Keyhouse

MUNICH FABRIC START & BLUEZONE - Essential and efficient

ESSENTIAL AND EFFICIENT

CLOSING REPORT

MUNICH FABRIC START | BLUEZONE | KEYHOUSE | THE SOURCE

5. September 2024

The international textile tradeshow MUNICH FABRIC START draws a positive conclusion: the formats MUNICH FABRIC START, THE SOURCE, KEYHOUSE, and BLUEZONE are strategically well-positioned. Over two days, the most important decision-makers from the international textile and fashion industry met in Munich. Highlights included over 1,000 collections showcasing fabric trends and material innovations for Autumn.Winter 25/26, Li Edelkoort’s return, and collaborations along the supply chain.

Essential, highly inspiring, and extremely effective – after two content-rich days, the international fabric trade show MUNICH FABRIC START came to an end. The consensus among visitors is surprisingly consistent: MUNICH FABRIC START, together with THE SOURCE, BLUEZONE, and KEYHOUSE, is one of the most important fabric trade shows for the European fashion industry and is thus of immense significance. On 40,000 square meters, international fabric and ingredient manufacturers showcased around 1,000 collections with trends for Autumn.Winter 25/26. After two days, the trade show closed with 10% fewer visitors. The brands present on-site included designers, product managers, and buyers from adidas, Aigner, Akris, Alberto, Anna van Toor, Armed Angels, Baldessarini, Bestseller, Betty Barclay, BMW, Bogner, Brax, Camel Active, Chloé, Cinque, Comma, Condé Nast, Dariadéh, Digel, Drykorn, eBay, Escada, Esprit, Eterna, Gardeur, Gerry Weber, Hessnatur, Holy Fashion Group, HSE, Hugo Boss, Lagerfeld, Lanius, Lodenfrey, Luisa Cerano, Mac, MalaikaRaiss, Maloja, Marc Cain, Marc O’Polo, März, Mey, More&More, Olsen, Ortovox, Oui, Peek & Cloppenburg, Riani, s.Oliver, Schumacher, Seidensticker, Sportalm, Strellson, Talbot Runhof, Tchibo, Trigema, Triumph, Vaude, or Wolford.
Compression without compromise: With a duration of two days, the Munich textile show has become more efficient. At the same time, a new arrangement of the FABRICS and STUDIOS areas on the upper floor of the MOC, as well as the integration of KEYHOUSE into BLUEZONE on the Zenith Area, has shortened the walking distances and created new synergies.

“We had a very lively first day with an atmospheric get-together in the evening. We would have wished for a stronger second day. Regarding the timing, the alignment of the duration of MUNICH FABRIC START, THE SOURCE, BLUEZONE, and KEYHOUSE, and the reorganization of various tradeshow areas, we have been confirmed that we made the right strategic decision. MUNICH FABRIC START is appreciated, desired, and needed. That’s what matters.”

Sebastian Klinder, Managing Director MUNICH FABRIC START

“We have experienced a lot of appreciation over the last two days, which feels good. What we set up here together with our team is done with a lot of passion, especially for our industry. The textile industry continues to face significant challenges in a difficult economic environment. Now more than ever, we all need to pull together.”

Frank Junker, Creative Director & Partner MUNICH FABRIC START

“I love this tradeshow! And I am incredibly grateful that it exists. Because we need it – not just to stay informed: For Winter 1, we no longer need fabrics, but there is still a lot to clarify with the manufacturers. We use MUNICH FABRIC START as a check-up to discuss and negotiate prices. For Winter 2, on the other hand, we are still open and looking around. Does the shortened time affect us? No, we have always been here for just two days. That’s enough for us.“

Susanne Schwenger, Chief Product Officer, Marc O’Polo

“It’s the first time I‘m visiting BLUEZONE. For Chloé it’s important that a Designer constantly gains knowledge and experience to foster the design capability. Tradeshows are an important part for this. Denim is NOT just another fabric. To make educated design decisions, it’s crucial meeting different people and discuss topics like new innovations and sustainability. BLUEZONE is a very positive experience. I like the size of the event and the energy here. Different to other tradeshows are the workshops. It’s nice to actually try out things and not just discuss them in theory.”

