Keyhouse
The Power of Data: Understanding How Data Tackles Challenges in the Textile Industry
The Power of Data:
Understanding How Data Tackles Challenges in the Textile Industry
by Muchaneta ten Napel
Data might feel intimidating for the fashion and textile industry, but it holds the power to unlock transparency, boost efficiency, and spark innovation. Traci Kinden, Director at TEXroad Foundation, shares her insights in an interview with Muchaneta ten Napel from Shape Innovate on how small, strategic steps and collaboration can transform data into a force for positive change.
Muchaneta: Let’s start with the big question: why does data seem so intimidating to people in the textile industry?
Traci: Data is such a small word with immense meaning, and everyone interprets it differently. If you don’t see yourself as a “numbers person,” it can feel overwhelming and even scary. A lot of the fear stems from misconceptions about what data is and how it can be used. But I’m determined to change that perspective and show that data can be accessible – and even exciting!
Muchaneta: That’s a great goal. Can you explain what TEXroad does with data to bridge these gaps?
Traci: At TEXroad, we work primarily in post-consumer textile flows. We partner with municipalities and their collection and sorting teams to gather data at every stage – collection, sorting, and processing. This data allows us to evaluate how systems are performing and measure the impact of changes over time. Additionally, we’re involved in EU-funded projects, like PESCO Up, where we develop minimum data requirements for textile recycling chains. Our goal is to make data a shared, standardized language that benefits the entire value chain.
Muchaneta: Speaking of EU-funded projects, what ensures the longevity of such initiatives after their official end?
Traci: EU-funded projects have defined start and end dates, but we strive to make their outcomes scalable and sustainable. For example, in PESCO Up, we’ve developed minimum data requirements for the recycling chain. These are shared across multiple projects to ensure consistency and long-term use. At TEXroad, we also focus on publishing non-sensitive datasets for open access, so the insights remain available to the industry even after the projects conclude.
Muchaneta: What are some of the biggest challenges you’ve faced in promoting data sharing and collaboration?
Traci: One major challenge is the lack of standardization in the industry. For instance, terms like “post-industrial waste” and “pre-consumer waste” are often used interchangeably, leading to confusion. Another hurdle is companies’ hesitancy to share data due to fears of exposing sensitive information. Building trust takes time – our sales cycles can span 12 to 24 months before concrete agreements are made.
Muchaneta: Do you think legislation could help push businesses to share and use data more effectively?
Traci: Legislation has potential, but it needs to be well-designed and adaptable to market realities. It’s crucial for businesses to align their data strategies with their priorities, whether it’s compliance with legislation or operational improvements. Taking small, strategic steps – like understanding what data you have and identifying gaps – can make navigating new policies manageable.
Muchaneta: Can you share a success story where data made a tangible impact?
Traci: Absolutely. I worked with a Dutch textile preprocessor that significantly reduced its material rejection rate – from 25–30% to under 5% – by using data to communicate clear expectations to suppliers. This kind of progress demonstrates how even small-scale data applications can lead to systemic improvements.
“At TEXroad, we aim to answer the “stupid” questions – like how much post-consumer textile waste exists – so businesses can focus on the smarter ones. By improving data quality and accessibility, we’re helping the industry take meaningful steps toward circularity and sustainability.” – Traci Kinden, TEXroad Director
Muchaneta: Transparency is a recurring theme. Why is it so important?
Traci: Transparency builds trust. For instance, many people hesitate to use textile collection bins because they don’t know where their clothing ends up. Data can illuminate these processes, giving people confidence in systems like extended producer responsibility (EPR) schemes. Transparency also enables companies to evaluate their impact and make informed decisions.
Muchaneta: What excites you most about the future of textile data?
Traci: The potential to transform the industry excites me. Better data can level the playing field for SMEs, drive innovation, and address global issues like waste mismanagement. The possibilities are endless if we can improve data quality, accessibility, and speed.
Muchaneta: Finally, what role does TEXroad play in this transformation?
Traci: At TEXroad, we aim to answer the “stupid” questions – like how much post-consumer textile waste exists – so businesses can focus on the smarter ones. By improving data quality and accessibility, we’re helping the industry take meaningful steps toward circularity and sustainability.
Follow along on TEXroad’s journey on data as a key for material use and lifecycle. Learn more on TEXroad’s mission here.
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Essence of Innovative Design & Smart Strategies
in Challenging Times
CLOSING REPORT
MUNICH FABRIC START | BLUEZONE | KEYHOUSE | THE SOURCE
The international fabric trade show MUNICH FABRIC START came to a close. Together with THE SOURCE, BLUEZONE, and KEYHOUSE, it remains one of the most important fabric shows for the European fashion industry. In a challenging market environment, the organizers once again succeeded in bringing together key decision-makers and leading industry experts in Munich on January 21 and 22, 2025. 625 international exhibitors presented around 1,200 collections, showcasing the latest fabric trends and material innovations from the leading suppliers of fabrics and trims for SPRING.SUMMER 26.
MUNICH FABRIC START & THE SOURCE: “Highly Professional Research“
FLORESCENCE: The seasonal key theme of MUNICH FABRIC START describes the phase in which plants reach their full bloom and is used as a general metaphor for the process of blossoming. It can refer to new ideas, the unfolding of creativity, or even one’s own personality.
FLORESCENCE is divided into five trend themes: Betterverse, Unorthodox, Inventing Paradise, Fragile, and Lasting, which Volker Orthmann and Katharina Majorek as o/m collective and part of the MUNICH FABRIC START trend team, have described in their trend forecast for SPRING.SUMMER 2026 as follows:
“The new trends address the courage for innovation while simultaneously celebrating the fascination with timeless beauty. They explore how artificial intelligence and new technologies can influence and improve our relationship with the body, nature, and fashion. At the same time, the associated impact on information and consumer behaviour is questioned and confronted with a critical attitude and individuality. The contrast between strength and fragility, romance and modernity forms another key focus, reflecting current moods and translating them into fashion aspects. The final concept emphasizes classic elements, which, through new interpretations, cleverly link the future and the past.”
“Two action-packed days of the trade show have come to an end, and we draw a cautiously positive conclusion. We received good feedback from both visitors and exhibitors: we are focusing on the right topics and, with our various show-in-show concepts, bringing together the key players to develop new market strategies and drive forward innovation topics.“
Sebastian Klinder, Managing Director MUNICH FABRIC START
“The market is ambivalent. There is a desire for something new, but not everyone is willing to take risks. With strong leading themes like FLORESCENCE, THE CORE, and TECHKNOWLEDGE, we aim to break through this hesitation, provide a pool of inspiration, and create impulses that encourage bold decisions.”
