Sustainability
From Trash to Treasure by Youyang Song
SUSTAINABLE INNOVATIONS Autumn.Winter 21/22 #4
Dutchman Simon Angel has found a talented designer whose innovation makes it possible to create textiles from recycled bioplastics. The curator of SUSTAINABLE INNOVATIONS presented these and three other developments during the FABRIC DAYS.
„More and more, we are moving towards an era of adhocracy. Transferring this into the material and textile world: Materiality and comfort will experience a comeback”, explains Simon Angle in our interview with him.
An example of this is presented here as part of the SUSTAINABLE INNOVATIONS:
FROM TRASH TO TREASURE BY YOUYANG SONG
How can innovative products be created without using new resources? How can we stop growing mountains of waste? Use the old to create the new: The designer and materials researcher Youyang Song has set herself the goal of helping to develop an ecosystem consisting of purely biodegradable materials. Handbags made of banana peel, lampshades made of soy milk – the designer processes organic waste into new recyclable materials. This results in products that can be returned to the natural cycle at the end of the product life cycle.
„Our goal is to establish a circular economy regarding the materials and follow the sustainable development guidelines to create our products.“
Youyang Song
Song has developed the “Cooking new materials” technique, in which fruit peels or soy milk are mixed with a natural binding agent. “APeel” is the name of the soft, innovative material created by this process. The natural product is also waterproof and robust like real leather, smells fruity, has a natural texture and is completely biodegradable. Protecting the environment in style: With her project, Song wants to show that environmentally friendly products can be not only practical, but also aesthetic and stylish.
Perfect Imperfection by Studio Mend
SUSTAINABLE INNOVATIONS Autumn.Winter 21/22 #3
FABRIC DAYS presented futuristic innovations of international manufacturers. Besides, Sustainable Innovations curator Simon Angel introduced innovative developments of young designers in the SUSTAINABLE INNOVATIONS forum.
“Rethinking old traditions and adding a contemporary note to them can create innovation – sometimes you don’t have to come up with something entirely new to be innovative”, states Simon Angle in our interview with him.
An example of this “traditional innovation” is:
PERFECT IMPERFECTION BY STUDIO MEND
A new pair of jeans for 29,99€, a t-shirt for 7,99€. Constantly changing trends, synthetic fabrics and inferior quality: Since fast fashion conquered the world in the 1960’s, new clothes are available everywhere and at all times. What is broken is thrown away and what is no longer in fashion lies unused in the cupboard. More than two million tonnes of textile waste are generated annually in the European Union alone. When did our relationship to clothing change in such a way? This question was asked by the young fashion designer Sunniva Amber Flesland. She founded Studio Mend in 2019 to bring back the emotional and material value of what we wear.
“I am excited by raw material, old crafts and traditions, beauty, and looking for potential where it’s not easily seen.”
Sunniva Amber Flesland
Appreciate, repair, refine: At Studio Mend, traces of wear and tear from through the lifespan of the garments are repaired in a very special way. Island Weave, Edge Mend, Pinstripe Patch, Crossover Stitch: The customer can choose between these four carefully developed technical styles to make his or her damaged favourite piece whole again. In combination with individual colour designs, valued and unique pieces are created. The acceptance of transience and imperfection – this is the basic principle of the Japanese philosophy Wabi Sabi, which served as inspiration for Flesland. Instead of hiding faults, they are celebrated as signs of an eventful life. Visibly and ingeniously, the artist creates valuable, aesthetic and unique pieces as a statement for a better fashion world.
Solar Self by Pauline van Dongen
SUSTAINABLE INNOVATIONS Autumn.Winter 21/22 #2
Every season, Simon Angel is searching for the four most futuristic SUSTAINABLE INNOVATIONS.
These four sustainable developments have been presented at FABRIC DAYS – one of them being this textile innovation that combines technology and fashion in a unique way:
SOLAR SELF by PAULINE VAN DONGEN
A dress to recharge your smartphone? What sounds like utopia is already tangible reality. For their project “Zonnestof” (“Sun Dust”), Pauline Van Dongen and Maaike Gottschal have developed a woven textile with thin, flexible solar cells, thus creating new aesthetic qualities and material properties. A play on colour, texture and transparency: By combining the solar cells with different yarns and various weaving patterns and techniques, a wide range of textiles can be produced.
