Bluezone
Hardwear: The Sustainable Denim Wardrobe
‘Hardwear’ The Sustainable Denim Wardrobe is the collaborative project between TENCEL™ X JEANOLOGIA® X ENDRIME®, made at BLACKHORSE LANE ATELIERS. This garment collection is the result of a unique project, whose focus was to create a true workwear wardrobe based on TENCEL™ Denim fabrics.
The TENCEL™ Denim Team and Jeanologia® Brainbox Team have worked in partnership on many previous projects. Following their attendance at a Denim History lecture at BLUEZONE by MUNICH FABRIC START, they were inspired to connect with the presenter to discuss the possibility of a collaboration. Following a subsequent visit to husband and wife team, Mohsin Sajid and Sadia Rafique from ENDRIME®, in their West Sussex design studio, the ‘Hardwear’ concept was born. Mohsin has garnered a solid reputation as a modern vintage denim designer, while Sadia has expertise in art direction and graphic design.
The brief was to design an authentic workwear collection, inspired by vintage garments from the ENDRIME® archive, using only the latest commercial TENCEL™ Lyocell fabrics, complimented by the application of the latest laundry technologies from Jeanologia®.
“This collection was a real challenge for us, but it was also great fun as we reached back into our own vintage collections and were able to apply all the learning that we amassed from our “Truth & Light” collections”, says Jeanologia® Brain Box Creative Director, Carme Santacruz Zaragozá.
Eight fabric mills were chosen to collaborate, A&A Textiles, Atlantic Mills, Blue Diamond, Kaihara, KG Denim, Orta Anadolu, Stella Blue and, last but not least Candiani, who agreed to supply their 2019 ITMA Sustainable Innovation award winning fabric which is a 50/50% blend of TENCEL™ x REFIBRA™ Lyocell and recycled cotton.
“This project was a real departure for us, because this denim category has historically been the domain of 100% cotton. We wanted to challenge that model and we did so by going to partners who are recognised for their expertise in this area” says Michael Kininmonth, Global Denim Development Manager for the Lenzing Group. “As always, we aim to work with what we believe are some of the best sustainably produced denim fabrics available in today’s market that combine the latest advancements in fibre and finish”.
The prototypes were pattern-cut and made-up at the ENDRIME® studio, using vintage machinery. Every detail was well considered and used iconic details from garments that dated from as early as the 1870s through to the 1940s. YKK manufactured and supplied custom designed period-correct inspired Carved in Blue buttons, with washer and burr rivets made in their most eco finishes. The prototypes were then reproduced at Blackhorse Lane Ateliers in East London, a maker of ready-to-wear selvedge & organic raw denim jeans renowned for their quality, community and eco-consciousness.
“Being asked to design an authentic denim collection using TENCEL™ Lyocell has been a dream project for Sadia and I. It has been a joy for us to create and has been a true collaborative project, it’s been a career highlight”, concluded Mohsin Sajid.
For more information about the HARDWEAR capsule collection from the Sustainable Denim Wardrobe, contact denim@lenzing.com
New Entries at MUNICH FABRIC START
Discover a selection of the latest suppliers and manufacturers to join the presentation of Fabrics, Additionals, Design Studios, Denim and Sourcing to showcase their collections for Spring.Summer 2021 in Munich. Register to attend now.
Forza Tekstil takes the expectations of their business partners to the next level by offering flexibility in production and perfect quality. The Turkish company is specialized in printed and plain fabrics, like viscose, viscose mixtures, cotton, linen, polyester and Tencel fabrics while adhering to the principles of productivity, sustainability and environmentally friendly production.
Section 2 | Stand F 208
Shanghai Saite Silk was founded in 2004 as an incorporated company within the formation of the state-owned Shandong ZiBo No.2 silk weaving factory. We commit ourselves to designing, producing and selling women’s fabrics in the fields of silk, viscose and polyester.
Artrium 3 | Stand C 112
Telater creates with its long-lasting experiences and knowledge of raw materials and production techniques exclusive collections of fabrics and fashion with high quality. We are continuously evolving, visiting national and international fairs and catwalks in order to offer fabrics and designs aligned with the latest tendencies in the industry.
