Bluezone
Trend Preview for SPRING.SUMMER 25
The new summer season’s title is Clarity. It describes the longing for clear structures and simplification against the backdrop of our present environment and the growing complexity in many areas. The search for clarity ranges from the call for transparent production and supply chains to structured fashion themes with a meaningful use of colours, silhouettes and materials. Reduction and realism, paired with imagination and creativity, create a new awareness of quality, sustainability and design competence.
The juxtaposition of rediscovered craftsmanship and new technologies, urban and rural spaces, self-questioning and social cohesion, decoration and function reflect the momentary complexity. They are opposites that inspire each other and raise awareness of the need for quality and responsible consumption. Yet, what they all have in common is the desire to face challenges with confidence and creativity. The latter thrives at the interface between new technologies and tradition. Especially where the past and the future form common ground and the familiar mixes with the new.
The five seasonal themes reflect a broad spectrum that ranges from newly interpreted craftsmanship to the rediscovery of one’s own “I”, the synergy between city and country and the fascination for the unknown. The final theme is responsible optimism, a reminder to be active and confident in shaping our future.
CLARITY presents 5 trends for Spring.Summer 25:
SENSUAL MIND
Source:
JIL SANDER, BENNI ALLAN
SENSUAL MIND
Source:
ZOE GHERTNE, WOLFGANG HASSELMANN
PROVINCITY
Source:
JW ANDERSON,
JAKOB FISCHER
UNCHARTED
Source:
SZYMON STEPNIAK, CHRISTOPHER BURNS
JOY INSIDE
Source:
MIN HYUN-WOO, THE ARTLING
DON'T MISS:
INSPIRATION & INFORMATION FOR YOUR COLLECTION DEVELOPMENT - COLOURS, MOODS, SHAPES & STYLES
These 5 CLARITY trends as well as the 5 denim, street and sportswear trends of BLUEZONE under the leading theme SIGNATURE can be found as a comprehensive trend analysis with detailed colour cards, inspiring materials, moods, prints and styles in our TREND FORECAST – available in the trend forums of Foyer 2, 3 and 4, the trade show office Room B 009 or at the Bluezone check-in counter.
TREND PACKAGE AUTUMN.WINTER 24/25
TREND BOOK & COLOUR CODE
150 EUR
ORTA x Long John
ORTA x Long John Presents: The biggest sustainable jeans!
The well-known Turkish denim manufacturer ORTA, celebrated its 70th anniversary last year teams up with Wouter Munnichs, founder of online denim magazine Long John and freelance denim specialist for brands and retail, to create the biggest sustainable pair of blue jeans ever made. This huge collaboration jeans will be on display at denim fabric trade show Bluezone in Munich, Germany on the 23rd and 24th of January, 2024.
This January, ORTA and Long John will join forces in a very special jeans collaboration. Together they developed the biggest sustainable jeans ever produced to set a new milestone within the denim industry. This display jeans is made with a waist size 133 and a total length of around 4,5 meters. For the inspiration of this collaboration jeans, they looked at the past when huge display jeans were made as a promotion for a denim brand. These originals were used to showcase a jeans brand in a unique and unmissable way in front of retailers and at rodeo events in the West of America from the 1920’s onwards.
Showcasing the new sustainable denim fabric
The idea of making something that stands out came when ORTA developed a new sustainable denim fabric with code 4853A, colored Steel Blue. This rigid 2/1 Z twill denim fabric weighs 10.6 oz and is made with a composition of 80% better cotton + 20% post-consumer recycled cotton. The fibers as well as the fabric were all manufactured in Turkey locally. As a long partner of ORTA, Long John sat down with the ORTA to think about a way they could present this innovative denim fabric that can’t be missed by each visitor of the Bluezone trade show in Munich. Soon, they were thinking of creating this enormous pair of jeans.
The inspiration for the display jeans
The design of the ORTA x Long John display jeans is inspired on the original miner jeans that were worn during the kick-off of the so-called ‘Gold Rush’ period around 1850 in California, USA. During this period, many people from all over the world came to California when gold was discovered in the mines. To get the job done, a sturdy and durable pair of blue jeans was needed. This is seen by many as the kick-off of the history of denim. The rest is history.
