Sustainability
Next Generation Material - Sustainable Innovations
Next Generation Material
MYCOTEX by NEFFA von Aniela Hoitink
Sustainable Innovations
Bio-based, locally produced, on demand: that’s MYCOTEX by NEFFA – a flexible material whose properties lie somewhere between leather, plastic and artificial leather. Production takes place in three steps: First, customisable and/or recyclable forms are created in an automated 3D design process. With the help of liquid fermentation, innovative materials are produced – the technique works for mycelium, but is also suitable for other biomaterials. In the end, the final textiles are produced by robotic applications without any weaving, cutting or sewing. In this way, the modelling process is similar to the injection moulding process – except that only natural materials are used instead of plastics.
In leather production, the most resource-intensive factors are the land required for animal husbandry, the consumption of water for tanning, the energy required and the CO2 emissions. It is precisely in this production chain where MYCOTEX comes into play: Resource-saving robotic applications can save 10 to 30 percent of waste, and in addition, the production of materials and products takes place directly on site, so there are no emissions for transport. The textiles are biodegradable and can even be composted at home.
More than Mycelium: At the beginning of the project, founder Aniela Hoitink focused in particular on the material MYCOTEX. Within the last three years, this has developed into NEFFA, a completely automated manufacturing method for different types of biomaterials. NEFFA stands for New Fashion Factory. The innovative system is based on automation, can be recycled and offers unlimited freedom of design. The patented process offers unprecedented design freedom to create silhouettes and textures that would never have been possible with traditional manufacturing methods and creates a local and completely transparent process that can be adapted to constant changes. For the textiles of tomorrow.
“The fashion and textile industry is working on steps to improve: material innovation, better dyeing processes, a reduction of water, quick fixes that are needed right now. This will not be enough in the future. We need a big step to transform the industry. And we need it to be local, with a better working environment and without waste.”
ANIELA HOITINK
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Cartoon – Fashion for courage, joie de vivre and self-realisation
Cartoon sweeps through the fashion world with a fresh breeze of optimism, bringing colour not only to the wardrobe but also to everyday life.
Sustainable Innovations – Suzanne Oude Hengel
Suzanne's goal: to push boundaries, experiment, and challenge the way things are done.
The Source Collection’s News: EAST
Fashion is not only about following trends, but also about expressing your creativity and personality.
The Fabric Trends Autumn.Winter 24/25 - Part III
Fabrics Highlights for Autumn.Winter 2024/ 25 - Part III
In the FABRICS Area, around 600 international suppliers present their material innovations for all apparel segments. The complete product portfolio of fashionable woven and knitted fabrics made of wool, cotton, silk, blends and functional fibres is represented here. For the Autumn.Winter 24/25 season, we present some highlights from international producers in our FABRICS blogposts:
GRATEX
Textiles are the fabric from which our passion is woven. Gratex is a reliable family business with 50 years of international experience, always on the pulse of the fashion world. As a partner of BCI and GOTS, they offer a large number of our articles with organic cotton.
The new collection for autumn.winter 24/25 consists of traditional and fashion prints, jacquard fabrics, lace, shirting and cosy knitwear.
The colour palette this season ranges from warming earthy tones to fresh pastel shades and vibrant purple and pink.
HÄNDEL + DILLER GMBH
Händel + Diller has been knitting fabrics in southern Germany since 1962. Under the premise of certified environmental and social standards, circular knitted fabrics are produced for manufacturers of lingerie, home- and sportswear, orthopaedics and technical applications. The range for the Autumn.Winter 24/25 collection also includes GOTS-certified wool fleece made of 100 % merinowool or in cotton blends, including jacquard patterns.
HEINRICH SUNDAG TEXTILDESIGN + VERTRIEB
Autumn/winter time is time for wool. Wool in many weights, knitting techniques and creative interpretations. Boiled wool 100% wool, uni or printed, boiled wool 80% wool+20% cotton in plain and colourful jacquards also with relief and tops, wool plush, wool fleece, wool knits, wool jerseys conventional, controlled organic animal husbandry and GOTS. Heavy wool-cotton jacquard knits Cotton teddy uni and as jacquards with wool – more wool is not possible!