Hall 3 | Stand B 04
T-Style unites more than 1500 employees who work successfully every day on the development, production and improvement of high-quality knitwear made of cotton, viscose, polyester yarns and their blends. The company produces more than 20 tons of fabric per day – such as single jersey, pile fabrics, plush, interlock, ribbed textiles or fleece.
Section 2 | Stand E 224
Universal Textile produces underwear, outerwear, home textiles and upholstery fabrics since 1998. With a fabric production capacity of up to 60 tons per day, we offer outstanding services to brands from all over the world. We produce our fabrics in our own facilities in accordance with internationally recognized quality standards.
Section 2 | Stand E 221
Having entered the zipper sector in 1988, ECE Zipper has been running at its modern plant with 20.000 m2 closed site and its qualified staff in Avcilar Firuzköy, Turkey. ECE Zipper is an integrated establishment with its narrow weaving unit, modern dye-house, casting-house where special pullers are designed and produced with advanced technology machinery.
Hall 1 | Stand E19
With over 12 years of experience in the trims and packaging industry supplying high quality products to a vast variety of domestic and international brands, we as Elements Printing and Packaging strive to give the best service to our customers. By remaining responsive to our customers’ needs and expectations, we are able to continuously adapt our business.
Hall 1 | Stand B15
Harmanci Label, as one of the leading label manufacturers in Turkey, serves to the biggest worldwide brands since 1931. Harmanci follows the needs of the sector as well as the fashion trends by producing woven, printed, screen printed and heat transfer labels and narrow woven ribbon in modern and environmental-responsible premises.
Hall 1 | Stand A 20
ITL is a global provider of Apparel Label Solutions supporting brands, retailers and manufacturers globally with a comprehensive range of products and services aimed at optimising brand identity and supply chain performance. Launching at Munich Fabric Start is their C.A.R.E Collection: a range of Conscious, Affordable, Responsible and Eco- Friendly labels that never compromise on quality or aesthetics.
Hall 2 | Stand A 19
Linx Europe
Linx EU Newly developed collection made of recycled materials: outer fabrics, linings, trimmings. The focus is on sustainability and function alike. Mechanical functionality paired with innovative sustainable finishing variants. The fusion of fashion and function without limitation of hand feel and colour!
Hall 2 | Stand A 12
Sun Etiket is one of Turkey’s leading label and package design and -production companies providing services to national and international brands. Sun Etiket specialises in creating highly advanced, experiential labels and packaging since 1986. With over 150 experts in our team, we constantly focus on every brand’s uniqueness and strive to make the brand experience even more inspiring.
Hall 1 | Stand C 12
For over a decade, Denim Masters have worked in partnership with a variety of fashion brands as their denim apparel manufacturer of choice. Utilizing long-lasting tailoring expertise and traditional construction methods, our tailors and seamstresses create handmade garments of top quality at highly competitive prices.
Hall 7 | Stand B 06
Borkro Textile Wash LTD with its long-time experience in the textile industry, organizes and manages textile production in Bulgaria offering a complete range of women’s and men’s denim products, starting from pattern development to prototypes and from collections to bulk production. Furthermore, they are able to offer an extended variety of wash procedures and techniques which establishes them as one of the leading manufacturing companies specialized in denim garments. Their major goal is to offer fast and effective service, competitive prices, high standards, constant quality and high flexibility.
Hall 7 | Stand c 07
With a patented machine design and dyeing process, Island Denim can dye all the cellulosic fibres and blends in the desired yarn count (1 Ne – 200 Ne). By doing so, Island Denim gives stamina to many manufacturers of woven and knitted fabrics a great deal of freedom in the use of indigo in the design of their products.
Hall 7 | Stand c 20
Jeanci Konfeksiyon Tekstil produces mostly washed textiles on behalf of its own brand. The products are mostly denim, canvas, gabardine, satin and poplin. Besides, the company executes the finishing of woven fabric and textile by washing, dyeing in piece and other added values for final products. Jeanci has been manufacturing on behalf of prestigious brands in Europe for the last 23 years.
Hall 7 | Stand A 18
Stylers Group creates advantages for denim brands through strengths in sourcing, speed, stitching expertise and service, when it’s time for your jeans to take a step ahead – in fashion, sustainability and profitability.
Hall 7 | Stand B 03
Design Union is a textile print design studio producing unique contemporary fabric designs for fashion and interiors. The constantly evolving portfolio of silk screen and digital prints includes embroideries using vintage fabrics. The digital textile designs are sold to you as Photoshop PSD files in layers.