“The creative process invites people to participate, to explore their dreams and wishes as well as to show what role solar energy can play in their daily lives. All participants become owners of the project through their contribution and thus part of a larger movement.”
Pauline van Dongen
But the Dutch fashion designers and researchers are not only interested in embedding technology in fashion. The initiators of the project are much more interested in the social experience of working with solar fabrics and wearing technology on the body. In workshops, the project invites the participants to create their own piece of “solar design” and weave a sustainable future. Instead of seeing nature and technology as opponents, Van Dongen and Gottschal want to make technology something that goes without saying. And it is not only fashion that can gain unprecedented added value from solar fabric: The textile can also be used in architecture or interior design, for new transport concepts and in public spaces as well as for events and festivals.
Living Material by Iris Bekkers
SUSTAINABLE INNOVATION Autumn.Winter 21/22 #1
SUSTAINABLE INNOVATIONS curator Simon Angel presented four developments for the season Autumn.Winter 21/22 at FABRIC DAYS at the beginning of September. The Dutchman is always on the search for interesting young designers, outstanding innovations and the latest novelties in the textile world.
In our latest interview with him, he stated: “With the Sustainable Innovation forum, we present the near future and showcase what already is possible.”
Let us now present you the first of this season’s SUSTAINABLE DEVELOPMENTS:
LIVING MATERIAL BY IRIS BEKKERS
Doesn’t fit anymore, doesn’t fit properly: Many of our favourite pieces of clothing lose their shape after a short time and are shipped directly to the nearest garbage dump. Textiles that adapt to individual body shapes and external conditions could reform the fashion and textile industry.
To create such textiles, product designer Iris Bekkers uses auxetic materials in her project “Moving Structures”, i.e. stretchable materials that can adapt their structure to their surroundings. As part of her final project at Eindhoven University of Technology, she has developed a special face mask that not only adapts to different face shapes, but also adapts its filter function to the environment and is very breathable.
More comfort, longer wearing time, less waste: Due to their geometric structures, auxetic materials become thicker when stretched, rather than thinner like most fabrics. The potential of such fabrics ranges from jackets that adapt to the seasons and can therefore be worn in summer and winter, to shoes that change their flexibility and stability as required. Bringing the material to life: For her designs, Iris Bekkers not only thinks about the material and its texture, but also about the context in which the fabrics are used and enjoyed. Only in this way can her designs combine man and nature.
“The auxetic samples are the start and inspiration for a range of products that can adapt and transform themselves, functioning optimally in different circumstances. The potential for adaptability results in more value, more function and a reduction in the quantity of materials and products necessary.”
Iris Bekkers
SUSTAINABLE INNOVATIONS, Big Changes & New Challenges
SUSTAINABLE INNOVATIONS, BIG CHANGES & NEW CHALLENGES
AN INTERVIEW WITH SIMON ANGEL
An interview with SUSTAINABLE INNOVATIONS curator Simon Angel – the Dutchman who is always on the search for interesting young designers, outstanding innovations and the latest novelties in the textile world. You will find Simon and the four SUSTAINABLE INNOVATIONS he chose this season in the foyer of hall 4 at FABRIC DAYS.
- Simon, what new innovations can we expect this season?
Rethinking old traditions and adding a contemporary note to them can create innovation – sometimes you don’t have to come up with something entirely new to be innovative. This edition ‘the new thing’ is referring to something old like weaving, repairing and recycling. For example, weaving with solar-panels from Pauline van Dongen, repairing as value-creation from Studio Mend or value adding applications by Auxetics and industry ready, recycled bioplastic fabrics by Studio YouYang. All these projects use traditional crafts and materials, but in a new and innovative way.
2. In 2020, the Corona pandemic brought the world to an unscheduled stop. But the crisis has also sped up the movement towards a more sustainable lifestyle. How will this shape innovation?
As you know, I’m an optimist. This year’s developments actually encouraged change. How you look at things makes a big difference in order to get yourself in the right inspired mode. Pandemics or heatwaves are nature’s way of confronting us. Just like we are experiencing changes in our environment, the nature experienced changed by humans for years and is now responding to us. All this is leading us to a dialogue with nature – a much needed one. Bit by bit we realise we exist as part of nature. Designers, scientists, the industry and consumers change their habits and question old methods. Finally, most of us start to realise what is necessary to ultimately save our world. We can only achieve that, when we are searching to find the balance with ourselves and with nature.
