Bluezone
The Circle Book #2 Launches at Bluezone
The Second Edition of THE CIRCLE BOOK is set to Launch at Bluezone
Collaboration and circularity are the next frontiers in textile and fashion transformation. By working together, sharing ideas and visions, the lookbook and work tool called THE CIRCLE BOOK was first created in 2020 from the ACT TOGETHER partnership between Tencel, Meidea and Officina+39. Meant to inspire new generations of mindful designers, this book demonstrates how it’s possible to create designs and projects related to responsible circular fashion. Download the first edition of the Circle Book here.
Now get ready for the next round of inspiration and invaluable insights with the second edition of the Circle Book, launching soon at BLUEZONE, 31 August – 1 September 2021.
“This year we’ve expanded the project and we are ready to launch the second edition in collaboration with many engaged partners, a team with common goals focused on transparency and circularity in denim design.”
Eleonora De Martin, Meidea
Visitors at our shows can also look forward to the exclusive presentation of the new CULTURE.IN collection. This circular capsule collection was developed by the 10 contributors of the second edition of The Circle Book. An example in circular collaboration, these top players in the supply chain have merged their sustainable technologies to reduce waste production and create clothes which can be traced from fiber to finish.
Not only can brands can find a reliable and traceable supply chain, but it is also meant to act like an adaptable model for their collections and products. The collection of transparently made clothes from recycled and degradable materials will be presented at BLUEZONE, Hall 7, A 19. Register for your tickets to attend our show in person.
Collaboration and circularity is key to accelerating the potential of sustainability for the future of our industry. But just how did these 10 collaborators act together to divide the roles and responsibilities that made THE CIRCLE BOOK #2 and the CULTURE.IN collection a reality?
We begin with the Meidea team responsible for overseeing design and creative direction, working on the project as a whole to realise the physical production of the denim collection. Officina +39 are the chemical process experts working with their internally developed technology Recycrom to transforms textile waste into powder dyes.
The collection features a selection of fabrics made from hemp, organic cotton as well as from Refibra and Tencel provided by fiber specialist Lenzing. Starting from RTD or RAW bases, the collections’ unique compositions were created by denim fabric specialists Tejidos Royo and Calik Denim.
The collection also features labels and ribbons supplied by Ribbontex made from biodegradable materials from recycled plastic bottles, cottons and polyester as well as eco leathers, 100% GOTS certified organic cotton and hemp. Buttons and rivets were supplied by Spring 85 including steel buttons made in 100% re-used processing waste.
Finally, Dr Bock Industries were the garment specialists responsible for construction using yarns provided by Crafil. In the final stages, RGT laundry experts put the finishing touches on the garments featured in the CULTURE.IN capsule collection.
A truly impressive example in successful, circular collaboration. But what does the collection look like? Attend our next show to find out and experience the collection in person. Plus learn more about this project during our following events:
Tuesday, 31 August from 1:00 – 2:00 pm at Hall 6:
KEYHOUSE – The Civic Makers: Local Manufacturing – a reality or just a temporary green gimmick?
Panel Discussion on Automation & Digitisation
Tuesday, 31 August from 4:00 – 4:30 pm at Hall 6:
The Circle Book – Press Conference on
ACT TOGETHER – Collaboration for Circularity in The Circle Book 2
Wednesday, 1 September from 4:00 – 5:00 pm at Hall 6:
The Circle Book – Panel Discussion on
DESIGN AND MATERIALS FOR CIRCULARITY
How to create a transparent and valuable supply chain by acting together
MUNICH FABRIC START
31/08 – 02/09/2021
BLUEZONE
31/08 – 01/09/2021
#bluezonemunich #munichfabricstart #tradeshow #denimtradeshow #internationaltradeshow #denim #fabrics #mills #weavingmill #laundry #indigofashion
Bluezone presents BACK TO THE FUTURE
Bluezone presents their upcoming show theme: BACK TO THE FUTURE
It’s about time to celebrate and come together for the reunion of the season. The entire BLUEZONE team proudly invites all denim professionals to our physical show which aims to bring us BACK TO THE FUTURE: BLUEZONE from 31 August – 1 September 2021 at Zenith Areal Munich. It is the feelgood moment we have all been yearning for, personally and professionally which seemed almost suspended for over a year.
We’re calling this edition ‘BACK TO THE FUTURE’, because despite all obstacles, BLUEZONE will become a safe and lively home for the industry. A physical platform for all denim experts looking for a way back to normal, getting closer to the touch and feel of textiles, products and all senses again. We can’t wait until the blue community comes together again, to meet and celebrate in person. Our future is shaped by the thriving denim technologies, developments and innovation waiting to be discovered at our show. Globally and now at our shows, we are happy to announce that blue denim is back.
