SAAT & EVLOX FOR BLUEZONE CAMPUS 2022
H 6 | B 0 5 & H 7 Charity Store
With a special thanks to BLUEZONE, SAATMUNICH has collaborated with Evlox and the Influencers @robindenim and @koenkuik with a “BENEFIT CAMPUS 22”- Collection, so you can wear your support for Ukraine in the streets and help fund relief on the ground.
The Collection will be represented at the fair that will take place on August 30th-31st.
The collaboration leverages the respective strengths of both the companies to demonstrate the iconic theme of BLUEZONE “CAMPUS 22”. Modern fabric technology from Evlox aligned with the unique concept creations of SAATMUNICH unveils the modern version of CAMPUS RETRO CLASSIC’s.
SAATMUNICH, an experienced full-service design studio from Munich, specialized in creating individual concepts in fashion and corporate wear since 2015 lines up with Evlox, the oldest denim mill in the world that have been manufacturing denim fabrics since 1846, compelling value for both the companies in signalizing the innovation from fabrics to the designs and their continuous investment in new developments.
The BLUEZONE CAMPUS uniforms are designed as a limited edition, with a purpose to support the charity project „FAIR FOR UKRAINE“. The BLUEZONE staff will proudly wear the uniforms and represent the project on the two-day show. Furthermore, there will be installations and competitions that will highlight the outfits.
SAATMUNICH Designs
SAATMUNICH is an experienced full-service design studio from Munich, specialized in creating individual concepts in fashion and corporate wear since 2015. Led by the creative masterminds and power-couple Thorsten Bulander and Sajna Weber, the studio’s aspiration is to utilize resources carefully and show an appreciative attitude towards the customer and individual. Working with some respectable companies – including leading International hotels & fairs – SAATMUNICH shows to be a trustworthy partner, who is carefully tuning in to their clients, building and shaping perfectly fitting concepts.
After successfully partnering with BLUEZONE since 2016 developing the BLUEZONE outfits with different themes and collaborations biannual, the studio has been redesignated to develop the uniforms for the upcoming show with the new collaborator EVLOX.
The theme being the programmer, the designer duo has drawn their inspiration from the golden decade of hip-hop culture and the sports legends such as Dennis Rodman and Michel ‘Air’ Jordan creating the uniforms which they call the ‘Modern Retro CAMPUS Uniforms’ Reinterpreting the past – ‘WU WEAR at its best!’ Says the denim head Thorsten Bulander.
Amidst today’s technologically-driven design culture, there has been a return to the comfort of familiar imagery and typography. New Retro shows how designs from the past can be updated to suit the needs of today, and this is exactly what SAATMUNICH did for BLUEZONE. The BLUEZONE uniforms feature an airy silhouette combined with the best typography presented by high definition embroidery and application. The oversized unisex uniforms are custom designed for the BLUEZONE staff, where great functional attributes derived from fabrics, and a style fitting perfectly to the ‘CAMPUS’ theme of the upcoming show.
Sajna Weber and Thorsten Bulander, the creative minds behind SAAT:
“We chose the fabric “Evlox – Lewis Smoothic” to design these uniforms. The Smoothic Technology by Evlox is a patented manufacturing process that results in a range of smart denim fabrics with a unique velvety feel and ultra-softness offering comfort that is transformed into maximum well-being. These fabrics earn high elasticity and low shrinkage without losing the original and authentic premium denim look. And what’s more, Evlox, continuing with their goal towards a more sustainable production have minimized the use of water and energy on these fabrics.”
EVLOX
The star ensemble is enforced by EVLOX who is taking care of the fabrics for the Campus uniforms. EVLOX is based in Spain and started as a yarn, weaving and stamping factory in 1846. In its more than 175 years of existence, the company specialized in manufacturing denim, reinventing classics and creating new solutions for the world’s most important fashion brands. Today, totally making over 15 million meters of denim, the people behind EVLOX are still sharing the same passion for denim, striving to the highest quality standards in the fabric manufacturing. Their undiminished passion and investments resulted in multiple patented products and processes, and close relationships with the giants from the fashion industry as well as ‘smaller’ – more niche – brands.
For the Campus Uniform, the design studio SAATMUNICH selected two denim fabrics which were made following the patented Smoothic manufacturing process. The Smoothic Technology, a combination of innovation resulting in a range of smart denim fabrics – with a unique velvety feel and ultra-softness offering comfort that is transformed into maximum well-being. These fabrics earn high elasticity and low shrinkage without losing the original and authentic premium denim look. With sustainability at the core of every step, EVLOX managed to minimize the use of water and energy during the production of these fabrics.
The CAMPUS RETRO CLASSIC’s are executed in both an Ecru and a Denim version and are a harmonious balance of the innovative fabric technology from EVLOX aligned with the unique concept creations of SAATMUNICH.
Help with us – Charity Project „FAIR FOR UKRAINE“
H7 Charity Shop – Bluezone Stage or SAATMUNICH (H6 B05)
With these “BENEFIT CAMPUS 22” Collection you support those affected – and show solidarity.
50% OF ALL PROCEEDS will be donated to the Charity Project – FAIR FOR UKRAINE
SAATMUNICH (booth H6 B05) and Evlox (booth H6 C06)
will be presenting this collaboration in co-operation with the Denim Influencer’s @robindenim and @koenkuik. You are all invited to toast with us at the Bluezone party.