- It is the sixth time that you are curating the SUSTAINABLE INNOVATIONS. How has this year’s edition been different?
The responses to sustainable innovations are new. The dialogue is getting serious. For example, have a look at the location of the Sustainable Innovations forum this year: It has moved from the Keyhouse to the main hall, right in the heart of the industry. Right at the spot where the big changes happen.
- This year’s innovations are all about the material: textiles created out of biowaste fabrics, adapting its shape to the environment – can you give us a glimpse into the material of the future?
With the Sustainable Innovation forum, we present the near future and showcase what already is possible. As you can see, this future finds its inspiration in old traditions, crafts and resources. But what comes after that? It is hard to predict as the world is losing its linearity as we know it. More and more, we are moving towards an era of adhocracy. Transferring this into the material and textile world: design and shapes will not be the main focus of designers anymore. Materiality and comfort will experience a comeback – and we will have to redefine the product development process and all that entails. We have to open our minds and let go of expectations. We have to source from our universal knowledge to create something that in this form has never been there before.
- How can we see the current situation as an opportunity to innovate, rather than for all the challenges it presents?
This situation shows on a holistic level, that humans have to develop themselves and challenge the Status quo. Enjoy the experience as it opens up new horizons which we could never have dreamt of. Look at the Munich Fabric Start, with the Fabric Days they showed how to deal with unforeseen obstacles and ever changing circumstances – a pretty good demonstration of a future recipe for attitude, mental shift and permanent dialogue. So yes, let’s see every day as a chance for a better tomorrow.
Learn more about Simon’s sustainable novelties for the season Autumn.Winter 21/22 during the three days of FABRIC DAYS from 1 – 3 September 2020 at MOC Munich.
FABRIC DAYS AUTUMN.WINTER 21/22
OPENING HOURS
1 SEPTEMBER 2020 · 9.30 AM – 6.30 PM
2 SEPTEMBER 2020 · 9.30 AM – 6.30 PM
3 SEPTEMBER 2020 · 9.30 AM – 4.00 PM
LOCATION
MOC Munich | Halls 1 – 4 Ground Floor
Lilienthalallee 40
D – 80939 Munich
Understanding Sustainable Manufacturing: Our Icon System
UNDERSTANDING SUSTAINABLE MANUFACTURING: OUR ICON SYSTEM
Introduced for the first time at the latest edition of Munich Fabric Start in February 2020, our icon guidance system became a welcomed and essential tool for the professionals visiting our trend forums. Saving time and streamlining the search process, our guidance system has been developed to accompany trend forum fabrics, trims and products to quickly and clearly communicate sustainable properties and technical functions. The response to this system has been hugely positive, based on feedback received at the show.
Take a look at the system in action at our trend forums:
Each of the 44 icons indicates a specific characteristic related to the sustainability or performance of the respective product. With the help of these icons, manufacturers can highlight the added value of their products and at the same time make it easier for interested buyers to navigate through the increasingly vast range of products on offer.
With our new icon guidance system, we are highlighting the interface between contemporary aesthetics and invisible but important advanced product features. In doing so, we see MUNICH FABRIC START neither as a certification body nor an audit agency – for the given classification, we rely on the information and honesty of the respective supplier of the corresponding samples. We are thus taking an important step towards information, transparency and responsible action in the interest of the industry.
Jo Baumgartner, Fabrics & Trends MUNICH FABRIC START
In this sense, all specific properties such as eco-labels, social standards, performance indicators, limit values, chemical ingredients, etc. must be verified again with the respective provider.
Fashion Revolution at Munich Fabric Start
FASHION REVOLUTION TAKES PRIDE OF PLACE AT MUNICH FABRIC START
Since Fashion Revolution started, consumers, activists, brands and businesses have used their voices to demand change from the fashion industry to ensure fashion is made in a safe, clean and fair way. In our position as an industry platform we are able to convey the significance of this movement to our community of fashion professionals but also to our global network of manufacturers and suppliers operating in the textile and fashion industry.
At previous editions of our shows we reached out to our exhibitors to get involved in the viral movement #WHOMADEMYCLOTHES and send us photographs of their team responding to the question ‘Who Made My Fabrics, Trims, Prints and Denim?’. Displaying these in our busy trend and entrance areas helps send a powerful message to our audience and communities that these businesses are prepared and willing to support this Fashion Revolution movement leading to greater transparency and traceability throughout the supply chain, from fiber all the way to the end consumer.