Frank Junker, Creative Director & Partner MUNICH FABRIC START
Ambivalent market: security mindset versus desire for new ideas
In a price-sensitive, cautious environment, consumer behaviour resembles a careful blossoming: “Customers know exactly what they want—at what price and for which product. They are conducting highly professional research. Over the two days, they have a tight schedule, leaving little time to look around. Customers are focused on safety,” summarizes Oliver Schnitzler, Founder & CEO of LOOMSEVEN agency, with collections like Almodo, Eusebio, Pontetorto, SMI, and Tessilgodi, reflecting the current situation. Everything that is easy to understand and not too extravagant works, which is also confirmed by Michael Berner, CEO of Berner and Sohn & Fabric House agency, with collections like Altinyildiz, Arché, Infinity, Lanificio Fratelli Balli, and Pontoglio: “It’s moving away from plains and becoming more decorative again. Linen blends set the tone. Jerseys are also in demand for Summer 2026, but only if they are special. Customers are uncertain about prints: What is a modern pattern? Muted, washed-out, and delicate designs are currently doing well with us. The market is very tense and extremely price-sensitive. Therefore, one has to create attractive offers.”
“We particularly liked the innovative fancy items with embroidery, eyelet embroidery and voile as well as shimmering effects on plain fabrics. Light, flowing, feminine fabrics in powder shades will also be important for summer,” says Annette Schrewe, Head of Design at Betty Barclay. Fancies were also the first step for Drykorn: “We started with the Fancies. I can already say something about that: we looked for modern florals and natures as well as graphic designs and have already found them. We have seen interesting new ideas. This is very important to us,” summarizes Angela Kunst, Head of Product and Design.
BLUEZONE: Love & Attention
The next evolution of denim: At BLUEZONE in the Zenith Area, around 70 international denim mills presented their latest developments for denim and sportswear. The key theme THE CORE focuses on trends such as Collab Now, Deconstruct & Reconstruct, Phat Flavour, Green Minimalists, and Second Hand Trends. We will delve into the fusion of tradition and technology of denim creativity and innovation. Here, a new energy of sustainability, fabric innovations, industry trends, insights into the ever-evolving denim market, and cutting-edge processes arise to shape denim’s next evolution techniques. “We live in an abundance market, which means, conversely, we must be braver than ever, instead of freezing in fear. Brands need to be desirable. They must evoke love. It’s all about love & attention. Creating Lovemarks is not just a task for brands, but for all players along the value chain,” said Tilmann Wröbel, BLUEZONE trend researcher and owner of Monsieur-T Denim Lifestyle Studio. Collaborations like ISKO x bluesign, Evlox x Lamosa, Lycra x C&A, and Sharabati x Sashiko Denim are just some of the many ways to evoke emotions. This focus on emotion was also emphasized by Hans-Peter Hiemer: “Technologies need emotion,” stressed the Style3D/Assyst CEO in his presentation. 3D and AI are the solution to translating ideas into consumer needs within a digital product cycle from design to distribution.
Join in, try out, inspire. This is what a successful collaboration looks like, and how to engage people, as demonstrated by the Denim Masterclasses of ENDRIME® X BROTHER X ISKO™ X COATS, led by denim designer and lecturer Mohsin Sajid, whose workshops were very well received.
When it comes to awakening and stirring emotions, David Shah is the one to do it. In his keynote “Quantum Fashion” about the philosophy of design, the trend forecaster and publisher created a bridge between political and economic constraints, rich and poor, old and young, as well as cultural clashes, design accidents, and highlights. He also misses the feel-good factor of fashion and warns against quantum fashion, which only speeds up the cycle even further. Innovations outpace themselves. Perhaps we should look more to the past than the future. Exnovation instead of innovation? Shah provided the fascinated audience with many thought-provoking insights.
Activator KEYHOUSE
“Good in talking, not in doing“, was David Shah’s harsh criticism of everything related to sustainability. And many market participants share this view. This makes what happened at KEYHOUSE all the more exciting: mass-market meets startups and innovators. Integrated into BLUEZONE, KEYHOUSE was not only a focal point but also an activator. Over the course of two days, exactly the right people came together here: large fashion brands with high volumes were engaged in intensive conversations with pioneers and innovators. How can textile-to-textile recycling become scalable for the mass market? Which sustainable material developments, processes, and techniques provide new alternatives? Which new technologies bring not only efficiency but also emotion? These were some of the central questions that exhibitors and visitors addressed, not only during the lectures but also at the exhibition stands.
“BLUEZONE and KEYHOUSE together in one hall is the perfect match. The synergies are amazing. From the core of BLUEZONE, the sustainable innovations spread out into the industry. We are the pearl with BLUEZONE as its shell, at the heart of the industry,” summarizes Simon Angel, the curator of the forum.
“As a denim designer, I visit BLUEZONE to look for the latest trends, fabrics, materials, and innovations. The trend areas are fantastic because they showcase how innovations like laser treatments, washes, and styles can be implemented. We always attend BLUEZONE, as the trade show is also important for networking.”
Anna Weber, Designerin Denim & Flats, Luisa Cerano (Visitor)
“We have fixed appointments with ISKO and Bossa – everything else we do spontaneously. The Kesselhaus has always been nice. Now that all the companies are gathered in one hall, it feels like there’s more going on.”
Sabine Schweneker, Design HAKA, MAC (Visitor)
“The KEYHOUSE is the best. It’s great for the customers to get inspired and see lots of examples. We are doing our best to promote textile to textile recycling and encourage brands to get ready. The big players need to get more familiar and need to think in a bigger picture. We need to get beyond capsule collections to drive the infrastructure forward.“
Hélène Smits, Head of Business Development & Partnerships, LOOPER Textile Co. (Exhibitor)
Over the course of the two days, more than 50 high-profile trend forecasters, pioneers, and well-known industry experts discussed the central topics of the industry in around 50 talks and panels across three stages. The comprehensive trade show programme was rounded off by the MUNIQUE NIGHT. Approximately 1,200 guests ended the first day of the show with drinks, snacks, networking, and music.
After two days of the trade show, the textile exhibition closed with a 4% increase in visitors compared to the last MUNICH FABRIC START. Among the brands present on-site were designers, product managers, and buyers from adidas, Aigner, A Kind of Guise, Akris, Alberto, Alpha Jeans, Angels, Anna van Toor, Armedangels, Atelier Gardeur, Baldessarini, BASF, Best Secret, Betty Barclay, Black Palms The Label, Brax, BMW, Bogner, Bugatti, Burda, C&A, Calida, Calzedonia, Carhartt, Cecil, Ceres, Cinque, Comma, Coop, Digel, Drykorn, Escada, Gerry Weber, HEAD Sport, Herrlicher, Hessnatur, Holy Fashion Group, HSE, Hugo Boss, IB Company, Joop!, Lagerfeld, Lanius, Lodenfrey, Luisa Cerano, MAC, Marc Aurel, Marc Cain, Marc O’Polo, Mey, More&More, Olymp, Oui, Pangaia, Peek & Cloppenburg, Prada, Riani, s.Oliver, Schoeller, Schumacher, Seidensticker. The visitors came from 58 countries, with the majority located in Germany, Austria, and Switzerland, as well as Italy, the Netherlands, Czech Republic, Poland, Greece, the UK, and Portugal.