Section 1 Design Studios | Stand E 102
Primus Pattern is a textile design studio founded by Claudia Böhm. The qualified illustrator and owner of a studio in the heart of Munich is a creative researcher and conceptual partner in finding an excellent fitting and timeless design. Claudia Böhm combines drawn botany and geometry with handmade stylistics.
Section 1 Design Studios | Stand E 105
Care Applications works to reduce the environmental impact generated by the garment industry through new methods and devices. These developments are designed to optimize and modernize existing garment washing and dyeing machinery thus bringing improvements, savings and versatility. Within the Dye & Safe project, thanks to our advanced micro-nebulization metering device called ECOFinish together with our technical experience, we have been able to produce a traditional garment dye with exceptional penetration and evenness while using a minimum amount of water and greatly reducing the environmental impact. Care Applications offers this garment dyed with an even and penetrated standard dyeing process through the ECOFinish nebulization system saving 60% of water, 80% of energy and 99% of salt.
Hall 5 | Booth 23
A circular fashion industry is a regenerative system in which garments are able to circulate with maximum value retained for as long as possible before being able to re-enter the system through reuse or recycling. Therefore, we provide state of the art research, expertise and practical assets through workshops and software tools that help your brand transition towards circular practices.
Hall 5 | Booth 38
CLO Virtual Fashion creates cutting-edge 3D garment visualization technologies that cultivate a more creative and sustainable landscape for the fashion industry. CLO’s robust simulation engine allows you to create styles with countless layers and intricate details, which consistently solve glaring obstacles in your product life cycle.
Hall 5 | Booth 32
Recover works on the development of a closed-loop industry by offering brand, retail and factory partners a closed-loop solution for end-of-life waste management. The open-end spinner working for 7 decades with recycled cotton fibres is using textile waste as raw material to create new premium upcycled yarns. The Spanish company combines two resource and energy efficient processes – fibre upcycling and colour blend – to create new dye free upcycled fibres with accurate colours without using water or chemicals.
Hall 5 | Booth 15
A circular fashion industry is a regenerative system in which garments are able to circulate with maximum value retained for as long as possible before being able to re-enter the system through reuse or recycling. Therefore, we provide state of the art research, expertise and practical assets through workshops and software tools that help your brand transition towards circular practices.
Hall 5 | Booth 33
Cascade Enterprises is a cost effective, fully integrated, design-to-manufacture solutions service provider. The company offers ready-to-wear apparel to renowned retail and e-commerce fashion brands globally. We sample, source, plan, monitor and facilitate timely deliveries of high-quality goods that are ethically sourced.
Atrium 3 Sourcing | Stand D 110
Dragon Group Limited is an export-oriented company founded in 2001 and specialized in the development, manufacturing and distribution of fashion accessories. The company owns two factories for gloves production and at the same time has created partnerships with over 30 manufacturers of fashion accessories specialized in hats and scarves production.
Atrium 3 Sourcing | Stand D 108
Raith Textiles is a factory with GOTS and Oeko Tex certificate, producing baby- and children wear as well as women night wear for private labels.
Atrium 3 Sourcing | Stand D 104
Easy Invest Solutions is a manufacturer and exporter of high-quality men’s and women’s blouses with 20 years of experience. We supply both CMT as well as full product services, having among our suppliers the best of Italian, European and worldwide fabric producers. The company uses modern machinery and an automatic cutting system from Lectra. Prototype and sampling services are available as well as pattern creation and alteration and washing facilities for garment treatments.
Atrium 3 Sourcing | Stand D 110
For 30 years now, Union 3 Fashion is a leader in women’s fashion, designing and manufacturing ready-to-wear garments. We are one of the largest export production units in the Balkans and Eastern Europe, exporting our products to many well-known clothing companies across Europe. Excellent customer service, competitive prices, best quality standards, quick production lead time, reliability and punctuality are among our main objectives.
Atrium 3 Sourcing | Stand D 105
BLUEZONE Driving ECOISM in the Denim Industry
Transparency, environmentally friendly production and innovative textiles: the denim industry deals with new challenges – which are faced as an optimistic international blue network.