Sustainability in the textile and fashion industry is hugely multifaceted therefore the aim at our events is not only to provide a platform to promote new sustainable technology, material and fibre innovation but also to provide the necessary resources and educational tools to encourage and support the growth of sustainable processes and practices. Find out how we are creating future with KEYHOUSE, our hub for innovation at Munich Fabric Start.
The response at our shows has been overwhelmingly positive and exhibitor involvement has been a great success which we hope will continue to grow season after season. Once again, #WHOMADEMYCLOTHES will be featured in the trend areas and entrance ways at the upcoming MUNICH FABRIC START and BLUEZONE shows in September 2020. Read the latest news on our event planning during these times of Covid-19, here.
FASHION REVOLUTION WEEK
Fashion Revolution Week 2020 will shine a light on the steps needed to bring about revolutionary change at this pivotal point in the history of the fashion industry. Now, more than ever before, the industry is coming under increasing scrutiny and millions of people around the world are expected to participate in Fashion Revolution Week as it moves online. Find out how you can get involved now.
Ask The Experts
ASK THE EXPERTS - COMMUNICATION ISLANDS WITH THRIVABILITY EXPERTS
Taking into account the focus on sustainability and innovation driven by THRIVABILITY, a new information concept has been integrated into the Trend Forum at the MUNICH FABRIC START Spring.Summer 21. At various communication islands in the foyer of the MOC, industry experts have provided impulses and answers to current questions, from the origins of the material to exploring the diverse range of production processes and end garment recycling.
Through direct discussions, visitors gained valuable know-how, insights into topics and current solutions for both sustainable and innovative processes along the value chain:
CIRCULARITY // FIBERS & MATERIALS // MARKETING & COMMUNICATION
RECYCLING // RESPONSIBLE PROCESSING // SOCIAL RESPONSIBILITY // TRACEABILITY
We would like to thank all experts who shared their knowledge and experience with the visitors during the three days of the MUNICH FABRIC START:
CIRCULARITY
Ina Budde | Circular.Fashion
The future thinking designer Ina Budde (MA Sustainability in Fashion) is lecturer, entrepreneur and co-founded circular.fashion. Since 2013 she is working with circularity in fashion and textiles and in 2017, she founded the sustainable change agency circular.fashion together with the business developer Mario Malzacher. Additional to her work with circular.fashion, where she consults fashion brands such as HUGO BOSS and H&M, she gave workshops and lectures for sustainable design at several international universities such as RMIT Melbourne, KEA Copenhagen, RCA London, HAW Hamburg, ESMOD and AMD Berlin. Ina Budde is founding member of the global Open Source Circular Economy association and co-initiated in this frame the first Circular Textile Challenge Berlin. Her work was selected as sustainable innovator 2014 by LAUNCH Nordic and received the NEXT ECONOMY AWARD 2015 and the Global Change Award by the H&M Foundation 2019.
circular.fashion is a sustainable change agency creating product- and system innovation for a circular economy in fashion and textiles. The Circular Design Software supports fashion brands to design circular and sustainable products in a lean and efficient process, with the access to an extensive material database. With the circular.fashion system powered by the circularity.ID, a scannable label in the garment, all actors within the value chain are interconnected by giving each garment an identification, making sure that every step of a garment’s life cycle positively influences circular systems of fashion – so that the products of today become the resources of tomorrow. This system has been selected as one of the sustainable innovations 2014 by LAUNCH Nordic and received the NEXT ECONOMY AWARD 2015. Collections developed with the Circular Design Software received the lavera Green Fashion award 2015 and the Bundespreis Ecodesign Award 2017.
EXPERT INSIGHTS ON:
> Circular Materials: Identify recycling opportunities for your textiles and products
> Design for Longevity and Cyclability: Create products of endless value
> circularity.ID Open Data Standard: Leveraging data and technology for circularity
> Recycling partner network: Enable a reverse supply chain for fibre-to-fibre recycling
> Full Cycle product journey: Capture the products value through recommerce & recycling
Contact: info@circular.fashion
FIBRES & MATERIALS
Thomas Stegmaier | DiTF
Thomas Stegmaier is Development Manager in research at the DITF (Deutsches Institut für Textil- und Faserforschung Denkendorf). After studying Textile Machine Construction and Control Technology of Machine Tools, he received his doctorate in Process Engineering at Stuttgart University. He then received his postdoctoral lecture qualification in Construction Engineering at Institute for Technology Karlsruhe. Since 20 years now, he works as Development Manager for technical textiles, surface technology, environmental technologies, bionics at DITF.