MORE QUOTES FROM VISITORS:
“For our collection, we are specifically looking for new denims at BLUEZONE and have found some great innovations. At MUNICH FABRIC START, we were inspired by prints for new basic items and jacquards to elevate our standards.”
Andrea Sefl, Product Management Womenswear, Atelier Gardeur
“We’re looking for things that are innovative and will move us forward fashion-wise. The trade show here in Munich is one of the most important denim platforms for us. Here, we get a great cross-section of exhibitors we work with. MUNICH FABRIC START and BLUEZONE are important trade shows and a strong local institution.”
Michael Seiter, Head of Denim, Holy Fashion Group
“We were particularly impressed by the innovative fancy items with embroidery, eyelet stitching, voile, and shimmering effects on solids. For the summer, light, flowing, feminine qualities in powder tones will be important. We also really like vibrant royal blue. The colour worlds in the trend forums at MUNICH FABRIC START were really well executed. However, the prints are still not quite right for us. What we’ve seen so far was too light, too romantic, too playful, or childish. We need them to be clearer and more easily understandable.”
Annette Schrewe, Head of Design, Betty Barclay
“For Spring/Summer ’26, we are focusing on muted pastels and neutral tones. We are looking for new blends of viscose-Tencel-linen or viscose-linen. Many high-quality collections are not even available yet. The trade show scene is shifting more and more to Milan, which is unfortunate for us. In terms of timing in collection development, we are so early that we don’t even have the chance to go to Milan.”
Birgit Kastner, Head of Design, Marc O‘Polo
MORE QUOTES FROM EXHIBITORS:
„All natural fibres like cotton-linen with viscose work really well. For the German market, with stretch – because they are still doing tight trousers. In this case it’s cotton-linen-nylon mixes. New and innovative are shiny laminées or lurex prints on linen. We had two successful days with clients like Hugo Boss, Windsor, Cambio, Luisa Cerano, Riani, Brax, MAC and Baldessarini, just to name a few.”
Simone Bellucci, CEO, Bellucci
“Our customers value our product because it‘s from Europe. They are especially looking for organic and recycled qualities in cotton and polyester. We launched a new Beachwear and Sportswear collection. In these times, it is important to be able to offer the right qualities in combination with stock and service.”
Marc Puigderrajols Bassols, Sales Team, Tejidos Rebés
“How can materials be returned to the cycle, and how can they remain in the cycle? These are the central questions that many still lack answers to. With our rings, sliders, hooks, and buckles, we offer a solution. They are made from a sustainable bio-based material that is both compostable and recyclable. Despite this, the products are extremely durable and washable. Our modular, repairable buckles in neon yellow are a big hit, as well as our lingerie series.”
Sarah Jankowsky, COO & Co-Founder, Valupa
“We are pleased because important customers like Marc Cain, Gardeur, Peter Hahn, and the workwear provider S-Gard attended. However, it has been rather quite overall. Particularly in demand for SS 26 are silicone labels in neon pink and orange, neoprene emblems with embossing, and grosgrain straps with silicone lettering, preferably in a turquoise/blue palette.“
Heike Taubeneck, Sales Representative, Bornemann-Etiketten
“We offer a huge assortment, so picking out individual trends isn’t easy. If I have to choose, I’d highlight these three: tie-dye, purple as a strong trend color, and large-scale patterns. The first day of the trade show went very well, while the second was quieter. Overall, we’re satisfied. However, we would prefer if the trade show continued to run over three days.“
Dennis van Os, Sales Representative, Nooteboom Textiles
“The trends are diverse: Calm Minimals in shades of blue with a Riviera vibe – small-scale and easy to interpret – are a big hit. At the same time, oversized, colorful, arty prints with lots of yellow are in high demand. Stripes remain a key trend, now with a hand-painted, retro flair. We’re also showcasing animal prints in bold contrast colors as well as boho and
cowboy-inspired designs. There’s a lot of talk about florals, but the question is, which flower? Orchids? Abstract, brushed flowers with textured backgrounds? Multicolored or two-toned? Opinions on this vary quite a bit.”
Elisa Ostländer, Designerin / Inhaberin, Lica Design Studio
“Printed florals in great variety – that’s what Liberty is known for like no other. There isn’t a clear trend, but our theme ‘Floral Rebellion,’ featuring abstract floral prints from the 60s, 70s, and 80s, is gaining traction. These work best in bold colors, but also in more understated tones. Stripes remain important as well. All of our key customers were here, especially the classic shirt providers like Seidensticker and Olymp, as well as Drykorn.”
Mats Buschjost, Junior Sales Manager, Fashion & Friends für Liberty
“We launched our new project ‘Manifattura Italia – where else’ here. This season was primarily about showcasing the collection for the first time, understanding what customers need, and assessing the project’s potential in the German market. Germany remains very price-sensitive, and customers are cautious when it comes to trying something new. The concept is solid, and the German market is tough – which is exactly why we wanted to kick things off together with MUNICH FABRIC START.”
Luca Balugani, Owner, Bureau 31 für Manifattura Italia – where else
“The market is very tense and extremely price-sensitive, so you need to create tailored offers. For instance, we’ve included the Turkish manufacturer Palmiye for the third season now – highly innovative and super successful. We are incredibly satisfied with MUNICH FABRIC START – I can honestly say that everyone was here.”
Michael Berner, CEO, Agentur Berner und Sohn & Fabric House
THE NEXT TRADE SHOW DATES FOR AUTUMN.WINTER 26/27
MUNICH FABRIC START, BLUEZONE, KEYHOUSE & THE SOURCE
02 + 03 SEPTMEBR 2025
MOC & Zenith Area Munich
Discover more industry-changing innovations at our upcoming trade shows:
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KEYHOUSE NEWS - PaperTale
KEYHOUSE – The Innovation Hub For Tomorrow's Fashion
Future Proof Compliance x Smarter Communication
Discover how PaperTale bridges compliance and communication, delivering real-time transparency for ethical, circular brands.
In the atmospheric industrial charm of KEYHOUSE, Hall 7, progressive suppliers and global players from cross-industry sectors will be showcasing their latest new developments and innovations. On over 1,000 square metres, you will find trend-setting future fabrics and new process technologies – be it in terms of sustainability, circular economy, digitalisation & AI, traceability, textile dyeing or finishing. Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside sustainable innovations.
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PAPERTALE TECHNOLOGIES
The textile and fashion industry stands on the brink of transformation. For years, it has faced criticism for lacking transparency, perpetuating greenwashing, and enabling exploitative practices. Today, the sector confronts a new era of accountability, driven by regulations like the Digital Product Passport (DPP), Forced Labour Regulation, Extended Producers Responsibility and the Green Claims Directive. These regulations seek to mend a broken system, yet they also challenge brands and suppliers to navigate the complexities of compliance.
PaperTale offers a revolutionary solution that allows us to adapt and excel in this new reality. We are excited to announce our presence at Munich Fabric Start, where we invite you to explore how PaperTale is shaping the future of fashion.