JERSEY PRINT FACTORY
Discover the family-owned fabric company with 30+ years of industry experience: Jersey Print Factory offers custom, high-quality fabrics with no minimum order requirements. Find classic or contemporary designs at their booth and unleash your creativity with reactive printed fabrics. Bring your fashion dreams to life, one meter at a time. You can create custom apparel by simply upload your design and place your order. They’ll take care of the rest.
JJR SPIN TEXTILES LLP
The collection is inspired by floral motifs with natural geometric and abstract patterns. The colours are mainly natural tones with vibrant pops for added brightness. They use hand-woven tweed, computer and hand embroidery techniques. For embroidery, they work with various bases like sequins, velvet, wool, cotton, and viscose and also offer 100% silk tweed and blended fabrics. The new collection showcases the beauty of floral designs through hand-woven tweed, computer, and hand embroidery techniques. A range of fabric bases including silk and blends is used to create a visually stunning and textured collection.
KAYTEKS
Kayteks, established in 1965, is currently advancing its production adventure in the field of knitted fabrics and ready-made products. Priorities such as quality, on-time delivery, and quick response to customer requests have been determined as competitive priority. Sustainability, organic and analysis of trend products in knitted fabrics and products are the primary components that Kayteks follows in its R&D processes.
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ReSOURCE – Spring.Summer25
Certified, recycled materials, environmentally friendly - this is what the sustainable fabrics from the ReSource range stand for.
Fabric Trends Spring.Summer 25 – Part IX
The colourful prints tell enchanting stories and are divided into five colour groups that can be perfectly combined.
The latest accessory developments for Spring.Summer 25 – Part VI
This season’s collection is dedicated to offer top quality trims & accessories; all designed to nurture and encourage international fashion creators’ natural curiosity & creativity.
The Warp Of Symbiogenesis – Sustainable Innovations
These fabrics carry five stories of invisible connections, narrating tales of cooperation, exploitation, and competition among fungi, lichens, corals, and plants.
The latest accessory developments for Spring.Summer 25 – Part V
Warmth, light, colours, parties, nature, sense of lightness and freedom...It’s summer.
Fabric Trends Spring.Summer 25 – Part VIII
Their fabrics are light and contemporary and are characterised by tonal textures, minimal and subtle details and by seasonless neutral colours: all these elements make their product range up todate yet timeless.
DESIGN STUDIOS – SPRING.SUMMER 25 II
The exhibited designs are characterised by the versatile use of craftsmanship and technology.
Fabric Trends Spring.Summer 25 – Part VII
They specialize in crafting eco-sustainable fabrics and jerseys using in-house developed yarns.
The latest accessory developments for Spring.Summer 25 – Part IV
At the core of MONO‘s philosophy lies the idea of using single or minimal materials that are easily separable, making reuse and recycling for garments more accessible and efficient.
BLUEZONE Signature Spring.Summer 25 – Part III
The aim is to showcase not only the Japanese heritage ofthe ancient hand-stitch technique but also to raise awareness about the significance of repairing and repurposing clothing.
Drawn by the sun - Sustainable Innovations
Drawn by the sun
SLOW PATTERNS von Meyers & Fügmann
Sustainable Innovations
Textiles as witnesses of time: SLOW PATTERNS is a collection by the Berlin studio Meyers & Fügmann that changes over time due to the influence of sunlight. This works by using an unconventional technique that combines the natural and the artificial. In concrete terms, this means that European is woven and dyed in Europe by hand, with the side effect of preserving traditional skills of the European textile industry. The collection combines wool with synthetic yarns. When the textiles are exposed to UV light, the natural dyes fade over time, while the stable synthetic colours retain their shades, changing the materials and eventually revealing delicate patterns.