The ORTA x Long John display jeans is produced with an eye for detail, just like the originals. Key detail features on this pair are included such as one back pocket, a cinch back, suspender buttons on the waistband, and even a crotch rivet on the front. Also, for this display pair, a huge hangtag is produced, the same as a back patch from sustainable cotton fabric showing both ORTA and Long John logos.
Displayed at Bluezone
The biggest sustainable jeans ever produced by ORTA x Long John will be showcased for the very first time at the denim fabric trade show Bluezone in Munich on the 23rd and 24th of January. Don’t miss this chance to get yourself photographed in front of this big 133-sized pair of blue jeans.
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With around 90 international denim, street & sportswear suppliers, BLUEZONE once again offered the complete portfolio of denim innovations in its own halls 6 + 7. Under the leitmotif DISCOVERY, the denim community shared moments, discovered the latest highlights and innovations. We present some material innovations, new perspectives and changes in the industry here:
ORTA
ORTANOW collection embodies ORTA’s 70 years of rich denim history with an innovation leading eco–modern handprint. The collection speaks of ORTA icons: from marble ring early nineties Japanese influence to Homespun ultimate X-Hatch of the 00s, from our first generation of multi-count fabrics to evolved techno shine flex to the Alchemy finish for cashmere touch, and the denim disruption of 100% bi-stretch with ORTA legends like 5616, Calgary, Taos and many more.
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REALTEKS
REALTEKS started on its adventure in 1997 with a dream in the pocket. In 2022, REALTEKS owned a denim mill to do more for the carbon print on its 25th anniversary called “RE-BORN”. Their SEASONLESS Collection is all about Futurity Antique, The Essential Feature, Rigid Stretch, Simple Motion, Monochromatic, RE-Blue as concepts created in REALTEKS. In a world full of trends, they are not here to be average, they want to remain UNIQUE. They believe in NATURAL SOULS, they believe in DREAMS, they believe in REAL friendships, they believe in REAL LOVE. What is your super power?
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SHARABATI DENIM
Sharabati Denim presents three major concepts for this season: Blacklight is about the dark indigo colors, blacks, overdyes and coated fabrics. Their overdye technique gives the fabric a range of colors on both sides for extra versatility. Indigo coating lends denim deep dark hues and creates a denim look when applied to gaberdine. Kaleidoscope is about the millennium time looks. Hi-tech and retro at the same time. More colorful, cheerful with heavy washes. 50/50 rewrites the dress code rules with hybrid working. Find comfortable and smart-looking fabrics suitable for work time.
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TEJIDOS ROYO
Pioneers in the development of the most sustainable ZERO WATER dyeing technology in denim… now for piece dyeing! They dye fabrics without using water, achieving excellent fastness. This is how ROYO POLICROM was born, the magic of transformation. An endless number of colour possibilities, with very trendy finishes such as the most authentic leather effect, the futuristic metallic finish or the denim color, among others. In DENIM they highlight ICON – fabrics made from 100% recycled components and sustainable practices. ICON is recycled and recyclable, therefore, ETERNAL. Its colour is DRY INDIGO and DRY BLACK = ZERO WATER. Undoubtedly, it is the future of denim.
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IMPRESSIONS OF THE BLUEZONE CONEXXION
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BLUEZONE CONEXXION Autumn.Winter 24/25 - Part III
With around 90 international denim, street & sportswear suppliers, BLUEZONE once again offered the complete portfolio of denim innovations in its own halls 6 + 7. Under the leitmotif DISCOVERY, the denim community shared moments, discovered the latest highlights and innovations. We present some material innovations, new perspectives and changes in the industry here:
KSENIASCHNAIDER
KSENIASCHNAIDER is a worldwide known Ukrainian brand with a strong commitment to experiment with recycling fabrics and eco-friendly materials and promote a more sustainable approach to fashion. The brand continues to innovate and improve eco-friendly practices with the intent to preserve the environment. Using sustainable technology Nanocork by LebiuDesign — recycled finish made by cork stoppers — brand released new brand jackets and shorts for new menswear collection SS24. Patchworked from vintage denim cutting-edge items inspired by utilitarian aesthetic conceived as uniform for daily routine.