How PaperTale Makes a Difference
PaperTale is more than a technology platform; it’s a commitment to sustainability, fairness, and innovation. By harnessing blockchain and AI technologies, PaperTale creates a transparent ecosystem that builds trust while ensuring compliance. Our tools empower everyone in the supply chain—factory workers, suppliers, brands, and consumers—to collaborate in creating a more responsible fashion industry.
PaperTale’s Key Features:
Verified Data and Transparency: PaperTale uses a two-point verification system to ensure the accuracy and integrity of supply chain data. This includes creating digital twins of physical products, enabling brands to trace every step from raw materials to the end of life.
Empowering Social Sustainability: Through Social App (SAPP), PaperTale champions worker welfare by providing access to essential information about wages, contracts, and workplace safety, while adhering to GDPR standards. This approach promotes fairness and helps factories proactively address risks while ensuring compliance with regulations.
Smarter Communication and Consumer Engagement: The Consumer App (CAPP 3.0) offers unprecedented visibility for consumers, enabling them to explore the journey of their products. Additionally, PaperTale Network (PTN2.0) generates detailed reports tailored to communicate with regulatory bodies. This dual capability—educating consumers and meeting compliance demands—makes communication smarter by addressing diverse stakeholder needs efficiently and effectively.
Circularity and Future-Proof Compliance: PaperTale supports brands in achieving traceability in the take-back loop, facilitating second-hand market growth and conscious consumption. Additionally, its integrated tools—built on a value-based approach—address systemic challenges like forced labour and greenwashing, ensuring compliance that adapts to evolving regulations.
Turning Challenges Into Opportunities
The wave of new regulations demands unified solutions. Fragmented compliance systems create inefficiencies, particularly for Tier 1 suppliers working with multiple brands. PaperTale’s platform eliminates these inefficiencies by integrating diverse systems and automating data sharing. This ensures consistent, accurate reporting while saving time and resources.
Unlike platforms that rely on self-reported data, PaperTale gathers verified primary data directly from the supply chain. This approach addresses the root causes of issues like greenwashing and forced labour, delivering robust solutions that benefit every stakeholder.
Discover PaperTale at Munich Fabric Start
As one of Europe’s premier trade fairs for fashion and textile professionals, Munich Fabric Start offers a unique space to connect, innovate, and collaborate. At our booth, you’ll experience how PaperTale’s solutions empower brands to achieve transparency, embrace circular practices, and navigate the complexities of today’s regulatory environment. Specifically, you can scan a product using the PaperTale Consumer App and explore its entire lifecycle (DPP-ready set of data) and see the people who created it; hear more about our pilot project with Rifo for take-back loop and see how we enable circularity for brands; or find out how our platform integrates diverse systems to streamline reporting, save time, and reduce errors.
Whether you’re exploring product traceability, seeking to streamline compliance, or driving sustainability, PaperTale provides the tools to stay ahead in a rapidly evolving industry.
Join Us in Shaping the Future of Fashion
The stakes for the fashion industry have never been higher. Transparency has become the foundation for trust and innovation, and PaperTale is here to transform compliance into a pathway for leadership and growth.
Visit us at Munich Fabric Start in Hall 7 to see how we can work together to build a sustainable, accountable, and thriving fashion industry. Let’s reshape the future of fashion, one transparent thread at a time.
Sweden – H7 KH | K 24
Visit the KEYHOUSE AT H7 and find the highlights for the upcoming season.
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KEYHOUSE NEWS - FASERKREISLAUF
KEYHOUSE – The Innovation Hub For Tomorrow's Fashion
FASERKREISLAUF
In the atmospheric industrial charm of KEYHOUSE, Hall 7, progressive suppliers and global players from cross-industry sectors will be showcasing their latest new developments and innovations. On over 1,000 square metres, you will find trend-setting future fabrics and new process technologies – be it in terms of sustainability, circular economy, digitalisation & AI, traceability, textile dyeing or finishing. Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside sustainable innovations.
KEYHOUSE is also home to the main lecture forum of MUNICH FABRIC START with exclusive keynotes, panel discussions, trend presentations, Q&A sessions & expert talks by international industry insiders. Be inspired by the wide range of events at KEYHOUSE.
The Textile Revolution Begins Here – The faserkreislauf (fiber cycle) as the New Standard
The fashion industry is facing a major challenge: resource scarcity, increasing environmental impacts, growing amounts of waste, and new regulations. At faserkreislauf, they have a clear vision – combining innovation and sustainability. With their yarns and fabrics made from recycled old clothes, they are setting new benchmarks.
Recycled fibers – The new standard:
Their yarns and fabrics presented at the trade fair consist of 30% recycled fibers, sourced from discarded textiles such as old clothes and worn-out materials, all collected directly from Germany. Thanks to advanced recycling technologies, they transform these materials into high-quality fibers.
“At faserkreislauf, we have a clear vision – combining innovation and sustainability.”
What makes the fibres from faserkreislauf unique:
- no water usage: Unlike virgin fiber production, no resources are wasted.
- no land use: They rely on existing materials instead of cultivating new raw resources.
- reduced CO₂ footprint: By producing regionally within the EU, they keep emissions as low as possible.
- traceability: Their recycling process is transparent, and the fibre origin is 100% traceable.
Honest products for premium customers:
The yarns and fabrics they present are 100% made in the EU and meet the highest standards of quality and transparency.
Ready for the EU Green Deal:
Starting in 2025, textile manufacturers will be required to sustainably dispose of their products under extended producer responsibility. With their recycled products, they already offer a future-proof solution that meets the requirements of the EU Green Deal.
The right choice for every collection:
Their fabrics – from single jersey to sweat, french terry, and woven qualities – are highlights not only in texture but also in color. Whether classic shades or trendy tones like Pacific Petrol, Vanilla Yellow, or Port Red – they have the perfect selection for both basics and standout pieces.
Shaping the textile revolution together:
With their innovative approach, they are revolutionizing the textile cycle: turning old clothes into something new. Let’s work together to show how innovative solutions can work today.
Germany – H7 KH | K 21
Visit the KEYHOUSE AT H7 and find the highlights for the upcoming season.
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KEYHOUSE NEWS - WKS
KEYHOUSE – The Innovation Hub For Tomorrow's Fashion
WKS
In the atmospheric industrial charm of KEYHOUSE, Hall 7, progressive suppliers and global players from cross-industry sectors will be showcasing their latest new developments and innovations. On over 1,000 square metres, you will find trend-setting future fabrics and new process technologies – be it in terms of sustainability, circular economy, digitalisation & AI, traceability, textile dyeing or finishing. Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside sustainable innovations.
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WKS TEXTILVEREDLUNGS GMBH
WKS Sustainable Textile Solution has been the unique service provider along the entire textile supply chain for over 60 years.
WKS offers its services at 7 locations worldwide, ranging from laboratory tests and inspections of fabrics, trims and garments, raw materials- and trim logistics, washing and dyeing services to all repair services as well as e-commerce and – indispensable right now for the sustainable requirements of the green deal – recommerce & rent solutions as a one-stop shop (logistics / refurbishment / resale-software). Numerous certificates, including GOTS, document their sustainability concept.