The textiles have the peotic power of tracing time. The changes in the colours make the ageing process visible and make transience a subject of discussion – spiritual as well as material. Seeing the textiles develop creates an emotional relationship, as both the owners and the objects age side by side. The textiles thus reflect and make transience visible. In doing so, they raise questions about physical obsolescence. Instead of connoting these aspects negatively, SLOW PATTERNS encourages us to value the products over their entire lifespan and to accept and celebrate their changes as well as our own.
A sign against fast fashion: the low lightfastness of natural materials is often seen as a shortcoming. Meyers & Fügmann, on the other hand, show with their project how aesthetically natural colours change and that beauty can lie in this process. SLOW PATTERNS thus becomes a plea for the dignity and vitality of natural colours.
“Lightfastness is a relevant topic for future industries, as natural and recycled dyes and fibers demonstrate lower lightfastness.
Our approach is to show the liveliness of natural colours and romote them as a real alternative to synthetic dyes, opening markets for less durable colours. The aging process is designed into the product in order to foster a debate about slow consumerism and the relationship we have with our belonging.”
SARAH MEYERS AND LAURA FÜGMANN
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Cartoon – Fashion for courage, joie de vivre and self-realisation
Cartoon sweeps through the fashion world with a fresh breeze of optimism, bringing colour not only to the wardrobe but also to everyday life.
Sustainable Innovations – Suzanne Oude Hengel
Suzanne's goal: to push boundaries, experiment, and challenge the way things are done.
The Source Collection’s News: EAST
Fashion is not only about following trends, but also about expressing your creativity and personality.
The Fabric Trends Autumn.Winter 24/25 - Part II
Fabrics Highlights for Autumn.Winter 24/25 - Part II
In the FABRICS Area, around 600 international suppliers present their material innovations for all apparel segments. The complete product portfolio of fashionable woven and knitted fabrics made of wool, cotton, silk, blends and functional fibres is represented here. For the Autumn.Winter 24/25 season, we present some highlights from international producers in our FABRICS blogposts:
ELYAF
Founded in 1989, Elyaf® is a women’s fabric and garment manufacturer, based on 22,000 square metres, as a fully integrated facility in Bursa, Turkey. Their focus is on sustainability through manufacturing value-added fabrics and garments without causing harm to people, the ecosystem and our planet.
ERSAT TEXTILE
ERSAT TEXTILE is one of the most successful fabric producers in TURKEY with its integrated factory from weaving till ready garment. ERSAT offers versatile production chains (Poliviscose, Polyester, Cotton, Linen, Wool blends with PES). They also produce fabrics (Recycled and Ecovero bases )for Men’s and Women’s Suits, Jackets, Pants, Outerwear, Dresses, Shirts etc. Dying and all finishing processes include 2,500,000mts capacity per month.
FABRIC & CO
FABRIC & CO offers a wide product range and focuses on environmentally friendly production with sustainable fabrics. Current trends are reflected in perfect harmony with prints and plain colors. Satins, recycled and natural looking fabrics and special touch effects result in great designs. Find different pattern colours and designs in the new collection.
FEINJERSEY
Feinjersey presents its new collection brand dfine. High end fabrics made in Austria – designed for the human body. The new dfine. collection is segmented into 5 sections:
Avant – Fashion Forward Fabrics (stock program),
Ivory – second skin underwear,
Apex – functional asthetics,
Forma – fluid shaping and
Armis – elite safety.
FORZA
Forza’s new autumn.winter 24/25 collection is a creation of elegant, stylish and casual prints: ikat. ethnic, watercolour, ombre, tie dye, patchwork, animalskin, monos with earthyand natural colours or combinations of bright, warm orange, purple, blue andt urquoise tones. Get creative inspiration at their booth with a variety of sustainable produced, light and heavy weight fabrics, dobby, structured weaves, twills, cord, satins, mesh as well as chiffons, cotton/linen blends.
GOTTSTEIN
Founded in 1926, Gottstein is an Austrian family-owned manufacturer located in the Tyrolean mountains. They are experts when it comes to felted wool fabrics and wet processing with experience for over four generations. This time their main focus for their AW 24/25 collection are reliefs and sculptural felted fabrics made of merino wool as well as undyed wool fabrics.