With over 100 major international brands, the BLUEZONE has positioned itself as the initiator of an outstandingly strong and innovative denim community. Answering to a conscious consumerism approach and a growing interest for ready-made solutions, offering future-oriented products, state-of-the-art technological processes and complex functionalities.
“As we and the entire industry strive for continuous improvement, BLUEZONE presents the latest developments in the denim sector cross-seasonal. As one of the world’s leading denim shows, which has long been providing environmentally conscious solutions to the industry, BLUEZONE’s success is the result of joint efforts and a willingness to change and take new initiatives.”
Panos Sofianos, Denim Curator BLUEZONE
Reject egoism, follow ECOISM – the current BLUEZONE stands for a call for togetherness and collaboration for the good of our planet. With our ECOISM movement, we, as a blue community, show the upheavals in the industry and solutions related to climate change.
These and other relevant themes for the denim market will be deepened in numerous lectures and international panel discussions on the long wooden panel in the centre of the BLUEZONE, which offers space for direct exchange and personal dialogue.
“I deeply believe that our world needs a strong change. We cannot use all the resources our planet has given us. If our statesmen cannot show us the way for a better world, then, WE need to show them how to achieve this. By being altruistic, consuming less, and focusing on other’s wellness, rather than on our own material comfort.“
Lucie Germser, Monsieur T.
BLUEZONE: 4 – 5 February 2020
MUNICH FABRIC START: 4 – 6 February 2020
Monsieur-T’s Denim Duo in Conversation
Close colleagues and friends of the BLUEZONE and MUNICH FABRIC START team, Lucie Germser and Tilmann Wröbel are the dynamic denim duo at Monsieur-T Denim and Bottom’s Studio. In an interview with Carved in Blue, our favourite denim heads talk about the inspirations and unique circumstances which led them together to hold such a significant and authoritative role in the denim world.
Germser, Head of Communication & Design at the international design studio, and Wröbel, Creative Director, work together with our team of trend experts to define and curate the denim trends and information showcased at MUNICH FABRIC START’s denim dedicated trade fair BLUEZONE. Above offering their bespoke consultation services to our exhibitors and visitors, over the course of the two trade fair days at BLUEZONE, the pair regularly host relevant round tables as well as present the latest denim trend and information to our diverse audience.
Read more at Carved in Blue.
A Discussion About SusTECHability
More than ever, the future of the textile and fashion industry is determined by new and highly complex topics. Sustainability has become the main driver in the fashion industry revolution, combining the awareness of greater consciousness with an increasing and urgent responsibility of all involved.
“Sustainability isn’t a trend; it’s a fact. As tradeshow organizers, we feel obliged to provide an internationally established platform for targeted solutions, sustainable innovations and discussions surrounding these issues. We see ourselves as a platform and a voice of the industry. And in this role, we offer a significant advantage in terms of awareness and reach.”
Sebastian Klinder, Managing Director, MUNICH FABRIC START
Alongside sustainability, digitization and technology are the complementary catalysts that increasingly redefine product and process solutions and, in doing so, provide significant momentum for the progression of one of the world’s largest industrial sectors.
Digitization, such as what’s found through blockchain technology, makes it possible to guarantee the level of transparency demanded by the consumer. In addition, there is the prospect of a new visual aesthetic—and thus optic innovations—that can only be created through the use of digital technologies.
“Fashion has to pursue a hybrid approach overall so that the apparel industry can really opt for sustainable innovation, allowing it to implement sustainability initiatives with a high degree of design, disruption and integration of new technologies,” Muchaneta Kapfunde, founding editor-in-chief of FashNerd.com, said.
Such practices can already be found today. Rosanne van der Meer, founder of The Girl and the Machine, which designs and produces personalized knitwear based on 3-D knitting techniques, demonstrates this with the NIO New Industrial Order personalized fashion laboratory. “At first, I thought it was a problem that sweaters developed with 3D technology looked different than conventional, traditional knitted styles,” she explained. Only in the course of the process did she realize that this could be a real and unique selling proposition, and that perhaps 3D knitting would establish its own recognizable look that could stand out from conventional styles.
The textile and fashion industry is facing a fundamental upheaval. In order for the garment industry to rely on sustainable innovation, it is necessary to adopt a hybrid approach that enables sustainability initiatives to be implemented with a high degree of design and integration of new technologies. The demand for sustainable products and correspondingly transparent, resource-efficient production is one of the most urgent challenges faced by all suppliers and producers of relevant fabrics and accessories.