Germany – H7 KH | K 06
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TEXroad: Putting the data in circular textiles
TEXroad: Putting the data in circular textiles
What if data could be used as a common language to connect the public and private sectors and optimize the economics and carbon footprint of textile circulation? The Netherlands-based TEXroad Foundation is working on making this possible.
Their focus is on using data to improve textile management infrastructure, improve available data, statistics, and metrics for business and policy making and co-develop a network for B2G and B2B data exchanges.
TEXroad acts as a neutral party to network digital platforms and develop a flow of standardized data to match the flow of textiles through the reverse supply chain. This is used to produce statistics, metrics, best practices and reports that meet policy monitoring requirements, support impact assessments, highlight system inefficiencies and enable transparency.
TEXroad was founded by Traci Kinden, an innovator with over 10 years of experience in circular textiles.
“Good data helps companies in textiles and fashion be more efficient, identify new opportunities, and comply with regulations more easily. It should also be the basis for effective policy from the public sector. We’re not there yet, and everyone has a role to play in achieving good data.” – Traci Kinden, TEXroad Director
Credits: Humana Estonia
Traci Kinden
TEXroad is currently developing a digital platform that aligns crucial textile data from different sources and makes it useful for public authorities, projects and circular value chains, due to go live in spring 2025.
Follow their Linkedin page for more information and updates on the launch.
“The Data Hub tackles challenges in the post-consumer value chain such as a lack of transparency in textile flows, inconsistent data shared between partners, and inefficient reporting to the public sector. It is currently being tested with municipalities and their textile partners and in projects addressing circular textiles, digitization, and data exchange,” Traci explains.
On 22 January, Traci will debunk misconceptions about textile data and
share how industry actors can benefit from putting numbers into action.
Join the session moderated by Muchaneta ten Napel on the KEYHOUSE stage at 11:30 am.
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KEYHOUSE NEWS - FELDE FIBRES
KEYHOUSE – The Innovation Hub For Tomorrow's Fashion
FELDE FIBRES
In the atmospheric industrial charm of KEYHOUSE, Hall 7, progressive suppliers and global players from cross-industry sectors will be showcasing their latest new developments and innovations. On over 1,000 square metres, you will find trend-setting future fabrics and new process technologies – be it in terms of sustainability, circular economy, digitalisation & AI, traceability, textile dyeing or finishing. Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside sustainable innovations.
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FELDE FIBRES
Felde Fibres revolutionizes Hemp Fibre Market with Superior Quality
Felde Fibres, a German bast fibre producer, is setting new standards with its premium elementary hemp fibres. This innovative quality offers unmatched fineness, handfeel, and appearance, unlocking new application possibilities and reviving the long-overlooked hemp plant.
Grown entirely in Germany with full traceability to the origin farms, Felde Fibres’ hemp is primarily cultivated as a secondary crop, providing farmers with additional income while ensuring top-quality fibres.
Certifications such as GOTS and OEKOTEX Standard100 confirm Felde Fibres’ commitment to the highest quality and sustainability in the textile industry.
Germany – H7 KH | K 08
“This innovative quality offers unmatched fineness, handfeel, and appearance, unlocking new application possibilities and reviving the long-overlooked hemp plant.”
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LOOPER Textile Co. – A second life for unwanted garments
KEYHOUSE NEWS
Meet LOOPER Textile Co.
A second life for unwanted garments
Looper Textile Co. is an independent company jointly owned by the H&M Group and REMONDIS. They provide retailers and municipalities with responsible solutions to extend the useful life of garments and textiles through re-use and recycling. At Munich Fabric Start, we are excited to welcome Looper Textile Co. as one of the key players at the upcoming KEYHOUSE during the next show on January 21 + 22, 2025 in Munich. Learn more about Looper Textile Co.‘s mission to give unwanted garments a second life and how they contribute to increasing the likelihood that each garment meets its intended end state. Here’s how:
When it comes to unwanted garments, the challenges we face today are pretty overwhelming. Each year, an estimated 100 – 150 billion items of clothing are produced globally.
- The majority of these textiles are unfortunately fated to go to waste, contributing to resource depletion and environmental damage.
- Globally, around 87% of discarded textiles directly end up in wrongful disposal, while more than 90% are reusable and recyclable.
- Today, less than 1% of used clothes and other textile materials are recycled into new textile products. At Looper Textile Co., they keep textiles out of wrongful disposal and provide solutions to extend the life of garments that are reusable. For those that can’t be reused, they ensure that the materials are recycled at their highest value.
At Looper Textile Co., they keep textiles out of wrongful disposal and provide solutions to extend the life of garments that are reusable. For those that can’t be reused, they ensure that the materials are recycled back into the loop at their highest value.
They collect and sort garments to extend their useful life:
Collect: They collect used and unwanted garments from retailers (including leftovers, customer returns, stop orders, faulty items, and post-consumer garments collected in stores or via post). They also collect post-consumer textiles in communities (street collection), via charity shops, and directly from consumers.
Re-use: They extend the useful life of products (garments, shoes, accessories) through responsible reuse. The majority of garments they collect are eligible for reuse. At Looper Textile Co., facilities, they sort pieces by piece into more than 200 categories so they can meet customer needs and ensure that garments will have the best possible new life.
Recycle: They have developed an industry-leading near-infrared (NIR) sorting line equipped with optical sensors, enabling them to detect material composition and color and thereby meet the requirements of closed-loop recyclers. For textiles where closed-loop recycling is not an option yet yet (currently the majority), they supply to open-loop recycling solutions (wiping cloths, nonwovens for insulation, and automotive).
Recovery: A small remainder of garments that are contaminated or ineligible for reuse or recycling are disposed of in established waste facilities, prioritizing energy recovery whenever possible.
„By investing in advanced sorting technologies, Looper Textile Co. is positioning itself as a key feedstock supplier for scalable textile-to-textile recycling solutions.” – Hélène Smits, Head of Business Development & Partnerships
Looper Textile Co. is a trusted partner in preparing garments for the next phase of their lifecycle. The bold ambition and strong heritage of this young company lies in understanding the retailer’s perspective and best-in-class operations. They are:
SOLUTIONS ORIENTED:
They meet you where you are: They provide custom solutions depending on the starting point and ambition level of the brand or retailer. This may range from securing responsible handling of unwanted garments to capturing post-consumer fibers to be introduced back into brand supply chains.
Circular supply chains: They actively support closed-loop trials to kick-start the flow of secondary raw materials into your supply chains.
Global turn key solutions: They operate three facilities in Europe, and through their global partner network, they are able to provide our solutions across all global markets. Their partners uphold their standards and share their commitment to giving unwanted garments a second life in a reliable and transparent way.
OPEN & TRANSPARENT:
Monthly Reports: They provide end-to-end visibility of what happens to the textiles from collection to sales markets in clear and engaging monthly reports.
Authenticity: They are straightforward about the challenges and opportunities they see, as well as their approach to each.
Customer Engagement: They can help you create a compelling narrative for your customers and answer any questions they might have.