Angela Fusco, Senior Denim Designer, Chloé

Upcoming Trends Autumn.Winter 25/26: Intuition and Illustration

The theme of the 54th edition of MUNICH FABRIC START was “Intuition”, which ran like a red thread through the entire event. In a time when uncertainty and change shape the fashion industry, one relies on the power of inner instincts and creative intuition. “Intuition” stands for breaking free from predefined rules and instead trusting one’s gut feeling and subtle perception of trends. This season’s trend themes focus on human emotions: RESILIENCE, LUCID DREAM, GENTLE POWER, SOLITAIRE, and RECONNECT. RESILIENCE and LUCID DREAM reflect the need for protection and security in uncertain times and the return of romance. GENTLE POWER refers to the peace and energy of nature, inspired by the contrast of vulnerability and strength. SOLITAIRE and RECONNECT represent the return of glamour, sharpness, and the merging of tradition and technology in fashion. This was reflected not only in the showcased collections but also in the around 40 keynotes, panel discussions, trend presentations, and Q&A sessions with more than 50 renowned industry experts.

Li is back

After five years, the globally significant trend researcher Li Edelkoort returned to MUNICH FABRIC START on September 4, 2024, and inspired the audience live with her exclusive Private Lecture. Under the theme “Illustration”, she presented the trends for Autumn.Winter 25/26 and provided exciting insights into future developments in fashion and textiles, as well as upcoming color trends. She relies not only on photographs but also on paintings and posters to visualize her predictions. As the main trend for the next season, she identified Paris – as a city, as a feeling, and as effortless elegance. With all the unrest in the world, she calls for establishing a fashionable contrast: harmonious and orderly rather than chaotic and disordered. “With everything that is happening in the world, all the war and chaos, we need to clean up. At least lookwise. Our outfits need to look very put together and neat and symbolize all the good. Let´s have a bit of humor and creativity. We say no to bad feelings!” Edelkoort stated. Her return to Munich marked a highlight of the fair and reaffirmed her status as a leading voice in trend forecasting.

“We were practically overwhelmed by customers today. We were able to establish many good contacts – from startups to medium-sized companies to the big players, they were all there. The summer party after the first day was a real happening. Very few shows offer such attention to detail. For me, gettogethers are a basis for networking – especially for young people and career entrants who are rather reserved at the tradeshow.”

Moritz Michel Wilke, District Sales Manager, We Nordic

“The new layout is perfect. It is concentrated, and customers can navigate the tradeshow much more easily. This makes it more effective for everyone. Compared to the previous show, it felt like there was a bit more traffic. The atmosphere was very good. I am very satisfied with both days. Hugo Boss, Holy Fashion Group, Meindl, Hauber, Riani, Mac Mode, and Change – they were all there.”

Christiani Torri, Pontoglio (Agentur Berner)

Techknowledge

One word was unavoidable in the lecture program with the around 40 talks and forecasts: Collaboration. The industry is focusing on cooperation to address current challenges such as recycling issues and related EU regulations – thus, a major emphasis is on new network structures, cooperation platforms, and holistic thinking. “We are in an exciting innovative phase. Different concepts can coexist in parallel as they address different niches,” says Drishti Masand, Circularity & Circular Economy Expert at Adidas. With the T-Rex project, Adidas supports an EU initiative developing industry-wide blueprints for a functioning circular economy.

Think Tanks such as KEYHOUSE play a central role as a link between designers, research, and industry stakeholders. A major attraction was the digital direct printing experience by Brother and Niederrhein University of Applied Sciences. In a collaborative workspace, visitors had the opportunity to be creative and print their results live on-site. Simon Angel, curator of SUSTAINABLE INNOVATIONS, summarizes: “We are questioning the status quo – that’s why we are here. The industry needs inspiration, and we need partners from the sector to make a real impact.” Since 2016, a staple of KEYHOUSE, SUSTAINABLE INNOVATIONS this September showcased some of the most future-proof textile developments for industrial problem-solving at the stands and in the joint panel, including Fabulous Fungi, Ilse Kremer, Studio Joris De Groot, Knit In Motion by Suzanne Oude Hengel, Rietgoed By Iris Veentjer, and Studio Tjeerd Veenhoven. Also in focus are the automation and digitalization of sustainability strategies. Exhibitors like Trace Momentum and tex.tracer present their solutions for clean data collection along the value chain towards a user- friendly digital product passport. AI providers and individualized, thus less wasteful, printing processes are also featured at KEYHOUSE. Due to renovation work, KEYHOUSE this time was located in the midst of BLUEZONE in Hall 7.

“For us, this is fantastic. We see ourselves as innovators in the jeans industry – MUNICH FABRIC START allows us to connect with relevant partners.”

Julio Perales, Technical Segment Manager Denim, Archroma

“We really do business here! The show doesn’t limit exchange to a quick hello. At BLUEZONE you really have space to sit down and go through your collection with your customers, to talk details and actually make deals. This is especially important for us, as Germany is a key market for denim. We are really happy with the organization, whenever we faced challenges the MFS-team was there to solve it.”

