Keyhouse
"How do our actions contribute to the better?"
What is currently happening in the industry of innovators, transformers and forwardthinkers?
Different developments can be observed – especially when it comes to upcoming designers and creators, which is very interesting yet inspiring. Newcomers are about either entering the industry or creating their own one; furthermore, they all developed a very high professionalism in everything they do and how they present their ideas. Storytelling matters, that’s why we see crafts that concern and that communicate about thoughts, materials and backgrounds. They somehow reflect on the state of the industry and/or they question current systems. Just with the eye on possibilities, not to add critique. It is a friendly way to inspire.
You just said creators are “entering the industry or creating their own one”. What do you mean by that?
Well, actually right as I say. Either people and ideas enter an industry OR they create an industry. Entering means that designers or creators just fit into an industry and can get part of it or they can develop their own techniques and make it scalable and somehow create their own. Let me give you an example: WINT Design Lab discovered a new material and also discovered how to use it in order to make it relevant for the market. Either they can enter the industry OR if they find possibilities to cover all the needs within the supply chain and develop the machines to produce in a big scale, they could go big and just create their own industry.
Simon Angel
What other developments can you identify?
Back in the days, let’s say about five years ago, there was mainly one person behind a new idea that was working within a tiny studio. Compared to that, everything is so much more professional: being a material designer, you can have a studio and work with employees who assist. That is nowadays how designers get ready to present their idea to the market. You need people who bridge the gap between the studio and the market. I personally recognize a huge potential in this point of professionalism, because people get ready to connect – young designers now offer representative samples and get in touch with the industry on a very professional level. Newcomers inspire the industry.
What sounds very interesting. What do the newcomers do differently?
Things that impress the industry: crafts that concern and communicate. The designers and their innovations want to tell us stories: it’s about the material, systems (and old behaviours) but also the designs. We can get glimpses into cultural backgrounds, different techniques, social aspects and so much more. For example, the project “Rootful” by Zena Holloway and the project “Choub” by Mehdi Mashayekhi show off how to create a material out of seagrass or wood with the implemented idea to use the finished garment or the designs as tools to communicate.
That’s a positive development, isn’t it?
Yes, it is. But one thing should not be forgotten: we are in the middle of a delicate discussion on the urgency of creating, within that everybody has to
put their own position into a fresh perspective. I sometimes find it important to take a bit of a distance and ask rhetorically questions like: So what? We are
leaving the era of RE-thinking we are entering an era of PRE-thinking. We can challenge ourselves in critical self-reflection with a future smile.
We should not design just to be a designer or cook just for the sake of being a chef. We should not create just to be a creator. We should not just buy new stuff, only for the sake of being a consumer. Way more, we should cook when people need food, design when designs are not good enough and create when the world needs a new product. Let’s stay critical and ask ourselves over and over again: how do our actions contribute to the better?
EXPOLRE AND GET INSPIRTED AT MUNICH FABRIC START
IN THE SUSTAINABLE INNOVATIONS AREA AT KEYHOUSE – H5!
Discover more industry-changing innovations at our upcoming trade shows:
The atmospherica industrial charm of keyhouse
In the atmospheric industrial charm of KEYHOUSE, Hall 5, progressive suppliers and global players from cross-industry sectors will be showing their latest new developments and innovations. On more than 1,000 square metres you will find trend-setting smart textiles, future fabrics and new technologies – be it in terms of sustainability, digitalisation, traceability, technology or finishing.
Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside Sustainable Innovations. This is also where the main lecture forum of MUNICH FABRIC START is located featuring exclusive keynotes, panel discussions, trend presentations, Q&A sessions and expert talks by international industry insiders. Be inspired by the wide range of products on offer at KEYHOUSE.