INVESTED IN PROGRESS:
Automated Sorting for Circularity: They continue to invest in improving and scaling their automated sorting capabilities in order to supply textile feedstock to closed-loop recyclers with the right specifications. They are taking part in several trials and commercial pilots with fiber recyclers and manufacturers that bring recycled textile materials back into new products.
Responsible Re-Use: They are pushing for enhanced visibility practices within their sector via deep dives into reuse sales markets and transparent reporting. Their leadership in these areas contributes to more secure sales channels and increases the likelihood that each garment meets its intended end state. They are also involved in piloting solutions for end-of-life textiles in one of their main re-use markets in order to tackle the textile waste problem that is present there.
BEYOND COMPLIANCE:
With the introduction of the EU’s Extended Producer Responsibility (EPR) schemes for textiles and the Eco-design for Sustainable Products Regulation (ESPR), brands and retailers face increasing pressure to take responsibility for their products throughout their lifecycle, from design to production to end-of-life. Additionally, sustainability-conscious consumers are demanding transparency and ethical practices, pushing brands to adopt circular business models.
Whether you are focused solely on compliance, regard circularity as a key strategic advantage for your business, or anything in between, they can help!
Looper Textile Co.’s solutions are in accordance with ESPR, EPR, and other relevant legislation, and they ensure that you not only meet your producer requirements but also help you achieve your sustainable ambitions.
Visit them at the KEYHOUSE to discover the possibilites for your own brand. Don’t miss them on the KEYHOUSE stage with valuable insights.
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MUNICH FABRIC START & BLUEZONE - Essential and efficient
ESSENTIAL AND EFFICIENT
CLOSING REPORT
MUNICH FABRIC START | BLUEZONE | KEYHOUSE | THE SOURCE
The international textile tradeshow MUNICH FABRIC START draws a positive conclusion: the formats MUNICH FABRIC START, THE SOURCE, KEYHOUSE, and BLUEZONE are strategically well-positioned. Over two days, the most important decision-makers from the international textile and fashion industry met in Munich. Highlights included over 1,000 collections showcasing fabric trends and material innovations for Autumn.Winter 25/26, Li Edelkoort’s return, and collaborations along the supply chain.
Essential, highly inspiring, and extremely effective – after two content-rich days, the international fabric trade show MUNICH FABRIC START came to an end. The consensus among visitors is surprisingly consistent: MUNICH FABRIC START, together with THE SOURCE, BLUEZONE, and KEYHOUSE, is one of the most important fabric trade shows for the European fashion industry and is thus of immense significance. On 40,000 square meters, international fabric and ingredient manufacturers showcased around 1,000 collections with trends for Autumn.Winter 25/26. After two days, the trade show closed with 10% fewer visitors. The brands present on-site included designers, product managers, and buyers from adidas, Aigner, Akris, Alberto, Anna van Toor, Armed Angels, Baldessarini, Bestseller, Betty Barclay, BMW, Bogner, Brax, Camel Active, Chloé, Cinque, Comma, Condé Nast, Dariadéh, Digel, Drykorn, eBay, Escada, Esprit, Eterna, Gardeur, Gerry Weber, Hessnatur, Holy Fashion Group, HSE, Hugo Boss, Lagerfeld, Lanius, Lodenfrey, Luisa Cerano, Mac, MalaikaRaiss, Maloja, Marc Cain, Marc O’Polo, März, Mey, More&More, Olsen, Ortovox, Oui, Peek & Cloppenburg, Riani, s.Oliver, Schumacher, Seidensticker, Sportalm, Strellson, Talbot Runhof, Tchibo, Trigema, Triumph, Vaude, or Wolford.
Compression without compromise: With a duration of two days, the Munich textile show has become more efficient. At the same time, a new arrangement of the FABRICS and STUDIOS areas on the upper floor of the MOC, as well as the integration of KEYHOUSE into BLUEZONE on the Zenith Area, has shortened the walking distances and created new synergies.
“We had a very lively first day with an atmospheric get-together in the evening. We would have wished for a stronger second day. Regarding the timing, the alignment of the duration of MUNICH FABRIC START, THE SOURCE, BLUEZONE, and KEYHOUSE, and the reorganization of various tradeshow areas, we have been confirmed that we made the right strategic decision. MUNICH FABRIC START is appreciated, desired, and needed. That’s what matters.”
Sebastian Klinder, Managing Director MUNICH FABRIC START
“We have experienced a lot of appreciation over the last two days, which feels good. What we set up here together with our team is done with a lot of passion, especially for our industry. The textile industry continues to face significant challenges in a difficult economic environment. Now more than ever, we all need to pull together.”
Frank Junker, Creative Director & Partner MUNICH FABRIC START
“I love this tradeshow! And I am incredibly grateful that it exists. Because we need it – not just to stay informed: For Winter 1, we no longer need fabrics, but there is still a lot to clarify with the manufacturers. We use MUNICH FABRIC START as a check-up to discuss and negotiate prices. For Winter 2, on the other hand, we are still open and looking around. Does the shortened time affect us? No, we have always been here for just two days. That’s enough for us.“
Susanne Schwenger, Chief Product Officer, Marc O’Polo
“It’s the first time I‘m visiting BLUEZONE. For Chloé it’s important that a Designer constantly gains knowledge and experience to foster the design capability. Tradeshows are an important part for this. Denim is NOT just another fabric. To make educated design decisions, it’s crucial meeting different people and discuss topics like new innovations and sustainability. BLUEZONE is a very positive experience. I like the size of the event and the energy here. Different to other tradeshows are the workshops. It’s nice to actually try out things and not just discuss them in theory.”
Angela Fusco, Senior Denim Designer, Chloé
Upcoming Trends Autumn.Winter 25/26: Intuition and Illustration
The theme of the 54th edition of MUNICH FABRIC START was “Intuition”, which ran like a red thread through the entire event. In a time when uncertainty and change shape the fashion industry, one relies on the power of inner instincts and creative intuition. “Intuition” stands for breaking free from predefined rules and instead trusting one’s gut feeling and subtle perception of trends. This season’s trend themes focus on human emotions: RESILIENCE, LUCID DREAM, GENTLE POWER, SOLITAIRE, and RECONNECT. RESILIENCE and LUCID DREAM reflect the need for protection and security in uncertain times and the return of romance. GENTLE POWER refers to the peace and energy of nature, inspired by the contrast of vulnerability and strength. SOLITAIRE and RECONNECT represent the return of glamour, sharpness, and the merging of tradition and technology in fashion. This was reflected not only in the showcased collections but also in the around 40 keynotes, panel discussions, trend presentations, and Q&A sessions with more than 50 renowned industry experts.
