Sharing knowledge, saving clothes: 3.3 years – that’s the average lifespan of one piece of clothing. With good care and a few tricks, clothes can last much longer. The digital platform Fixing Fashion has made it its goal to help those interested in caring for their favourite pieces, repairing them themselves or recycling them. On Fixing Fashion, users can find ideas, tips and instructions for protecting worn clothing with creative approaches. Designer Alicia Minaard prepared for this together with the organisation One Army for over two years: In interviews, workshops and excursions, Minaard’s network researched the best practices and methods for recycling and repairing discarded clothing worldwide – and is now making them available free of charge. The result is a collection that you can’t buy, but should imitate or use as a source of inspiration for your own Fixing Looks.

But the Fixing Fashion team is not only concerned with providing information. Rather, the initiators of the project would like to build up a community that exchanges ideas and supports each other in preserving clothing for longer – and thus, not least, in saving textile waste. By carefully caring for textiles, their lifespan can be increased from 3.3 to 4.5 years. According to the American textile waste volume, this could save 1.22 million tons of waste per year.

“The collection is not for sale. Instead, each look is merely meant to inspire. In a way it is meant to trick people, as if this is a brand but then really it has everything and you need to do it yourself!”

Alicia Minaard