PIÑATEX
Piñatex® by Ananas Anam is a pioneering plant-based textile now made from up to 95% renewable resources. Piñatex is made from agricultural waste, offering a resource efficient alternative to synthetic and virgin grown textiles. Piñatex is available in 22 colours across 4 different collections, with the ability to create custom finishes for orders requiring a bespoke approach
REACTIVE REALITY
Reactive Reality’s PICTOFiT platform creates value for you, your customers and the planet. Their AI can help in all phases of the product lifecycle from design to visual merchandising to shopper experience, purchase and in the Metaverse. To date we have seen increases in shopper engagement of 400%, increases in conversion rate of 55%, and an overall ROI of 500%
CLO Virtual Fashion
CLO Virtual Fashion is a multinational technology company founded in 2009. With a vision to empower everything related to garments, CLO Virtual Fashion is leading the market by digitally merging, consolidating, and converging all components relating to digital and physical garments through its state-of-the-art 3D Cloth Simulation Algorithm. From 3D garment design software, digital asset management and design development collaborative platform, to consumer-facing services such as virtual fitting on e-commerce, all of CLO Virtual Fashion’s products and services are interconnected to provide clients and users with a more consolidated experience.
MAKEINITALY
MAKEINITALY is a group of technicians in love with a project dedicated to “The Health of the garment we are wearing”. Their innovation is to respect the nature with the re-discovery of traditional Italian textile knowledge. They produce nettle and hemp yarn to create biodegradable fabrics. Dyeing of the fabrics is made with their patent by using vegetable products that reach high and permanent colour fastness.
MONTEGA
Montega Chemical Solutions, specialized in production of chemicals for textile treatments, will present THE PERFECT JEANS for a more conscious use of chemicals through application systems with low environmental impact and certified products. This in order to provide guidelines for a more sustainable and truly environmentally friendly production, to be an active part of the change that our planet asks for every day. Find out mor about their solutions and services on their booth at the KEYHOUSE.
EVENT PROGRAM
OF MUNICH FABRIC START & BLUEZONE
AT KEYHOUSE, HALL 5 & THE SEMINAR ZONE, HALL 7
Be inspired by exclusive keynotes, panel discussions, trend presentations, Q&A sessions & Co. by international industry experts.
Look forward to news, insights and first-hand information from the industry.
Discover further industry-disrupting innovations at our upcoming shows:
The New EU Textiles Strategy: 15 Things You Need To Know
The New EU Textiles Strategy: 15 Things You Need To Know
A contribution of Muchaneta ten Napel, Founding Editor-in-Chief FashNerd.com
The fashion industry produces 92 million tonnes of waste. It is also responsible for 10% of the world’s carbon emissions. The ugly truth is that the way that the fashion industry does business is making an unsustainable impact on natural resources and the environment at each stage of the supply chain.
So what can be done to minimise an industry-wide problem’s carbon and environmental footprints? Well, this is where the new EU Strategy for Sustainable and Circular Textiles comes into play.
Is It Empowering the Green Transition?
More than just another set of rigid rules, the new EU textiles strategy is driven to address the need for businesses to take responsibility and act to minimise their carbon and environmental footprints. Proposed by the EU Commission, the plan has been set up to help the EU shift to a circular economy that can tackle fast fashion, textile waste and the destruction of unsold textiles. The strategy also aims to encourage businesses to participate actively in the co-creation process through their commitments to circularity and circular business models.
As part of the EU Green Deal, the strategy proposes to make sustainable products “the norm in the EU.” Pushing forward the idea that all production fully respects social rights, the plan also calls on companies to make textiles more durable, repairable, reusable and recyclable.
Bringing attention to a product’s lifecycle, the strategy focuses on design through to end-of-life. The agenda is to kickstart actions that ensure that by 2030 textile products placed on the EU market will be more eco-friendly and long-lasting.
With so much change promised, the Commission’s proposal of new rules can be complex for some to unpack. So here are ten things you need to know about the new EU Strategy for Sustainable and Circular Textiles.
15 Things you need to know
- The new strategy is part of a much broader package, including as many as 16 new legislative actions and other policies that will directly impact the textile value chain.
- Create a model of thriving green and digital transition in manufacturing.
- The strategy will require manufacturers to give consumers more information on how to reuse, repair and recycle clothing.
- The goal is to phase out fast fashion and have more businesses commit to business models that allow for the reuse and repair of products to be widely available.
- In the textile sector, the strategy hopes producers will take responsibility for their products along the value chain, including when they become waste.