BACK TO THE FUTURE returns us to a time when the future is free to be written – a future with a strong desire for blue denim trends, novelties and a feeling of freedom. Where sustainability goes beyond and against greenwashing to envision the denim of tomorrow. The trends reflected at the upcoming edition of Bluezone touch on the reality of our new normal. We are physical fanatics, longing for a reunion that brings us closer and connected than has been possible in almost a year. Fun invigorates our clothes, our lives and our styles. While fashion strives to fulfil the need for inclusive, gender free denim and looks, paired with a new gaming aesthetic. We dive into a new virtual world and spread the importance to integrate, 3D and AI visualisations appear in marketing even while styles of the 1920’s prohibition emerge in rebellious sartorial styles.
This season takes a closer look at the denim market, how we want it to be a and want values we are supporting. Denim is a democracy yet we wonder how cheap denim should go, how far are we going to prove our commitment to sustainability and are we honest in our methods? The crucial issue of greenwashing has given rise to a hatery that scrutinizes and fights for the better treatment and respect of our planet.
All trend themes of BACK TO THE FUTURE will be presented in detail in the trend forum of the upcoming BLUEZONE from 31 August – 1 September 2021 at the Zenith Area Munich. Don’t miss the chance to get inspired for your next collection and to stay up-to-date with all industry novelties!
MUNICH FABRIC START
31/08 – 02/09/2021
BLUEZONE
31/08 – 01/09/2021
Latest Denim News on bluezone.show
Get inspired by the highlights on the new interactive denim platform
We really can’t wait to welcome you again in person in Munich: BLUEZONE will take place from 31 August – 1 September 2021 as the first physical Denim trade show in 2021 at the Zenith area. Following the seasonal guiding theme BACK TO THE FUTURE, you can expect an incomparable premium portfolio of international weavers, manufacturers and denim innovators who present their latest fabric, accessory and print developments to the denim community.
Until then, the motto will continue to be: collect digital inspiration and information about the denim world, connect with other community members and thus prepare yourself optimally for your visit to the trade fair. This Is also exactly why we created the new lively digital home – for everyone interested in denim and all its facets. With the launch of the progressive Living Page, we offer a completely new experience through an interactive and dynamic approach featuring exclusive denim insights. Learn more about the launch of www.bluezone.show in this blog post.
“True to our BLUEZONE motto ‘denim beyond the seasons’, our special Living Page creates the perfect basis for the live talks and the development of innovative novelties which will be presented at our upcoming BLUEZONE show from 31 August to 1 September 2021”
Sebastian Klinder, Managing Director BLUEZONE
Unique Insider Information: Hot Minutes With, Who Really Is & Bluezone Speed Meeting
What is missing most at the moment? Personal contact, networking with interesting and inspiring personalities, getting to know small quirks and interesting stories!
This is exactly what our unique formats on BLUE COMMUNITY are made for: In the short HOT MINUTES WITH videos, you get to know the faces of the industry on a very personal level thanks to unusual questions. Find out Nicolas Sere‘s greatest dream and whether it has already come true, Stephanie Micci‘s extraordinary favorite song and why Alex Maillet has no plans to move away from Biarritz ever again.
In the 5-minute BLUEZONE SPEED MEETING videos, also available on BLUE COMMUNITY, you have the chance to get to know the innovation drivers in the denim industry. The minds behind global brands, such as Thibault Greuzat or Paolo Gnutti, provide insights into their company DNA and show 5 of their trend-setting developments in detail. See how clever the KT Trims team is in introducing their denim additionals.
WHO REALLY IS… you have probably asked yourself several times when you have heard the name of denim heads like Luca Braschi or Barbara Gnutti. And who is Theresa Walter, the woman who brings our BLUEZONE to life season after season? You can find the answers in exciting interviews on BLUE COMMUNITY.
BLUEZONE wouldn't be BLUEZONE without its Denim Trends!
Anyone who has ever had the opportunity to browse through the BLUEZONE Denim Trend Forum knows that BLUEZONE is much more than a “simple” trade fair for denim fabrics. The trends that inspire buyers, designers and product managers of global fashion brands for their next collections are shown here!
Don’t miss out on this early insight into the upcoming trends from 31 August – 1 September 2021 at BLUEZONE. Before that, you can get an overview of the current visions on BLUE TRENDS. For example, find out from our denim curator Tilmann Wröbel how the current Trend Forecast came about, immerse yourself in the detailed descriptions of the 5 denim topics and let the visionaries inspire you creatively.