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KUZGUNLAR TEKSTİL
Kuzgunlar Tekstil mostly manufactures product groups such as jackets, dresses, jumpsuit, jeans, shorts and skirts. They like to push the limits of production with denim, non-denim and special knitted fabrics in ready-to-wear products and are open to innovations. Their young and innovative team tracks trends and sustainable developments to save raw materials and time. By following fashion weeks, trend analysis, sustainable fabric/accessory developments and eco-friendly washing technologies they offer new ideas to their customers.
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LOTUSTEX
Experience the best of sustainable denim with the Lotustex collection that captures the timeless aesthetic of 80s vintage jeans. As a leading denim supplier with over 30 years of industry experience, Lotustex prioritizes eco-friendly practices and materials, including %100 recycled fabric and innovative waterless production technology. Join them in creating a greener future without compromising on style or quality. Embrace denim that’s as good for the planet as it looks on you…
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MTVBELTS
Established in 1993 in Benedita, Portugal, MTV offers several and high-quality techniques to customize leather garments accessories, such as leather belts, leather bracelets and other leather goods. The quality of workmanship, modern equipment, the use of vegetable leather and the teamwork between design department and private labels are the main and successfully ingredients to the quality and beauty of the belts and other leather goods.
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BLUEZONE CONEXXION Autumn.Winter 24/25 - Part II
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GAP PAZARLAMA
Established in 1994, GP is one of the major sourcing companies of the world textile market. GP adds value to the broad portfolio of customers particularly in Europe, USA and World Class markets and contribute to sustainable development of suppliers GP is the leading textile supplier in Turkey and produces a wide range of products at its integrated ready-to-wear, home textile, denim fabric, greige fabric and cotton yarn factories.
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HAMANSUTRA
Clothing brand HAMANSUTRA, founded 1996, makes jackets, pants and shirts inhouse, as authentic as 150 years ago. The “clothing works“ is equipped with a formidable array of vintage sewing machines – battered, yet still going strong. At its heart: Haman himself, design director, (clothing) mechanic and master technical tailor. His motto: “No Savings – Only Quality”. Quality outlasts the biggest global trends, and quality is never on sale.
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ISKO LUXURY BY PG
ISKO and Paolo Gnutti teaming up can only mean that the fashion world needs to be ready for the latest ISKO™ Luxury collection by PG: Boundless, a story that is narrated through four new capsules that take you to unique places and scenarios full of emotion and history. Get ready for precious yarns, flocks, 3D designs, velvety coats and everything in between.
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ISKO
Ctrl+Z reaches new heights in ISKO’s FW 24/25 collection. The result of 10 years of research, it stands for durability, sustainability and circularity and can now be mixed with plant-based fibers such as Soya, Lyocell, Modal, and Naia™ acetate, bringing you Ctrl+Z Blends. Last but not least, great stretch and color innovations are coming your way with ISKO Reform and XENON.
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BLUEZONE CONEXXION Autumn.Winter 24/25 - Part I
With around 90 international denim, street & sportswear suppliers, BLUEZONE once again offered the complete portfolio of denim innovations in its own halls 6 + 7. Under the leitmotif DISCOVERY, the denim community shared moments, discovered the latest highlights and innovations. We present some material innovations, new perspectives and changes in the industry here:
BLUESIGN TECHNOLOGIES
clean chemistry. clean production. clean bluesign® DENIM. Denim has always symbolized rebellion, identity, and freedom to live how we choose. Yet, the denim and textile industry’s impact on the planet is substantial. For their denim partners, bluesign® DENIM is a unique solution. bluesign® DENIM reduces the impact of production on the environment and on people. It connects the denim value chain, ensuring our partners work towards the cleanest denim in the world. bluesign® APPROVED denim ensures the safety of workers, the environment, and ultimately the consumer.