- Promoting the circular textiles ecosystem, the EU textiles strategy aims to support and accompany the textiles ecosystem throughout its transformative journey.
- By supporting innovative fibre-to-fibre recycling, the plan is to reduce, to a minimum, the incineration and landfilling of textile waste.
- Solutions and measures include more precise information, a Digital Product Passport and a mandatory EU extended producer responsibility scheme.
- The strategy highlights the need for accuracy regarding green claims by proposing new consumer rights and a ban on greenwashing.
- Reverse overproduction and overconsumption, and discourage the destruction of unsold or returned textiles.
- Propose mandatory Extended Producer Responsibility for textiles with eco- modulation of fees.
- Address the unintentional release of microplastics from synthetic textiles.
- Restrict the export of textile waste and promote sustainable textiles globally.
- Incentivise circular business models, including reuse and repair services.
- Adopt favourable taxation measures for the reuse and repair sector. Lastly, the new EU Strategy for Sustainable and Circular Textiles end game is to make the EU market more friendly to the environment, circular, and energy-efficient and bring balance back to global supply chains. So to conclude, yes, the EU textiles sustainability strategy is very ambitious, but this is why it is critical that it is implemented correctly.
Are you interested in more in-depth facts and figures of the new textile economy?
Visit the FashNerd.com Lounge at H5 | 28 or join their mini lectures Keyhouse.
About the author
Founding editor-in-chief of FashNerd.com, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology.
Muchaneta ten Napel | editor@fashnerd.com
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The twenties are taking shape
Trend analyst Carl Tillessen not only observes; he anticipates. As a member of the management and chief analyst of the Deutsches Modeinstitut, he knows the textile and fashion to the smallest detail. Here he reveals the upheavals and trend changes that are in store for us.
How can you foresee which trends will develop?
What role does culture play, do current events play?
As part of an association of the most important trend institutions in the world, DMI always sets the key directions for a season two and a half years in advance. To think that far ahead, it is not enough to sell people something as a trend that is already visible in Milan, Paris and New York. You have to recognise trends before they become visible. Let me explain it this way: A bad trend analyst and a good trend analyst go to a bar. They see that the guests are nibbling salty biscuits. The bad trend analyst says: ‘People are eating savoury biscuits. We need savoury biscuits.’ The good trend analyst says, ‘People will get thirsty soon. We need drinks.’
Are people consuming more again right now? If so, why? Does compensation (e.g. for the time lost during the pandemic years) play a role?
Yes and no: No, little is being consumed at the moment. Yes, compensation plays a big role. Before the pandemic, people had increasingly spent money on experiences and less on things. Then the pandemic came and many experiences were not possible or not allowed. So people spent more money on things again. Accordingly, retail sales in the last two years have been much higher than before Corona. Now people are trying to make up in one summer for everything that was cancelled in the last two summers – trips, weddings, festivals, concerts … That costs a lot of money. And this money is missing from the shopping budget.
Carl Tillessen
In view of the very contradictory developments – sustainability and minimalism on the one hand, hedonism and expression through consumption on the other – what forecast would you make for the next few years?
The pandemic has polarised our society in this respect as well. While the majority of people simply wanted their old lives back and to continue exactly where they left off, it became apparent after only a few weeks that the powerful cultural elite took the sitting-at-home-and-cleaning-out-the-closet as an opportunity to rethink their overconsumption and to make a resolution to live more frugally after the pandemic. This idea of consumerism is now in the world, and it is only a matter of time before it becomes mainstream.
What are the challenges and opportunities ahead for the industry?
So far, fashion companies have been able to answer the demand for more sustainability with a more sustainable quality of their products. They replaced cotton with organic cotton, for example, and customers simply bought the same thing in green. But now customers are additionally questioning the quantities. It is less and less about what they want to buy and more about how much they want to buy. Adapting to this new situation is currently the big challenge and opportunity for the industry.
Do your trend analyses differ for the different price segments?