This assessment is mirrored by Alex Vogt of Kern Consulting, an analyst for innovation and corporate responsibility. Vogt views technological developments as the key to dissolving the current contradiction between a growing textile industry and the need to conserve resources. “Ranging from transparency, recyclability to surplus production, the potential applications for big data, artificial and amplified intelligence are wide and varied,” he said.
“Certainly this panel was significant in its disciplinary range and approach. Thus, a discourse emerged between the public-sociological perspective, with Li Edelkoort, the UN and the media on the one hand, and the H&M Foundation, Lenzing and EON on the other as those who are bringing real innovation to the industry.”
Alex Vogt, KERN Consulting
Munich Fabric Start currently presents these fields through concrete showcases, substantiated information and numerous new products for a broad market, thus promoting this necessary dialogue. As one of the most important international fabric trade fairs, with more than 1,000 suppliers of fabrics and additional items—showcasing well over 2,000 collections per season—Munich Fabric Start has been engaged with issues surrounding innovation from a very early stage.
Through a series of dedicated areas for each segment, supported by proven experts and associations, the trade fair offers a comprehensive range of beautiful, certified fabrics and accessories. As a think tank for new technologies, sustainable innovations and smart textiles, the Keyhouse area of the show bundles new approaches in these areas through interactive presentations. Acting as a communication forum for dialogues, interviews, statements, seminars, panels and round tables, it serves as the ideal platform for synergies and cooperation.
“At Munich Fabric Start, particularly in the Keyhouse, there is a very special atmosphere. Here the most varied forms of creativity collide. Moreover, we use this opportunity to explain our products, strategies and co-operations in seminars and to launch projects,”
Tricia Carey, Director Global Business Development, LENZING FIBERS
As the representative of a strong community, now more than ever viewed as responsible for initiating processes, it makes expertise accessible, ultimately providing the tools and solutions for these future-oriented processes.
Content, communication and connection are the elementary parameters of a textile and fashion industry that is currently reorganizing itself. A change of thinking is occurring, and Frank Junker, creative director Munich Fabric Start, pointed out the great commitment held by the fair to make a significant contribution to the redefining the future of textiles.
“With the help and support of experts, renowned enterprises and ambitious startups—combined with courageous creative minds and committed young designers who are shaping their own future in new ways—we are setting new standards in a very focused and solutions-oriented way.”
Frank Junker, Creative Director, MUNICH FABRIC START
As future vertical brand co-operations become increasingly important, the goal must be to integrate performance characteristics and sustainable solutions within clothing in such a way that it becomes a real selling and buying argument that resonates with respective fashion brands. Against the backdrop of a multifaceted and hugely diversified industry, Munich Fabric Start is positioned as a platform for intensive business and successful networking.
The next Munich Fabric Start will take place Feb. 4-6, 2020, and will showcase the main topic THRIVABILITY.
Discover the list of exhibitors here.
New Season Ushers in New Theme, Topics and Trends
It is time once more to reveal the new key visual which marks the start of a new season here at Munich Fabric Start. Over the last couple of months our team has uniquely interpreted and defined the trends and theme of our next show taking place February 4-6 2020. Read more about how trends are made at Munich Fabric Start
Here we offer the first interpretations of the upcoming Spring.Summer 2021 season titled, THRIVABILITY which presents a season of flourishing respect for fashion, nature and people. Thrivability invites us both together and as individuals to focus on a higher level of quality and to shape our global and individual future with enthusiasm and confidence. The season Spring.Summer 21 surrounds itself by an aura of dynamic waves, radiates with evolutionary, energetic sustainability and shimmers in social, biological diversity.
The rapidly growing trend towards ecology allows a new entrepreneurial spirit of holistic awareness to flourish. It serves the customer’s longing for knowledge, creates transparency and stimulates textile education towards all directions. Continuous innovations and classic fashion trends are deep-rooted in an altruistic, inspiring way of thinking, they cultivate a progressive reorientation in the fields of materials, fashion and design.
Monsieur-T denim and graphic designer, Lucie Germser has over 20 years of experience in our industry and has beautifully represented the theme of the new season.
You’re invited to attend MUNICH FABRIC START, where more than 1000 suppliers will present more than 1800 collections for Fabrics and Additionals for Spring.Summer 2021.