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ReSOURCE – Spring.Summer25
Certified, recycled materials, environmentally friendly - this is what the sustainable fabrics from the ReSource range stand for.
Fabric Trends Spring.Summer 25 – Part IX
The colourful prints tell enchanting stories and are divided into five colour groups that can be perfectly combined.
The latest accessory developments for Spring.Summer 25 – Part VI
This season’s collection is dedicated to offer top quality trims & accessories; all designed to nurture and encourage international fashion creators’ natural curiosity & creativity.
The Warp Of Symbiogenesis – Sustainable Innovations
These fabrics carry five stories of invisible connections, narrating tales of cooperation, exploitation, and competition among fungi, lichens, corals, and plants.
The latest accessory developments for Spring.Summer 25 – Part V
Warmth, light, colours, parties, nature, sense of lightness and freedom...It’s summer.
Fabric Trends Spring.Summer 25 – Part VIII
Their fabrics are light and contemporary and are characterised by tonal textures, minimal and subtle details and by seasonless neutral colours: all these elements make their product range up todate yet timeless.
DESIGN STUDIOS – SPRING.SUMMER 25 II
The exhibited designs are characterised by the versatile use of craftsmanship and technology.
Fabric Trends Spring.Summer 25 – Part VII
They specialize in crafting eco-sustainable fabrics and jerseys using in-house developed yarns.
The latest accessory developments for Spring.Summer 25 – Part IV
At the core of MONO‘s philosophy lies the idea of using single or minimal materials that are easily separable, making reuse and recycling for garments more accessible and efficient.
BLUEZONE Signature Spring.Summer 25 – Part III
The aim is to showcase not only the Japanese heritage ofthe ancient hand-stitch technique but also to raise awareness about the significance of repairing and repurposing clothing.
Smart Knitting - Sustainable Innovations
Smart Knitting
Virtual Knitting by KNITWEAR LAB
Sustainable Innovations
When the programmers of KNITWEAR LAB teamed up with 3D software specialists, a completely new idea for more sustainable, cost-efficient and design-oriented pattern development and knitwear production emerged. By combining virtual and material knitting, it is possible to reduce the massive waste during the pattern and pre-production phase in the industry and to further advance knitwear development with the help of smart technologies. Knitting on a new level: The revolutionary aspect of the method is the combination of innovative-virtual 3D technology with classic-conventional knitwear. The virtual design can be implemented exactly as you see it, while the actual knitted fabric that you perceive haptically and visually can be virtualised exactly as it was knitted.
When knitting meets 3D software, there are several advantages. Designs can be improved and adjusted at an early stage in terms of design process or colouring to efficiently create virtually producible and realistic prototypes. In addition, the combination of knitwear and digital visualisation offers enormous savings potential: the waste of materials, resources and transport can thus be reduced. Furthermore, the fits for sampling and production are more accurate through Virtual Knitting, which is why, ideally, fewer samples need to be produced. Last but not least – the method significantly shortens the time from design to market and enables early commercial validation of the products, thus offering a win-win in the aspects of economic and ecological sustainabilit.
“A revolutionary method for industrial knitwear development:
A connection between virtual and material(physical) knitting, which creates a whole new world for sustainable, cost-efficient and design-driven sample development and knitwear production. KNITWEAR LAB will reduce the massive waste during the sample and pre-production stage in the industry with the use of extensive knitwear knowledge of the programmers of KNITWEAR LAB combined with the newest 3D software.”
Cherish Brouwer, Co-Founder & Designer Knitwear Lab
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Cartoon – Fashion for courage, joie de vivre and self-realisation
Cartoon sweeps through the fashion world with a fresh breeze of optimism, bringing colour not only to the wardrobe but also to everyday life.
Sustainable Innovations – Suzanne Oude Hengel
Suzanne's goal: to push boundaries, experiment, and challenge the way things are done.