Yes, also. But due to people’s hybrid consumption, this is becoming less and less important. Luxury fashion is increasingly being bought by people who can’t actually afford it, and cheap fashion is also being bought by people who don’t actually need it. In this respect, buying decisions are determined much less by how much someone earns than by what style world they want to live in.
What long-term changes do you see in the next few years?
We are actually just at the end of a macro trend and the beginning of a new one. It’s about more than just a fashion variant. It’s about a new style, a new music direction, a new attitude to life. The twenties are taking shape. But more on that elsewhere.
Get informed & inspired at the MUNICH FABRIC START at DMI:
Get informed & inspired at the MUNICH FABRIC START at DMI:
TREND LECTURE: Should we slow down or speed up?
Wednesday, 31 August 2022 from 4:00 – 5:00 pm
in room K1 in front of Hall 1, MOC
TREND BRIEFING:
Ask our analysts in a personal conversation specifically about impulses, colours and materials that are relevant for your products,
your target group and your brand essence.
Tuesday, 30 August from 9:30 am to 6:30 pm
Wednesday, 31 August from 9:30 am to 3:00 pm
Discover further industry-disrupting innovations at our upcoming shows:
The Material Revolution - Who is leading the charge?
In the past five years, groundbreaking science has been changing the clothing industry one experiment at a time. With a ravenous appetite for new fabrics, some great candidates have been castor bean-derived nylons, mushroom leather, and synthetic spider silks. Designed to correct some of the textile industry’s wrongs, new materials have been enticing the attention of some of the most prominent players in the fashion industry, which is an excellent thing.
Introducing Cutting Edge Atelier
As we enter a new material age, there has been an influx of fabric alternatives being researched and explored. So even though it may all seem pretty experimental right now, here are five companies making many of us believe that new materials will become the norm over traditional ones.
Picture credit:
Circular Systems
AlgiKnit
Is biology the future of fashion? Well, AlgiKnit seems to think so. The biomaterials company has been developing biomaterials that can play a vital role in the future of sustainable manufacturing.
By addressing the ecological damage caused by the fashion industry, AlgiKnit is making an impact by operating in a closed-loop product lifecycle that will bring sustainable bio-based textile alternatives to the footwear and apparel industries.
The biomaterials startup focuses on transforming the apparel ecosystem with rapidly renewable bio-based textiles. AlgiKnit has found a way of utilising materials with a significantly lower environmental footprint than conventional textiles. One of these materials is Kelp. Considered to be one of the fastest-growing organisms on earth – up to 10 times faster than bamboo. “Kelp is grown in aquatic farms around the world in coastal communities, often by fishermen and women, providing income during the fishing off-season,” states their site.
One of the benefits of Kelp, according to Fashion United is that it improves the environment by absorbing nutrients from agricultural and sewer run-off that can alter coastal settings. This recaptures nutrients for the next generation of biomaterials. Also, Algiknit’s biopolymer is entirely customisable.
Picture credit: Algiknit
Picture credit: Algiknit
MyCoWorks
Founded by Philip Ross, Sophia Wang and Eddie Pavlu, the California startup MyCoWorks comprises a team of creative engineers, designers, and scientists. Their distinctive disciplines gave birth to a rapidly renewable natural resource called mycelium.
According to Insider.com, Mycelia are thread-like masses of fungi that grow underground. They run through almost every square inch of earth, delivering nutrients and allowing plants to “talk” to each other. MyCoWorks has innovatively used fungi to create a textile that performs like leather. On the mushroom-like material, Wang admitted to it being “a new thing in the world.”
So what does mycelium bring to the table? Well, MyCoWorks have presented mycelium as the solution to replace the resource-intensive product, leather. Relying on nature’s best tools, they have created a new kind of leather that can multiply from mycelium using a carbon-negative process. In addition, their custom-engineered material is sustainable, versatile, and animal-free. On MyCoWorks new leather, Dr Amanda Parkes, Chief Technology and Research at Manufacture NY, shared, “I believe we can solve all the world’s problems with mycelium biology”.
Picture credit: MyCoWorks
Picture credit: MyCoWorks
Picture credit: MyCoWorks
Desserto
Cactus vegan leather is nothing new. The material first came to our attention back in 2019. We wrote about how the two entrepreneurs, Adrián López Velarde and Marte Cázarez, developed and showcased their vegan leather material at the International Leather Fair Lineapelle 2019.