MUNICH FABRIC START: 4-6 February 2020
BLUEZONE: 4-5 February 2020
Swiss Jeans Freak X Candiani Collaboration
Ruedi Karrer, also known as the Swiss Jeans Freak is the founder of the world’s first independent Jeans Museum and a prominent member of the denim community.
Ruedi has partnered with Candiani Denim to realize a lifelong dream of creating a limited-edition collection of 60 pieces. A special collaboration and passion project to commemorate his 60th Birthday, the jeans were unveiled at BLUEZONE during the current MUNICH FABRIC START in September along with a promotional short film celebrating Ruedi’s unwavering passion and devotion to denim.
The limited-edition collection was designed by Ruedi, engineered by Candiani and manufactured 100% in Italy by IMJIT. The revenue from sales will contribute to the development of the Jeans Museum in Zurich.
Watch the short video to learn more about this project:
Strong Themes, Progressive Formats & New Areas
MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual presentations of over 1,000 international suppliers of fabrics and additionals once again sets new standards in concept forecasting. The current format has been expanded, complemented and deepened in terms of both quality and quantity. On September 3-5 2019, a broad spectrum of fabrics, additionals, prints or denim, manufacturing services and a supporting programme will be on offer to the 20,000 trade visitors expected in Munich, offering unprecedented dimensions of information and inspiration.
‘Over the last few years we have successively expanded the exhibition space. We have supplemented BLUEZONE with the CATALYZER, the KEYHOUSE is successfully established as a think tank and now, we will relaunch the ever essential area of SOURCING. With this evolved structure we are focused on the strategic approach of showcasing new fields of inspiration in a unique, exclusive and appropriate setting. We look forward to presenting three trade fair days with an unparalleled range of products and topics, offering the industry many new products, innovative process solutions and cutting-edge material resources.’
Sebastian Klinder, Managing Director MUNICH FABRIC START
HIGHLIGHTS at MUNICH FABRIC START
- – Trend Presentations take on a brand new form in the MOC.
- – The ReSOURCE Area in front of Hall 4, Area K4, has once again been extended and establishes itself as the centre for sustainable fabrics and additionals with proven expertise and know-how.
- – A special opening will be the SOURCING Area in the newly opened Hall 8, directly opposite the MOC.
- – The KEYHOUSE, as a think tank of MUNICH FABRIC START, spans the fashion spectrum from technology to sustainability, from digitalisation to new material resources and manufacturing processes, offering a wealth of cutting-edge research projects, inspiring collaborations and high-tech product and process developments.
- – Future-oriented: the new SUSTAINABLE INNOVATIONS Forum at KEYHOUSE, curated by Simon Angel.
- – The ALL RELATED COLLAB PROJECT by BLUEZONE is an innovative concept for future collaborations and network cooperation.
- – The HighTex Award will be presented for the 7th time. The MUNICH FABRIC START Innovation Prize honours outstanding initiatives and commitment in the fields of intelligent process solutions, innovative highlights, biotech, digitalisation and sustainable innovations.
- – The start of the side event program will mark the start of the fair on Tuesday 3rd of September, SusTECHability – HOW TRENDS & TECHNOLOGY INFLUENCE SUSTAINABILITY IN FASHION with an expert panel.
- – In the afternoon on the 3rd of September Li Edelkoort will introduce the latest shapes, textiles and colours for Autumn Winter 20/21 in an exclusive trend presentation. Providing the first glimpse of the colours for Spring Summer 21 and point to the comeback of Casual Wear with Recreation.
BEYOND AWARE – Global trend
BEYOND AWARE, the overarching trend theme for Autumn 20/21 analyses the multi-layered levels of awareness on different planes of perception – personal, global, regional, mental, rational, emotional and transcendental. It’s all about self-awareness and contemplating the status quo. BEYOND AWARE stands for a new way of thinking and rethinking that goes far beyond our previous understanding of fashion.
It’s about more than just fashion!
BEYOND AWARE calls for the observation and very responsive reaction to the changes in consumer and clothing habits – one that is dynamic, attentive and bold. Combined with the demand for change in trends as well as values, which is currently manifested in two ideological concepts. On one hand is Bold Expressions presents an individual, very enthusiastic lifestyle and fashion style. On the other hand is Forward Ethics for conscious, responsible consumption. Two very different concepts that polarise and attract attention. The affirmation of BEYOND AWARE.
