AMD X Naveena & Transformers Foundation
BLUEZONE HIGHLIGHTS FOR AUTUMN.WINTER 24/25
AMD X Naveena
We are born with 5 senses. They accompany us for a lifetime. Let us feel, taste, hear our environment, smell and see what surrounds us. Within 5 Groups of mixed courses from students of Fashion Design (B.A.), Fashion & Design Management ( B.A.)and Fashion Journalism & Communication (B.A.) the students from the Dusseldorf based AMD Akademie für Mode & Design, faculty design of Hochschule Fresenius, analyzed the importance and impact of our senses in context of Denim.
Why Denim? Because this beautiful and rich material like no other embodies senses and sensuality the best. In times of digitalization and virtual universes, it is our fabric of choice that symbolizes it´s human connection the best.
Join us on the Blue Zone area in Hall 7 | A 01 and get in touch, hear, feel, smell and also taste what Denim Senses triggers in yourself!
The 5 DENIM SENSES are brought to live thanks to the generous support from Naveena Denim Mills who provided the denim fabrics for this project:
The BERRIT I95 fabric includes hemp and belongs to Naveena’s CANNA DENIM concept which is made of cottonized and mechanical hemp composition around 20%. It is durable, breathable, anti-bacterial, requires 70% less water comparing to cotton and no pesticides. Plus it growths 3-4 times faster than cotton. KEATON I73 combines hemp and Tencel together.
MORGAN B56 includes recycled linen and belongs to Naveena’s LINO+ concept: fabrics with smart linen fiber, created by post industrial waste. They are GRS certified, breathable and moisture wicking.
VIDIC I81: Includes BioHemp and is part of Naveena’s BIOTECH concept. The mill teamed up with Circular Systems in a unique collaboration that transforms agricultural crop left-overs into scalable, high-value natural fiber denim fashion products with their Agraloop™ technology. BIOTECH fabrics are made with natural fiber derived from CBD hemp crop residue and refined into textile-grade fiber called Agraloop™ BioFibre™. These fabrics are also compliant with the Global Recycled Standard and Organic Blend Content Standard.
OLITA B91 and GLENN B56 are part of their RETROTECH concept which is inspired by retro denim heritage and remixing it to modern day living. Retrotech provides wear comfort without sacrificing vintage authentic look. For more comfortable fits, Naveena blended high and lows with stretch resulting in a modern vintage cotton with a stretch blend.
TRANSFORMERS FOUNDATION
Initiated in September 2022, the TRANSFORMES FOUNDATION teamed up with BLUEZONE to join forces to educate and inspire the Denim industry. Their vision is to connect their networks, to share relevant content and profound insights of industry-relevant developments and challenges and to provide information and inspiration – all at once.
On 18 July, the TRANSFORMERS FOUNDATION will hold a panel discussion about the legislative landscape in Europe, the UK, and the USA is evolving quickly and is likely to have far-reaching implications for apparel suppliers worldwide. On 19 July, they will explore the critical ethical questions needed to unlock meaningful decarbonization action.
The Transformers Foundation brings together the voices of the denim industry with social actors to provide impulses for positive change in the industry. It is an interface between brands, NGOs, consumers and the media. “Transformers” stands for all those stakeholders within the denim supply chain and beyond who want to actively participate in this change and transformation.
Join the TRANSFORMER FOUNDATIONS events: SEMINAR ZONE, BLUEZONE HALL 7
A Supplier’s Guide to Key Sustainability Legislation in the EU, US, UK
TUESDAY, 18 JULY from 3.00pm – 4.00pm
Decarbonizing Denim: The Denim Supply Chain Speaks Up
WEDNESDAY, 19 JULY from 11.00am – 12.00pm