The Source Collection’s News: EAST
Fashion is not only about following trends, but also about expressing your creativity and personality.
The Fabric Trends Autumn.Winter 24/25 - Part I
Fabrics Highlights for Autumn.Winter 24/25 - Part I
In the FABRICS Area, around 600 international suppliers present their material innovations for all apparel segments. The complete product portfolio of fashionable woven and knitted fabrics made of wool, cotton, silk, blends and functional fibres is represented here. For the Autumn.Winter 24/25 season, we present some highlights from international producers in our FABRICS blogposts:
6Dias
6Dias looks forward to present their FW 24-25 Collection divided in 3 themes: UNNATURAL, BOTANICAL and PRACTICAL, for both Women and Men’s fashion. They produce and trade a wide range of products, such as Printings, Weaving, Jacquard, Denims, Pleated, Embroideries, etc. Visit their booth in H3 | E 03 or their showroom in Trofa and idealize your collection with them.
AKIN TEKSTIL
Focusing more to sustainable fabrics AKIN will present novelties made of PET bottles collected from oceans, abandoned FISHNETS and naturally color grown Cotton which doesn’t require any dyestuff or chemicals. Their range is completed with outstanding print designs showing patchworks, windows, luxury or nature.
BITZER + SINGLE
Starting in 1961, Bitzer+ Single has always been a modern trading agency and a strong partner for the textile industry. They offer a wide range of FABRICS and ACCESSORIES for products of the sportswear, lingerie and medical industry. Their goal is to create sustainability through consistency, organize short procurement tracks, integrate new ideas and always keep our finger on the pulse.
CANVASS TEKSTIL
Stripes and checks are often seen in fall/winter 2024-2025, tone on tone or through vibrant, ethnic colors. Checks bring movement to these colors and are in high demand as light and elegant checks. Degraded transitions give special effects to fabrics. Surfaces have metallic effects. Next to them are the colors of the floral world in traditional designs.
CANEL TEXTILE
Canel Textile, headquartered in Canel Plaza, Istanbul, Turkey, has been in business for 30 years. It is a financially sound business with a strong reputation in the market as a private label service provider of women’s ready-to-wear garments servicing both classic and contemporary brand styles. Their strong design team creates thousands of unique and fresh prints every year. The production is completely in-house. Come to Hall 3/D24 and be inspired by the new print collection with brushstroke optics, winterdark flowers and watercolor paisleys!
DUTEL
The new jacquard collection from Dutel for the season AW 24/25 is built around 5 themes: “Animal” features animal designs in natural or warm colours. “Bubble” offers swollen materials with 3D effects in vibrant or pastel colours. “Poison” is all about various patterns, silky aspects, dark colours and metallic. “Fable” offers natural materials, quilted effects, neutral colours and small figurative patterns. “Universal” focuses on the feminine-masculine look, neutral colours and comfortable materials.
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ReSOURCE – Spring.Summer25
Certified, recycled materials, environmentally friendly - this is what the sustainable fabrics from the ReSource range stand for.
Fabric Trends Spring.Summer 25 – Part IX
The colourful prints tell enchanting stories and are divided into five colour groups that can be perfectly combined.
The latest accessory developments for Spring.Summer 25 – Part VI
This season’s collection is dedicated to offer top quality trims & accessories; all designed to nurture and encourage international fashion creators’ natural curiosity & creativity.
The Warp Of Symbiogenesis – Sustainable Innovations
These fabrics carry five stories of invisible connections, narrating tales of cooperation, exploitation, and competition among fungi, lichens, corals, and plants.
The latest accessory developments for Spring.Summer 25 – Part V
Warmth, light, colours, parties, nature, sense of lightness and freedom...It’s summer.
Fabric Trends Spring.Summer 25 – Part VIII
Their fabrics are light and contemporary and are characterised by tonal textures, minimal and subtle details and by seasonless neutral colours: all these elements make their product range up todate yet timeless.
