TIMELY TIMELESS –
A Message from DMI for Spring.Summer 25
A contribution by DMI trend analyst Carl Tillessen about new minimalism and timelessness
The new minimalism is more than a “palate cleanser” that is intended to give our senses a brief opportunity to recover before the next wave of opulent taste experiences hits them again. It’s sure to linger simply because it is linked to our worldview. In contrast to previous generations, for us “simple” no longer just means “simple and poignant”, but also “sustainable because timeless”.
Two seasons ago, the DMI FASHION DAY at MUNICH FABRIC START was about the question “Should we slow down or speed up?”. We had prepared you for the fact that the desire to slow down fashion would soon reach the mainstream. A recent survey confirms that fashion trends that change too quickly are viewed increasingly critically: three quarters of all women are of the opinion that there are too many and too extreme trends. 65% believe trends are becoming less and less important. And almost 94% pride themselves on saying that they buy regardless of trends.
Longevity is currently very popular. And that doesn’t just mean more solid quality, but also and above all a more timeless design. Fashion is responding to this growing demand for timeless design with increasingly understated design. In this respect, the new minimalism continues the by now century-old tradition of “less is more”, but in a completely new zeitgeist setting. A lot of what is wrongly labelled “Quiet Luxury” actually doesn’t want to look like old money, but rather just be timeless.
Paradoxically, it is currently trendy not to be trendy. People want clothes that look timeless. But then again, paradoxically, timelessness is not timeless either. So we are faced with the challenge of creating a look that is trend-independent in a trendy way and timeless in a contemporary way.
Carl Tillessen
“The debut last season was the best confirmation of our concept of providing trend information with the DMI FASHION DAY exactly when it is needed, namely at the moment when the course for the next season is set with the selection of fabrics. I’m really looking forward to meeting and exchanging ideas with everyone in Munich.”
Carl Tillessen, CEO DMI
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