Dilek Erik, Global Marketing Manager, Sharabati

“I haven’t been to MUNICH FABRIC START and BLUEZONE for 8 to 10 years. It changed a lot. I really like it that the two tradeshows are on at the same time. What they showcase in regards of material innovation & tech is quite universal. In the denim community we are very tightening. The denim heads stick together. It’s nice to be surrounded by complete strangers. It broadens your horizon. MUNICH FABRIC START gives us a platform to cross pollinate. No other denim show does that. It’s the same with BLUEZONE and KEYHOUSE. How great is that: I’ve just seen 3D-printing onto denim. It’s amazing. The future of denim is tech & science.”

Amy Leverton, Trend Forecaster, Denim Dudes

BLUEZONE: Patches, Five-Pockets and Distressed Fabric

At BLUEZONE in the Zenith Area, over 70 international denim mills showcased their latest developments for denim and sportswear. The denim community discussed new guidelines for the industry. The kickoff was provided by Tilmann Wröbel, who, under the event theme “DENIMINED,” highlighted the seven central trend directions for the industry: Pimp my waist, Digital Denim Art, Skinny What, Tech it Easy, Free Your Denim Mind, There is Hope in Green, and Design Exaltation.

DENIMINED runs through the trend presentations and talks – the industry shows itself innovative in Munich. New digital printing techniques, dyeing, and finishing technologies underscore the strength of BLUEZONE in bringing the value chain closer together. Beyond the trends, addressing the sustainable impact of the industry remains a central theme. Collaboration is also key here – the Denim Deal has a positive balance and expands with a Germany Hub to Germany. Signatories of the Denim Deal include Advanced Denim, AGI Denim, Bossa, Calik, CBL, DNM, Kipas, Maritas, Naveena, Orta, Realteks, and Sharabati. “We think pre-competitively – to create the foundation for a successful circular economy – which also includes good communication to make circularity tangible as a product advantage,” says Max Gilgenmann, Co-CEO – studio MM04. Intuition meets Innovation – MUNICH FABRIC START has once again demonstrated how the communities from Denim, Fabrics, and Innovation inspire each other and collectively pave the way to the future.

ADDITIONAL VOICES ON MUNICH FABRIC START

“Even after COVID, trade shows like MUNICH FABRIC START remain extremely important for our industry. Both we exhibitors and the customers need to understand this. MFS is the place to be, where people come together. The digital product passport will be a necessity in the future. This has put us in a kind of hybrid position. We are no longer just a product supplier, but also an IT supplier. There is currently a redistribution taking place in this regard.”

Daniel Jung & Jan Knoch, Managing Director, Trimco Group

“By processing leftover fabrics into new yarn, we minimize waste almost completely and simultaneously create a durable product. We have been successfully applying this technique for over a decade, which has earned us the German Design Award 2024.”

Juan Pablo Rivera Castillo, Chief Commercial Officer, Incalpaca

“The show is one of the best-organized trade shows I know. I come here extremely gladly, much more so than to Paris. Here, I find manufacturers from Turkey, Asia, and Italy. I am particularly looking for the highlights of my collection. The selection from so many suppliers is extremely important. Only here is it so well bundled. For me as a designer, the trend information with Li Edelkoort and Peclers was also amazing. And not to forget, the innovations in KEYHOUSE. You can achieve a lot in two days, but the three days were better – also from a sustainability perspective. To achieve everything here, we bought and watched Li’s digital content in advance with the team.”

Claudia Lanius, Founder and Designer, Lanius

“For coordinates, the timing is good. A show like MUNICH FABRIC START expands the content horizon. I find that very important. One must look to the right and left to pick the best opportunities.”

Winfried Rollmann, Owner, CEO & Creative Director, Six Brother Factory

THE NEXT TRADE SHOW DATES FOR SPRING.SUMMER 26

VIEW PREMIUM SELECTION

3 + 4 DECEMBER 2024
Dampfdom Motorworld Munich

WWW.VIEWMUNICH.COM

MUNICH FABRIC START, BLUEZONE, KEYHOUSE & THE SOURCE

21 + 22 JANUARY 2024
MOC & Zenith Area Munich

WWW.MUNICHFABRICSTART.COM

Discover more industry-changing innovations at our upcoming trade shows:

by Chantal Graeff

KEYHOUSE NEWS - MOMENTUM

KEYHOUSE – The Innovation Hub For Tomorrow's Fashion

MOMENTUM

1. September 2024

In the atmospheric industrial charm of KEYHOUSE, Hall 7, progressive suppliers and global players from cross-industry sectors will be showcasing their latest new developments and innovations. On over 1,000 square metres, you will find trend-setting future fabrics and new process technologies – be it in terms of sustainability, circular economy, digitalisation & AI, traceability, textile dyeing or finishing. Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside sustainable innovations.

KEYHOUSE is also home to the main lecture forum of MUNICH FABRIC START with exclusive keynotes, panel discussions, trend presentations, Q&A sessions & expert talks by international industry insiders. Be inspired by the wide range of events at KEYHOUSE.

CHECK THE LECTURE PROGRAM

Momentum.

What is fashion? Fashion is creativity and expressing yourself. That’s beautiful and it gives every one of us a certain identity. It’s made out of fabrics, so to say “resources”. These resources are finite. However, 30% of overproduced clothes are being dumped every year, equating to roughly 5 million tonnes, or 12 kg per person in the EU. To put it in simple terms: This is not beautiful anymore…

To limit these effects and to promote recycling & repair systems, the European Commission has imposed the “Ecodesign for Sustainable Products Regulation” (ESPR), which sprung to life on July 18, 2024. This isn’t just another piece of legislation. It’s a game-changer for the European market, aimed squarely at making sustainable products the new norm. Think of it as the EU’s bold stride towards a greener future, wrapped up in a robust action plan that redefines how products are designed, used, and recycled.

Denmark – H7 KH | K 03 A

“This isn’t just another piece of legislation. It’s a game-changer for the European market, aimed squarely at making sustainable products the new norm. Think of it as the EU’s bold stride towards a greener future, wrapped up in a robust action plan that redefines how products are designed, used, and recycled.”

MOMENTUM

What’s the Buzz All About? Picture this: a regulation that goes beyond mere suggestions and instead puts firm rules into play. The ESPR replaces the older Ecodesign Directive 2009/125/EC and shakes things up by establishing ecodesign requirements that span almost all physical goods. From your favorite sneakers to that nifty new blender, everything is covered!

Digital Product Passport – Your Product’s New ID One of the standout features of the ESPR is the Digital Product Passport (DPP). Imagine a digital ID card for products that holds all the relevant details like where it’s from, what it’s made of, and its environmental footprint. This isn’t just a win for transparency; it’s a revolutionary way to keep tabs on sustainability and make sure products play by the green rules.

No More Wasted Potential Here’s a kicker: the ESPR puts an end to the eyebrow-raising practice of destroying unsold textiles and footwear. Now, brands will need to think twice before tossing unsold goods, thanks to a ban that could extend to other products too. And yes, they’ll have to spill the beans on how much they’re discarding every year. Talk about airing your dirty laundry!

Green Public Procurement: Spending Green to Go Green With public authorities in the EU shelling out a cool €1.8 trillion annually, the ESPR steers these funds towards more sustainable choices. This isn’t just about buying green; it’s about fostering a market where sustainable products are the stars of the show.

What’s Next? The rollout of the ESPR isn’t a sprint but a marathon. Starting with a prioritization exercise and moving through stakeholder consultations and detailed planning, each step is about getting it right—ensuring that every product hitting the market is stepping up its green game.

“Momentum plays a crucial role by providing the technology to create and manage these digital passports for fashion brands & suppliers ensuring compliance and fostering circular product development.”

Which role does Momentum play? Momentum plays a crucial role by providing the technology to create and manage these digital passports for fashion brands & suppliers ensuring compliance and fostering circular product development. The EU DPP is basically “just” a digital tag that represents the origin & composition of fabrics, eco-footprint information, and repair, recycle, and disassembly options. This data needs to be collected somewhere. Otherwise, it cannot be analyzed and displayed in a validated way. Suppliers of brands are scattered all around the world and the communication takes mostly place through phone calls, Email contact, third parties, PLM systems, etc. Suppliers and brands need to speak the same language to not only comply with current and upcoming directives but also to upgrade their communication flow in a digitized and more efficient way. Momentum builds a self-enabling supplier network that collects ESG product data tied to the actual product. Depending on the data, we validate with twelve validation mechanisms to ensure the correctness of primary entries. In this way, we sensitize suppliers and reduce their operational overhead.

That’s the new beauty and future of fashion: self-expression through garments that are not only stylish but also sustainable. This shift towards accountability at every stage of production is set to transform the industry.

Visit Momentum. at the KEYHOUSE AT H7 and find further highlights for the upcoming season.

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by Claudia Mynott

KEYHOUSE NEWS - Centric Software

CENTRIC SMB at KEYHOUSE – The Innovation Hub For Tomorrow's Fashion

Discover the Top 4 Benefits & Innovative Features of Centric SMB for Emerging Fashion Brands

30. August 2024

In the atmospheric industrial charm of KEYHOUSE in Hall 7, progressive suppliers and global players from cross-industry sectors will be showcasing their latest new developments and innovations. On over 1,000 square metres, you will find trend-setting future fabrics and new process technologies – be it in terms of sustainability, circular economy, digitalisation & AI, traceability, textile dyeing or finishing. Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside sustainable innovations.

KEYHOUSE is also home to the main lecture forum of MUNICH FABRIC START with exclusive keynotes, panel discussions, trend presentations, Q&A sessions & expert talks by international industry insiders. Be inspired by the wide range of events at KEYHOUSE.

Check the Lecture Program

Speed product development, increase profits & boost efficiency with Centric’s PLM designed for small & mid-sized businesses

Is your emerging fashion or retail brand poised for growth and are you looking for a backbone technology solution to streamline product concept to replenishment? Have you considered implementing a modern Product Lifecycle Management (PLM) solution but think it is out of reach and only for the major industry players?

Centric Software® is thrilled to offer growing fashion brands and retailers Centric SMB.  Centric SMB is our cloud-based PLM solution designed for small and mid-sized businesses and is proven to help speed product development, increase profits and boost efficiency. It gives you access to all the tools you need to gain a competitive advantage by improving your products and streamlining processes. Available on a subscription basis (SaaS), you can access the same technology and industry know-how as the large global brands.

Read on to explore the top 4 Benefits and Innovative Features of Centric SMB!

Benefit #1: Collapse Time to Market by 15% to 30%

With simplified business processes, improved supply chain collaboration and decision-making capabilities for teams, along with innovative applications like 3D proofing and review processes, brands and retailers can dramatically shorten the time frame from concept to replenishment.

Benefit #2: Increase Product Revenue by 5% to 10%

Design, product development, purchasing and buyer teams can assess key performance indicators in real time by using sales planning views, including product series portfolios, supplier performance, target sales and actual sales. This empowers them to make timely adjustments to their plans, improve the success rate of product launches and increase sales performance.

Benefit #3: Higher Profit Margins: Reduce Cost of Selling by 5% to 15%

Centric SMB can quickly and accurately calculate relationships between cost, profit and price changes according to set sales goals. Suppliers can be added to the supply chain collaboration process in advance, enabling unified global procurement. Product profitability can soar with informed, collaborative procurement plans.

Benefit #4: Increase Management and Development Efficiency by 10% to 50%

With Centric SMB, teams can reduce the number of emails, meetings and phone calls required, and dramatically reduce time wasted searching for, or updating information. PLM’s single source of real-time data powers efficiency, freeing teams to focus on value-added business critical functions.

“We needed a solution that was accessible from anywhere, available to us at all times and adaptable enough to grow as we did. Centric SMB was affordable, had everything we needed out of the box and the suite of additional modules made sure it would be scalable as our needs evolved.” – tentree

Innovative Feature #1: Mobile Apps

In today’s rapidly moving global apparel industry being able to conduct business from anywhere at any time if crucial for success. Centric SMB’s wide range of 15 mobile apps give users the power to capture data outside of the scope of traditional methods and let teams work with ease, on the move. Centric SMB apps include Capture It (to collect image inspiration), Product Notes, Sample Review, 3D Sample Review, Collection Book Fit Review, Retail Review and more!

Innovative Feature #2: Adobe® Connect

This powerful app enables designers to use Adobe® Illustrator within Centric SMB. This easy to use, class-leading link between PLM and designers’ tool of choice allows users to work 100% within the PLM environment. Empower designers to sketch and create colors and other product information, start building Bills of Material and seamlessly access textiles, fabrics and colors from within Centric SMB.

Innovative Feature #3: 3D Connect

Centric developed a 3D agnostic strategy so that information flows seamlessly between multiple 3D applications. With 3D Connect designers work in their native 3D environment while connected directly to PLM to harness the power of 3D at every stage of the product lifecycle. 3D Connect integrates with leading 3D apparel design and development CAD solutions including Browzwear, SOLIDWORKS, Optitex and CLO 3D.

Innovative Feature #4: AI Image Search

Creative teams in fashion and retail collect enormous amounts of digital and physical samples of materials, trims, colors and styles that serve both as inspiration for the future and as a record of the past. The challenge is finding what they need can be like searching for a needle in a haystack and hundreds of hours can be wasted. With Centric AI Image Search, designers can take a picture of a new fabric or trim inspiration and instantly search PLM image archives to find the closest match and if a similar item has been approved or used before, a designer can find out immediately. AI Image search can also connect designers to suppliers with a close match, saving teams massive amounts of time and improving design and development decisions.

“Having Centric in place saves everyone about 10-15 percent of their time on a day to day basis, mainly because people don’t have to spend time searching for the right answers, asking questions and re-confirming whether information is up to date.” – Marine Layer

Conclusion

Emerging fashion brands and retailers are operating in a wildly competitive marketplace and need every tool and advantage to survive and thrive. Centric SMB delivers speed, functionality and simplicity to drastically improve products and streamline processes.