Made with cactus, the alternative to animal leather was heralded as a high resistance vegan cactus leather that would appeal to the fashion, interior and car industries.
Named Desserto, the cost-competitive material has been designed and developed to meet the most rigorous standards from the Aeronautic to the Fashion industries. That being said, not everyone has sung their praises. For example, Dr Ashley Holding and Paula Lorenz outed the Desserto material as partly vegan leather with cactus; the rest they described in a write-up was “undefined chemicals”. Although the founders have shared that the chemicals they use are non-toxic, it is not a truth revealed so openly by Desserto. Instead, the Mexican startup concentrated on the fact that their material was ‘PVC Free’ and did not contain a particular type of plastic.
Picture credit: Desserto
Picture credit: Desserto
Picture credit: Desserto
Agraloop
Picture credit: Agraloop
Agraloop has been busy transforming leftovers from food and medicine crops into scalable high-value natural fibre fashion products. The materials science company refines natural fibres from crops into a textile-grade fibre called Agraloop™ BioFibreTM.
“Our circular plus regenerative technologies provide systemic solutions for transforming waste into valuable fibre, yarn, and fabrics for the fashion industry,” states their website.
Mindfully sourced for circularity, Agraloop has developed a specialised wet processing technique; cellulose fibre from stems and leaves is purified into soft fibre bundles ready to spin into yarns. The Agraloop processes leftovers from various food and medicine crops, including oilseed hemp/flax, CBD hemp, banana, and pineapple.
Modern Meadow
Modern Meadow exists at the intersection of performance, scalable adoption and sustainability. The company began with an R&D initiative to develop a sustainable alternative to leather, which led to a breakthrough discovery of proteins as functional ingredients.
Harnessing the power of design, biology, and engineering, in 2017, Modern Meadow launched their prototype materials brand, ZOA. With the ability to impact a range of products across multiple industries, Modern Meadow state on their website: “Our experiments and exploration within ZOA led to the creation of Bio-Alloy™ and its application in a wide range of high-performing, low-waste bio fabricated materials, and our unique capabilities to create functional, animal-free proteins.”
Scaling by partnering with forward-thinking developers, manufacturers, and brands, Modern Meadow continues to educate industries on the possibilities of a biomaterial future.
Picture credit:
Modern Meadow
About the author
Founding editor-in-chief of FashNerd.com, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology.
Muchaneta ten Napel | editor@fashnerd.com
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Discover further industry-disrupting innovations at our upcoming shows:
Recycling Textile Waste, Viable Solution or Short term plan?
With the rapid global increase in textile waste caused by the growth of the clothing and textile industry and fast fashion among consumers, textile recycling has become paramount.
The problem is that recycling textile is not an easy feat.
Many factors need to be considered. The most challenging obstacle to textile recycling is that the fabrics are often made from blended materials, and it is not easy to recycle mixed materials. This is mainly because each textile needs to be isolated before being effectively recycled. So as the fashion industry feels the pressure to move toward closed-loop production, what is the solution?
Picture credit: Rolling Stone
Picture credit: Pollima
Picture credit: MDPI
Game-Changing Solutions Explained
Well, with various groundbreaking methods in the works, like the Hong Kong Research Institute of Textiles and Apparel (HKRITA), who came up with a solution that makes it possible to recycle blended material into new fabrics and yarns without any quality loss. They can do this thanks to a hydrothermal (chemical) process.
Working together with H&M Foundation, they successfully developed a process that can fully separate and recycle cotton and polyester blends. The recovered polyester material can be reused directly, creating new benefits of recycling without any quality loss. The hydrothermal process uses only heat, water and less than 5% biodegradable green chemical to self-separate cotton and polyester blends. This fibre-to-fibre recycling method is cost-effective, and there’s no secondary pollution to the environment, ensuring the life of the recycled material is prolonged sustainably. The technology will be licensed widely to provide broad market access and maximum impact.
