EVERY.BODY SS23 Trend #1 – AUGMENTED ESSENTIALS - Munique

Augmented Essentials
The need for mindful products

2. May 2022

After a long period of disruption and restriction, we enter the trend themes of MUNICH FABRIC START for Spring.Summer 23 with a new feeling – in fact, a new definition – of individuality and community. We are looking towards a time that will redefine our perception on many levels. We are longing for a post-pandemic world where everything is “back to normal”, and at the same time, we realise this magic moment of resolution and healing will not suddenly arise. Instead, we are experiencing a process of redefining meaningfulness, happiness, sustainability and participation.

In search of optimism, a new balance and an individual self-image, we rediscover ourselves and others with an improved worldliness and tolerance. We feel a new kind of empathy and connection to the grand human and climatic issues. Fashion that is guided by social activism and that creates products with a purpose pushes us towards truemorrow – towards a more fulfilling future. We take a new course with our lives with the goal of doing more good.

The upcoming blog articles will feature 4 trends of EVERY.BODY Spring.Summer 23. This first blog article is about Augmented Essentials and the need for mindful products. Find out what this trend is about:

Progressive, sustainable, and reduced to the max – in Augmented Essentials, the hidden benefits of fashion count more than ever before. Rediscovered natural materials and revolutionary features satisfy the hunger for mindful products.

Knowledge and information become crucial here. Disguised within the smart, minimalist designs, they appear on the label – listed as the most important material and as critical knowledge.

In the process of achieving a fully holistic lifestyle, research and science provide the correct answers. Thus, clever e-bikes are becoming a global choice, and biodegradable plastics are the key to truly ecological, circular products.

At the same time, customers are adapting more mindful consumption patterns and tend to prefer products that support non-profit organisations. Mindful products are therefore becoming increasingly important.