With zero down-time, automatic upgrades and scalability, Centric SMB is the PLM solution that grows with you!

Isn’t it time to discover why more than 815+ companies representing 17,500+ brands, including Hugo Boss, Lacoste, Triumph, s. Oliver, Tom Tailor, Ortovox, Deuter, ON Running, Armed Angels, Blutsgeschwister trust their business to Centric Software?

Start your digital transformation now!

Visit the KEYHOUSE AT HALL 7 to find the latest innovations in textiles, production and technology.

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by Chantal Graeff

KEYHOUSE NEWS - FELDE FIBRES

KEYHOUSE – The Innovation Hub For Tomorrow's Fashion

FELDE FIBRES

27. August 2024

In the atmospheric industrial charm of KEYHOUSE, Hall 7, progressive suppliers and global players from cross-industry sectors will be showcasing their latest new developments and innovations. On over 1,000 square metres, you will find trend-setting future fabrics and new process technologies – be it in terms of sustainability, circular economy, digitalisation & AI, traceability, textile dyeing or finishing. Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside sustainable innovations.

KEYHOUSE is also home to the main lecture forum of MUNICH FABRIC START with exclusive keynotes, panel discussions, trend presentations, Q&A sessions & expert talks by international industry insiders. Be inspired by the wide range of events at KEYHOUSE.

CHECK THE LECTURE PROGRAM

FELDE FIBRES

Felde Fibres revolutionizes Hemp Fibre Market with Superior Quality

Felde Fibres, a German bast fibre producer, is setting new standards with its premium elementary hemp fibres. This innovative quality offers unmatched fineness, handfeel, and appearance, unlocking new application possibilities and reviving the long-overlooked hemp plant.

Grown entirely in Germany with full traceability to the origin farms, Felde Fibres’ hemp is primarily cultivated as a secondary crop, providing farmers with additional income while ensuring top-quality fibres.

Certifications such as GOTS and OEKOTEX Standard100 confirm Felde Fibres’ commitment to the highest quality and sustainability in the textile industry.

Germany – H7 KH | K 08

“This innovative quality offers unmatched fineness, handfeel, and appearance, unlocking new application possibilities and reviving the long-overlooked hemp plant.”

FELDE FIBRES

Visit the KEYHOUSE AT H7 and find the highlights for the upcoming season.

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by Chantal Graeff

KEYHOUSE NEWS - T-Rex

KEYHOUSE – The Innovation Hub For Tomorrow's Fashion

Working towards a scalable solution for textile-to textile recycling: Introducing the T-REX Project

25. August 2024

In the atmospheric industrial charm of KEYHOUSE, Hall 7, progressive suppliers and global players from cross-industry sectors will be showcasing their latest new developments and innovations. On over 1,000 square metres, you will find trend-setting future fabrics and new process technologies – be it in terms of sustainability, circular economy, digitalisation & AI, traceability, textile dyeing or finishing. Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside sustainable innovations.

KEYHOUSE is also home to the main lecture forum of MUNICH FABRIC START with exclusive keynotes, panel discussions, trend presentations, Q&A sessions & expert talks by international industry insiders. Be inspired by the wide range of events at KEYHOUSE.

Check the Lecture Program

Working towards a scalable solution for textile-to textile recycling: Introducing the T-REX Project

Today, only 2% of post-consumer textiles in the EU are diverted to fibre-to-fibre recycling. The T-REX (Textile Recycling Excellence) Project brings together 13 major players from the textile industry along with research institutions to create a harmonised EU blueprint for closed loop sorting, and recycling of household textile waste.

T-REX

Drishti Masand, Senior Manager, Sustainability Direction – adidas

Across a three-year period, the EU-funded T-REX Project l is working to collect and sort household textile waste and demonstrate the full recycling process of polyester, polyamide 6, and cellulosic materials from textile waste into new garments.

“Circularity is a team sport, and we need to play together to win – this is the ethos of the circularity work at adidas. By bringing together major players across the whole value chain, the T-REX Project aims to demonstrate a new ecosystem approach, with harmonised methods and quality criteria.” – Drishti Masand

The project ultimately aims to develop systemic solutions to the problem of textile waste by identifying the infrastructure, technology, and policy needed to encourage the growth of circular value chains in the textile industry. At the same time, the consortium will also work on assessing how citizens can be empowered to actively contribute to the transition towards a circular textiles system.

“Currently, innovative materials like textile-to-textile recycled fibres constitute less than 1% of the fibre mix. A combination of brand commitment, legislation, and regulation can accelerate the adoption of next-gen materials.” – Jyotsna Gopinath

Jyotsna Gopinath, Innovation Analyst – Fashion for Good

Drishti Masand, Senior Manager, Sustainability Direction at adidas, and Jyotsna Gopinath, Innovation Analyst at Fashion for Good, will delve into the insights and learnings garnered from the project so far in an upcoming talk and panel discussion within the KEYHOUSE area programme, moderated by Muchaneta ten Napel.