#bluezone #internationaldenimtradeshow #denimindustry #sustainablefabrics #deniminnovations #denimmaterial #tradeshow #backtothefuture
ABOUT BLUEZONE – THE INTERNATIONAL DENIM TRADE FAIR
Founded in 2003 as the first of its kind denim dedicated show, BLUEZONE has established itself as one of the most substantial business platforms for the global denim, street and sportswear market. Leading denim pioneers showcase their most recent denim novelties to the international denim and fashion community. With a strong commitment to excellence and a highly innovative approach, BLUEZONE is a key event to present quality materials, share know-how and discover innovations and the latest trends in a unique blue-blooded environment for denim beyond the seasons. Simultaneously and right next to BLUEZONE, the International Fabric Trade Fair MUNICH FABRIC START showcases novelties in fabrics, accessories and prints twice a year so that visitors can source from a varied textile portfolio offered by some 1000 international suppliers. In between the shows, everyone interested in the denim industry is invited to discover news and denim stories on www.bluezone.show. The next BLUEZONE show takes place in Munich from 31 August – 1 September 2021.
Denim Trend #5: Youngtimers
SS 2022 DENIM TREND ANALYSIS: YOUNGTIMERS
As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.
The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.
The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:
NEW GROUNDS the growing importance of new playgrounds for denim
PHYGITAL DENIM created for the makers and workers of our future
BEAUTY OF NOTHING discovering the beauty in things which do not change
WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy
YOUNGTIMERS finding a fresh beauty in the old styles of yesterday
BLUEZONE TREND THEME #5 YOUNGTIMERS
– Recently old becomes recently new
– A proper fit-chaos
– Not so old streetstyles
– Neo-vintage or inspired
– Contrast stitchings
– Violated washes
– Loud and barking
Denim Trend #4: World Travelling
SS 2022 DENIM TREND ANALYSIS: WORLD TRAVELLING
As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.
The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.
The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:
NEW GROUNDS the growing importance of new playgrounds for denim
PHYGITAL DENIM created for the makers and workers of our future
BEAUTY OF NOTHING discovering the beauty in things which do not change
WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy
YOUNGTIMERS finding a fresh beauty in the old styles of yesterday
BLUEZONE TREND THEME #4 WORLD TRAVELLING
– Souvenirs from around the world
– Ethnic & indigenous influences
– Artisanal & crafted accents
– Flowers, prints, flags & rural icons
– Mixing slim and wide volumes
– Mixing international hero-products
– Softness & pampering
– Luxury & simplicity
Denim Trend #3: Beauty of Nothing
SS 2022 DENIM TREND ANALYSIS: THE BEAUTY OF NOTHING
As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.
The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.
The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:
NEW GROUNDS the growing importance of new playgrounds for denim
PHYGITAL DENIM created for the makers and workers of our future
BEAUTY OF NOTHING discovering the beauty in things which do not change
WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy
YOUNGTIMERS finding a fresh beauty in the old styles of yesterday
BLUEZONE TREND THEME #3 THE BEAUTY OF NOTHING
– The invisible beauty
– No design, less is more
– Timeless design
– Subtleness
– It’s all in the detail, of the detail…
– Rugged durability (sustainability through endless product life)
– A life in one denim
Denim Trend #2: Phygital Denim
SS 2022 DENIM TREND ANALYSIS: PHYGITAL DENIM
As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.
The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.
The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:
NEW GROUNDS the growing importance of new playgrounds for denim
PHYGITAL DENIM created for the makers and workers of our future
BEAUTY OF NOTHING discovering the beauty in things which do not change
WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy
YOUNGTIMERS finding a fresh beauty in the old styles of yesterday
BLUEZONE TREND THEME #2 PHYGITAL DENIM
– Digitisation in denim design…fabrics, styling, interactive products
– Digitisation in denim marketing… visualisations, communication & promotion
– From fungus to yarn…denim fabrics made from bacteria and organics
– Any indigo fabric innovation but… NO cotton, NO PE, NO PET
– Metallics and coatings… only sustainable will do
– Protection: denim to protect against microbia, virus, rashes, scratches…
– For a work, utility & active lifestyle
Denim Trend #1: New Grounds
SS 2022 DENIM TREND ANALYSIS: NEW GROUNDS
As we enter a new decade of denim, we see how the ongoing current global crisis does not limit us, we keep each other safe as it keeps us in but WE ARE ALL IN this together. Our denim world is shaped by the world’s reactions, anticipations and innovations. We look forward with strength and prospects for what we achieve today.
The five denim trends reveal the blueprints for a new physical and digital future, our new ‘phygital’ world. A new urbanity shows us a life in harmony with Mother Earth. Ethnic influences brought back from world travels are key to understanding what will nourish us and without a doubt, blow our denim heads in the upcoming seasons.