Li is back
After five years, the globally significant trend researcher Li Edelkoort returned to MUNICH FABRIC START on September 4, 2024, and inspired the audience live with her exclusive Private Lecture. Under the theme “Illustration”, she presented the trends for Autumn.Winter 25/26 and provided exciting insights into future developments in fashion and textiles, as well as upcoming color trends. She relies not only on photographs but also on paintings and posters to visualize her predictions. As the main trend for the next season, she identified Paris – as a city, as a feeling, and as effortless elegance. With all the unrest in the world, she calls for establishing a fashionable contrast: harmonious and orderly rather than chaotic and disordered. “With everything that is happening in the world, all the war and chaos, we need to clean up. At least lookwise. Our outfits need to look very put together and neat and symbolize all the good. Let´s have a bit of humor and creativity. We say no to bad feelings!” Edelkoort stated. Her return to Munich marked a highlight of the fair and reaffirmed her status as a leading voice in trend forecasting.
“We were practically overwhelmed by customers today. We were able to establish many good contacts – from startups to medium-sized companies to the big players, they were all there. The summer party after the first day was a real happening. Very few shows offer such attention to detail. For me, gettogethers are a basis for networking – especially for young people and career entrants who are rather reserved at the tradeshow.”
Moritz Michel Wilke, District Sales Manager, We Nordic
“The new layout is perfect. It is concentrated, and customers can navigate the tradeshow much more easily. This makes it more effective for everyone. Compared to the previous show, it felt like there was a bit more traffic. The atmosphere was very good. I am very satisfied with both days. Hugo Boss, Holy Fashion Group, Meindl, Hauber, Riani, Mac Mode, and Change – they were all there.”
Christiani Torri, Pontoglio (Agentur Berner)
Techknowledge
One word was unavoidable in the lecture program with the around 40 talks and forecasts: Collaboration. The industry is focusing on cooperation to address current challenges such as recycling issues and related EU regulations – thus, a major emphasis is on new network structures, cooperation platforms, and holistic thinking. “We are in an exciting innovative phase. Different concepts can coexist in parallel as they address different niches,” says Drishti Masand, Circularity & Circular Economy Expert at Adidas. With the T-Rex project, Adidas supports an EU initiative developing industry-wide blueprints for a functioning circular economy.
Think Tanks such as KEYHOUSE play a central role as a link between designers, research, and industry stakeholders. A major attraction was the digital direct printing experience by Brother and Niederrhein University of Applied Sciences. In a collaborative workspace, visitors had the opportunity to be creative and print their results live on-site. Simon Angel, curator of SUSTAINABLE INNOVATIONS, summarizes: “We are questioning the status quo – that’s why we are here. The industry needs inspiration, and we need partners from the sector to make a real impact.” Since 2016, a staple of KEYHOUSE, SUSTAINABLE INNOVATIONS this September showcased some of the most future-proof textile developments for industrial problem-solving at the stands and in the joint panel, including Fabulous Fungi, Ilse Kremer, Studio Joris De Groot, Knit In Motion by Suzanne Oude Hengel, Rietgoed By Iris Veentjer, and Studio Tjeerd Veenhoven. Also in focus are the automation and digitalization of sustainability strategies. Exhibitors like Trace Momentum and tex.tracer present their solutions for clean data collection along the value chain towards a user- friendly digital product passport. AI providers and individualized, thus less wasteful, printing processes are also featured at KEYHOUSE. Due to renovation work, KEYHOUSE this time was located in the midst of BLUEZONE in Hall 7.
“For us, this is fantastic. We see ourselves as innovators in the jeans industry – MUNICH FABRIC START allows us to connect with relevant partners.”
Julio Perales, Technical Segment Manager Denim, Archroma
“We really do business here! The show doesn’t limit exchange to a quick hello. At BLUEZONE you really have space to sit down and go through your collection with your customers, to talk details and actually make deals. This is especially important for us, as Germany is a key market for denim. We are really happy with the organization, whenever we faced challenges the MFS-team was there to solve it.”
Dilek Erik, Global Marketing Manager, Sharabati
“I haven’t been to MUNICH FABRIC START and BLUEZONE for 8 to 10 years. It changed a lot. I really like it that the two tradeshows are on at the same time. What they showcase in regards of material innovation & tech is quite universal. In the denim community we are very tightening. The denim heads stick together. It’s nice to be surrounded by complete strangers. It broadens your horizon. MUNICH FABRIC START gives us a platform to cross pollinate. No other denim show does that. It’s the same with BLUEZONE and KEYHOUSE. How great is that: I’ve just seen 3D-printing onto denim. It’s amazing. The future of denim is tech & science.”
Amy Leverton, Trend Forecaster, Denim Dudes
BLUEZONE: Patches, Five-Pockets and Distressed Fabric
At BLUEZONE in the Zenith Area, over 70 international denim mills showcased their latest developments for denim and sportswear. The denim community discussed new guidelines for the industry. The kickoff was provided by Tilmann Wröbel, who, under the event theme “DENIMINED,” highlighted the seven central trend directions for the industry: Pimp my waist, Digital Denim Art, Skinny What, Tech it Easy, Free Your Denim Mind, There is Hope in Green, and Design Exaltation.
DENIMINED runs through the trend presentations and talks – the industry shows itself innovative in Munich. New digital printing techniques, dyeing, and finishing technologies underscore the strength of BLUEZONE in bringing the value chain closer together. Beyond the trends, addressing the sustainable impact of the industry remains a central theme. Collaboration is also key here – the Denim Deal has a positive balance and expands with a Germany Hub to Germany. Signatories of the Denim Deal include Advanced Denim, AGI Denim, Bossa, Calik, CBL, DNM, Kipas, Maritas, Naveena, Orta, Realteks, and Sharabati. “We think pre-competitively – to create the foundation for a successful circular economy – which also includes good communication to make circularity tangible as a product advantage,” says Max Gilgenmann, Co-CEO – studio MM04. Intuition meets Innovation – MUNICH FABRIC START has once again demonstrated how the communities from Denim, Fabrics, and Innovation inspire each other and collectively pave the way to the future.
ADDITIONAL VOICES ON MUNICH FABRIC START
“Even after COVID, trade shows like MUNICH FABRIC START remain extremely important for our industry. Both we exhibitors and the customers need to understand this. MFS is the place to be, where people come together. The digital product passport will be a necessity in the future. This has put us in a kind of hybrid position. We are no longer just a product supplier, but also an IT supplier. There is currently a redistribution taking place in this regard.”
Daniel Jung & Jan Knoch, Managing Director, Trimco Group
“By processing leftover fabrics into new yarn, we minimize waste almost completely and simultaneously create a durable product. We have been successfully applying this technique for over a decade, which has earned us the German Design Award 2024.”
Juan Pablo Rivera Castillo, Chief Commercial Officer, Incalpaca
“The show is one of the best-organized trade shows I know. I come here extremely gladly, much more so than to Paris. Here, I find manufacturers from Turkey, Asia, and Italy. I am particularly looking for the highlights of my collection. The selection from so many suppliers is extremely important. Only here is it so well bundled. For me as a designer, the trend information with Li Edelkoort and Peclers was also amazing. And not to forget, the innovations in KEYHOUSE. You can achieve a lot in two days, but the three days were better – also from a sustainability perspective. To achieve everything here, we bought and watched Li’s digital content in advance with the team.”