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CALIK DENIM
Calik Denim presents its Autumn.Winter 24/25 collection by prioritizing sustainability with innovative concepts and technologies: B210 as one of a kind, eco-conscious, biodegradable product line. Rawtech combines sought-after Japanese Denim spirit with ultra comfort thanks to modern manufacturing processes. E-last is one of a kind power stretch product group as weft shrinkage values stabilized for rigid articles’ standard (0/3,5%). Fix-Fit offers power stretch articles with high level recovery. Denovated is about authentic look combined with the advantages of today’s technologies. Selfsized features one size fits most technology. Re/J is a 100% recycled content with both pre-consumer and post-consumer recycled cotton line.
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DENIM AUTHORITY
Established in 1973, Denim Authority has emerged as the first denim industry in Tunisia, renowned as a leader in the textile sector. Their engagement with sustainability was honored at the Bio Day event organized by ECOCERT, where they were awarded as Tunisia’s first sustainable textile industry. Celebrating our anniversary 50-year milestone, we will invite you to join our universe and discover the oldest archive and collection of vintage denim pieces, alongside our latest selvedge apron-washed designs, which will be displayed in the Bluezone in Munich. Reinventing itself today for tomorrow!
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DNM DENIM
DNM DENIM presents two new concepts with the HARMONYLAND collection in autum.winter 24/25. They have been designed to support sustainable production and circular economy. MADE FOR EVER & WEAR FOREVER features the most sustainable fabric that is the one with the longest wear life. Their new concept’s fabrics are designed to be the most durable with practical solutions for sustainable production. ADAPT TO ALL is a gender-neutral collection: genderless, limitless and timeless. This collection offers a wide color range and construction options.
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Naveena Denim NDL
Naveena Denim NDL stands as a trailblazing denim mill, distinguished by its distinguished craftsmanship and dedication to producing top-tier denim fabrics. Nestled in the heart of Lahore our production facilities innovation, start of the art units, sustainable advancements, and diverse range of products.
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Bluezone Highlights
AMD X Naveena
We are born with 5 senses. They accompany us for a lifetime. Let us feel, taste, hear our environment, smell and see what surrounds us. Within 5 Groups of mixed courses from students of Fashion Design (B.A.), Fashion & Design Management ( B.A.)and Fashion Journalism & Communication (B.A.) the students from the Dusseldorf based AMD Akademie für Mode & Design, faculty design of Hochschule Fresenius, analyzed the importance and impact of our senses in context of Denim.
Why Denim? Because this beautiful and rich material like no other embodies senses and sensuality the best. In times of digitalization and virtual universes, it is our fabric of choice that symbolizes it´s human connection the best.
Join us on the Blue Zone area in Hall 7 | A 01 and get in touch, hear, feel, smell and also taste what Denim Senses triggers in yourself!
The 5 DENIM SENSES are brought to live thanks to the generous support from Naveena Denim Mills who provided the denim fabrics for this project:
The BERRIT I95 fabric includes hemp and belongs to Naveena’s CANNA DENIM concept which is made of cottonized and mechanical hemp composition around 20%. It is durable, breathable, anti-bacterial, requires 70% less water comparing to cotton and no pesticides. Plus it growths 3-4 times faster than cotton. KEATON I73 combines hemp and Tencel together.
MORGAN B56 includes recycled linen and belongs to Naveena’s LINO+ concept: fabrics with smart linen fiber, created by post industrial waste. They are GRS certified, breathable and moisture wicking.
VIDIC I81: Includes BioHemp and is part of Naveena’s BIOTECH concept. The mill teamed up with Circular Systems in a unique collaboration that transforms agricultural crop left-overs into scalable, high-value natural fiber denim fashion products with their Agraloop™ technology. BIOTECH fabrics are made with natural fiber derived from CBD hemp crop residue and refined into textile-grade fiber called Agraloop™ BioFibre™. These fabrics are also compliant with the Global Recycled Standard and Organic Blend Content Standard.
OLITA B91 and GLENN B56 are part of their RETROTECH concept which is inspired by retro denim heritage and remixing it to modern day living. Retrotech provides wear comfort without sacrificing vintage authentic look. For more comfortable fits, Naveena blended high and lows with stretch resulting in a modern vintage cotton with a stretch blend.