The BLUEZONE Trend Team presents the 5 trend themes for WE ARE ALL IN:
NEW GROUNDS the growing importance of new playgrounds for denim
PHYGITAL DENIM created for the makers and workers of our future
BEAUTY OF NOTHING discovering the beauty in things which do not change
WORLD TRAVELLING memories of world travels and souvenirs nurture our minds and fantasy
YOUNGTIMERS finding a fresh beauty in the old styles of yesterday
BLUEZONE TREND THEME #1 NEW GROUNDS
– Urban moves to the countryside, new « utility needs »
– Country is in…new earthy poetry
– Durable quality vs objects of consumption
– Fashion food…denim in the kitchen, cookware and utensils
– Vegan denim…patches & trims
– Interior design…objects, vases, home furnishings & denim furniture
Our Upcoming Shows
For your collection planning: Our dates for Autumn.Winter 22/23 are set!
Our team is ready and excited to get back to doing what we love best: organising trade shows for you. With a healthy mix of confidence and realism, we look forward to the summer months ahead and look forward to seeing you again at our upcoming trade shows for Autumn.Winter 22/23:
VIEW Premium Selection: 13 – 14 July 2021
MUNICH FABRIC START: 31 August – 02 September 2021
BLUEZONE: 31 August – 01 September 2021
Working together with our industry partners, our team is committed to meet the wishes and market needs for physical events with this trade fair planning. Using the example set by our FABRIC DAYS event, which we successfully realised in September 2020, we will of course implement the upcoming trade fairs in a Covid-19 compliant manner, because our priority remains to ensure the safety of all those involved.
Our goal is to present the established, premium portfolio of MUNICH FABRIC START again at our show in September 2021: Fabrics, Additionals, Bluezone, Keyhouse, Design Studios, Sourcing, ReSource and Sustainable Innovations. Don’t miss your chance to meet your partners in person and connect with the industry at our shows. Event registration will be available in the weeks leading up to our show but get ready here and create your visitor login.
In the meantime, please take another look at our DIGITAL TREND SPACE with your latest material developments and our newly developed BLUEZONE Living Page – we are also currently working on a new homepage for MUNICH FABRIC START, which we will be launching soon.
Our New BLUEZONE Living Page is Live!
Discover & Contribute To Our Interactive Digital Platform!
We, the BLUEZONE team, are proud to share our new digital home for the denim community with you: www.bluezone.show. With the launch of the progressive BLUEZONE Living Page, we offer a completely new and surprising experience through an interactive and dynamic approach featuring exclusive insights for all denim lovers.
The idea behind the one-of-a-kind website is to constantly update and inspire the blue-blooded community through a “living” platform in between shows. Our next BLUEZONE show will take place in Munich from 31 August – 1 September 2021. Until then, everyone with a heart for denim is welcomed on www.bluezone.show to dive deeper into the blue world showcasing the stories, personalities and brands who are shaping this industry.
“We’ve always wanted to offer the denim community a special environment according to their needs – which is why we started to organise BLUEZONE as a dedicated denim show in the first place. In these challenging times, we felt like broadening this approach by offering the industry a new, exciting and vivid platform to share information, get inspired, collect futuristic ideas and stay connected throughout the year”, says Sebastian Klinder, Managing Director of BLUEZONE.
“We aimed to create something truly unique: a lively digital home where one could spend hours because the content never gets boring and is constantly updated. True to our motto ‘denim beyond the seasons’, our special BLUEZONE Living Page creates the perfect basis for the live talks and the development of innovative novelties which will be presented at our upcoming BLUEZONE show from 31 August to 1 September 2021”, adds Lucie Germser, Denim Creative Consultant for BLUEZONE.
Besides offering information about the key event BLUEZONE itself, the interactive Living Page presents “Unmissable Community News” as well as inspiring “Blue Trends“, behind the scene shots, material news and fashion collections to be discovered by the blue community. Page visitors can share some “Hot Minutes With” industry insiders like Stephanie Micci, Global Creative Director of Roxy, or Ronnie Reyes, Global Head of Design of Quiksilver.
Further denim heads like Luca Braschi, CEO of Blue Alchemy, or Barbara Gnutti, CEO of Effe-Bi, answer unexpected questions in the “Who Really Is” series while denim manufacturer and mills showcase their most recent collection novelties and company values in the “Bluezone Speed Meeting” series.
Now it’s your turn: We invite you to share your most exciting novelties and ideas with our BLUEZONE team and therefore with the whole denim industry! We are looking forward to receiving your ideas via mail to news@bluezone.show
Stay healthy & hopetimistic and see you in the end of August at BLUEZONE,
Your BLUEZONE team