Claudia Lanius, Founder and Designer, Lanius
“For coordinates, the timing is good. A show like MUNICH FABRIC START expands the content horizon. I find that very important. One must look to the right and left to pick the best opportunities.”
Winfried Rollmann, Owner, CEO & Creative Director, Six Brother Factory
THE NEXT TRADE SHOW DATES FOR SPRING.SUMMER 26
MUNICH FABRIC START, BLUEZONE, KEYHOUSE & THE SOURCE
21 + 22 JANUARY 2024
MOC & Zenith Area Munich
Discover more industry-changing innovations at our upcoming trade shows:
The Power of Data: Understanding How Data Tackles Challenges in the Textile Industry
Data might feel intimidating for the fashion and textile industry, but it holds the power to unlock transparency, boost efficiency, and spark innovation...
MUNICH FABRIC START & BLUEZONE – Essence of Innovative Design & Smart Strategies in Challenging Times
FLORESCENCE describes the phase in which plants reach their full bloom and is used as a general metaphor for the process of blossoming.
Additionals Trends Spring.Summer 26 – Part 8
Trims and packaging are branding items we shouldn’t take for granted – they are a signature that transforms the ordinary into the unforgettable.
SPRING.SUMMER 26 FABRIC HIGHLIGHTS & MATERIAL NOVELTIES – PART V
Their philosophy,“Drawing art with threads, conveying emotions through embroidery,” ensures every product is not just visually stunning but also deeply meaningful.
The Source Collection’s News at MUNICH FABRIC START
Neutral sand mélange and off-white jacquards set a sophisticated tone, while soft yarn jersey pieces bring effortless comfort.
Additionals Trends Spring.Summer 26 – Part 7
Whether haptic or visual - it's all about contrasts, which in combination provide impulses and demand new ways of thinking. Perfect for brands that want to make bold statements!
Kantamanto Social Club
The mission of Kantamanto Social Club is clear: to empower communities in the Global South. It aims to shine a spotlight on communities, particularly those whose circular and regenerative practices have been undervalued for too long.
Curiosity, Courage and Craftmanship
The projects I selected this season challenge us to rethink everything from raw materials to end products and production processes, whilst emphasising on sustainability as an ongoing dialogue.
Cartoon – Fashion for courage, joie de vivre and self-realisation
Welcome to Cartoon - your invitation to a life full of courage, joie de vivre and self-realisation!
The Source Collection’s News: EAST
Fashion is not only about following trends, but also about expressing your creativity and personality.
KEYHOUSE NEWS - MOMENTUM
KEYHOUSE – The Innovation Hub For Tomorrow's Fashion
MOMENTUM
In the atmospheric industrial charm of KEYHOUSE, Hall 7, progressive suppliers and global players from cross-industry sectors will be showcasing their latest new developments and innovations. On over 1,000 square metres, you will find trend-setting future fabrics and new process technologies – be it in terms of sustainability, circular economy, digitalisation & AI, traceability, textile dyeing or finishing. Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside sustainable innovations.
KEYHOUSE is also home to the main lecture forum of MUNICH FABRIC START with exclusive keynotes, panel discussions, trend presentations, Q&A sessions & expert talks by international industry insiders. Be inspired by the wide range of events at KEYHOUSE.
Momentum.
What is fashion? Fashion is creativity and expressing yourself. That’s beautiful and it gives every one of us a certain identity. It’s made out of fabrics, so to say “resources”. These resources are finite. However, 30% of overproduced clothes are being dumped every year, equating to roughly 5 million tonnes, or 12 kg per person in the EU. To put it in simple terms: This is not beautiful anymore…
To limit these effects and to promote recycling & repair systems, the European Commission has imposed the “Ecodesign for Sustainable Products Regulation” (ESPR), which sprung to life on July 18, 2024. This isn’t just another piece of legislation. It’s a game-changer for the European market, aimed squarely at making sustainable products the new norm. Think of it as the EU’s bold stride towards a greener future, wrapped up in a robust action plan that redefines how products are designed, used, and recycled.
Denmark – H7 KH | K 03 A
“This isn’t just another piece of legislation. It’s a game-changer for the European market, aimed squarely at making sustainable products the new norm. Think of it as the EU’s bold stride towards a greener future, wrapped up in a robust action plan that redefines how products are designed, used, and recycled.”
What’s the Buzz All About? Picture this: a regulation that goes beyond mere suggestions and instead puts firm rules into play. The ESPR replaces the older Ecodesign Directive 2009/125/EC and shakes things up by establishing ecodesign requirements that span almost all physical goods. From your favorite sneakers to that nifty new blender, everything is covered!
Digital Product Passport – Your Product’s New ID One of the standout features of the ESPR is the Digital Product Passport (DPP). Imagine a digital ID card for products that holds all the relevant details like where it’s from, what it’s made of, and its environmental footprint. This isn’t just a win for transparency; it’s a revolutionary way to keep tabs on sustainability and make sure products play by the green rules.
No More Wasted Potential Here’s a kicker: the ESPR puts an end to the eyebrow-raising practice of destroying unsold textiles and footwear. Now, brands will need to think twice before tossing unsold goods, thanks to a ban that could extend to other products too. And yes, they’ll have to spill the beans on how much they’re discarding every year. Talk about airing your dirty laundry!
Green Public Procurement: Spending Green to Go Green With public authorities in the EU shelling out a cool €1.8 trillion annually, the ESPR steers these funds towards more sustainable choices. This isn’t just about buying green; it’s about fostering a market where sustainable products are the stars of the show.
What’s Next? The rollout of the ESPR isn’t a sprint but a marathon. Starting with a prioritization exercise and moving through stakeholder consultations and detailed planning, each step is about getting it right—ensuring that every product hitting the market is stepping up its green game.
“Momentum plays a crucial role by providing the technology to create and manage these digital passports for fashion brands & suppliers ensuring compliance and fostering circular product development.”
Which role does Momentum play? Momentum plays a crucial role by providing the technology to create and manage these digital passports for fashion brands & suppliers ensuring compliance and fostering circular product development. The EU DPP is basically “just” a digital tag that represents the origin & composition of fabrics, eco-footprint information, and repair, recycle, and disassembly options. This data needs to be collected somewhere. Otherwise, it cannot be analyzed and displayed in a validated way. Suppliers of brands are scattered all around the world and the communication takes mostly place through phone calls, Email contact, third parties, PLM systems, etc. Suppliers and brands need to speak the same language to not only comply with current and upcoming directives but also to upgrade their communication flow in a digitized and more efficient way. Momentum builds a self-enabling supplier network that collects ESG product data tied to the actual product. Depending on the data, we validate with twelve validation mechanisms to ensure the correctness of primary entries. In this way, we sensitize suppliers and reduce their operational overhead.
That’s the new beauty and future of fashion: self-expression through garments that are not only stylish but also sustainable. This shift towards accountability at every stage of production is set to transform the industry.
Visit Momentum. at the KEYHOUSE AT H7 and find further highlights for the upcoming season.
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