Picture credit: Sion Fraser University
Erik Bang, former Innovation Lead at H&M Foundation, shared:
“For too long, the fashion industry has not been able to recycle its products properly since there’s no commercially viable separation, sorting, and recycling technology available for the most popular materials such as cotton and polyester blends”. He continues, “This very encouraging finding has the potential to change that. We are very excited to develop this technology and scale it beyond the laboratory, which will benefit the global environment, people and communities.”
Then there is the Swedish company Södra. They have come up with a unique recycling solution that could influence how the fashion industry recycles its textiles.
Designed to enable large-scale textile recycling, the Södra, a significant forestry cooperative based in Växjö, Sweden, has come up with a unique solution that solves this fundamental obstacle to the textile industry. The pioneering solution makes it possible to recycle textiles on a large scale.
Using its resources and expertise for an innovative textile recycling solution, Södra has found a way to recycle fibres from blended fabrics on a large scale. They did this by enabling circular flows in the fashion and textile industry.
Picture credit: Södra
“Södra also has aggressive sustainability targets. We are, therefore, seeking companies with high sustainability ambitions that would like to partner with us in the delivery of textiles. That will determine our start-up and future production capacity” says Helena Claesson, Project Manager Södra.
Explaining the process further, Johannes Bogren, President of Södra Cell Bio-products, shared: “We are now redrawing the fashion and textile industry map by offering circular flows of textile fibres. A sweater can now become a sweater again. This will create added value for our customers, especially the fashion industry.”
The Fashion for Good Full Circle Textiles Project turned to innovative recycling technologies to close the loop on textile waste. The project’s objective was to explore the potential to reduce the environmental impact of textile waste; the textile-to-textile recycling solution has the potential to eliminate the industry’s dependence on virgin raw materials.
Picture credit: Fashion for Good
Supported by C&A, Martha Willis, Senior Manager of Sustainable Materials and Circular Innovation at C&A says: “This project will help us all in understanding the barriers, impacts and opportunities in the chemical recycling of polyester and is an important foundation to C&A’s commitment to connecting principles of circularity to 7 out of 10 of our products by 2028.”
Focusing on investigating economically viable and scalable solutions, the Full Circle Textiles Project has accomplished their objective scale of disruptive innovation in the industry and the capability of chemical recycling to accelerate circularity.
“The next phase of the project focuses on scaling these solutions and encourages brands, innovators, and supply chain partners to create long-term partnerships, catalyse funding to enable scaling, and leverage industry expertise to develop and implement these technologies further,” says Fashion For Good.
The C&A supported project, which was launched in September 2020, was successfully executed. Read the outcomes and learnings of the project here.
Picture credit: Nord News
Picture credit: Eco Rebels
Picture credit: Nouryon
Conclusion
So is recycling textile waste a viable solution or short term plan?
I think that the aim should be to develop the infrastructure necessary to scale textile recycling, and to do this, fashion businesses need to take advantage of upcoming technological developments. By working together toward a common goal, we will get one step closer to a more sustainable textile recycling process, with the end goal of contributing to facilitating a circular economy.
About the author
Founding editor-in-chief of FashNerd.com, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology.
Muchaneta Kapfunde | editor@fashnerd.com
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Discover further industry-disrupting innovations at our upcoming shows:
Sustainable Innovations #6: Wearable muscles by MotorSkins
Innovative, intelligent, interactive: MotorSkins is a pioneering start-up in the field of shape-changing soft-robotic textiles. The Berlin-based company produces garments that help muscles move without any electronics such as batteries or motors – making them a pioneer in the industry. The first item produced is a compression garment for the legs.
The special feature: the textiles are being stimulated by the movement of the users thanks to the new design and the innovative material. This creates a cycle: when the foot of the user compresses one part of the circuit against the floor (during a step), the pressure and volume are transferred to the active part, which powers it.
As an interface between sport, wellness and health, the start-up creates products that can be used medically, for relaxation or to support movement, depending on requirements. Currently, the young, international team at MotorSkins is working on textiles that are attached to the joints to make running easier – either for normal movements or also for illnesses. Inspired by nature, made for people.