DESIGN STUDIOS – SPRING.SUMMER 25 II
The exhibited designs are characterised by the versatile use of craftsmanship and technology.
Fabric Trends Spring.Summer 25 – Part VII
They specialize in crafting eco-sustainable fabrics and jerseys using in-house developed yarns.
The latest accessory developments for Spring.Summer 25 – Part IV
At the core of MONO‘s philosophy lies the idea of using single or minimal materials that are easily separable, making reuse and recycling for garments more accessible and efficient.
BLUEZONE Signature Spring.Summer 25 – Part III
The aim is to showcase not only the Japanese heritage ofthe ancient hand-stitch technique but also to raise awareness about the significance of repairing and repurposing clothing.
The clothing of the future - Sustainable Innovations
The clothing of the future
BIOTEXFUTURE Germany
Sustainable Innovations
Every year, more than 120 million tons of textile fibers are processed worldwide – more than a third of them are petroleum-based synthetic fibers, i.e. resource- and emission-intensive, causing waste and polluting the environment. An alternative is needed. But: Where do the fibers for the clothes of the future come from – are textiles that grow on trees or shoes that come from the sea a pure utopia?
As part of the BIOTEXFUTURE Germany innovation space, leading research teams from the textile sector and industry are driving forward the development of bio-based textiles. Their aim is to accelerate the structural change towards a bioeconomy in this sector. On top of that, the ambition is also to find alternatives and solutions for some of the most important challenges currently facing the textile industry – from impregnation and dyes to elastane alternatives as well as textile recycling and microplastic filling in sports fields. On the research side, one of the world’s leading Institutes for Textile Technology at RWTH Aachen University (ITA) is responsible together with the Chair of Technology and Organisational Sociology (STO). For the industry, this part is taken over by the global company adidas AG.
Bye bye, plastic! The long-term goal is to be able to replace virgin polyester as a raw material. In concrete terms, this means that BIOTEXFUTURE is working in ten different projects to convert the individual steps along the textile value chain from petroleum-based to bio-based in the future plus to make the basic research carried out for this purpose accessible to the broad masses as quickly as possible. From algae to artificial turf to fungi: the idea behind the project ALGAETEX, for example, is to use biopolymers obtained from algae for use in textiles. BioTurf is about the development of an artificial turf structure made of bio-polyethylene that is at least as efficient as the petroleum-based materials used so far while being recyclable and without microplastic filling at the same time; the Fungal Fibers project is about the production of bio-based textile fibers from a promising fungusbased production process for the sports and medical sectors.
“The textile industry is not yet sustainable and burdened with massive environmental problems. Natural raw materials and ew textile technologies are a great opportunity for the future to meet the numerous challenges of the textile industry. This concerns the replacement of petroleum for polyester roduction by biological materials such as algae or fungi as well as bio-based coatings, dyes or completely new manufacturing processes. However, the major challenges of the textile sector can only be solved in close cooperation between research and industry. This is why we are committed to the BIOTEXFUTURE innovation space and would like to attract numerous new supporters in the coming years.”
Nicole Espey, Project Manager BIOTEXFUTURE
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Cartoon – Fashion for courage, joie de vivre and self-realisation
Cartoon sweeps through the fashion world with a fresh breeze of optimism, bringing colour not only to the wardrobe but also to everyday life.
Sustainable Innovations – Suzanne Oude Hengel
Suzanne's goal: to push boundaries, experiment, and challenge the way things are done.
The Source Collection’s News: EAST
Fashion is not only about following trends, but also about expressing your creativity and personality.
THE COMEBAG PROJECT
UPCYCLING: THE COMEBAG PROJECT
Concept Store | H4
Handmade with love in M/UNIQUE
A team of young fashion designers has realised a great upcycling project in the last few weeks: they have sewn unique bags from former trade fair materials such as flags, various trade fair banners and carpet left overs from the MFS, giving the materials a meaningful purpose. The unique pieces of the limited edition THE COMEBAG bags can be purchased at the Concept Store in front of Hall 4 for 15€ per bag.