SECTIONS
Fabrics
Winter fabrics will feature woolly, new-twist classics, comfort and aesthetics coupled with modern casualness. Most manufacturers are now focusing their collections on sustainably produced goods and processes. Sustainability has become a natural part of the upstream stage. New consumer awareness and transparency have led to fundamental shifts. Both in fabrics as well as colours trends, not least in the styles expected. More than 800 international fabric suppliers hosted in the FABRICS areas at MUNICH FABRIC START will demonstrate the versatile and individual ways this trend can be understood and translated. Sometimes progressive, classic or sporty, sometimes masculine or with new femininity. Often with a voluminous, soft finish. But always with the greatest possible lightness.
Additionals
Perfectly coordinated buttons, striking zippers, decorative rhinestone appliqués, individually designed labelling. The latest creations for buttons, ribbons, decorative stones, fasteners, lace, embroidery and labels will be presented by over 200 leading international suppliers of additionals and accessories for Autumn Winter 20/21 in the ADDITIONALS Area of MUNICH FABRIC START.
Design Studios
Inspiring print designs and creative energy are provided by the most important international textile designers and trend agencies hosted in the DESIGN STUDIOS at MUNICH FABRIC START on the firstFLOOR. Setting impulses for future prints, always in search of the special and truly unique.
SOURCING Area
The launch of the SOURCING Area in the new Hall 8 of the recently opened Business Club Munich opposite the MOC provides direct connection to MUNICH FABRIC START and BLUEZONE. Over 80 international apparel manufacturers and producers will be showcasing their services for womenswear, menswear, accessories, corporate, couture and tailored segments among others, at this independent and suitable space thus meeting the growing demand for manufacturing services.
‘The idea of this new segment is based on creating an inspiring and efficient atmosphere in a contemporary and high-quality setting. And thus also a unique environment for network communication and work. With the new SOURCING area we can now map the textile supply chain at one location in Munich.’
Frank Junker, Creative Director MUNICH FABRIC START
The exhibiting companies include established manufacturers from Portugal, Tunisia, Morocco, Italy, Macedonia, Greece, Turkey, Bosnia and Herzegovina and Hong Kong among others.
ReSOURCE
Awareness of ecologically sustainable certificates and seals of quality is on the rise. With ReSOURCE, MUNICH FABRIC START has established a broad sourcing platform that provides sustainable solutions for innovative and future-oriented production processes. Supported and established by experts, the forum offers concrete solutions informing visitors about relevant developments and the latest standards through a series of seminars and lectures, in a bid to bring together potential cooperation partners. In Area K3/4 of Hall 4, ReSOURCE will be showcasing over 600 innovative articles certified and/or produced in an environmentally friendly way.
In the emerging circular economy of the future, nothing is treated as waste. What is left over from one process becomes input to another, so keeping it circualting. Refibra technology gives a second life to pre-consumer cotton waste from garment manufacturing – which would otherwise be sent to landfills or incinerated – by upcycling it into brand new cellulosic fiber materials for clothing and home products. In a special installation, Lenzing will showcase closed-loop recycling with its complete production process for TENCEL™ x REFIBRA™ at the ReSOURCE area.
Through personal discussions on site, visitors can learn key details about the respective certificates and seals directly from the responsible certification organisations and institutes. The entire portfolio of innovations shown in the ReSOURCE Area is available all year round on the new website:
The ALL RELATED Collab Project
In the ever-changing denim industry, weaving mills, producers and manufacturers are now more than ever in direct contact with consumers and need to develop their marketing and communication skills in a way akin to jeans brands. Until recently, an invisible border separated the players in the jeans industry from end consumers. Today’s open-minded and curious customers now demand transparency not only from brands, but also from producers. At the same time, brands are transferring more and more responsibility. It is precisely in this interactivity that the new connection for interaction with end consumers lies.
Blockchain, transparent distribution concepts and social media together build new standards that the industry itself must set. Weaving mills and manufacturers are part of an ALL RELATED chain of global value shifts in society.