“MotorSkins technology bridges the functionality of soft-robotics with the versatility of textiles. We are a development platform for applications that explore human-machine interaction. Our technology creates a new paradigm of innovation in materials and sustainability where smart active elements are made without integrating electronics or batteries.”
– Juan Opitz-Silva
Follow on
For more information about SUSTAINABLE INNOVATIONS, see this interview with Simon Angel, curator of the Sustainable Innovations Forum, and the following articles:
“Pre-Action”: An interview with Simon Angel, curator of the Sustainable Innovations forum >>
“Biotic” by studio Lionne van Deursen >>
Flower matter by Irene Purasachit >>
Offcuts collection by Seok Park >>
Sunkolor by Panorama Fabrics >>
Sustainable Innovations #4: "Sunkolor" by Panorama Fabrics
With climate change still gathering momentum, the intensity of the sun’s invisible UV rays is also increasing. The problem: the intensity is not visible to the eye. The result: sunburn and damage to our skin that sometimes only appears years later which makes it all the more important to protect our important organ.
Exactly this is possible with Sunkolor. The material helps to visually perceive sun exposure and to establish a healthy relationship with it as a result. The technology Panorama Fabrics, the material driven Design Studio from Berlin, manages to make UV rays visible. For this purpose, Sunkolor yarns, which are produced in Germany, are woven into textiles.
When exposed to sunlight, the colour of the material changes thus indicating the dangerous UV index range. The change of colour makes it immediately clear once the situation becomes critical. In the first step, the yarns will be attached in labels to hiking backpacks. In the long term, a variety of different or outdoor garments will be made from this yarn.
The vision:
Create new tools to adapt in a changing environment caused by climate change.
Panorama Fabrics studio aims to contribute with its own products and pioneering designs to highlight the possible interaction between textiles, humans and our climate. Research is being carried out on innovations to make more people aware of the effects of climate change and at the same time support them in dealing with it. The two founders, Gabriela Kapfer and Karina Wirth, share a fascination for different materials and a passion for interdisciplinary collaboration, which enables them to create something new and progressive together.
“Sunkolor makes the invisible visible to create awareness.”
– Gabriela Kapfer & Karina Wirth
Please find more info about SUSTAINABLE INNOVATIONS in this interview with Simon Angel, curator of the Sustainable Innovations Forum and in the articles about further projects:
Interview about Pre-Creation, -Action and -Connection in our industry >>
Offcuts collection by Studio Popopo >>
Textile Inventions You Need To Be Acquainted With In 2022
Textile Inventions You Need To Be Acquainted With In 2022
(If You Are Not Already)
AN INDUSTRY INSIGHT BY FASHNERD FOUNDER MUCHANETA KAPFUNDE.
The race to digitise the textile sector is expected to continue to gain momentum throughout 2022. However, with sustainability still a key theme, the good news is that game-changing innovations are helping a very traditional industry recognise business opportunities that push towards a fundamental shift in industry practices and any future developments.
Reimagining the Textiles System With a New Mindset
No longer held back by conventional processes, more and more textile manufacturers, suppliers, buyers, and designers are now transitioning towards a textile system that allows them to harness better economic, societal, and environmental outcomes. In addition, prioritising the application of new technologies has helped the textile industry take those first steps of progress towards adopting new business models, technological innovation, and radical collaboration.
“Our success depends not only on the work within our own value chain but on disruptive partnerships across a broader textile production and manufacturing ecosystem,” stated Cyrus Wadia, VP Sustainable Business and Innovation at Nike, in the Ellen MacArthur Foundation report “A New Textiles Economy: Redesigning Fashion’s Future”.
As technology continues to have a significant impact on the textile industry, in 2022, make sure you keep an eye on the following innovations from these three game-changing companies:
1. Kelp – One Of The Most Renewable Natural Resources: Algiknit
In the business to make textile production more environmentally conscious, Algiknit offers material options that perform as well as conventional materials.
“The yarn we’re producing today has the look and feel of the natural fibres consumers are familiar with, plus all the makings of a no-compromise conscious material,” said Aaron Nesser, co-founder and CTO of AlgiKnit, in a statement.