BORNEMANN ETIKETTEN supplies biodegradable labels in a print & weave combination for this unique project. The production of the labels comes from beautiful Portugal. Discover individual label solutions at BORNEMANN ETIKETTEN in H1 | B 20.
Master tailor Elina Chauan started her own business shortly before THE COMEBAG project and founded her label Elina.Chauan.Fashion – she produces handmade unique pieces in the unique “mushroom” cut. Elina specialises as a bag designer and brings her creative ideas to her handmade products.
Charlotte Hansel “Charly”, who actually works in dance, has also discovered her passion for fashion in recent years and taught herself to sew. Charlotte has already appeared in music videos and commercials and plans to continue her education as a choreographer to perform on the big stages as an artist.
The two met during the preparations for the MUNICH FABRIC START trade fair a year ago and became friends through their work together. Their common credo is:
You can create something out of anything and thus make the world more colourful and sustainable.
The idea for the project came about mainly because of the striking colour of the carpet, which immediately catches the eye. It would simply be a shame not to make further use of the beautiful existing materials – especially in view of the sustainability aspect, which plays a major role at the fair. We attach great importance to illustrating that something new can be created from every thing. It’s fascinating how we can use creativity and innovative thinking to create something completely new and impressive from seemingly insignificant or everyday objects.
Our goal is to inspire people to broaden their perspectives and see the potential in everything, be it materials, ideas or situations. We want to challenge the boundaries of what is possible and show that there are no limitations when it comes to creating something unique and meaningful.
Discover more industry-changing innovations at our upcoming trade shows:
Bluezone Highlights
AMD X Naveena & Transformers Foundation
BLUEZONE HIGHLIGHTS FOR AUTUMN.WINTER 24/25
AMD X Naveena
We are born with 5 senses. They accompany us for a lifetime. Let us feel, taste, hear our environment, smell and see what surrounds us. Within 5 Groups of mixed courses from students of Fashion Design (B.A.), Fashion & Design Management ( B.A.)and Fashion Journalism & Communication (B.A.) the students from the Dusseldorf based AMD Akademie für Mode & Design, faculty design of Hochschule Fresenius, analyzed the importance and impact of our senses in context of Denim.
Why Denim? Because this beautiful and rich material like no other embodies senses and sensuality the best. In times of digitalization and virtual universes, it is our fabric of choice that symbolizes it´s human connection the best.
Join us on the Blue Zone area in Hall 7 | A 01 and get in touch, hear, feel, smell and also taste what Denim Senses triggers in yourself!
The 5 DENIM SENSES are brought to live thanks to the generous support from Naveena Denim Mills who provided the denim fabrics for this project:
The BERRIT I95 fabric includes hemp and belongs to Naveena’s CANNA DENIM concept which is made of cottonized and mechanical hemp composition around 20%. It is durable, breathable, anti-bacterial, requires 70% less water comparing to cotton and no pesticides. Plus it growths 3-4 times faster than cotton. KEATON I73 combines hemp and Tencel together.
MORGAN B56 includes recycled linen and belongs to Naveena’s LINO+ concept: fabrics with smart linen fiber, created by post industrial waste. They are GRS certified, breathable and moisture wicking.
VIDIC I81: Includes BioHemp and is part of Naveena’s BIOTECH concept. The mill teamed up with Circular Systems in a unique collaboration that transforms agricultural crop left-overs into scalable, high-value natural fiber denim fashion products with their Agraloop™ technology. BIOTECH fabrics are made with natural fiber derived from CBD hemp crop residue and refined into textile-grade fiber called Agraloop™ BioFibre™. These fabrics are also compliant with the Global Recycled Standard and Organic Blend Content Standard.
OLITA B91 and GLENN B56 are part of their RETROTECH concept which is inspired by retro denim heritage and remixing it to modern day living. Retrotech provides wear comfort without sacrificing vintage authentic look. For more comfortable fits, Naveena blended high and lows with stretch resulting in a modern vintage cotton with a stretch blend.