Join the “IN CONVERSATION WITH Drishti Masand” session on Tuesday, 3rd September at 11am
&
Don’t miss to be part of the Panel Discussion on “Closing the Loop: Breaking Down Barriers in Fiber Recycling for Fashion” on Wednesday, 4th September at 3pm
TREND LECTURES | KEYHOUSE – Hall 7

SHOW LECTURE PROGRAM

Muchaneta ten Napel, Founder & CEO – Shape Innovate

Visit the KEYHOUSE AT H7 and find the highlights for the upcoming season.

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by Chantal Graeff

KEYHOUSE NEWS - Archroma

KEYHOUSE – The Innovation Hub For Tomorrow's Fashion

21. August 2024

In the atmospheric industrial charm of KEYHOUSE, Hall 7, progressive suppliers and global players from cross-industry sectors will be showcasing their latest new developments and innovations. On over 1,000 square metres, you will find trend-setting future fabrics and new process technologies – be it in terms of sustainability, circular economy, digitalisation & AI, traceability, textile dyeing or finishing. Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside sustainable innovations.

KEYHOUSE is also home to the main lecture forum of MUNICH FABRIC START with exclusive keynotes, panel discussions, trend presentations, Q&A sessions & expert talks by international industry insiders. Be inspired by the wide range of events at KEYHOUSE.

Check the Lecture Program

JOIN ARCHROMA AT THE KEYHOUSE:

Game-changing approach delivers planet conscious, trendy denim

In the fast-paced world of denim fashion, Archroma stands as a pioneering force, collaborating with global denim brands and mills to drive the industry towards a greater focus on sustainability, and cater to evolving consumer preferences.

Their latest innovation, DENIM HALO, represents a fresh approach to denim production, blending lower environmental impact with simplicity. This concept introduces an exclusive chemical technology alongside efficient pretreatment and dyeing processes. By superficially dyeing the yarn, DENIM HALO achieves the desired aesthetic while drastically reducing the environmental footprint of denim finishing. This approach eliminates the need for harmful processes such as manual scraping or potassium permanganate spraying. The end result? One of the industry’s most sustainable laser friendly and easy to wash denim, marking a significant stride towards denim that is more planet conscious.

For the classic blue jeans, Archroma’s aniline-free* (Typically more than 95% lower than current industry standard limits. For further information please refer to The Safe Edge portal.) DENISOL® PURE INDIGO 30 dyes, boasting up to 40% water savings compared to conventional dyeing and laundry finishing methods. Meanwhile, the DIRESUL® SMARTDENIM BLUE pre-reduced sulfur dye delivers savings of up to 70%, ensuring a distinctive blue denim look. For black denim enthusiasts, DIRESUL® EVOLUTION BLACK reduces water usage by up to 56% during dyeing and finishing processes, creating unique wash-down effects with a remarkable 57% reduction in overall environmental impact compared to standard sulfur black in synthesis (Life Cycle Analysis by Ecoterrae).

To validate the eco-credentials of their laser-friendly denim fabrics, Archroma collaborates closely with Jeanologia, a global leader in laser technology. The assessments highlight DENIM HALO’s exceptional performance in ‘Light Sensitive Fabric’ and ‘Environmental Impact Measurement’ tests, where in both tests, the DENIM HALO application far exceeds the current ring dyeing market standard.

In essence, Archroma’s commitment to innovation and sustainability not only transforms denim manufacturing but also aligns with conscientious consumer demands for more planet conscious fashion choices. Through DENIM HALO and its array of solutions, Archroma continues to shape the future of denim, one garment at a time.

*Below limits of detection according to industry standard test methods
**Life Cycle Analysis by Ecoterrae

Switzerland – H7 KH | K12

ARCHROMA

Figure 1: Light Sensitive Fabric

  Figure 2: Environmental Impact Measurement

Visit the KEYHOUSE AT H7 and find the highlights for the upcoming season.

LECTURE PROGRAM

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by Chantal Graeff

The Warp Of Symbiogenesis - Sustainable Innovations

The Warp Of Symbiogenesis

by PAUL SCHAFFER

Sustainable Innovations

14. May 2024

In the universe of “The Warp of Symbiogenesis,” a collection of woven fabrics unfolds, aiming to foster appreciation for the intricate interconnections among Earth’s organisms. These fabrics carry five stories of invisible connections, narrating tales of cooperation, exploitation, and competition among fungi, lichens, corals, and plants. Each symbiotic relationship inspires a distinct weaving pattern, symbolizing the unique interactions between two species. Crafted from natural fibers sourced in Europe, the textile collection invites a reconsideration of the impact and interdependence shared by all organic life forms.