TRANSFORMERS FOUNDATION
Initiated in September 2022, the TRANSFORMES FOUNDATION teamed up with BLUEZONE to join forces to educate and inspire the Denim industry. Their vision is to connect their networks, to share relevant content and profound insights of industry-relevant developments and challenges and to provide information and inspiration – all at once.
On 18 July, the TRANSFORMERS FOUNDATION will hold a panel discussion about the legislative landscape in Europe, the UK, and the USA is evolving quickly and is likely to have far-reaching implications for apparel suppliers worldwide. On 19 July, they will explore the critical ethical questions needed to unlock meaningful decarbonization action.
The Transformers Foundation brings together the voices of the denim industry with social actors to provide impulses for positive change in the industry. It is an interface between brands, NGOs, consumers and the media. “Transformers” stands for all those stakeholders within the denim supply chain and beyond who want to actively participate in this change and transformation.
Join the TRANSFORMER FOUNDATIONS events: SEMINAR ZONE, BLUEZONE HALL 7
A Supplier’s Guide to Key Sustainability Legislation in the EU, US, UK
TUESDAY, 18 JULY from 3.00pm – 4.00pm
Decarbonizing Denim: The Denim Supply Chain Speaks Up
WEDNESDAY, 19 JULY from 11.00am – 12.00pm
Discover more industry-changing innovations at our upcoming trade shows:
Trend Preview for AUTUMN.WINTER 24/25
MUNICH FABRIC START Autumn.Winter 24/25 s all about the seasonal leitmotif EACH OTHER. How can we look into the future without losing our minds? Between utter resignation and blind rage lies a hopeful, wise and unbiased perspective. Our future lies in the diversity of such calm, thoughtful and courageous approaches.
EACH OTHER emphasizes the importance of personal connection. We need to continuously stay in touch with each other, be there for one another and listen attentively – even in difficult times. What’s unique about fashion is that we can promote well-being through a variety of tactile and emotional fabrics and styles – not only in sales and use, but also in the field and in production.
Let’s consciously pursue a common and effective goal: to create something beautiful with fashion and make a contribution to our humanity – for EACH OTHER!
WHAT’S NEW?
A multi-purpose black in combination with a light beige and a new anise are the key colours for Autumn.Winter 24/25. Strange colour duos like yellow/ mango, pink/peach or turquoise/blue bring fresh accents to the colour palette. In contrasts, cold and warm tones play with each other, in dark and light nuances, sometimes loud, sometimes quiet and as neutral or bright colors.
Decorative qualities are a recipe against crisis. Protection wear from cozy, lightweight to heavy weight fabrics are key for winter: a firework of creative yarns in volume, lightness, functionality and fancy combinations. Checks come in all variations, be it loud, quiet, big or small. A touch of trash, tech, nostalgie and 80ies brings bling in all variations. Open weaves or knits bring a nuance of winter transparency.
Casual comfort as standard: functional pragmatic classic and timeless styles come as coats, bomber jackets, suits, casual sakkos or padded styles. We play with extremes in width and wrapping volume for morning coat styles, over-shirts, blazers and baggies. Expressive looks are created for night and day with shine through elements rounded off by retro looks from the sixties, seventies and eighties.
These 5 EACH OTHER trends of MUNICH FABRIC START as well as the 10 denim-, street- and sportswear trends for BLUEZONE under the leitmotif CONNEXXION can be found as a comprehensive trend analysis with detailed colour cards, inspiring materials, moods, prints and styles in our TREND BOOK and COLOUR CODE – available in the trend forums in foyer 2 and 4, the trade show office room B 009 and at the Bluezone check-in counter.