TRANSFORMERS FOUNDATION
Initiated in September 2022, the TRANSFORMES FOUNDATION teamed up with BLUEZONE to join forces to educate and inspire the Denim industry. Their vision is to connect their networks, to share relevant content and profound insights of industry-relevant developments and challenges and to provide information and inspiration – all at once.
On 18 July, the TRANSFORMERS FOUNDATION will hold a panel discussion about the legislative landscape in Europe, the UK, and the USA is evolving quickly and is likely to have far-reaching implications for apparel suppliers worldwide. On 19 July, they will explore the critical ethical questions needed to unlock meaningful decarbonization action.
The Transformers Foundation brings together the voices of the denim industry with social actors to provide impulses for positive change in the industry. It is an interface between brands, NGOs, consumers and the media. “Transformers” stands for all those stakeholders within the denim supply chain and beyond who want to actively participate in this change and transformation.
Join the TRANSFORMER FOUNDATIONS events: SEMINAR ZONE, BLUEZONE HALL 7
A Supplier’s Guide to Key Sustainability Legislation in the EU, US, UK
TUESDAY, 18 JULY from 3.00pm – 4.00pm
Decarbonizing Denim: The Denim Supply Chain Speaks Up
WEDNESDAY, 19 JULY from 11.00am – 12.00pm
Discover more industry-changing innovations at our upcoming trade shows:
Visbatex - Performance by nature
Green revolution with bamboo
Visbatex shows its revolutionary high-performance fabrics made of bamboo viscose at Munich Fabric Start
Performance by nature – Visbatex is a pioneer in the production of high-quality textiles based on bamboo viscose and sets standards in the implementation of a holistic circular economy and European production standards. At the Munich Fabric Start from 18 to 20 July 2023, the Munich-based company will show how high-tech and sustainability go hand in hand. Visit Visbatex in Hall 2 at Stand B 13.
Fabrics made of bamboo are rightly considered an ecologically sound alternative to conventional textiles. The product properties of the fibre of the rapidly renewable natural raw material are too superior. Bamboo offers excellent wearing comfort. The fabric has an antibacterial and thus odour-inhibiting effect. Microscopically small holes in the fibre ensure breathability and rapid moisture transport. And as a natural UV barrier, bamboo filters up to 97.5% of harmful UV radiation.
The young company Visbatex combines all these properties in its new revolutionary high-performance fabrics based on at least 50 % bamboo viscose. This world innovation is developed and refined in the company’s own Nature Tech Lab. Visbatex’s own laboratory is the heart of the company’s product development, with which Visbatex is driving forward the transformation of conventional textiles into high-tech materials with a great pioneering spirit. The goal of Visbatex’s textile revolution is a bionically inspired evolution of classic fabrics. Visbatex has already applied for a patent for the composition of its fabrics based on bamboo viscose. The bamboo viscose from Visbatex is sold as a blend with other textiles such as recycled polyester or organic cotton.
But it is not only the product properties of Visbatex textiles that are convincing. The production in Europe and the implementation of a holistic circular economy also set standards. “As a company, we want to live up to our social and ecological responsibility,” says Klaudia Atelj, Managing Director of Visbatex. “Visbatex is environmentally friendly, durable, very hard-wearing and dimensionally stable.“
A variety of uses derive from all these properties. Besides fashion, these include workwear, medical clothing, leisurewear and, of course, baby and children’s fashion. But even in the automotive sector or in Munich, 30 June 2023 the packaging industry, Visbatex textile fabrics can show off their outstanding quality and performance features.
About Visbatex
Visbatex strives for nothing more and nothing less than a textile revolution. In its own Nature Tech Lab, the Munich-based company develops high-performance fabrics based on bamboo viscose (at least 50 %). The engine of the textile revolution is the pioneering spirit of the young company, which consistently questions standard processes and researches new bionically inspired solutions in an interdisciplinary framework with research and science. The basis for the development of new fabrics is always the possibility of ecological and social production and the embedding in a system of circular economy.