How do we begin to listen to the stories of the planet? By being present in the interweaving of life, of which we are a part and always have been. As a queer speculator, designer, and researcher, Paul Schaffer is fascinated by the systems influencing our social behavior and relationship with nature. Concentrating on visual media and textiles, his work seeks to deconstruct and visually articulate the heteronormative nature of these systems. Motivated by profound curiosity and a love for research, Schaffer continually strives to comprehend systems in novel ways, addressing sensitive topics with utmost care.

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DIES KÖNNTE SIE AUCH INTERESSIEREN

MUNICH FABRIC START & BLUEZONE – Essential and efficient

5. September 2024

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Honestly Hemp - Sustainable Innovations

Honestly Hemp

Back To The Roots

by NATASHA AMISHA

Sustainable Innovations

11. April 2024

Hemp: a truly versatile plant, once one of the main sources of man-made textiles. Today, most of us know it under the names “cannabis” or “marijuana”, which tend to evoke predominantly negative connotations. Design Academy Eindhoven alumna Natasha Amisha sought to investigate the source of this disconnect with her graduate project “Honestly Hemp”. Her vision: to create an entire outfit made wholly from hemp fibre and end the stigma surrounding the plant.

Natasha soon discovered that our tainted view of the hemp plant is mainly based on misconceptions, and that it could be a key ingredient in helping the textile industry become more sustainable. Not only is hemp a robust plant that thrives in diverse conditions, it also requires minimal water, is among nature’s strongest fibers, thus ensuring long-lasting life cycles, boosts sustainable agriculture as it enhances soil quality and is antibacterial, UV resistant and hypoallergenic. With “Honestly Hemp”, she has set out to place this fascinating natural material at the forefront of sustainable solutions for the future of the textile industry.

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5. September 2024

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BioBase - Sustainable innovations

BIOBASE

by BIOTEXFUTURE

Green Threads of Change: Revolutionizing Textiles With Sustainable Bio-based Alternatives

Sustainable Innovations

2. April 2024

BIOBASE, a central project within the BIOTEXFUTURE cluster, introduces sustainable alternatives from available resources for textile applications with competitive costs and properties. The overarching BIOTEXFUTURE project, led by the Institute for Textile Technology at RWTH Aachen (ITA), the Chair for Technology and Organizational Sociology (STO) at RWTH Aachen, and sportswear manufacturer adidas, aims for the transition of the entire textile value
chain to biobased materials.

BIOBASE is motivated by the challenge of dependence on fossil raw materials in the production of synthetic polymers, which poses ecological, economic, and political risks. The project targets the establishment of biobased polymers in the textile industry, demonstrating their full potential. Key sectors of the German textile industry, including automotive, sportswear, interiors, and technical textiles, are the focal points.

Within the BIOBASE project, the entire textile value chain of selected products is traversed. By gradually increasing the technological maturity level from Technology Readiness Level (TRL) 4 to TRL 6–7, the industrial production of biobased and sustainable man-made fibers is advanced. Polymers, yarns, and textile surfaces are developed based on applications, considering technical requirements of the industries.

The collaboration between research institutions and industrial partners allows the creation of industrially produced demonstrators, unfolding a beacon effect for the German bioeconomy and showcasing the potential of biobased polymers available in the market. The project also identifies further research and development potential for the BIOTEXFUTURE innovation area, which can be implemented in subsequent sub-projects.

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Blooming Minds - Sustainable Innovations

Blooming Minds: Social Printing

Dynamic Diversity In Textile Printing

by ELIZABETH BALADO

Sustainable Innovations

26. March 2024

Elizabeth Balado is an artist, designer, and researcher from London, presenting a unique, experientially-driven workshop with her project “Blooming Minds: Social Printing”. Developed over the past year, the workshop combines the psychological and physical benefits of nature with community-based creation, by guiding participants to create their own prints. The workshop encourages participants to follow their own intuition to select and forage flowers and plants and then arrange a composition, before using a technique to transfer the natural dye onto cotton using a mallet.

She will be presenting a variation of the workshop at the KEYHOUSE during Munich Fabric Start, which will consist of participants applying the print technique onto tote bags, allowing them to create and keep their own work. Elizabeth’s research focuses on combining nature – especially the use of natural and recycled materials – and community, a social practice which weaves themes such as mental health while encouraging accessible creativity. Her current work can be found on her Instagram and website. Elizabeth is open to collaboration with foragers, biologists, mental health services and others interested about participating in further printing workshops.

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