The DITF (Deutsches Institut für Textil- und Faserforschung Denkendorf) forms the largest textile research centre in Europe with more than 300 scientific and technical staff. As the world’s only textile research facility and covering an area of more than 25,000 m², the DITF work right across the textile production and value chains. Since 1921, they have been across all the major fields within textiles. They are among the leading research institutions worldwide.
EXPERT INSIGHTS ON:
> What does organic really mean for textiles?
> Limitations of natural fibres
> Ways of recycling textiles
> Composites: Pitfalls for recycling
Contact: info@ditf.de
MARKETING & COMMUNICATION
Alex Vogt | KERN. Consulting
Communications and strategy consultant Alex Vogt sees the complex of innovation management and corporate responsibility as an essential prerequisite of future-orientated business thinking. He initially studied politics and history at the Goethe University Frankfurt and then came into contact with the sportswear and fashion industry through the surf and skateboard scene, going on to gain an MBA specialising in the textile industry at the private LDT Nagold Academy for Fashion Management. Before joining the communications consultancy KERN as a partner and devoting his full attention to the topics of innovation and CR, Alex Vogt held senior positions in fashion retail and marketing.
KERN. designs individual solutions to communicate forward-thinking business content. Go with the flow, let your mind wander and immerse yourself in a new world… KERN. is a strategy and communications consultancy with a focus on innovation and corporate responsibility. KERN. supports companies in the development and implementation of strategies, as well as working as communications consultants and journalists and creating complete graphic design packages. Its clients include companies from the retail and manufacturing sectors, associations and trade shows.
EXPERT INSIGHTS ON:
> Hot Spot- / Impact Analysis; Distinction
> Corporate Responsibility Language
> Moderation of Stakeholder Dialogue (B2B)
> Sustainability Reporting (Text, Layout, Production)
> Communication Concepts & Implementation (internal & external)
> Marketing, Campaigns & PR (B2C)
Contact: hello@kern.consulting
RECYCLING
Paul Doertenbach | I:CO
Paul Doertenbach is Head of Marketing and Sales at I:Collect GmbH, the parent company of I:CO. He joined the company 9 years ago after completing a bachelor at Munich Business School, and a MBA at University of Buckingham.
Restorative and regenerative by design, a circular economy industry approach can lead to positive change. Pre-loved clothing and shoes would circulate in closed product and material cycles and be used continuously in the manufacturing of new products. At I:CO, we are committed to this vision. Our innovative take-back system is helping make it a reality and is used successfully by many companies around the world today.
EXPERT INSIGHTS ON:
> Textile Recycling Today and Tomorrow
> End of Life Procedures
> Change Process
> Fibre 2 Fibre
> Closed Loop / Open Loop Recycling
Contact: info@ico-spirit.com
RESPONSIBLE PROCESSING
Tobias Glatt & Fabian Walda | bluesign® ACADEMY
Tobias Glatt is Geographer, Auditor Integrated Management Systems and Energy Management Systems. He works for bluesign since 2009 in different roles and conducted more than 60 audits around the globe with focus on Environment, Health & Safety in textiles and accessories companies. Besides, he follows several sustainability projects, e.g. carbon footprinting, water footprinting and recycling.
Fabian Walda is Dipl. Ing. In Textile and Clothing Technologies. Since 8 years, he is active at bluesign in technical orientated fields such as audits, international audit supervision and field trainings and lastly R&D projects around sustainable manufacturing.
At the bluesign® ACADEMY, we generate and disseminate knowledge on various EHS and sustainability topics in relation to textile and chemicals industry. This unique knowledge is the basis for improving and expanding the bluesign® SYSTEM as well as our services to stakeholders and the community: Training and lectures, support and customized solutions, consultancy, studies and projects as well as further development of the bluesign® CRITERIA and substance restrictions.