Staying ahead of the curve in fabric innovations, Algiknit could effectively bring kelp-based yarn into the mainstream. The startup is currently poised to scale the production of eco-conscious yarns for use by forward-thinking global fashion brands.
With Kelp considered one of the most renewable natural resources globally, the Brooklyn-based material-maker of carbon-neutral, toxic-free textiles has spent the past four years developing technology to produce yarns on a commercial scale. They hope that they will be able to scale production to a point where they will be able to meet growing material demand in time.
2. Freshwater-free Textile Fibres, The Next Alternative: SaltyCo
UK startup, SaltyCO, has come up with freshwater-free textile fibres. Hoping to establish an alternative to freshwater-intensive cotton cultivation, SaltyCO is on a mission to tackle the side effect of wasteful freshwater use by rethinking the system and installing a new category in sustainable textile production.
Acknowledging that there is no single solution to “sustainability”, SaltyCO’s vision is to build a planet-healing supply chain that begins with an approach to regenerative agriculture. Hoping to create the most impact by sourcing their plant material, the materials science company has so far found a suitable salt-tolerant plant for the textile supply chain. They are now researching regenerative cultivation techniques and textile products. The outcome has been BioPuff, a plant-based fibre fill produced in SaltyCO’s laboratory in Scotland.
An alternative to animal and petroleum-based products, BioPuff is made of pure cellulose and has been reported to reduce petroleum by 70% in every jacket impact and save up to 25 litres of fresh drinking water.
3. Built with Biology, Not Oil: Biofabricate
Do you know that we are at the dawn of a new age where we can biodesign and biofabricate? No longer confined to small-scale experiments, biomaterials have garnered interest from well-known brands, like Adidas and Hermès, looking for plant-based alternatives to petroleum.
Recognising the potential of ‘Living Factories’ like Mycelium, Bacteria, Yeast and Algae, is Biofabricate. They are a startup that believes that a sustainable material world is built with biology, not oil. Recognising that there are no shortcuts, Suzanne Lee, founder and CEO of Biofabricate, believes that patience and tenacity by the industry should be a requirement.
“This can be a struggle for many designers – who like fast outcomes. But unfortunately, biology doesn’t work like that”, explained Lee when interviewed by Nextnature.net.
As a new generation of biofabrication and cell agriculture startups continue to set the standard, Biofabricate has become the go-to for those looking to bridge design with biotech intelligently.
In the current landscape, textile inventions are setting the standard by driving the textile industry to understand the facts and participate in the solutions. But, in the end, material innovation is a constant journey, one you should already be on if you aren’t already.
Are you interested in more indepth facts and figures of the new textile economy?
Check out FashNerd.com to follow the journey of the industry or read one of the following blog articles:
Antimicrobial Textiles, Hero or Hype?
The New Textiles Economy, A Catalyst For Transformation?
ABOUT THE AUTHOR
Founding editor-in-chief of FashNerd.com, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology.
Muchaneta Kapfunde | editor@fashnerd.com
KEYHOUSE's CLO Virtual Fashion stands for future vision and collaborative collection development
No MUNICH FABRIC START without our Innovation Hub KEYHOUSE! Although our shows unfortunately could not take place physically at the end of January, we would like to give our long term partners and exhibitors the chance to present their developments for Spring.Summer 23 online.
As a digital specialist from Munich, CLO Virtual Fashion stands for future vision and collaborative design development.
CLO Virtual Fashion is leading the market by digitally merging, consolidating, and converging all components related to digital garments. From 3D garment design software, digital asset management and collaborative design development platform, to consumer facing services such as virtual fitting on e-commerce, all of CLO’s products and services provide users the most efficient product development experience within the garment industry.
“Step beyond design.
Streamline your design development process with the power of true-to-life 3D garment simulation.
Show your creativity with CLO Virtual Fashion.”
More information about CLO’s futuristic 3D Design Process can be found in this blog article:
Release of the new CLO version 6.0 >>
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Experience further innovations and forward-looking developments at the first independent BLUEZONE X KEYHOUSE Show from 3 – 4 May 2022.