‘With BLUEZONE as one of the largest international denim trade fairs, a platform has been created that brings together experts who are invited to pass on their know-how. This is where networking takes on a new dimension. New communication channels, transparent production chains and changing consumer behaviour present the denim industry with fundamental challenges, but at the same time also offer great opportunities for a future-oriented BLUE Industry’
Sebastian Klinder, Managing Director MUNICH FABRIC START
“With the ALL RELATED COLLAB Project we go one step further. This project is an unprecedented initiative whereby 23 BLUEZONE exhibitors have joined forces with designers to create an innovative vision of denim.”
Lucie Germser, Head of Communication & Design,
Monsieur-T.
The ALL RELATED COLLAB PROJECT at BLUEZONE is a central showcase of how future collaborations can and will look like. This powerful initiative pools creativity, cooperation, transparency and responsibility. International designers, fabric suppliers, additionals manufacturers and producers have split up into 8 teams and realised their vision of a sustainable denim silhouette.
ALL RELATED – DESIGNER LOOKS
Designers, weavers, producers and washers work together to create trend-related outfits in a transparent and eco-friendly manufacturing process. Each designer selects one of the eight trend themes and creates an outfit with their own unique interpretation of fabrics, treatments and trims.
ALL RELATED – TRENDS
LONG LASTING : A highlight for durable and slow denim products that helps to reduce over consumption.
DENIM BORDERLINE : A fashion territory where denim and non-denim shake hands.
URBAN ZULU : Tribal and African accents in an urban environment.
SARTORIAL ANGLE : On a journey to exact, tailor-made denims – where tradition meets the future.
JUVENILE AWKWARD : Generation Z has its own beauty codes, especially when it comes to design & denim, discover the beauty of awkward aesthetics.
ROCKERS DELIGHT : You thought the rock’n’roll taste is only a has-been? Luxury brands prove that it’s not true.
TEXT ME : Denim with a message, a message that is LOUD! Handwritten, printed, painted, woven or embroidered – make your statements!
GENDER FREEDOM : Ladies denim for men, men’s denim for women. The new future for gender freedom.
Get up close and personal with BLUEZONE, one of the world’s largest denim shows featuring over 100 leading international denim & sportswear suppliers for Fabrics and Additionals.
You’re invited to attend MUNICH FABRIC START, where more than 1000 suppliers will present more than 1800 collections for Fabrics and Additionals for Autumn.Winter 20/21.
BLUEZONE: 3-4 of September 2019
MUNICH FABRIC START: 3-5 of September 2019
What to Expect From Munich Fabric Start
There is less than one week to go until we kick off the new season! We want to let you know what you can expect from MUNICH FABRIC START when you arrive in Munich on September 3-5.
International Brands
At MUNICH FABRIC START around 1.000 international exhibitors from 40 countries will present over 1.800 collections, including a comprehensive range of fabrics, trims and additionals, fabric finishing and manufacturing solutions, thus ensuring the proficiency and professionalism demanded by more than 20,350 trade visitors. We work with established specialists from all over the world who are ready to business on a global scale.
Networking
MFS provides an ideal opportunity for networking, the three day preview textile fair is guaranteed to be full of like-minded fashion and textile professionals. It is a great place to meet and exchange with new and existing partners who are also there to strengthen their business relationships and look for new opportunities.
Designs for the season
In addition to the new collections and previews on showcase for the new season AW2020/2021, we also offer you the possibility to view the highlights for SS2020. It has become more important than ever to curate sustainable fashion pieces using select fabrics which will transcend the seasons, with this new edition of our trend forum, we explore the power of slow fashion and sustainability which comes as standard, demanded by the new kind of conscious consumers.
An Event Tailored to You
Every aspect of the show is designed and organised with your requirements as designer, buyer or product manager in mind. We have created spaces that are perfect for working, relaxing, reflecting and recharging. We serve fresh coffee, snacks and tasty food all day long and we also invite you to a fun and relaxing Munique Moods event during the evening of September 3rd.
Trend Forecasting
We are a reliable source for future trends and leading indicators of trend styles and consumer behaviour. Our dedicated trend forum will showcase a hand-picked selection of fabrics, additionals and denim articles which define the new Autumn.Winter 20/21 season, a must see for those developing their new collections! The new COLOUR CODE and TREND BOOK publication release for Autumn.Winter 20/21 is planned for early August.
There is still plenty time to register for Munich Fabric Start this September 3-5 in Munich, we can’t wait to see you!