EXPERT INSIGHTS ON:
> Chemicals Management
> Resources, Consumer Safety
> Best Available Techniques and/or Environmental Friendly Processes
> Occupational Health & Safety
SOCIAL RESPONSIBILITY
Mark Starmanns | BSD Consulting
Mark Starmanns works as senior consultant at BSD Consulting Switzerland. His specialist areas are sustainable strategy, sustainable supply chain management, sustainability standards and living wages. He has been working on the topic of fair fashion in research and practice for more than 15 years. Besides working as Sustainability Consultant at BSD Consulting, he received a PhD on corporate responsibility in global clothing supply chains and is the co-founder of the fair fashion information platform GET CHANGED!
BSD Consulting – business. sustainability. development – founded in Switzerland in 1998, we are an international network of consultancy firms providing knowledge and solutions for sustainable development. BSD is now part of ELEVATE, the leading business risk and sustainability solutions provider.
EXPERT INSIGHTS ON:
> Do I need a social Code of Conduct?
> Which social standard is the right one for me?
> Is it enough to outsource monitoring of my social standards?
> I produce in Europe – do I need to care for social standards?
> How do I implement living wages?
> How do I do a human rights risk assessment?
TRACEABILITY
Philipp Mayer | retraced
Philipp Mayer is the Co-Founder of retraced and the footwear brand CANO. He lives the entrepreneurial spirit: Directly after graduating from Fontys International Business School in Venlo, the Netherlands, he co-founded the CANO Clothing Company in 2016 and two years later the transparency platform retraced.
Little is known about how our favourite clothing items are made, under what labour conditions, which raw materials are used, and how the process is affecting our planet. End-consumers across the globe are starting to demand reliable, verified supply chain information in order to make educated choices about the products they consume. Retraced is a blockchain-powered transparency platform that allows brands to unlock relevant supply chain information and share their verified efforts in sustainability and ethics with their consumers.
EXPERT INSIGHTS ON:
> Supply Chain Transparency
> Blockchain Verification
> Sustainability
> Consumer Trust
Growing Fair Fashion in Munich with GREENSTYLE
Due to the current Covid-19 situation and the accompanying event guidelines, this event has been cancelled or will be postponed to a later date. For more information, please visit the Greenstyle Hompeage.
IT’S ON YOU TO BE THE CHANGE
Sustainability is in. But sustainability is more than a trend. Sustainability is THE defining topic of the fashion industry – now and in the future. With 50 brands and exciting approaches from recycling to upcycling to zero waste, circular fashion and innovative consumer models, the consumer format GREENSTYLE Munich brings various facets of sustainable fashion to the Isarforum in the Deutsches Museum in Munich from March 13th to 15th. The format creates lasting impact with exciting speakers from science, industry, trade and NGOs during the two day conference program.
We spoke with Mirjam Smend, greenfluencer, journalist, Fashion Revolution ambassador and the founder of GREENSTYLE, Mirjam Smend.
What can you tell us about the growing interest in sustainable fashion?
Interest has grown significantly over the past year. We can see that in the number of visitors and by the growing inquiries from exhibitors and the press.
Do you have any top tips for visitors who may be attending for the first time?
Be sure to bring time, because there are 50 great brands with exciting stories in stock. Also, our two day conference program with inspiring topics. There is (free!) fairtrade coffee, delicious vegan catering and of course the iconic GREENSTYLE vibes.
#letschangethatfashiongame
In what way is GREENSTYLE helping to spread sustainable fashion, especially among those who are unaware of the harmful effects of conventional fashion consumption?
With our brands, we are targeting people with an interest in fashion to show them sustainable alternatives. Contemporary fashion that was made with as little impact as possible for people, animals and nature. We have representatives on site who are showcasing alternative consumption models, for example, borrowing clothes reduces the ecological footprint by 70 percent and also allows for greater variety in the wardrobe. With the conference we want to enlighten, but also inspire. There are topics from the status quo of sustainable fashion to finding one’s own style, capsule wardrobes, and innovative shopping models as well we are especially excited to host a discussion on the impact of fashion on the climate with one of the world’s most renowned climate researchers.
GREENSTYLE makes Munich a sustainable hotspot again – this time as a partner of Munich Creative Business Week (MCBW), taking place March 7th – 15th in Munich.
GREENSTYLE FAIR
Bomber jackets made from post-consumer waste, product codes on textiles, alternative consumption models and rediscovered natural (hemp) and maximum innovative materials such as apple skin – with 50 brands , GREENSTYLE Munich shows different facets of sustainable fashion and at the same time remains the largest event of its kind since its foundation in October 2018. The successful “Meet the Maker” concept will also be continued at the 4th edition, because the direct contact between the brand and the consumer ensures the necessary transparency, which is one of the most important elements of sustainable fashion.