each other presents 5 trend worlds for the Autumn.Winter 24/25 season:
HIGHLAND HYBRIDS
Source:
Matteo Dunchl
MYSTIC BEINGS
Source:
Joao Carvalho on Behance
SYSTEM CRINGE
Source:
Edmond Hillary
KINKY CLASSICS
Source:
Gentle Monstre
PAST FORWARD
Source:
Joao Carvalho on Behance
DON'T MISS:
INSPIRATION & INFORMATION FOR YOUR COLLECTION DEVELOPMENT - COLOURS, MOODS, SHAPES & STYLES
TREND BOOK
MUNICH FABRIC START & BLUEZONE MOODS AND TRENDS
75 EUR
COLOUR CODE
MUNICH FABRIC START & BLUEZONE TRENDFARBEN
120 EUR
TREND PACKAGE
TREND BOOK AND COLOUR CODE AUTUMN.WINTER 24/25
150 EUR
TREND PACKAGE SPRING.SUMMER 24
TREND BOOK & COLOUR CODE
175 EUR
CONNEXXION - SAAT MUNICH
Connexxion – The association
The perfect connection is characterized by the fact that the SAATMUNICH Design Studio has been developing conceptual outfits for the Bluezone Hostess in collaboration with exclusive partners since 2016. The selection of these partners is based on the innovation of a weaver and the expertise of the manufacturer in the transformation of the nominated theme.
Connexxion – The relationship
Sajna Weber and Thorsten Bulander, the creative minds behind SAAT, designs conceptual looks for Bluezone every year. SAAT’s unique concept developments underline their long- term experience in the fields of design, denim, and workwear.
The SAATMUNICH Design Studio has established itself as an innovative and reliable partner in the sustainable production of denim products and corporate wear.
Connexxion – The combination
SAAT means “together” in the Indian language and “that which arises from the seed sown” in the German language. Thus, SAAT’s fashion is a harmonious interplay of different factors that always creates something new. The result is a timeless way of work fashion, stylish and individually tailored to the customer’s needs.
Connexxion – The correlation
The Bluezone hostesses’ anniversary look is a selection of Key-Pieces from the previous year’s outfits. The looks represent the exhibitors and the essential components needed to create something unique in the apparel industry.
“THE HOSTESS LOOK” – The boxy crewneck T-shirt, quilted denim vest and denim shorts echo the Connexxion theme and links all the components of the apparel industry, such as, fabrics, graphics and manufacturers needed to create unique and sustainable products for the fashion world.
Discover more industry-changing innovations at our upcoming trade shows:
BLUEZONE DISCOVERY - Part III
With around 90 international denim, street & sportswear suppliers, BLUEZONE once again offered the complete portfolio of denim innovations in its own Halls 6 + 7. Under the leitmotif DISCOVERY, the denim community shared moments, discovered the latest highlights and innovations. Some material innovations, new perspectives and changes in the industry we present to you here:
ISKO TM LUXURY BY PG
A new range of products is taking the denim world to the next level as ISKO teams up with Paolo Gnutti. Combining ISKO’s advanced denim technologies with PG’s creative vision, the result is the special ISKO™ Luxury collection by PG. Moods reworking selvedge, or inspired by the animal world, then colors, foils, prints, flocked fabrics: experimentations once again ‘Born to Amaze’.
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ISKO
ISKO’s 2024 Vol.1 Collection marks the debut of Ctrl+Z, materials science innovation. Ctrl+Z, fabrics are made from a pure blend of recycled cotton and polyester with regenerated cellulosic fibers: the results look and feel identical to traditional compositions offering unmatched durability. This consistency is even more key when it comes to high-performance fabrics, stretch technologies and comfort fits, signature staples of ISKO’s expertise.
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STROM
STROM is a fully vertical factory & laundry established in 2008. They are one of the leading companies in Jeanswear manufacturing in Istanbul, Turkey with a long tradition of quality and customer satisfaction.
The focus is on innovation and flexibility; and a vertically integrated process enables them to meet the various demands of our partners, from ideas and design through to finished products. With their own sustainable laundry, sampling, design and pattern facilities, production in-house and dedicated sourcing capabilities, they achieve the highest ethical and manufacturing standards.
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VICUNHA
Recognized around the world for its high standards of quality and sustainability, Vicunha is one of the three largest global producers of indigo and twill and number one in Latin America. Vicunha is daily committed to create products and techniques that continually reduce its impact on the environment. The differentiators include, among others, the use of recycled and recovered pre-consumed cotton, special fibers such as REFIBRA TM and Hemp, and water saving up to 95%.
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INSIGHTS OF BLUEZONE DISCOVERY
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