence, Archroma’s commitment to innovation and sustainability not only transforms denim manufacturing but also aligns with conscientious consumer demands for more planet conscious fashion choices. Through DENIM HALO and its array of solutions, Archroma continues to shape the future of denim, one garment at a time.

*Below limits of detection according to industry standard test methods
**Life Cycle Analysis by Ecoterrae

Switzerland – H7 KH | K12

ARCHROMA

Figure 1: Light Sensitive Fabric

  Figure 2: Environmental Impact Measurement

Visit the KEYHOUSE AT H7 and find the highlights for the upcoming season.

LECTURE PROGRAM
ALL EXHIBITORS AT A GLANCE

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