“Consumption is no longer a self-expression. Consumption is a responsibility. ”- Claudia Hofmann, Fashion Council Germany
GREENSTYLE CONFERENCE
The conference program for the 4th edition has once again been expanded. With over 30 speakers, solutions for a more sustainable fashion industry are discussed from different perspectives. Panel guests include Folkdays founder Lisa Jaspers, who calls for a supply chain law with #fairbylaw. Climate researcher Prof. Dr. Georg Kaser discusses the effects of fashion on the climate. Using apple skin, Hannes Parth has developed a material that offers a sustainable vegan alternative to petroleum based plastics. Thimo Schwenzfeier, Show Director NEONYT, gives after their most successful B2B event in January 2020 insights into the sustainable development of the fashion industry.
Georg Dieners, Secretary General of OEKO-TEX, Wonder Wardrobe founder Daria Andronescu, brand expert Holger Petermann, SOFFA founder and Fashion Revolution Greece manager Fiori Zafeiropoulou also sit on the podium.
THE DETAILS
Where: Isarforum in the Deutches Museum, Ludwigsbrücke 1, Munich
What: Trade fair & conference with approx. 50 brands, 30 speakers
Why: … because sustainability is more than just a trend
When: March 13th -15th, 2020
Working hours (for public): Fri 5pm – 10pm, Sat 10am – 7pm, Sun 10am – 5pm
Admission (3 Day Ticket for Conference Fair): 10 euros (children up to 16 years free)
All information: greenstyle-muc.com
Ecosim – BLUEZONE Presents Denim Beyond the Seasons
ECOISM
Reject egoism, create ecoism, rewrite your future.
Our world needs to spare a thought… consumption, mass production, benefits and our ecosystems. ECOISM thrives on our need for a better world, for true sustainable solutions and the rethinking/overhaul of our industrial blue planet.
In a denim world moving at social media speed, denim trends are key to benefit end consumers and the industry with a clear direction. The BLUEZONE trend direction is split into two main categories to reflect our present and our future: themes which directly address fabric and product development, such as NO STRETCH or BLUE WELLNESS. And themes which tackle the important trending styles in our world, such as POWER DRESSING and ANTI BEAUTY.
SHARING becomes more than a simple theme, it is the space where business becomes altruistic, where growth rhymes with sharing profit: A different way of conceiving denim in our modern world. “Sustainability is not a trend, but every trend should be sustainable.”
The following trend directions develop under the main topic ECOISM:
SHARING
Altruistic manufacturing, altruistic products, brand initiatives. Think: Products made in collaboration with people in need, small associations, handicapped. Products in which the benefits go to those in need.
NO STRETCH
Novelties without stretch…male & female, gender neutral. Think: Wider fits are their way to becoming mainstream and need a new generation of more rigid, more compact fabrics. Trend looks are more relevant with crisp somewhat rigid denim. Surfaces might be soft but compact weaving is key.
CLASHING CONTRASTS
A revolution in taste is key. Printed denim, coloured denim, and striped denim. Think: Jacquards, fancy weaves in unusual patchworks, layers, colour blockings. Strange visual matches, creating the antidote to harmony.
POWER DRESSING
Power dressing for a tough future. When politics go wrong, power dressing strikes back. Think: Business denim with a stylish twist. Power dressing also for men.
BLUE WELLNESS
The need for a soothing denim product. Denim that takes care of your skin, brain & body. Think: Fibers, coatings, ingredients, softness, anything that makes you and your body feel better.
SARTORIAL PUNK
No future. Sartorial denim against Friday wear. A punk attitude with elegant codes. Think: Bleached and spotted denim. Black, grey, white denim, stretch and rigid fabrications.
ACID PASTELS
The key is subtly in the effects. Acid fade-outs. Gritty yet pastel tenderness. Flowers, flowers, flowers … &animals, prints and solids. Think Acid effects on denim are key and tend to stay for some time. What is the next generation of acid and pastel effects on denim …
ANTI BEAUTY
Strange is the new beauty. Strange denim, strange products. New aesthetics, new proportions, sartorial, oversized, asymmetrical. Think: Flat-finished denim, reactive dye denim, Indigo denim.
