Often, solutions for ethical and sustainable are not used, even when they are the most obvious one. Fashion and knitwear designer Ann Cathrin Schönrock and textile engineer Franziska Uhl have searched the market  in vain for sustainable and at the same time high-quality yarns which led the duo to get creative themselves: They founded the company Yarnsustain to revolutionise the fashion and textile industry with yarns and fabrics made from dog hair.

“The wool industry currently imports high-quality fibers from around the world, while the source is often walking directly in front of our faces. With us making this resource available to the textile industry, we are able to correct this systemic error. Pet-based high quality wool enables everyone out there to contribute to a better textile future.“

Back in 2017, Ann Cathrin Schönrock, who is a dog owner herself, started working with her dog’s wool – because why shouldn’t this material, which is actually considered waste, also be used for clothing or to fill home textiles? Together with her co-founder Franziska Uhl, she developed the high-quality Chiengora®, a yarn made from the undercoat of long-haired dogs. Support by funds from the German government, the organisation was able to collect more than two tonnes of undercoat this year alone and process it into yarn.

Behind the company are the NGO Saving Lost Resources e.V., Yarnsustain and the brand company modus intarsia. In this triad, the founders contribute to animal welfare, produce high-quality yarns and sell garments made from dog hair – to further promote consumer acceptance and establish garments made from dog hair on the market.