DMI FASHION DAY LIVE in Munich
How do we package people? DMI FASHION DAY LIVE A/W 24/25
The Business Opportunities To Come
The physical FASHION DAYs have always been the place and occasion for networking, information and inspiration for the industry. After a discontinuance due to corona, DMI is finally organizing such a physical FASHION DAY again. The date (July 17, 2023) and the location (MOC Munich) offer guests the opportunity to “kill two birds with one stone”, namely, to visit MUNICH FABRIC START and the DMI FASHION DAY LIVE on the afternoon before.
Numerous colleagues from the leading companies in our industry who have already registered embrace the initiative because they would like to go back to having more contact with each other again. Because many of them are currently facing challenges that they cannot overcome on their own, but only in coordination with others. Against the background of inflation, for example, one such challenge is pricing, especially with regard to price points established with customers. In this respect, we need to come to new agreements among each other.
“Fashion companies are currently facing numerous challenges that they cannot overcome on their own, but only in coordination with other companies. That’s why, after the long phase of forced contactlessness, we have to come to new agreements among each other – in personal exchange, at a joint event.“
Gerd Müller-Thomkins, CEO
As the central kick-off event for working on a new season, the DMI FASHION DAY program offers decision-makers the information they need to set the right course for winter 24, both strategically and creatively, and also the opportunity to network with decision-makers from other companies over coffee and dinner.
“If we hold the DMI FASHION DAY the day before the most important fabric fair in Munich, it is because it makes sense not only logistically but also in terms of content. It’s about making the information available exactly where it is needed, namely at the moment when, with the selection of the fabrics, the key directions for the season are set.“
Carl Tillessen, CEO
Schedule DMI FASHION DAY LIVE:
2:00 until 2:30 pm
arrival, networking
2:30 until 4:00 pm
welcome
WHOLESALE OR D2C? – A QUESTION OF LIFE AND DEATH
TOWARDS THE SYMBIOCENE – IMPULSES FOR AN ERA OF NON-DOMINATION
HOW DO WE PACKAGE PEOPLE? – A RESET IN FASHION
,
4:00 until 4:45 pm
coffee, networking
4:45 until 6:15 pm
trend #1 SOLITAIRE
trend #2 FEMINTUITION
GENDER SHIFT – EQUALITY INSTEAD TRAVESTY
trend #3 COEXISTENCE
trend #4 QUIET MEETS LOUD
6:15 until 6:30 pm
break
6:30 until 7:00 pm
Q&A with anaylsts and trend setters from the industry
7:00 until 9:00 pm
dinner together, networking
Participation costs € 320 per person. Secure your ticket here:
Outlook on the content:
HOW DO WE PACKAGE PEOPLE? – A RESET IN FASHION
We were so looking forward to the time after the pandemic, and then this: war in Europe, bottlenecks in the energy supply and the highest inflation in 71 years. It feels like we’re down on luck and bad luck is following us.
And so, in recent months, a great deal of nostalgia has spread throughout our society. We reminisce about happier times, when our news feeds weren’t full of live broadcasts of the world’s crises and wars from dawn to dusk, times when we could face those crises and wars as calmly as the news presenter who briefly mentioned them before he got to football and the weather. We long for the carefree days when the earth’s resources seemed endless and not every pleasure was overshadowed by the guilty conscience of wasting those resources. We miss the unalloyed joy you used to feel when you used your hard-earned cash to treat yourself to a car gleaming in the sun, a flight to New York, or just a juicy fillet steak. Back when making and buying fashion was still something to be proud of.
In retrospect, this past life seems like paradise. A paradise we were kicked out of because we did something wrong. Apparently we took a wrong turn somewhere. And now we want nothing more than to get a second chance, to go back to the start and start over.
Ludovic de Saint Sernin expresses this longing for a completely new beginning with his debut at Ann Demeulemeester. He resets the world to factory settings, literally starting all over with Adam and Eve—before they were expelled from Paradise, before they knew good and evil, and before “they realized they were naked.” JW Anderson’s men’s wear show also begins with a model in a birthday suit. A naked body and a fresh roll of fabric – this is how Anderson creates the tabula rasa, the blank slate on which fashion can reinvent itself once again. “How do we package people?” he asks himself and us. As if that were completely open again. Tim Blanks also observes that fashion is currently really putting everything up for discussion: “‘What is fashion?’ was a question that people were asking themselves.” Demna Gvasalia also asks this very fundamental question and, like Anderson, comes to the conclusion that when creating fashion, only one thing is really set: “We create relationships between body and fabric”. In the beginning there was the fabric – this is especially true for Etro. They take us to this beginning and show their men’s collection in the fabric warehouse, between rolls and industrial pallets.
DMI is one of the oldest and leading trend offices in the world. The online and offline events of DMI with their richly illustrated lectures are probably the liveliest and most intensive way to fill up on knowledge and ideas. Please find further information on the DMI website.
Participation costs € 320 per person. Secure your ticket here:
